This document discusses how social media marketing has become increasingly complex due to factors like more users, channels, markets, languages, tools and data. Managing all of these different elements across brands, channels and markets has made resourcing, governance and measurement more difficult. The key challenges mentioned are having multiple stakeholders with overlapping roles, ensuring paid, earned and owned media work together, complex customer journeys, and difficulties with tracking and attribution. The document proposes that marketers can simplify their lives by using an integrated platform that combines social listening, publishing, engagement and analytics capabilities while eliminating unnecessary tools and features.

1. Managing complexity in social

2. A decade of relentless innovation
2
94,101,000
Monthly Active
Users
2006
2016
5,500,000,000+
Monthly Active Users

3. Driven by mobile
3
 iPhone launched in 2007
 iPad launched in 2010
 Mobile device market
 Over 1.5 billion smartphone users
 Over 1 billion tablet users

4. Creating complexity
 More users
 More channels
 More markets
 More languages
4
 More tools
 More data
 More options
 More questions

5. Resourcing and governance has become harder
Brands X Channels X Markets = ?
5

6. Multiple stakeholders with overlapping roles
PR
Advertising
Digital
MarketingHR
Customer
Service
Agencies
6
Paid, earned, and owned needs to work in harmony

7. Complex customer journey
 Multiple brand touch points
 No clear A to B to C path through the
sales funnel
 Tracking and attribution is harder
 Measurement and analysis becomes
more difficult – how do you know what’s
working?
7

8. 8

9. 9

10. 10

11. The answer?
11
Simplify your life

12. Listen AnalyzePublishEngageCurate
End tool sprawl – put everything under one roof
Sysomos is the only integrated platform for earned, owned, and paid that helps you get in control and stay in
control of your digital strategy at scale, with the capabilities you need most (and without the stuff you’ll never use).

13. Integrated Brand and Campaign across Paid, Earned, and Owned
Aggregate and Benchmark KPI’s
across accounts, brand, channels,
and markets
Measure social campaigns
and uncover media buying insights
for optimising reach, engagement,
& purchase intent.
Combining Paid, Earned, and Owned
give clear visibility for quantifying how
paid media generates more earned
media and drive traffic to own
properties

14. Reduce complexity – only get what you need, eliminate clutter
Customer Service
Flexible Interface
Customised by
Job Role

15. 15
Making marketers more efficient and effective
Research
and Listening
Customer
Engagement
at Scale
Content
and Audience
Development
Social
Management and
Governance
Real Time
Analytics and
Insights
Social Listening Visual Listening with Image Recognition Facebook Topic Insights
Owned Social Data on 9 channels Integrated Social Organic and Paid KPI’s
Our comprehensive data driven analytics approach
Results in better operational effectiveness across core marketing tasks
Sysomos is the only unified platform for earned, owned, and paid that helps you get in control and stay in control of
your digital strategy at scale, with the capabilities you need most (and without the stuff you’ll never use).