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Inbound Recruiting: 

The Digital Transformation of Talent Acquisition
MIKE ROBERTS
HEAD OF DIGITAL MARKETING AT JIBE
@JIBE / @MP_ROBERTS
View
Company History
Search
Open Positions
Read

Job Descriptions
Land at 

Careers Page
Candidate
behaviors &
preferences 

are changing
Power has
transferred from
seller to buyer
Or should we say, recruiter to candidate
Connectivity
empowers
decision-makers
We cant make decisions without 

consulting the Web first
Like consumers,
candidates are
becoming more
selective
63% of CEOs say finding the
right skills is a threat to the
growth of their business
IT’S A CANDIDATE’S
MARKET IN MORE
WAYS THAN ONE
According to LinkedIn, 75% of
candidates are considered to
be passive—a.k.a not actively
looking for a job
TODAY’S
RECRUITMENT
IS OUTBOUND
Based on business needs
rather than candidate needs
OUTBOUND IS A
DYING MODEL
Losing relevancy in consumer
and B2B world every year 



Recruiting is following suit,
although it’s a bit behind
OUTBOUND VS. INBOUND
RECRUITING
THE EVOLVING

RECRUITING FUNNEL
WHAT DOES AN INBOUND
RECRUITING STRATEGY LOOK
LIKE?
RAISING
AWARENESS
AND
ATTRACTING
CANDIDATES
NURTURING
CANDIDATES
OVER TIME
CONVERT
CANDIDATES
IN THEIR
MOMENT
Impacts go beyond
cost per hire ….
PREDICTIONS
TAKEAWAYS
BIT.LY/INBOUND_RECRUITING

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