Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Future Of Consumer Content Catering

1,210 views

Published on

New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.

This keynote was made for the VLCM community and has been presented in Dutch (Flemish).

https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be

Published in: Marketing

The Future Of Consumer Content Catering

  1. 1. In The Age Of Consumer Empowerment MIEL VAN OPSTAL | 2016, FEBRUARY 4 THE FUTURE OF CONSUMER CONTENT CATERING SERVICES VLCM.BE
  2. 2. linkedin.com/in/mielvo @coolz0r Hello! :)
  3. 3. THE FUTURE OF CONSUMER CONTENT CATERING SERVICES
  4. 4. http://www.bbc.com/news/technology-34066941 IS THERE A LIMIT TO PROCESS AUTOMATION?
  5. 5. SALES STRATEGY AUTOMATION ISN’T A THING
  6. 6. NICHE & CRAFT SKILLS COMPLEMENT AUTOMATED CUSTOMER SUPPORT
  7. 7. WE ARE ARCHITECTS OF OUR OWN DEMISE …and it will push us towards our survival TOOLS DON’T CREATE ACTION, CLEAR STRATEGY AND EFFECTIVE CONSUMER ENGAGEMENT DO
  8. 8. BRAND EXPERIENCE IS MORE IMPORTANT THAN PRODUCTS
  9. 9. A TEAM OF INDUSTRY EXPERTS SUPPORTS A LEANER & MORE AGILE MARKETING DPT
  10. 10. → Data → Data → Personalization THE BETS OF THE BANKING INDUSTRY
  11. 11. UNDERSTANDING PEOPLE, REASONING WITH THEM CAN BE AUTOMATED
  12. 12. Virtual Agents, Video Concierge Services Intelligent Interactive (POS) Displays Smart Display Streaming Networks Universal Language - & Voice recognition technologies Deep Learning & Artificial Intelligence COMMUNITY MANAGERS SHOULD IDEALLY EVOLVE TO CONVERSATIONAL CONTENT ADVISORS AND / OR CONVERSION & RETENTION CONSULTANTS
  13. 13. source INVENTIVE COMMERCIALIZED LEAN & AGILE NICHE SERVICES CAPITALIZE ON SYSTEM GLITCHES
  14. 14. MOTIVATED CONSUMERS ACTIVELY HELP IMPROVE YOUR BUSINESS PROCESSES
  15. 15. source VIRTUAL SERVICES GOOGLE NOW AND AMAZON ALEXA ARE CLOSER THAN YOU THINK
  16. 16. AMAZON ECHO IS A VIRTUAL CONCIERGE READY FOR E-COMMERCE
  17. 17. source source
  18. 18. source HONEST IMMERSIVE BRAND EXPERIENCES WILL CREATE EMOTIONAL CONNECTIONS
  19. 19. The downsides to virtual reality, and the challenges for adoption, are well-documented and completely fair. source
  20. 20. HONEST IMMERSIVE BRAND EXPERIENCES WILL CREATE MORE PROFOUND CONNECTIONS
  21. 21. source: linkedin / gaping void WE PAY A LOT FOR A FEW SECONDS OF ATTENTION
  22. 22. With each email, we’re asking people to commit a measure of their time, and we try to be respectful of that. Fabio Carneiro, MailChimp source WE’VE REACHED THE PEAK OF CONTENT MARKETING AND ONLINE ADVERTISING
  23. 23. FACEBOOK HAS A SOLID BUSINESS MODEL
  24. 24. By the second half of 2015, Snapchat reached 15 percent of US Internet users older than 18, according to ComScore “Youtube, Twitter, email, I was always on those platforms a year before they really exploded and I landgrabbed,” “So why Snapchat? Because my intuition hasn’t failed me that often before.” - Gary Vaynerchuk source SNAPCHAT IS THE TRUE, BARE, HONEST VERSION OF THE FAKE FACEBOOK
  25. 25. http://www.businessinsider.com/snapchat-gets-4-billion-video-views-per-day-2015-9?IR=T POWER OF APPS AND THE IM/CHAT REVOLUTION
  26. 26. The customer journey decentralizes, becoming a series of non-linear mobile-centric micro-moments, mimicking everyday consumer activity and communication. To reach mobile customers in each moment of truth requires new methodologies for search, advertising, content engagement, sales and support. HYPERLOCAL CONTEXTUAL AND CONVERSATIONAL CONTENT WITH LIVE SUPPORT AND CONSUMER JOURNEY GUIDANCE TO PURSUE CONVERSION AND ESTABLISH A SINCERE AND STRONG EMOTIONAL CONNECTION
  27. 27. THE ON-DEMAND ECONOMY WAS INITIATED BY A MOBILE FIRST APPROACH
  28. 28. Live streaming (video) continues to bring niche moments to life, interrupting streams everywhere, making conversations on demand a valuable form of engagement and entertainment.
  29. 29. source
  30. 30. https://www.facebook.com/Facebook360
  31. 31. source
  32. 32. https://www.wish.comsource
  33. 33. http://www.springwise.com/top-10-business-ideas-travel-tourism-12-months/ PEACE OF MIND AS A SERVICE
  34. 34. • Take-Aways for Today • Collecting and processing real-time analytics • Owning the buffer zone between brands and customers • Responsive customer - & conversion journeys • Intelligent Data Management, Smart Data Collection • Inbound marketing strategies • From omni-channel to right-channel • B2B, B2C, C2B & O2O
  35. 35. http://www.nytimes.com/2015/09/02/technology/personaltech/google-says-its-not-the-driverless-cars-fault-its-other-drivers.html?_r=0 HUMANS ARE THE WEAKEST LINK
  36. 36. linkedin.com/in/mielvo @coolz0r +32 472 675 692 miel@wavelab.be MIEL VAN OPSTAL Much obliged!

×