The document summarizes key findings from a survey of over 2,100 B2B marketers on trends in B2B marketing in 2015. Some of the top findings include: - The biggest challenges for marketers in 2015 were new business development, quality of leads, and demand/lead generation. - 84% of marketers planned to increase their budgets for 2015. - Content marketing trends finding success included video, podcasting, and paid social media advertising, while native advertising decreased. - Marketing automation was seen as an effective tactic by 81% of marketers, with lead scoring/nurturing and mobile/social media integration being top features used.