What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
Learn how to solve the biggest hiring challenges and become a more effective recruiter with the latest and greatest tools that LinkedIn has to offer. Watch the webinar: https://lnkd.in/gMMQXj2
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...LinkedIn Europe
In the summer of 2011, Matthew Jeffery of Autodesk published two recruitment articles: "A Vision for the Future of Recruitment: Recruitment 3.0," and "Recruitment 4.0: Crowdsourcing; Gamification; Recruitment as a Profit Centre” and, “the Death of Recruitment Agencies." Their impact is still being felt throughout the industry today. A year later, what's the story? How much has been implemented by Autodesk? What has worked? What could not be implemented? And what is pure theory and will never see the light of day?
In this keynote, Jeffery will reveal the inside story. Hear about Autodesk’s use of social media, the cutting edge mobile recruitment app, new corporate careers website and disruptive recruitment marketing practices...hear the highs and the lows...the mistakes and the glory. Expect key learning’s and takeaways in a very honest, no holds barred session.
In addition, Jeffery will share an exclusive look at the conclusion of their research: "What is Recruitment 5.0: The Final Chapter of Recruitment" and conference attendees will be the first to receive a copy of this ground-breaking report.
Learn about the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more: https://lnkd.in/gC3hSiP
Learn how to solve the biggest hiring challenges and become a more effective recruiter with the latest and greatest tools that LinkedIn has to offer. Watch the webinar: https://lnkd.in/gMMQXj2
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...LinkedIn Europe
In the summer of 2011, Matthew Jeffery of Autodesk published two recruitment articles: "A Vision for the Future of Recruitment: Recruitment 3.0," and "Recruitment 4.0: Crowdsourcing; Gamification; Recruitment as a Profit Centre” and, “the Death of Recruitment Agencies." Their impact is still being felt throughout the industry today. A year later, what's the story? How much has been implemented by Autodesk? What has worked? What could not be implemented? And what is pure theory and will never see the light of day?
In this keynote, Jeffery will reveal the inside story. Hear about Autodesk’s use of social media, the cutting edge mobile recruitment app, new corporate careers website and disruptive recruitment marketing practices...hear the highs and the lows...the mistakes and the glory. Expect key learning’s and takeaways in a very honest, no holds barred session.
In addition, Jeffery will share an exclusive look at the conclusion of their research: "What is Recruitment 5.0: The Final Chapter of Recruitment" and conference attendees will be the first to receive a copy of this ground-breaking report.
Learn about the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more: https://lnkd.in/gC3hSiP
Companies are more empowered than ever to investigate, test, and quantify their talent brand. But how do you know if your efforts are paying off? Ed Nathanson, Founder of Red Pill Talent, will share research from LinkedIn’s new eBook, The Quest to Quantify: Measuring The Impact of Your Talent Brand. Get the ebook: http://bit.ly/1NX3N8F
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
Live webcast: Hosted by Christina O'Connor and Alex Rynne LinkedIn Marketing Solutions. They share insider tips on how to maximise the use of LinkedIn for content marketing.
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
Get an in-depth look at all the new features rolling out this quarter.
New Features: Learn about the most exciting features released this quarter, designed to help you get work done faster and deliver more intelligent results.
Live Demos: Get an in-product demonstration of the updates with our product experts.
Presenters:
Maridawn Lamb, Customer Success Manager
Brad McIntyre, Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
This year’s results delve into how recruiters are
leveraging social recruiting in addition to whether or
not they are using it. Much like marketers, recruiters
use social networks as part of a multi-channel strategy
to find leads and nurture them to hire. Just as the days
of “rented attention” and “one size fits all” campaigns
are over in the marketing and advertising worlds,
recruiters now focus on building their own talent pool
and appealing to candidates’ individual preferences.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you an in-depth look at the New Recruiter & Jobs.
Presenters:
Shawn Mealy, Senior Customer Success Manager
Anusha Bagchi, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Jonathan Pohl, Senior Product Manager
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you an in-depth look at the New Recruiter & Jobs.
Presenters:
Shawn Mealy, Senior Customer Success Manager
Anusha Bagchi, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Jonathan Pohl, Senior Product Manager
Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014LinkedIn Talent Solutions
Based on LinkedIn's authoritative ‘Recruiting Trends’ surveys and data, learn how how candidates and companies are evolving, to help you get ahead in your annual planning.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...LinkedIn
Apresentação de Jennifer Brannigan, Head de Soluções de Mídia América do Norte e América Latina do LinkedIn, no ConnectIn São Paulo, realizado no dia 23 de junho de 2015. O ConnectIn São Paulo reúne os maiores líderes do mercado para compartilhar os desafios de hoje e inspirar as soluções de amanhã.
Learn how to get the most out of their free LinkedIn account, and how to use our paid recruiting tools to become a hiring guru.
Uncover how to:
- Master LinkedIn’s free and paid marketing features to promote your company and attract top talent
- Use the most effective tools to find highly qualified candidates for your open jobs
- Build your own personal brand as a trusted recruiter and hiring manager
- Get these strategies and tools to take your hiring to the next level!
Learn more: https://lnkd.in/gNGGrEW
Have you thought about using LinkedIn for recruiting or raising awareness for your nonprofit? Do you wish someone would walk through it? (Or are you a great user, and know someone else on your team that could use an intro?)
We've been growing our offerings for nonprofits. In this presentation, you'll get a full overview of our free and discounted products and learn what works best for you.
- How to establish your nonprofit's presence & brand
- Fresh ideas on how to attract candidates to your nonprofit
- Recruiting volunteers, employees, and donors
To learn more about our offerings, visit us here: http://bit.ly/2b6OdKb
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
Explore Valuable Opportunities You Don't Know You're Missing.
With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what you’ve never had or measure opportunities you don’t know you’re missing? It’s time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities.
Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines:
- How internal communications and contests spark competition and increased performance
- Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition
- The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
Companies are more empowered than ever to investigate, test, and quantify their talent brand. But how do you know if your efforts are paying off? Ed Nathanson, Founder of Red Pill Talent, will share research from LinkedIn’s new eBook, The Quest to Quantify: Measuring The Impact of Your Talent Brand. Get the ebook: http://bit.ly/1NX3N8F
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
Live webcast: Hosted by Christina O'Connor and Alex Rynne LinkedIn Marketing Solutions. They share insider tips on how to maximise the use of LinkedIn for content marketing.
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
Get an in-depth look at all the new features rolling out this quarter.
New Features: Learn about the most exciting features released this quarter, designed to help you get work done faster and deliver more intelligent results.
Live Demos: Get an in-product demonstration of the updates with our product experts.
Presenters:
Maridawn Lamb, Customer Success Manager
Brad McIntyre, Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
This year’s results delve into how recruiters are
leveraging social recruiting in addition to whether or
not they are using it. Much like marketers, recruiters
use social networks as part of a multi-channel strategy
to find leads and nurture them to hire. Just as the days
of “rented attention” and “one size fits all” campaigns
are over in the marketing and advertising worlds,
recruiters now focus on building their own talent pool
and appealing to candidates’ individual preferences.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you an in-depth look at the New Recruiter & Jobs.
Presenters:
Shawn Mealy, Senior Customer Success Manager
Anusha Bagchi, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Jonathan Pohl, Senior Product Manager
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you an in-depth look at the New Recruiter & Jobs.
Presenters:
Shawn Mealy, Senior Customer Success Manager
Anusha Bagchi, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Jonathan Pohl, Senior Product Manager
Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014LinkedIn Talent Solutions
Based on LinkedIn's authoritative ‘Recruiting Trends’ surveys and data, learn how how candidates and companies are evolving, to help you get ahead in your annual planning.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...LinkedIn
Apresentação de Jennifer Brannigan, Head de Soluções de Mídia América do Norte e América Latina do LinkedIn, no ConnectIn São Paulo, realizado no dia 23 de junho de 2015. O ConnectIn São Paulo reúne os maiores líderes do mercado para compartilhar os desafios de hoje e inspirar as soluções de amanhã.
Learn how to get the most out of their free LinkedIn account, and how to use our paid recruiting tools to become a hiring guru.
Uncover how to:
- Master LinkedIn’s free and paid marketing features to promote your company and attract top talent
- Use the most effective tools to find highly qualified candidates for your open jobs
- Build your own personal brand as a trusted recruiter and hiring manager
- Get these strategies and tools to take your hiring to the next level!
Learn more: https://lnkd.in/gNGGrEW
Have you thought about using LinkedIn for recruiting or raising awareness for your nonprofit? Do you wish someone would walk through it? (Or are you a great user, and know someone else on your team that could use an intro?)
We've been growing our offerings for nonprofits. In this presentation, you'll get a full overview of our free and discounted products and learn what works best for you.
- How to establish your nonprofit's presence & brand
- Fresh ideas on how to attract candidates to your nonprofit
- Recruiting volunteers, employees, and donors
To learn more about our offerings, visit us here: http://bit.ly/2b6OdKb
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
Explore Valuable Opportunities You Don't Know You're Missing.
With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what you’ve never had or measure opportunities you don’t know you’re missing? It’s time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities.
Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines:
- How internal communications and contests spark competition and increased performance
- Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition
- The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions.
Speaker Names:
Lauren Kuemmeler, Senior Customer Success Manager
Tucker Johns, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
A top recruiter at LinkedIn shares 25+ years of recruiting secrets and reveals her favorite sources, tools, and tips to find top tier talent in a competitive market. To watch the on-demand webcast, visit:
https://lnkd.in/g76TXhz
Mike Gamson, Sr. VP, Global Solutions, LinkedIn
Eddie Vivas, Director, Product Management, LinkedIn
Tanya Staples, Sr. VP Content, lynda.com, LinkedIn
Join Mike Gamson, SVP of Solutions for LinkedIn, as he shares our mission and vision, and introduces us to the next generation of LinkedIn. Mike will be joined by Tanya Staples, SVP of Content for Lynda.com, and Eddie Vivas, Head of Product for LinkedIn Talent Solutions, who will talk about how we are putting learner-centered education at the heart of building professional knowledge, and how LinkedIn is re-imagining recruiting.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
MyMbaCircle Founders on What is the Importance of Growth MindsetProduct School
Main takeaways:
- "Growth mindset" is the single most important factor to make a transition to tech and entrepreneurship
- Learn by creating an actual product: Think about the problem-solution space and try building a product, anything!, to get started
- Building a good product is just the first step - hustle to find, acquire and convert your customers till you find the right strategy
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...LinkedIn Talent Solutions
Learn practical tips on building a community of clients and candidates that have a vested interest in your recruitment firm. Download the full guide: http://linkd.in/1AHS74e
Once you've build your employer brand and EVP, find out how to leverage your LinkedIn Career Page with targeted messaging to different audiences across different regions.
Our product experts cover the latest quarterly product updates for May 2018 to help you target smarter with jobs, attract quality candidates at scale, and more.
Watch the full recording here: https://lnkd.in/gB8SUTZ
Similar to Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014 (20)
Media Relations 101: Three Fundamental Steps for Media OutreachClearEdge Marketing
While there are many facets to public relations strategies, media relations and media place-ments remain a staple of virtually all communication goals. As staff sizes in newsrooms con-tinue to get smaller, so does the bandwidth of reporters. Landing a well-timed pitch with the right reporter at one of your most coveted outlets can feel exhilarating, but without the right planning and understanding of how to work with the media, chances of media coverage drop significantly.
Not sure how to get started or how to best utilize your existing company social media profiles for recruiting? Join Kimberley Zur from elite TalentScout and Michelle Krier from ClearEdge Marketing as they talk about how to effectively use social media as part of the recruiting process.
Even though holiday decorations have been gracing many stores since before Thanksgiving, it’s hard to believe that the holidays are upon us. If you’re like me, you’ve tuned out the sounds of Frosty the Snowman in a rush to complete Q4 projects and prepare for 2015. One thing that has especially been subjected to procrastination on my part, though, is making a plan for holiday gifts — an opportunity to thank clients and colleagues for their business and ongoing support.
A Survey on Using Survey Data for Marketing -- Webinar RecapClearEdge Marketing
Eric Gregg, CEO of Inavero, and Leslie Vickrey, CEO of ClearEdge Marketing, hosted a webinar on September 11, 2014 to discuss the opportunities professional services …
CEOs Discuss: Collecting Client Feedback and Using it to Grow Your BusinessClearEdge Marketing
How to get more of what you want:
• High survey response rates
• Identifying potential issues or problem accounts
• Actionable data to update marketing and sales messages
• Testimonials
• Strong relationships with promoters to advocate for your brand
Lead Generation Campaigns:The Good, The Bad and The Ugly ClearEdge Marketing
In this deck we cover:
- Why Are Lead Generation Campaigns Important?
- What is a Lead Exactly?
The Good, The Bad and The Ugly for:
- Candidate Recruitment Campaigns
- Sales Lead Gen Campaigns
- Internal Hiring Campaigns
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
Marketing efforts that rely on social media alone aren’t likely to succeed on a grand scale. No matter if you’re trying to find candidates or sales leads, in order to make the most of what social media can offer, marketing teams must integrate social media with other marketing initiatives, and tie the elements of each campaign directly to their business objectives. High engagement metrics are meaningless if the efforts that lead to them are not connected to your business objectives. Below are some ways you can integrate social media with your other marketing initiatives, and align your efforts with your business objectives.
Three Key Takeaways from the TechServe Alliance 2013 IT & Engineering Staffin...ClearEdge Marketing
I left the 2013 TechServe Alliance Conference with an extra pep in my step! This year marked my first TechServe Alliance Conference (here’s Leslie Vickrey’s recap of last year’s conference), although I had heard what a motivating, informational and valuable three-day event this is for years from my colleagues and clients. Keeping with the Las Vegas reputation, we did not slow down for the entire three days! Kudos to the TechServe Alliance team for orchestrating sessions that opened our minds to new ideas, confirmed thinking on others, and allowed attendees to hear from both leaders in the industry and colleagues sharing their stories.
Unless you’ve been living under a rock, you’ve heard of LinkedIn. You probably have a profile. And you (hopefully) are using it regularly and effectively.
But let’s get right to the point of this blog.
Is LinkedIn replacing business cards?
Last night I attended a local marketing association meeting advertised as a panel discussion around affiliate marketing. I had been to a handful of the networking/educational presentations put on by this association over the last year or two and found them energizing, entertaining and true to their promised program content. That’s why I was so disappointed when the panel discussion was a big ‘ole flop. I had hoped to have a rich blog on affiliate marketing programs, but instead I walked away with a list of ideas on how to be a better moderator and panelist.
5 Tips for Creating Infographics That Win the War for AttentionClearEdge Marketing
You all know the old adage: “A picture is worth a thousand words.” Today’s world of instant gratification means average attention spans of less than 8 seconds, and a whopping 4 seconds for website viewing. Infographics are a great solution for conveying solid content and winning the war for the few seconds of your audience’s attention.
Not too long ago, working in the PR department primarily meant shaping the way clients are covered by the press. Developing relationships with members of the media, promoting client messages through press coverage, and ultimately building brand identity for clients—all through the media. Sure, my work somewhat overlapped with that of the marketing department, but for the most part, my experiences were so that the activities of the PR department were pretty distinct from those of the marketing team.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
More TechServe Conference Insights: Reaching Candidates Through Social MediaClearEdge Marketing
I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry.
Last week I had the pleasure of attending the Social Fresh conference in Tampa, Florida (they have a West Coast version coming up this summer – check it out!). Besides basking in the Florida sunshine, the conference had a tremendous amount to offer. With 300 attendees and a range of presenters, including Chris Brogan, Ted Rubin, Jay Baer and more, my mind was literally exploding at the incredible social insights shared over this two-day event.
Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014
1. Top 4 Marketing Must-Haves
for IT and Engineering
Staffing Firms in 2014
Presented by:
Michelle Krier, VP Marketing & Digital Services
Leah McKelvey, Senior Director of Marketing & Partnerships
www.clearedgemarketing.com
3. Q&A on Twitter
•
We want to hear from you during this webinar and after
•
Send us a tweet with the following in front of the message: @clearedgemktg
It will show up on our Twitter profile, open for the public to view
We will reply during the webinar or after
Follow us at twitter.com/clearedgemktg
Also follow us on…
Facebook: facebook.com/ClearEdgeMarketing
LinkedIn: linkedin.com/company/clearedgemarketing
3
4. Today’s Agenda
•
•
State of the Industry
4 Marketing Must-Haves
Messages that Resonate
Engaging Online Experiences
Content That Converts
Creating 2-way Conversations
•
Q&A
4
7. Tell Us…
What’s the average attention span of an adult?
A. 4 seconds
B. 8 seconds
C. 12 seconds
D. 16 seconds
7
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
??...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
8. 8 Seconds: Average Attention Span in 2013
Source: US National Library of Medicine
8
9. Timeframe is Short to Connect
3 Months or Less
2 Weeks or Less
à Amount of time it took 84% of Talent
to find their most recent position
Amount of time it took 32% of Talent
à to find their most recent position
SOURCE:
9
11. Understanding Your Key Differentiators
Your homework: Put your elevator pitch to the test
•Relevancy: Ask 2 candidates and clients why they chose to work with you to see if those messages are
represented on your website
•Simplicity & Consistency: Randomly ask 3 people internally for your elevator pitch
•Differentiation: Review 3 top competitors’ websites and see how your existing message compares
11
12. Candidates Share: Pros of Working with Staffing Firms
Top Benefits of Working for an IT/Engineering
Staffing Firm
Assistance finding employment
Consistent income
Access to otherwise unreachable
positions
SOURCE:
0%
20%
Top Ranked
12
40%
60%
2nd & 3rd Ranked
13. Candidates Share: Cons of Working with Staffing Firms
Top Drawbacks of Working for an IT/Engineering
Staffing Firm
Lack of positions that fit my skills
Difficulty in finding proper fit for the
position
Pay compared to working with a
company directly
SOURCE:
0%
20%
Top Ranked
13
40%
60%
2nd & 3rd Ranked
16. Know Why You’re Different – Then Execute
…with a strong reputation for
delivering exceptional technology
professionals while maintaining the
highest ethical standards.
Our deep insights into human
capital management enable us
to help our clients achieve their
business goals – while
optimizing their IT workforce
strategies.
…revolutionizing
the industry with our
personal touch.
We know our
clients intimately,
provide the right
placements and
establish long term
relationships.
…excels at bringing together
the brightest technical
professionals and the top
companies.
16
18. Tell Us…
How engaging is your online experience for candidates?
A. Very engaging – we’ve conducted U/X studies to ensure the
best possible experience
B. So-so – we’ve tried to make it easy for candidates to apply
C. Not at all – it takes 5 clicks just to get to the apply screen
D. No idea – marketing controls the website and I’ve never
checked it
18
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
??...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
19. The Stats
• 43% of job seekers have used their mobile
device to engage in job-seeking activity
• 27% of job seekers expect to be able to apply
for a job from their mobile device
Source: 2014 Job Seeker Nation Report by Jobvite
19
20. The Stats
• 1 BILLION job searches are
done per MONTH on a mobile
device
• Mobile-friendly recruitment
has a conversion rate 5 – 10X
better than traditional PC
recruitment
20
21. An Engaging Website Is a MUST
Your homework:
• Try applying – how long does it take, how many clicks? Now try it on your mobile device!
• Look at your site on your mobile device and on a tablet – is it easy to navigate/use?
• Analyze your Google Analytics to see how much traffic is coming from mobile devices and what pages
are most frequently visited
21
28. Tell Us…
Do you create original content tailored to candidates and/or
clients?
A. No, we only share content developed by others
B. We produce a handful of original blog posts or articles a
year.
C. There is at least one article or blog published a month
D. We’re a content-producing machine!
28
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
??...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
29. WHAT IS CONTENT MARKETING?
“
Your customers don’t care about you, your products, your services…they
care about themselves, their wants and their needs. Content marketing is
about creating interesting information your customers are passionate
about so they actually pay attention to you.
”
29
31. Why Do You Need Original Content?
•
Typically, IT and Engineering staffing firms are using content marketing to drive traffic to their website
and promote the following goals:
Source: Content Marketing Institute
31
32. First Content Strategy, Then Content Development
Your Homework:
Take the first steps to developing a content
strategy
•Start to develop personas for your two main
audiences: candidates and clients
•Make of a list of topics that each of these
personas care about or impacts them
•Develop three unique content ideas based on
what you know about the personas
Source of Example Persona: HubSpot
32
33. Best Practices in Persona Building
Who are you
and why
should I
care?
Demographic information,
including:
•Job title, role, and
responsibilities
•Department
•Company size
•Industry
•Location
•Budget
Source: Kevin Cain, Convince & Convert
Behavioral information,
including:
•Motivating factors
•Expectations
•Concerns and pain points
•Role in the purchasing process
•Understanding of your products
and services
•Needs met to ensure a purchase
33
34. Are You Creating Content that Hiring Managers Care About?
Top 5 Things That Keep Hiring Managers Up At Night
46%
Retaining top-performing talent
43%
Finding highly-qualified talent
Staying within budget
33%
Meeting your department deadlines
with the talent you have available
32%
28%
Attracting highly-qualified talent
SOURCE:
0%
34
40%
80%
35. Are You Creating Content that Candidates Care About?
Top Concerns of IT and Engineering Professionals
Staying professionally relevant and
employable
30%
24%
Lack of clear career direction/path
22%
Meeting deadlines
SOURCE:
0%
35
25%
50%
36. Develop Content That Highlights Your Industry Expertise
Important Factors that Lead to a Successful Placement
40%
35%
30%
27%
20%
6%
0%
Proper skills for the position
Staffing firm is knowledgeable of our company's
industry
SOURCE:
Clients Say:
36
Staffing Firms Say:
37. Types of Content
•
•
•
•
•
•
•
Surveys (can give you the data to drive
several different types of content)
Blog posts
Articles (contributing to industry
publications)
eBooks
Webinars
Speaking opportunities
Customer roundtables
37
41. Tell Us…
How engaged is your social community?
A. Highly engaged (we frequently receive questions and
comments)
B. Somewhat engaged (some of our posts get comments)
C. Not at all engaged (we post but no one comments)
D. What’s a social community?
41
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
??...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
???...???..???….
43. Creating Two-Way Conversations Via Social Media
•
Your homework: create 1 post per week that will encourage engagement. Ideas:
Ask questions. “What’s most important to you when considering a job offer: salary or location?”
Fill in the blank. “When I have a job interview coming up, I ____. ” or “My dream job is ____.”
Caption this (photo/video):
Tip: think carefully about what type of image you choose and what emotions you will trigger with your post. You want a
positive association between the photo and your brand.
Encourage likes. “’Like’ if you’d be open to a new job opportunity this year.”
Tip: Use a photo with this one!
43
52. Need Help? Contact Us Any Time!
Michelle Krier
VP Marketing & Digital
Services
Leah McKelvey
Senior Director of Marketing
& Partnerships
Tel: 414.617.3103
Tel: 330.559.5259
Email: mkrier@clearedgemarketing.com
Twitter: @michellekrier
LinkedIn: www.linkedin.com/in/michellekrier
Email: lmckelvey@clearedgemarketing.com
Twitter: @LMcKelvey
LinkedIn: www.linkedin.com/in/leahmckelvey
52
Editor's Notes
Let’s first level-set on the ballpark we’re playing in…
Alexandria, VA, February 14, 2014 – The number of IT jobs grew 0.40 percent sequentially
last month to 4,587,500, according to TechServe Alliance, the national trade association of
the IT & Engineering Staffing and Solutions industry. On a year-over-year basis, IT
employment has grown by 2.83% since January 2013 adding 126,200 IT workers.
Engineering jobs grew once again in January, up 0.13 percent sequentially last month to
2,483,200. On a year-over-year basis, engineering employment has grown by 1.61% since
January 2013 adding 39,400 engineering workers. Both indices reflected the Bureau of
Labor Statistics’ annual rebenchmarking of employment data this month.
Apparently, the way to illustrate multi-tasking is through adding more arms if you want to try googling an image for multi-tasking.
http://www.statisticbrain.com/attention-span-statistics/
So not only do people have a limited attention span, but with the competition for IT candidates – and demand on the employers side – you don’t have many chances to get their attention.
From TechServe and Inavero’s recent 360-degree industry study.
With more than 80 percent of IT/engineering professionals accepting positions within 3 months and nearly a third within 2 weeks, talent has a very short ‘shelf-life.’
According to TechServe, this is the approximate number of IT staffing firms operating in the US – so there is stiff competition.
Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press
From 360 degree report from TechServe:
IT and engineering professionals cited assistance finding employment and a consistent income among the top benefits of working with an IT and engineering staffing firm.
People hate too much jargon – how can you keep your message as simple as possible.
There’s even a jargon madness tournament that Forbes has done in the past – in the final four, you can see that drinking the kool aid beat out “empower” to eventually beat leverage as the most hated jargon word in business.
Your message should be so simple that someone outside the industry could understand it.
Forbes Jargon Madness:
http://www.forbes.com/special-report/2012/annoying-business-jargons-12.html
People shouldn't’t be hearing different things if they talk to different people in the industry – or at your company. Once you have a simple message nailed down – you should test that everyone knows and is sharing that same message. With 2500 firms in the industry and not huge investments in marketing or branding, there is definitely an opportunity for you to breakthrough – but you first have to speaking the same language internally.
It’s hard to tell everyone apart – the main things that people focus on are relationships, making matches and industry expertise. Nothing really stands out when you look at them side by side.
I did a quick audit of some of 5 national IT staffing players and the first thing that you approach on their website. As a potential buyer
or candidate, you need to understand how you stack up. Of course, what you say is one thing and the real test is how you executive, but getting everyone on the same page is important to build your brand and educate the industry.
There’s a conference focused exclusively on mobile recruiting and technology – called MREC
Bottom line? Mobile is where you need to be to find and convert candidates and clients. (Add stats about growth of mobile use overall.)
More on Michelin guide origins:
In 1900 the tire manufacturers André Michelin and his brother Édouard published the first edition of a guide for French motorists. At the time there were fewer than 3,000 cars in France, and the Michelin guide was intended to boost the demand for cars, and thus for car tires. For the first edition of the Michelin Guide the brothers had nearly 35,000 copies printed. It was given away free of charge, and contained useful information for motorists, including maps, instructions for repairing and changing tires, and lists of car mechanics, hotels and petrol stations. In 1904 the brothers published a similar guide to Belgium.[2]
http://contentmarketinginstitute.com/2012/02/best-content-marketing-infographics/
Most companies in this space are using content marketing to drive traffic back to their website – and some of the correlated goals are for brand awareness, customer acquisition, lead gen and customer retention.
Your goals might be different – you might create content solely to drive candidates, or solely to provide material for sales rep to provide industry expertise to clients.
Think about it like you’re in sales or recruiting – If you don’t know anything about them, it’s hard to motivate them
You need to understand who you’re creating content for, try to figure out what they care about and THEN start creating that content through unique ways that will get them to act.
http://academy.hubspot.com/examples/customer-examples/?Tag=Buyer+Persona
http://www.convinceandconvert.com/content-marketing-2/targeted-content-the-holy-grail-of-content-marketing/
Demographic information, including:
Job title, role, and responsibilities
Department
Company size
Industry
Location
Budget
Behavioral information, including:
Motivating factors
Expectations
Concerns and pain points
Role in the purchasing process
Understanding of your products and services
Needs met to ensure a purchase
This is another chart you might have seen before from the 360 degree study from Inavero and TechServe. This shows what hiring managers worry about. This is a clue to help you build an editorial calendar. You should be building content that your client might be searching for in Google – answers to questions that keep them up at night.
Have you produced content on retaining internal employees OR how contract work ties to staying on budget?
Similar to what was shared on the last slide – understanding what your clients care about is the key to developing a content strategy that will resonate with your main client and candidate audiences.
You’re not the first firm to share interview questions or how to build your resume? What about how to build your resume if you’re a java developer.
Again, from the 360-degree report.
While both staffing firms and hiring managers agree that having the proper skills for a position is critical to a successful placement, staffing firms underestimate the importance of industry expertise to clients.
Have you ever interviewed one of your clients about an industry issue and put that on a blog? Strengthen your relationship with clients by giving them more opportunities for exposure as well.
Again, let’s go back to last example and take a lesson from how TechServe use the 360 degree study as a piece of content – this is most likely not the first time you’re seeing this content.
TechServe does a great job to understand what their members want – and that is usually data. They decided to create a report that would answer many of the questions they’re typically getting. This strategy has turned into a substantial data set that turns into content through webinars, articles, speaking opportunities, slides you can use, etc.
What’s performing to help drive your strategy going forward – what are the keywords that are driving traffic to your site? Write content around those topics
People get overwhelmed and don’t know what they would write about – there is a lot to help you guide that and make that conversation – example, you can write a video blog, podcast
Social media is more than knowing how to use Instagram or Facebook.
Requires knowledge about the business, about PR, communications, etc. No class can replace on-the-job training.
Posts need to reflect your brand
Need to be looking at metrics that impact your business – it’s not just about the # of likes your FB page has or the # of Twitter followers you have.
In order for social media marketing activity to generate real results for your business, a solid understanding of your business is required.
Activity on social media tends to yield the best results when it works in concert with other business functions such as marketing, advertising, sales, human resources, operations, customer service, and more. Simply put, for interns or junior employees to be able to draw connections between all of these functions and correlate them to appropriate efforts on social media will be all but impossible for them to pull off with any level of effectiveness.
Will your intern know which social media platforms are best for conveying your business’s marketing message? Will an intern understand your company’s goals and commitments enough to properly pass that message on to your customers?
Social media can quickly turn into crisis communications – are you ready to trust your intern with that?