Data & creativity: How marrying the two can inform your employer | Talent Connect 2017branding strategy

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LinkedIn Talent Solutions

This document discusses how employers can use data and research to inform their employer branding strategies in three key ways: 1. Data from both internal and external sources can provide insights into the target audience for an employer brand, including their backgrounds, goals, and reasons to believe in the brand. 2. This audience research and analysis can then help identify the right employee value proposition, channels to reach the target group, and key messages to express through the employer brand. 3. Employers should establish metrics to measure the success of their employer branding strategy based on this data, such as career website traffic, brand awareness, social media engagement, quality of hires, and time to hire. Regular measurement allows employers to refine

Data & Creativity:
How marrying the two can inform your employer
branding strategy
Laura Gregg
Solutions Consultant

Employer Branding – where to spend your time
Measurement
11%
Strategy
33%
Research
34%
Deployment
22%
Source: Universum

Four data types to watch out for
Broader view
data about
industries and
talent pools
MACRO MICRO
Measured in
numbers
QUANTITATIVE
Information on
qualities/attributes
QUALITATIVE
Data about
your company

How data can inform
strategy

Channels
Images: Freepik

What data to look at internally
INTERNAL
• EVP
• Career Website
• Social Media channels
• Current employees
• Candidate experiences

EXTERNAL
What data to use to build profiles
of candidates
• Paid research
• Talent Pools
• Social Media channels
• Whitepapers
• News

QUESTIONS TO ANSWER
• What’s the background?
• What’s the goal?
• Who’s our target audience?
• What action would we like them to
take?
• What’s the reason to believe?

What success looks like for you
SOCIAL MEDIA ENGAGEMENT PIPELINE

What success looks like for you
QUALITY OF HIRE TIME TO HIRE

RESEARCH
ANALYZE
BRAINSTORM
LAUNCH
MEASURE

Why data, why now?

Top Trends
SKILLS
SHORTAGE
COMPETITION INNOVATION

Three Takeaways
What’s the insight
into your audience?
INSIGHT
What action can you
take from that
insight?
EXPRESS
How will you know if
you’re successful?
MEASURE

Thank you

Data & creativity: How marrying the two can inform your employer | Talent Connect 2017branding strategy

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Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.

Predict what to publish Next

Predict what to publish Next

Predict what to publish Next

LinkedIn線上會議：如何運用行銷的概念和思維進行人才招募

LinkedIn線上會議：如何運用行銷的概念和思維進行人才招募

LinkedIn線上會議：如何運用行銷的概念和思維進行人才招募

Andy, Xinbin Hu

隨著社群興起的時代，人力招募市場與求職者的行為模式已經開始顯著的轉變。招募已經不僅是公告職缺和收集履歷般簡單。為了讓您的招募工作成功一步到位，當您真正開始公告職缺之前，您的招募計畫必須完整佈局並提早啟動。如何將行銷的概念和思維運用于人才招募，即將改變傳統的遊戲規則，並成為企業成功吸引人才的標準配備。讓LinkedIn北亞區的雇主品牌專業顧問Mandy Wong，帶各位進入社群招募的新境界。在八月的線上會議，我們將談到： - 為何說傳統招募方式與人才轉換跑道的行為模式已經徹底改變？ - 如何用行銷的思維來進行人才招募？ - 招募工作行銷化：哪些是可以衡量社群招募成功的依據？

SEO, Social, and More: Digital Marketing for your Business

SEO, Social, and More: Digital Marketing for your Business

SEO, Social, and More: Digital Marketing for your Business

Recruitment as a lever of strategic competitive advantage

Recruitment as a lever of strategic competitive advantage

Recruitment as a lever of strategic competitive advantage

Charles Cotter, PhD

Sydney Tech Breakfast: Presenting the Social Bridge to the IT Committee

Sydney Tech Breakfast: Presenting the Social Bridge to the IT Committee

Sydney Tech Breakfast: Presenting the Social Bridge to the IT Committee

Social Listening and Intelligence is Predictive! Now What?

Social Listening and Intelligence is Predictive! Now What?

Social Listening and Intelligence is Predictive! Now What?

PYLON for LinkedIn Engagement Insights

PYLON for LinkedIn Engagement Insights

PYLON for LinkedIn Engagement Insights

Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift. We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences. Learn how you can: -- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content. -- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with. -- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights. In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

ClearEdge Marketing

What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year: 1 - Messaging that resonates with your target audience 2 - Creating two-way conversations via social media to enhance the candidate experience 3 - Creating an engaging online user experience regardless of the platform/device used 4 - Creating content that converts.

The Key Recruiting Metric You're Not Tracking: Source of Influence

The Key Recruiting Metric You're Not Tracking: Source of Influence

The Key Recruiting Metric You're Not Tracking: Source of Influence

SmashFly Technologies

If you aren't tracking the entire candidate journey, how can you improve it? Research by Inavero shows that today's candidate touches 18 source of information and checks 7-8 reviews before he or she hits apply. Unfortunately, typical recruiting analytics offer insight into just one of those: the last source a candidate used before he or she applied. If you want to fully understand the impact of your recruitment marketing efforts, you need to look at the candidate journey from end to end, tracking every touchpoint and interaction along the way. Enter source of influence.

What Recruitment Agencies dont want you to know about LinkedIn Slides.pptx

What Recruitment Agencies dont want you to know about LinkedIn Slides.pptx

What Recruitment Agencies dont want you to know about LinkedIn Slides.pptx

These slides compliment the webinar delivered by Lis Wilson. Within the webinar, Lis looks at what a good recruiter does different and what you can do different as an in-house recruiter. The webinar has been designed to raise questions about your own social recruiting strategy and how you can use LinkedIn to source passive and active candidates. If you would like to view the full webinar, please email marketing@shorebird-rpo.com and we will happily email the recording immediately, or why not join our LinkedIn Webinar Network to access all our archives http://linkd.in/1acZPdh

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy

Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy

Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy

Webinar: Futuro of Social Media by Fernando Polo

Webinar: Futuro of Social Media by Fernando Polo

Webinar: Futuro of Social Media by Fernando Polo

The “What” of Pipeline Building: Relevant Engagement Mediums

The “What” of Pipeline Building: Relevant Engagement Mediums

The “What” of Pipeline Building: Relevant Engagement Mediums

Similar to Data & creativity: How marrying the two can inform your employer | Talent Connect 2017branding strategy (20)

Week2 chapters1 3

Week2 chapters1 3

Week2 chapters1 3

Predictive Marketing

Predictive Marketing

Predictive Marketing

Online Recruitng Webinar

Online Recruitng Webinar

Online Recruitng Webinar

Social Crmv3 3 Final

Social Crmv3 3 Final

Social Crmv3 3 Final

Creating a Social Networking Recruitment Strategy

Creating a Social Networking Recruitment Strategy

Creating a Social Networking Recruitment Strategy

The Secret to Digital Strategy Success

The Secret to Digital Strategy Success

The Secret to Digital Strategy Success

Predict what to publish Next

Predict what to publish Next

Predict what to publish Next

LinkedIn線上會議：如何運用行銷的概念和思維進行人才招募

LinkedIn線上會議：如何運用行銷的概念和思維進行人才招募

LinkedIn線上會議：如何運用行銷的概念和思維進行人才招募

SEO, Social, and More: Digital Marketing for your Business

SEO, Social, and More: Digital Marketing for your Business

SEO, Social, and More: Digital Marketing for your Business

Recruitment as a lever of strategic competitive advantage

Recruitment as a lever of strategic competitive advantage

Recruitment as a lever of strategic competitive advantage

Sydney Tech Breakfast: Presenting the Social Bridge to the IT Committee

Sydney Tech Breakfast: Presenting the Social Bridge to the IT Committee

Sydney Tech Breakfast: Presenting the Social Bridge to the IT Committee

Social Listening and Intelligence is Predictive! Now What?

Social Listening and Intelligence is Predictive! Now What?

Social Listening and Intelligence is Predictive! Now What?

PYLON for LinkedIn Engagement Insights

PYLON for LinkedIn Engagement Insights

PYLON for LinkedIn Engagement Insights

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

The Key Recruiting Metric You're Not Tracking: Source of Influence

The Key Recruiting Metric You're Not Tracking: Source of Influence

The Key Recruiting Metric You're Not Tracking: Source of Influence

What Recruitment Agencies dont want you to know about LinkedIn Slides.pptx

What Recruitment Agencies dont want you to know about LinkedIn Slides.pptx

What Recruitment Agencies dont want you to know about LinkedIn Slides.pptx

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014

Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy

Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy

Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy

Webinar: Futuro of Social Media by Fernando Polo

Webinar: Futuro of Social Media by Fernando Polo

Webinar: Futuro of Social Media by Fernando Polo

The “What” of Pipeline Building: Relevant Engagement Mediums

The “What” of Pipeline Building: Relevant Engagement Mediums

The “What” of Pipeline Building: Relevant Engagement Mediums

More from LinkedIn Talent Solutions

Shaping Your 2021 Talent Strategy: Asia Pacific Event

Shaping Your 2021 Talent Strategy: Asia Pacific Event

Shaping Your 2021 Talent Strategy: Asia Pacific Event

LinkedIn Talent Solutions

The future of recruiting: How COVID-19 is transforming hiring

The future of recruiting: How COVID-19 is transforming hiring

The future of recruiting: How COVID-19 is transforming hiring

LinkedIn Talent Solutions

As our world evolves in response to recent challenges, recruiting will evolve along with it. In this virtual event, learn why talent development and diversity are coming to the forefront-and how your team can successfully adapt to the changing talent landscape. Join talent leaders from LinkedIn, ViacomCBS, Arm, and Infosys for a discussion on how hiring teams can prepare for the future of recruiting. You'll learn: • How to drive internal mobility by partnering with learning and development • Why candidates' transferable skills and potential will matter more than their hard skills • What it takes to support your organization in building a diverse workforce

Shaping Your 2021 Talent Strategy: North America Event

Shaping Your 2021 Talent Strategy: North America Event

Shaping Your 2021 Talent Strategy: North America Event

LinkedIn Talent Solutions

Shaping Your 2021 Talent Strategy: EMEA and Latin America Event

Shaping Your 2021 Talent Strategy: EMEA and Latin America Event

Shaping Your 2021 Talent Strategy: EMEA and Latin America Event

LinkedIn Talent Solutions

How to Build a Diverse Talent Pipeline

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LinkedIn Talent Solutions

Insights on Talent Management from Europe, the Middle East and Latin America

Insights on Talent Management from Europe, the Middle East and Latin America

Insights on Talent Management from Europe, the Middle East and Latin America

LinkedIn Talent Solutions

Discover actionable insights on emerging hiring trends in EMEA and Latin America, innovative product updates, and timely tips to help you adapt to today’s recruiting landscape and plan for what’s to come. Whether you're actively hiring or pipelining for the future, explore: · Global and regional hiring trends, powered by LinkedIn data · New product updates designed to deliver an improved candidate experience · Tips and best practices from LinkedIn insights and talent industry experts

Moving Forward Together: Insights on Talent Management from Asia Pacific

Moving Forward Together: Insights on Talent Management from Asia Pacific

Moving Forward Together: Insights on Talent Management from Asia Pacific

LinkedIn Talent Solutions

Discover actionable insights on emerging Asia Pacific hiring trends, innovative product updates, and timely tips to help you adapt to today’s recruiting landscape and plan for what’s to come. Whether you're actively hiring or pipelining for the future, explore: · Global and regional hiring trends, powered by LinkedIn data · New product updates designed to deliver an improved candidate experience · Tips and best practices from LinkedIn insights and talent industry experts

Moving Forward Together: North American Insights on Talent Management

Moving Forward Together: North American Insights on Talent Management

Moving Forward Together: North American Insights on Talent Management

LinkedIn Talent Solutions

Discover actionable insights on emerging North American hiring trends, innovative product updates, and timely tips to help you adapt to today’s recruiting landscape and plan for what’s to come. Whether you're actively hiring or pipelining for the future, explore: · Global and regional hiring trends, powered by LinkedIn data · New product updates designed to deliver an improved candidate experience · Tips and best practices from LinkedIn insights and talent industry experts

Navigating the new world of work

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LinkedIn Talent Solutions

Join us for a live session packed with valuable TA insights designed to help you stay informed, connected, and productive during these uncertain times. Hear from LinkedIn’s Chief Economist on the latest economic outlook and hiring trends. Get best practices for navigating this new world of work from fellow TA leaders, and preview LinkedIn’s newest product updates. Presenters: • Sankar Venkatraman, Global Product Evangelist, LinkedIn • Karin Kimbrough, Chief Economist, LinkedIn • Melissa Thompson, SVP, Talent Acquisition, Nielsen • Brendan Browne, VP, Global Talent Acquisition, LinkedIn

Virtual Event: How to Lead a Remote Team

Virtual Event: How to Lead a Remote Team

Virtual Event: How to Lead a Remote Team

LinkedIn Talent Solutions

As more companies are impacted by an unprecedented global health issue, teams are learning how to quickly manage evolving priorities. Hiring freezes, layoffs, and budget shifts are creating new challenges—but there are also new opportunities on the horizon. Companies can now focus on equipping employees with new skills to succeed in a primarily remote environment. Join us for a special discussion on how to develop the skills your team will need to be ready for the future of work. Navigate this new work-from-home world by: · Finding out which three skills are becoming more important · Getting tips to foster engagement and productivity · Learning the technology that can help you, your team, and employees succeed

Intro to LinkedIn Talent Hub

Intro to LinkedIn Talent Hub

Intro to LinkedIn Talent Hub

LinkedIn Talent Solutions

Future of Recruiting Webinar

Future of Recruiting Webinar

Future of Recruiting Webinar

LinkedIn Talent Solutions

Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements

Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements

Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements

LinkedIn Talent Solutions

LinkedIn Talent Hub Webinar

LinkedIn Talent Hub Webinar

LinkedIn Talent Hub Webinar

LinkedIn Talent Solutions

Intro to LinkedIn Talent Hub

Intro to LinkedIn Talent Hub

Intro to LinkedIn Talent Hub

LinkedIn Talent Solutions

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Quarterly Product Release Webinar: Summer Edition

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LinkedIn Talent Solutions

Get an in-depth look at all the new features rolling out this quarter. New Features: Learn about the most exciting features released this quarter, designed to help you get work done faster and deliver more intelligent results. Live Demos: Get an in-product demonstration of the updates with our product experts. Presenters: Maridawn Lamb, Customer Success Manager Brad McIntyre, Customer Success Manager Sankar Venkatraman, Global Product Evangelist

Gender Insights Report: How Women and Men Find Jobs Differently

Gender Insights Report: How Women and Men Find Jobs Differently

Gender Insights Report: How Women and Men Find Jobs Differently

LinkedIn Talent Solutions

When it comes to investing in diversity, 71% of talent professionals report that achieving gender parity* at their company is a top priority.1 And while there is a long way to go to get there, a thoughtful, data-driven recruiting strategy can help you make meaningful gains toward that goal. To understand how gender impacts the candidate journey, we analyzed LinkedIn data on billions of interactions between companies and candidates from job applications to recruiter outreach and hires. The results show that while women and men explore opportunities similarly, there’s a clear gap in how they apply to jobs — and in how companies recruit them. The good news is that this data is actionable. This report will help you improve every step of the job seeker journey on LinkedIn, from how you position your employer brand and interact with candidates, to benchmarking your gender diversity hiring goals against your industry. Your push for #BalanceForBetter can start today.

How the number of women of leadership can impact overall gender balance

How the number of women of leadership can impact overall gender balance

How the number of women of leadership can impact overall gender balance

LinkedIn Talent Solutions

Quarterly Product Release Webinar: Spring Edition

Quarterly Product Release Webinar: Spring Edition

Quarterly Product Release Webinar: Spring Edition

LinkedIn Talent Solutions

Quarterly Product Release Webinar: Spring Edition

Quarterly Product Release Webinar: Spring Edition

Quarterly Product Release Webinar: Spring Edition

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Shaping Your 2021 Talent Strategy: Asia Pacific Event

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How to Build a Diverse Talent Pipeline

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Insights on Talent Management from Europe, the Middle East and Latin America

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Moving Forward Together: Insights on Talent Management from Asia Pacific

Moving Forward Together: Insights on Talent Management from Asia Pacific

Moving Forward Together: Insights on Talent Management from Asia Pacific

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Virtual Event: How to Lead a Remote Team

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Future of Recruiting Webinar

Future of Recruiting Webinar

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Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements

Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements

LinkedIn Talent Hub Webinar

LinkedIn Talent Hub Webinar

LinkedIn Talent Hub Webinar

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Intro to LinkedIn Talent Hub

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Quarterly Product Release Webinar: Summer Edition

Quarterly Product Release Webinar: Summer Edition

Gender Insights Report: How Women and Men Find Jobs Differently

Gender Insights Report: How Women and Men Find Jobs Differently

Gender Insights Report: How Women and Men Find Jobs Differently

How the number of women of leadership can impact overall gender balance

How the number of women of leadership can impact overall gender balance

How the number of women of leadership can impact overall gender balance

Quarterly Product Release Webinar: Spring Edition

Quarterly Product Release Webinar: Spring Edition

Quarterly Product Release Webinar: Spring Edition

Quarterly Product Release Webinar: Spring Edition

Quarterly Product Release Webinar: Spring Edition

Quarterly Product Release Webinar: Spring Edition

Data & creativity: How marrying the two can inform your employer | Talent Connect 2017branding strategy

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2. Data & Creativity: How marrying the two can inform your employer branding strategy Laura Gregg Solutions Consultant

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5. Employer Branding – where to spend your time Measurement 11% Strategy 33% Research 34% Deployment 22% Source: Universum

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7. Four data types to watch out for Broader view data about industries and talent pools MACRO MICRO Measured in numbers QUANTITATIVE Information on qualities/attributes QUALITATIVE Data about your company

8. How data can inform strategy

9. 1. Your Employee Value Proposition & Employer Brand 2. Target Audience 3. Channels

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13. Channels Images: Freepik

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16. What data to look at internally INTERNAL • EVP • Career Website • Social Media channels • Current employees • Candidate experiences

17. EXTERNAL What data to use to build profiles of candidates • Paid research • Talent Pools • Social Media channels • Whitepapers • News

18. QUESTIONS TO ANSWER • What’s the background? • What’s the goal? • Who’s our target audience? • What action would we like them to take? • What’s the reason to believe?

19. What success looks like for you CAREER WEBSITE TRAFFIC BRAND AWARENESS

20. What success looks like for you SOCIAL MEDIA ENGAGEMENT PIPELINE

21. What success looks like for you QUALITY OF HIRE TIME TO HIRE

22. RESEARCH ANALYZE BRAINSTORM LAUNCH MEASURE

23. Why data, why now?

24. Top Trends SKILLS SHORTAGE COMPETITION INNOVATION

25. Three Takeaways What’s the insight into your audience? INSIGHT What action can you take from that insight? EXPRESS How will you know if you’re successful? MEASURE

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