The document discusses the candidate journey on LinkedIn, noting that there are over 467 million members with 2 new members joining every second. It outlines that 75% of candidates are passive, not actively looking for jobs, while 25% are active. It also discusses the different touchpoints candidates have with recruiters and companies through things like InMails, profile visits, and viewing job opportunities. Finally, it discusses optimizing the job posting and application process to focus on fit, edge, and culture to better engage both active and passive candidates.

1. The candidate journey and
beyond
Stephanie Jacobsen
Customer Success Manager
LinkedIn

2. 467,000,000 + Members
2 New Members per second
7200 New Members per hour
100M+ Unique Visitors per
month
57% Mobile Traffic
75% Passive Candidates
25% Active Candidates

3. The talent landscape
Active talent Open talent Passive talent
• Actively looking
for their next role
ASAP
• ‘Explorers’ open
to learning more
about your
company
• Not looking for a
new role, but can
be warmed up for
a conversation if
touched
thoughtfully

4. Touch points along a prospect’s journey
1. Receives
InMail
2. Visits your
profile
Visits your company
page
4. Views a job opportunity
5. Opts in or
out

5. Touch points along a prospect’s journey
1. Receives
InMail
2. Visits your
profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or
out

6. Touch points along a prospect’s journey
1. Receives
InMail
2. Visits your
profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or
out

7. Touch points along a prospect’s journey
1. Receives
InMail
2. Visits your
profile
3. Visits your company
page
4. Views a job opportunity
5. Opts in or
out

8. Touch points along a prospect’s journey
1. Receives
InMail
2. Visits your
profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or
out

9. Job seeking

10. The job search journey
Assess ApplyDiscover

11. Meet Jenny Jobseeker

12. Passive discovery on LinkedIn

13. Casual discovery with LinkedIn

14. Recommendations
- Education
- Experience
- Skills
- Preferences
- Network
- Activity
People who can
connect you to
opportunity
Job Home: discovering jobs

15. Search discovery
Edge and Fit
• Network connections
• Hiring from your company
• Educational Alumni

16. © 2016 LinkedIn Corporation. All Rights Reserved. |
Whether someone is an active or passive candidate, they
want to know about your open jobs. We saw tremendous
growth in job activity in the past year
of professionals say they are
interested in hearing about new job
opportunities2
1 LinkedIn, Global Talent Trends, 2016
2 LinkedIn, US & Canada Talent Trends, 2016
3 Job Slots Data on the LinkedIn Network
Increase in job applicants in Q4 2015
and Q1 2016 compared to the same time
period previous year3
68%89%

17. © 2016 LinkedIn Corporation. All Rights Reserved. |
Based on research 66% of job switchers knew about the
company before they heard about the job opportunity1
1 LinkedIn, Global Talent Trends, 2016
2 LinkedIn, US & Canada Talent Trends, 2016
38%
of professionals say
“not knowing what it’s like to work at the company”
76%
68%
63%
Culture & Values
Perks & Benefits
Office Locations
What candidates want to know about2Biggest Roadblock when Changing Jobs2

18. Assessing a job

19. A typical job posting

20. Your “In”
Your Fit
Your Edge
A candidate’s fit

21. Reach out your
connections
Meet the team
Humanizing the jobs experience

22. Apply with LinkedIn: ease and
convenience

23. What does this mean for you?

24. From postings to possibilities
Bringing your LinkedIn jobs to life with your people &
culture
Connecting the right seekers with the right
opportunities
An even more engaging jobs experience on
LinkedIn