SlideShare a Scribd company logo
Data & Creativity:
How marrying the two can inform your employer
branding strategy
Laura Gregg
Solutions Consultant
Employer Branding – where to spend your time
Measurement
11%
Strategy
33%
Research
34%
Deployment
22%
Source: Universum
Four data types to watch out for
Broader view
data about
industries and
talent pools
MACRO MICRO
Measured in
numbers
QUANTITATIVE
Information on
qualities/attributes
QUALITATIVE
Data about
your company
How data can inform
strategy
1. Your Employee Value
Proposition & Employer
Brand
2. Target Audience
3. Channels
Channels
Images: Freepik
What data to look at internally
INTERNAL
• EVP
• Career Website
• Social Media channels
• Current employees
• Candidate experiences
EXTERNAL
What data to use to build profiles
of candidates
• Paid research
• Talent Pools
• Social Media channels
• Whitepapers
• News
QUESTIONS TO ANSWER
• What’s the background?
• What’s the goal?
• Who’s our target audience?
• What action would we like them to
take?
• What’s the reason to believe?
What success looks like for you
CAREER WEBSITE TRAFFIC BRAND AWARENESS
What success looks like for you
SOCIAL MEDIA ENGAGEMENT PIPELINE
What success looks like for you
QUALITY OF HIRE TIME TO HIRE
RESEARCH
ANALYZE
BRAINSTORM
LAUNCH
MEASURE
Why data, why now?
Top Trends
SKILLS
SHORTAGE
COMPETITION INNOVATION
Three Takeaways
What’s the insight
into your audience?
INSIGHT
What action can you
take from that
insight?
EXPRESS
How will you know if
you’re successful?
MEASURE
Thank you
Data & creativity: How marrying the two can inform your employer  |  Talent Connect 2017branding strategy

More Related Content

What's hot

Social Selling with LinkedIn
Social Selling with LinkedInSocial Selling with LinkedIn
Social Selling with LinkedIn
mpuglia
 

What's hot (20)

How to engage candidates with an always-on digital strategy | Talent Connect...
How to engage candidates with an always-on digital strategy |  Talent Connect...How to engage candidates with an always-on digital strategy |  Talent Connect...
How to engage candidates with an always-on digital strategy | Talent Connect...
 
3-2-1, Hire! Hiring with LinkedIn Jobs: The candidate journey and beyond
3-2-1, Hire! Hiring with LinkedIn Jobs:  The candidate journey and beyond3-2-1, Hire! Hiring with LinkedIn Jobs:  The candidate journey and beyond
3-2-1, Hire! Hiring with LinkedIn Jobs: The candidate journey and beyond
 
The New Age of Sourcing Through Digital -- ConnectIn Dubai 2015
The New Age of Sourcing Through Digital -- ConnectIn Dubai 2015The New Age of Sourcing Through Digital -- ConnectIn Dubai 2015
The New Age of Sourcing Through Digital -- ConnectIn Dubai 2015
 
Source In London; Big Data for Recruiting
Source In London; Big Data for RecruitingSource In London; Big Data for Recruiting
Source In London; Big Data for Recruiting
 
LinkedIn Talent Insights Launch event
LinkedIn Talent Insights Launch eventLinkedIn Talent Insights Launch event
LinkedIn Talent Insights Launch event
 
Leveraging Data: LinkedIn Recruiter, Jobs, & Talent Pool Analysis
Leveraging Data: LinkedIn Recruiter, Jobs, & Talent Pool AnalysisLeveraging Data: LinkedIn Recruiter, Jobs, & Talent Pool Analysis
Leveraging Data: LinkedIn Recruiter, Jobs, & Talent Pool Analysis
 
How to use data and insights to become more socially engaged [webcast]
How to use data and insights to become more socially engaged [webcast] How to use data and insights to become more socially engaged [webcast]
How to use data and insights to become more socially engaged [webcast]
 
Nurturing the IT Committee Lead - UK INFOGRAPHIC
Nurturing the IT Committee Lead - UK INFOGRAPHICNurturing the IT Committee Lead - UK INFOGRAPHIC
Nurturing the IT Committee Lead - UK INFOGRAPHIC
 
Tracking Impact: Quantifying the Success of your Talent Brand
Tracking Impact: Quantifying the Success of your Talent BrandTracking Impact: Quantifying the Success of your Talent Brand
Tracking Impact: Quantifying the Success of your Talent Brand
 
Top Hacks to Prepare Your Employer Brand for a Hiring Spike
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeTop Hacks to Prepare Your Employer Brand for a Hiring Spike
Top Hacks to Prepare Your Employer Brand for a Hiring Spike
 
Hiring Practices That Attract Investors [webcast]
Hiring Practices That Attract Investors [webcast] Hiring Practices That Attract Investors [webcast]
Hiring Practices That Attract Investors [webcast]
 
Inbound recruiting: The Digital Transformation of Talent Acquisition
Inbound recruiting: The Digital Transformation of Talent AcquisitionInbound recruiting: The Digital Transformation of Talent Acquisition
Inbound recruiting: The Digital Transformation of Talent Acquisition
 
Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.
 
The Era of Talent Intelligence: ReImagine HR Slides
The Era of Talent Intelligence: ReImagine HR SlidesThe Era of Talent Intelligence: ReImagine HR Slides
The Era of Talent Intelligence: ReImagine HR Slides
 
Embracing AI & Becoming a Super Recruiter!
Embracing AI & Becoming a Super Recruiter!Embracing AI & Becoming a Super Recruiter!
Embracing AI & Becoming a Super Recruiter!
 
Trends impacting HR in 2018 - Research by Lanteria HR
Trends impacting HR in 2018 - Research by Lanteria HRTrends impacting HR in 2018 - Research by Lanteria HR
Trends impacting HR in 2018 - Research by Lanteria HR
 
People analytics: Breaking myths with agility and passion | Talent Connect 2016
People analytics: Breaking myths with agility and passion | Talent Connect 2016People analytics: Breaking myths with agility and passion | Talent Connect 2016
People analytics: Breaking myths with agility and passion | Talent Connect 2016
 
Content Inspiration to Supercharge your Employer Brand
Content Inspiration to Supercharge your Employer BrandContent Inspiration to Supercharge your Employer Brand
Content Inspiration to Supercharge your Employer Brand
 
Social Selling with LinkedIn
Social Selling with LinkedInSocial Selling with LinkedIn
Social Selling with LinkedIn
 
Audience 360 Netherlands 2014
Audience 360 Netherlands 2014Audience 360 Netherlands 2014
Audience 360 Netherlands 2014
 

Similar to Data & creativity: How marrying the two can inform your employer | Talent Connect 2017branding strategy

Similar to Data & creativity: How marrying the two can inform your employer | Talent Connect 2017branding strategy (20)

Week2 chapters1 3
Week2 chapters1 3Week2 chapters1 3
Week2 chapters1 3
 
Predictive Marketing
Predictive MarketingPredictive Marketing
Predictive Marketing
 
Online Recruitng Webinar
Online Recruitng WebinarOnline Recruitng Webinar
Online Recruitng Webinar
 
Social Crmv3 3 Final
Social Crmv3 3 FinalSocial Crmv3 3 Final
Social Crmv3 3 Final
 
Creating a Social Networking Recruitment Strategy
Creating a Social Networking Recruitment StrategyCreating a Social Networking Recruitment Strategy
Creating a Social Networking Recruitment Strategy
 
The Secret to Digital Strategy Success
The Secret to Digital Strategy SuccessThe Secret to Digital Strategy Success
The Secret to Digital Strategy Success
 
Predict what to publish Next
Predict what to publish Next Predict what to publish Next
Predict what to publish Next
 
LinkedIn線上會議:如何運用行銷的概念和思維進行人才招募
LinkedIn線上會議:如何運用行銷的概念和思維進行人才招募LinkedIn線上會議:如何運用行銷的概念和思維進行人才招募
LinkedIn線上會議:如何運用行銷的概念和思維進行人才招募
 
SEO, Social, and More: Digital Marketing for your Business
SEO, Social, and More: Digital Marketing for your BusinessSEO, Social, and More: Digital Marketing for your Business
SEO, Social, and More: Digital Marketing for your Business
 
Recruitment as a lever of strategic competitive advantage
Recruitment as a lever of strategic competitive advantage Recruitment as a lever of strategic competitive advantage
Recruitment as a lever of strategic competitive advantage
 
Sydney Tech Breakfast: Presenting the Social Bridge to the IT Committee
Sydney Tech Breakfast: Presenting the Social Bridge to the IT CommitteeSydney Tech Breakfast: Presenting the Social Bridge to the IT Committee
Sydney Tech Breakfast: Presenting the Social Bridge to the IT Committee
 
Social Listening and Intelligence is Predictive! Now What?
Social Listening and Intelligence is Predictive!  Now What?Social Listening and Intelligence is Predictive!  Now What?
Social Listening and Intelligence is Predictive! Now What?
 
PYLON for LinkedIn Engagement Insights
PYLON for LinkedIn Engagement InsightsPYLON for LinkedIn Engagement Insights
PYLON for LinkedIn Engagement Insights
 
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014
 
The Key Recruiting Metric You're Not Tracking: Source of Influence
The Key Recruiting Metric You're Not Tracking: Source of InfluenceThe Key Recruiting Metric You're Not Tracking: Source of Influence
The Key Recruiting Metric You're Not Tracking: Source of Influence
 
What Recruitment Agencies dont want you to know about LinkedIn Slides.pptx
What Recruitment Agencies dont want you to know about LinkedIn Slides.pptxWhat Recruitment Agencies dont want you to know about LinkedIn Slides.pptx
What Recruitment Agencies dont want you to know about LinkedIn Slides.pptx
 
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014
 
Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy
Laying the Groundwork: The Who, What, and Why of Your Content Marketing StrategyLaying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy
Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy
 
Webinar: Futuro of Social Media by Fernando Polo
Webinar: Futuro of Social Media by Fernando PoloWebinar: Futuro of Social Media by Fernando Polo
Webinar: Futuro of Social Media by Fernando Polo
 
The “What” of Pipeline Building: Relevant Engagement Mediums
The “What” of Pipeline Building: Relevant Engagement MediumsThe “What” of Pipeline Building: Relevant Engagement Mediums
The “What” of Pipeline Building: Relevant Engagement Mediums
 

More from LinkedIn Talent Solutions

More from LinkedIn Talent Solutions (20)

Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiring
 
Shaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventShaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America Event
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
 
How to Build a Diverse Talent Pipeline
How to Build a Diverse Talent PipelineHow to Build a Diverse Talent Pipeline
How to Build a Diverse Talent Pipeline
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin America
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia Pacific
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent Management
 
Navigating the new world of work
Navigating the new world of workNavigating the new world of work
Navigating the new world of work
 
Virtual Event: How to Lead a Remote Team
 Virtual Event: How to Lead a Remote Team Virtual Event: How to Lead a Remote Team
Virtual Event: How to Lead a Remote Team
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Future of Recruiting Webinar
Future of Recruiting WebinarFuture of Recruiting Webinar
Future of Recruiting Webinar
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
 
LinkedIn Talent Hub Webinar
LinkedIn Talent Hub WebinarLinkedIn Talent Hub Webinar
LinkedIn Talent Hub Webinar
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer Edition
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs Differently
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balance
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring Edition
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring Edition
 

Recently uploaded

Recently uploaded (11)

Webinar - Fundamentals of Compensation
Webinar  -  Fundamentals of CompensationWebinar  -  Fundamentals of Compensation
Webinar - Fundamentals of Compensation
 
Emotional Intelligence and You - Gauri Das
Emotional Intelligence and You - Gauri DasEmotional Intelligence and You - Gauri Das
Emotional Intelligence and You - Gauri Das
 
Module 3 - Onboarding Course Outline.pptx
Module 3 - Onboarding Course Outline.pptxModule 3 - Onboarding Course Outline.pptx
Module 3 - Onboarding Course Outline.pptx
 
International Tech Talent in Finland 2024
International Tech Talent in Finland 2024International Tech Talent in Finland 2024
International Tech Talent in Finland 2024
 
Rally Webinar: Employer Brand Campaigns that Attract and Retain.pdf
Rally Webinar: Employer Brand Campaigns that Attract and Retain.pdfRally Webinar: Employer Brand Campaigns that Attract and Retain.pdf
Rally Webinar: Employer Brand Campaigns that Attract and Retain.pdf
 
Boost Efficiency with an Inventory Tracking Spreadsheet.docx
Boost Efficiency with an Inventory Tracking Spreadsheet.docxBoost Efficiency with an Inventory Tracking Spreadsheet.docx
Boost Efficiency with an Inventory Tracking Spreadsheet.docx
 
BHOLENDRA SINGH RESUME - Sr. Software Engineer at India Today Group
BHOLENDRA SINGH RESUME - Sr. Software Engineer at India Today GroupBHOLENDRA SINGH RESUME - Sr. Software Engineer at India Today Group
BHOLENDRA SINGH RESUME - Sr. Software Engineer at India Today Group
 
Unlocking Employee Potential with the Power of Continuous Feedback
Unlocking Employee Potential with the Power of Continuous FeedbackUnlocking Employee Potential with the Power of Continuous Feedback
Unlocking Employee Potential with the Power of Continuous Feedback
 
Acing Performance Management - Harjeet Khanduja
Acing Performance Management - Harjeet KhandujaAcing Performance Management - Harjeet Khanduja
Acing Performance Management - Harjeet Khanduja
 
Module 2 - LO3 Human Resources Roles and Functions
Module 2 - LO3 Human Resources Roles and FunctionsModule 2 - LO3 Human Resources Roles and Functions
Module 2 - LO3 Human Resources Roles and Functions
 
Module 2 - LO3 Human Resources Roles and Functions.pptx
Module 2 - LO3 Human Resources Roles and Functions.pptxModule 2 - LO3 Human Resources Roles and Functions.pptx
Module 2 - LO3 Human Resources Roles and Functions.pptx
 

Data & creativity: How marrying the two can inform your employer | Talent Connect 2017branding strategy