New Australian research from LinkedIn, Starcom MediaVest Group, and comScore about social and the technology vertical. As presented by Mike Weir, LinkedIn Global Head of Technology at the Tech Breakfast in Sydney on October 2nd.
The Social Bridge to the IT Committee Australian ResearchLinkedIn
To learn how social media can build relationships, foster trust, and drive business with the IT Committee, LinkedIn partnered with comScore, Starcom MediaVest Group, and Mashwork and found that traditional lead generation methods are no longer effective. View this new research from Australia.
Did you know that 4 out of 5 IT decision makers use social networks for business purposes? In fact, 73% of them have engaged with a vendor on social. Hear more about the pervasive impact of social on IT purchasing and what marketers must do to adapt, in this groundbreaking study by LinkedIn and Forrester.
To learn how IT marketers can use social media to build relationships, foster trust, and drive business with the IT Committee, LinkedIn partnered with comScore, Starcom MediaVest Group, and Mashwork.
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape.
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape. This deck represents a role up of the UK, France and Germany.
The Social Bridge to the IT Committee Australian ResearchLinkedIn
To learn how social media can build relationships, foster trust, and drive business with the IT Committee, LinkedIn partnered with comScore, Starcom MediaVest Group, and Mashwork and found that traditional lead generation methods are no longer effective. View this new research from Australia.
Did you know that 4 out of 5 IT decision makers use social networks for business purposes? In fact, 73% of them have engaged with a vendor on social. Hear more about the pervasive impact of social on IT purchasing and what marketers must do to adapt, in this groundbreaking study by LinkedIn and Forrester.
To learn how IT marketers can use social media to build relationships, foster trust, and drive business with the IT Committee, LinkedIn partnered with comScore, Starcom MediaVest Group, and Mashwork.
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape.
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape. This deck represents a role up of the UK, France and Germany.
What Content Do Tech Professionals Prefer? [Infographic]LinkedIn
Dive into the personas of the technology audience and how to achieve content effectiveness with this cohort. Explore:
- What content motivates technology professionals
- Who they share content with and look to for thought leadership
- The types of content are key to cultivating interest
- What media is most engaging and effective
Webinar Presentation: Influencing IT Decisions with SocialLinkedIn
B2B IT buyers are flocking to social networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use social networks for business purposes. As an IT marketer, how do you adapt to this changing digital landscape?
This webinar from February 2013 presented results from a study commissioned by LinkedIn and conducted by Forrester Consulting Group and Research Now.
We also revealed:
• Why and how IT decision makers use social networks
• Which social platforms are most valuable
• How IT marketers like HP have leveraged social to influence decision makers
• Best practices for IT marketers to leverage social in their marketing mix
In 2013 LinkedIn launched global research with comScore, The Social Bridge to the IT Committee, which identified an influential group of tech decision makers, called the IT Committee. This research looked at why the IT Committee are using social media to inform their purchasing decisions, and why marketers need to engage them on social.
This research showed how critical it is that we change as fast as possible or continue to hurt the growth potential of our companies. As well as the ability to retain clients.
This year we wanted to understand how IT marketers can best educate and engage the IT Committee through content that is truly valuable.
Compared to the average online adult, LinkedIn members spend more on electronics and are more likely to value quality over price. And the most enthusiastic tech consumers, the indulgent techies, are highly engaged on LinkedIn.
Find out how to reach this influential audience as we reveal our latest Consumer Electronics research with Ipsos.
You'll find answers to questions such as:
- What factors drive their electronics purchase decisions?
- How does their mindset differ on LinkedIn, Facebook, and Twitter?
- What does it take to convince indulgent techies to switch brands?
How Social Media Influences Institutional Investors LinkedIn
Learn from our distinguished panel of speakers from J.P. Morgan Asset Management, Greenwich Associates, and LinkedIn, as we discuss:
- New research into how social media is being leveraged during the institutional investing process.
- Implications for institutional investing and how asset managers are adapting to these trends.
- Best practices and key opportunities to differentiate your brand and influence institutional investors on social media.
Nurturing the IT Committee Lead: Is Marketing Helping or Hurting?LinkedIn
This sneak preview of the latest LinkedIn IT research was presented during our 2014 Tech Roadshow. Learn more about how tech brands should build trust and credibility with IT Committee members on LinkedIn.
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, mass affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that mass affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
A LinkedIn and Forrester report exploring the path to purchase for enterprise decision makers and how they leverage social media and content to arrive at purchase decision.
Connected Techies: Why LinkedIn Members Make a Premium Audience for Consumer ...LinkedIn
Research shows that LinkedIn members are much more likely to own and spend more on consumer tech devices. Find out why in this new research from Ipsos.
What Content Do Tech Professionals Prefer? [Infographic]LinkedIn
Dive into the personas of the technology audience and how to achieve content effectiveness with this cohort. Explore:
- What content motivates technology professionals
- Who they share content with and look to for thought leadership
- The types of content are key to cultivating interest
- What media is most engaging and effective
Webinar Presentation: Influencing IT Decisions with SocialLinkedIn
B2B IT buyers are flocking to social networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use social networks for business purposes. As an IT marketer, how do you adapt to this changing digital landscape?
This webinar from February 2013 presented results from a study commissioned by LinkedIn and conducted by Forrester Consulting Group and Research Now.
We also revealed:
• Why and how IT decision makers use social networks
• Which social platforms are most valuable
• How IT marketers like HP have leveraged social to influence decision makers
• Best practices for IT marketers to leverage social in their marketing mix
In 2013 LinkedIn launched global research with comScore, The Social Bridge to the IT Committee, which identified an influential group of tech decision makers, called the IT Committee. This research looked at why the IT Committee are using social media to inform their purchasing decisions, and why marketers need to engage them on social.
This research showed how critical it is that we change as fast as possible or continue to hurt the growth potential of our companies. As well as the ability to retain clients.
This year we wanted to understand how IT marketers can best educate and engage the IT Committee through content that is truly valuable.
Compared to the average online adult, LinkedIn members spend more on electronics and are more likely to value quality over price. And the most enthusiastic tech consumers, the indulgent techies, are highly engaged on LinkedIn.
Find out how to reach this influential audience as we reveal our latest Consumer Electronics research with Ipsos.
You'll find answers to questions such as:
- What factors drive their electronics purchase decisions?
- How does their mindset differ on LinkedIn, Facebook, and Twitter?
- What does it take to convince indulgent techies to switch brands?
How Social Media Influences Institutional Investors LinkedIn
Learn from our distinguished panel of speakers from J.P. Morgan Asset Management, Greenwich Associates, and LinkedIn, as we discuss:
- New research into how social media is being leveraged during the institutional investing process.
- Implications for institutional investing and how asset managers are adapting to these trends.
- Best practices and key opportunities to differentiate your brand and influence institutional investors on social media.
Nurturing the IT Committee Lead: Is Marketing Helping or Hurting?LinkedIn
This sneak preview of the latest LinkedIn IT research was presented during our 2014 Tech Roadshow. Learn more about how tech brands should build trust and credibility with IT Committee members on LinkedIn.
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, mass affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that mass affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
A LinkedIn and Forrester report exploring the path to purchase for enterprise decision makers and how they leverage social media and content to arrive at purchase decision.
Connected Techies: Why LinkedIn Members Make a Premium Audience for Consumer ...LinkedIn
Research shows that LinkedIn members are much more likely to own and spend more on consumer tech devices. Find out why in this new research from Ipsos.
LinkedIn's Most Engaged Marketers AustraliaLinkedIn
LinkedIn unveiled Australia’s 10 Most Engaged Marketers on LinkedIn working at ASX100 companies (or subsidiaries). The list showcases how marketers from diverse industries such as financial services, healthcare, telecommunications, media, property and infrastructure are
taking best advantage of LinkedIn.
Content Marketing to Power your Brand StrategyLinkedIn
View the presentation that was given at FinanceConnect Sydney on Thursday May 1 by Valter Sciarrillo and Ben Russell. This presentation demonstrates how LinkedIn's content marketing tools; Content Marketing Score and Trending Content can be used by marketers to measure the effectiveness of their content to power a more effective brand strategy.
Kristin Kunasingam, LinkedIn’s Senior Product Consultant, showed best practices for leveraging LinkedIn’s Sponsored Content and InMails to influence technology decisions, and drive business results.
To understand how social impacts their financial decision making, LinkedIn teamed up with Cogent Research and found that relevant content is key to driving action among this valuable group.
The role of social media in driving growth for SMBs in AustraliaLinkedIn
Social media is a vital tool for SMBs with 89% using social media to build awareness and 72% seeing social media as essential for the future of the business. Revenue growth is directly related to increased marketing spend on social media. 58% of businesses experiencing hyper-growth directly attribute this to increased spend on social media advertising. LinkedIn offers opportunities for financial providers to inform and influence businesses through content on the LinkedIn platform.
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Presented at TechConnect:13 by Jake Raroque, Research Consultant at LinkedIn and Roslyn Ku, Vice President at comScore
Linkedin the Social Bridge to the IT CommitteeJill Sida
Social media is not just for connecting with peers. The IT Committee actively seeks insights and conversations with vendors on social media.
•2 in 3 are open to connecting with a new vendor.
•3 in 4 are ready to have a conversation with a new vendor on social media.
Trust drives brand perception, and the IT Committee trust LinkedIn more than other websites to receive information relevant to their IT decisions.
The IT Committee are >50% more likely to engage with their vendors on LinkedIn than on other social networks.
Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust LinkedIn
Are your content marketing efforts truly building trust and credibility with the IT Committee -- the diverse group of decision makers who influence tech buying decisions? The type of content you share, who it comes from, and how you gate it impacts your lead generation efforts.
Join us as we present new research that shows how IT marketers can avoid common mistakes and build meaningful relationships with the IT Committee on social media. You'll learn how to:
- Develop the trust and credibility to earn quality leads
- Leverage the expertise within your company to provide valuable content
- Start the sales cycle on the IT Committee's schedule to avoid turning off leads before they convert
Digital Opportunity Analysis - Social Media + SEO + Content StrategyRooneyPartners
Effective digital engagement is essential to the health of your brand. The Digital Opportunity Analysis offered by RooneyPartners creates the foundation for a successful activation strategy. Our analytics-based approach to defining the digital opportunity enables you to better understand your current and potential audiences in social media, analyzes the conversations relevant to your brand, benchmarks your organization against competitors, and provides a path for optimizing your search engine performance. The Digital Opportunity Analysis delivers proof of concept for organizations seeking to activate or optimize a social media strategy, delivers the blueprint for a more effective digital content strategy, and identifies social media amplification and engagement activities that can drive reach, engagement, and conversion of key audiences.
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
This presentations takes you behind the scenes on recent enterprise social projects from corporate and public sector organisations, discussing social business in 2014 and beyond.
Similar to Sydney Tech Breakfast: Presenting the Social Bridge to the IT Committee (20)
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
Product deep dive with LinkedIn's lead gen forms and matched audiences. Presented by Sudeep Cherian, Director of Product Marketing, LinkedIn Marketing Solutions.
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...LinkedIn
Welcome to our Q1 2017 Quarterly Product Release webcast. A new, consolidated approach to how we inform customers of new features and enhancements
All product updates will be available in our Product Updates Hub: https://lnkd.in/productupdates
To increase your reach into and success engaging qualified candidates, LinkedIn Talent Solutions recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
This webcast takes a deep-dive into these features — along with other recent product enhancements, empowering users to start benefiting from them right away.
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...LinkedIn
With the new LinkedIn Career Pages, it's now easier than ever to measure your employer brand performance. This webcast session covered how the new LinkedIn Career Pages will optimise results and, more importantly, help you measure success to ensure further employer brand investment.
You’ll learn:
- What's new? The power of the enhanced Analytics section and the most relevant metrics you should be keeping track of
- How will the business benefit? How these analytics can be applied to justify further investment, adjust your talent brand approach or extend reach through employee engagement
- Who's already seeing results? Explore examples and hear about other customers’ return on investment (ROI) from their new Career Pages
The New Role of Executives in the Financial Services IndustryLinkedIn
LinkedIn and Hootsuite partnered to develop new research on how technology and social media is transforming the financial services industry.
With trust suffering post GFC, technological disruption has shifted Australian preferences and demand for financial products and services. Customer relationships have become increasingly digital and financial services executives must adapt to compete in the face of digital disruption.
At this exclusive executive event, we shared key insights from the research paper. Including the future role of the executive within the Australian financial services industry.
Through keynotes and panel discussions attendees learnt about:
Digital disruption across FSI in Australia
-The impact of technology on customer expectations
-Social media as a tool to capitalise on disruption
-The role of leaders and executives within FSI
Hear about the latest LinkedIn research to understand the profile of the modern traveler, know where they are and how to engage them at the right time.
Employee to Advocate: Amplify your talent brand through employee engagement LinkedIn
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
Building an engaged employee base helps you retain the great talent you already have and attract new, qualified people to come work for your organization. But how exactly do you do that?
Hear Talent Brand Consultants Natasha Stoeckel & Inez Chan who will teach you how to turn your employees into advocates for your talent brand. You will learn:
- How to promote your brand internally
- How to boost your referrals & social media advocacy
- How to facilitate employee created content, and more.
Employer Branding - get ahead of the curve 2017LinkedIn
Now, more than ever, your employment brand needs to be working hard to attract and retain top talent.
Join us for a 45-minute webcast to uncover where HR & Talent Acquisition leaders should focus in the year ahead to be competitive.
Jessica Tucci, National Employer Brand Leader at PWC and Kit Foong, Regional Business Development Director - APAC at Universum will talk about:
How you can define key audiences and develop a targeted talent attraction strategy
How to define a content strategy to engage effectively online
How you can use your Employer Brand to differentiate yourself from your competition
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Free Complete Python - A step towards Data Science
Sydney Tech Breakfast: Presenting the Social Bridge to the IT Committee
1. The Social Bridge
to the IT Committee
How trusted content on social media
builds relationships with IT buyers
Commissioned study
conducted by:Australia
2. Through decision
making process
60%
Buyers are highly informed, savvy, and demanding
Source: CEB, “The Digital Evolution in B2B Marketing”, 2012
First contact
with brand
3. Why is it so critical to foster
long-term relationships?
4. THE IT COMMITTEE
They work
cross functionally
45% Work outside of IT
They include individual
contributors and managers
50% are individual
contributors or managers
These scarce influencers include more than the IT
department and the Executive team
Source: commissioned study conducted by comScore in Australia on behalf of LinkedIn, Q3 2013
5. LinkedIn partnered with comScore, Starcom MediaVest Group,
and Mashwork to understand today’s B2B IT Committee
comScore: Q3 2013
SMG / Mashwork: 2012
LinkedIn data: Q2 2013
What are they thinking?
100 IT Committee members
What are they saying?
3,000 tech posts from public
LinkedIn Groups
What are they doing?
IT decision makers on LinkedIn
6. Key Findings
Source: commissioned study conducted by comScore in Australia on behalf of LinkedIn, Q3 2013
Make the vendor shortlist by
fostering long-term relationships,
while serving short-term needs via
lead generation.
The vendor shortlist is more
exclusive and critical than you
think.
Social media is not just for
connecting with peers. The IT
Committee actively seeks insights
& conversations with vendors.
7. The IT Committee actively seeks
conversations with vendors on
social media
8. Nearly all of the IT Committee use social networks
Source: commissioned study conducted by comScore in Australia on behalf of LinkedIn, Q3 2013
2013
90%95%
2012
78%
Use social network monthly for business
9. The reason? Social media – LinkedIn especially – provides
them with trust, efficiency, relevance, and access
Source: Commissioned study conducted by Forrester Consulting in Australia on behalf of LinkedIn, Q3 2012
Access
A
Access a
broader network
50%
Relevance
R
Relevant context to
connect with vendors
34%
Efficiency
E
Quickly
find information
47%
Trust
T
Learn from
trustworthy peers
66%
10. TERA continues to drive even deeper utilization across the
entire IT decision process
Source: commissioned study conducted by comScore in Australia on behalf of LinkedIn, Q3 2013
37%36% 22% 48% 71%
Implement
66%
Select
74%
Plan
69%
Scope
76%
Awareness
81%
Influence of social media at each stage of decision making
YoY
Increase
11. As the IT Committee use social to learn and debate, they’re
looking to vendors to participate
Source: commissioned study conducted by comScore in Australia on behalf of LinkedIn, Q3 2013
61%
Open to connecting with
vendors on social
Ready to have a conversation
with a vendor on social
76%
13. The IT Committee already have a good idea who they want to
work with
Source: commissioned study conducted by comScore in Australia on behalf of LinkedIn, Q3 2013
vendors make their short listOnly 3
purchased from a vendor that made the short list93%
purchased from a new vendorOnly 1 in 5
15. Old ways of communicating don’t work and can turn off your
audience
Source: commissioned study conducted by comScore in Australia on behalf of LinkedIn, Q3 2013 15
Top 5 reasons the IT Committee doesn’t connect with a
vendor on a social network
02
Talk too much about
themselves
03
Don’t believe would provide
any credible information
01
Don’t want to receive a lot of
marketing materials
04
Not thought leaders in
the category
Source: commissioned study conducted by comScore in Australia on behalf of LinkedIn, Q3 2013
05
None of my peers are following
them
17. Traditional lead generation can hurt relationships… social is
about earning leads
Sweet Spot
Social
Relationships
Valuable
Content
Traditional
lead generation
18. Context matters. Credibility and trust drive brand perception
and willingness to consider a vendor for the shortlist
2 x more people trust LinkedIn over other websites for
Connecting more efficiently with vendors and relevant companies
Receiving information relevant to my IT decisions
Source: commissioned study conducted by comScore in Australia on behalf of LinkedIn, Q3 2013
19. Vendors who interact with the IT Committee at a high rate are
more likely to create promoters
Source: commissioned study conducted by comScore in Australia on behalf of LinkedIn, Q3 2013
Engagement on LinkedIn Prior To Purchase
Vendor Net Promoter Score
24
NONE
70
2+ TYPES
20. Engage the IT Committee everywhere they learn
FEED
MOBILE
GROUPS
INMAIL
37. Adobe drives thought leadership
with Sponsored Updates
50%
more likely to agree that
Adobe is “shaping the future
of digital marketing”
2.5×
more likely to agree Adobe’s
Sponsored Updates capture
their attention
79%
more likely to agree that
Adobe can help optimize their
media spend
38. HubSpot drives high-quality leads
with Sponsored Updates
400%
more leads within their target
audience than lead generation
efforts on other platforms