This is a project I completed on behalf of my Project and Portfolio I course that went over personal branding at Full Sail University completed Feb 4th, 2024.
2. Career Category: Starting Career
Short Term Career Goal:
- After I graduate 2026
· Land Internship or A&R position at a major label
➡ I’m not necessarily picky about which company but I will narrow down at least my top 5 that I’d like
to work for after graduation. I will constantly check for new job listings for internship and A&R
positions. I’ll also start connecting and networking with industry personnel already working for these
companies to build rapport and familiarity.
Long-Term Career Goal: (2035)
· Start an artist development and marketing fi rm
➡ I want to get an imprint deal with a major label to be able to develop and sign artists under my label.
4. Target Audience
Rising musicians
Urgent needs
· More fans
· Collaborations
· Build online presence
· Content creation
· Opportunities
Compelling desires
· Money from Music
· Obtaining a record deal
· Being able to travel
· Bigger relationships
· Awards
Biggest result gained:
To make money
Benefut of core result:
Increased knowledge of the music and ways to monetize
your art to have a pro fi table independent career
Source: Book Yourself Solid Illustrated
5. Competition
Work Experience
Education
Jade Winn-McNeil
4 years in the music industry | 3 months
Digital Marketing Coordinator at Sony Music
Music Industry, B.A.
Drexel University - 23’
Work Experience
Education
LaShantee “LaLa” Evans
5 years in the music industry | 2 years Emerging
talent associate A&R at Warner Music Group
Music Business, B.A.
Full Sail- 21’
Noteworthy
Experience
· Marketing Intern at 300Ent
· Emerging Talent Associate at Warner Music Group Noteworthy
Experience
·
·
Intern at AGAAgency
A&R Scout at Ryse Up Inc
Skills ·
·
·
Content Creation
Social Media
Marketing
Skills · Customer Service - 17 endorsements
· Microsoft Of fi ce - 13 endorsements
· Marketing - 7 endorsements
Online
Presence
500+ Connections, professional pictures, and banner,
fi rst two search results on Google but no press
articles, detailed pro fi le bio
Online
Presence
500+ Connections, professional pictures, and banner, shows up on
fi rst page of Google, but no press articles, detailed pro fi le bio, part
of music industry organizations, and has quite a few endorsements
Source: LinkedIn
6. Identity
Core Values:
Balance
Consistency
Freedom
Relationships
Loyalty
Vision:
Create a realm with more
educated musicians
Making a living from their
art.
Golden Circle:
Why: Create a safe creative space
where you can establish longevity and
freedom
How: Through educational and hands-
on development that artist can use
day to day
What: Independence for musicans
Passion:
Artist Development
Guiding Principle:
Setting Industry Standards:
Providing excellent customer
service and producing high-
quality good or services.
Superpower
Creating a new standard
inside by building solid
relationships
Source: Start With Why, Core Values Discovery Exercise
7. Promise & Position
Promise
I help independent musicians create
stability and longevity through
development and monetization
methods.
Position
Education &
development
8. Networking
Industry Events
· SXSW 2024
- March 8th-16th; Austin, TX
- Objective: Connect with other industry
professionals for job placement and
collaboration and scout for new clientele.
· SyncCon
- August 16th-17th; Brooklyn, NY
- Objective: Gain knowledge and
connections retaining to sync
placements and outlets
Elevator Pitch
As you know, many independent musicians suffer from a lack of music business knowledge and
are often taken advantage of. My mission is to educate these artists about the music industry and
show them ways to be pro fi table and build stability through brand development, market research,
and proper networking. Having been an artist for over 8 years, I can relate to the challenges that
artists face today. As an executive, I have helped many artists overcome these obstacles,
enabling them to be more comfortable and creative while establishing core fans and partnerships.
Mentor: I am seeking a senior-level executive with 25+ years in the music industry looking to shift the industry norm and set new
standards and boundaries for creatives.
Source: SXSW, SyncCon
9. Digital Marketing
Online iD Calc. Scores Brand Archetype
·
·
·
·
·
Volume: LOW
Relevance: HIGH
Purity: LOW (7%)
Diversity: LOW
Validation: LOW
·
· Archetype: Hero
Description: represents brands that inspire, motivate,
and empower their customers. These brands are all
about overcoming challenges and achieving
greatness.
Digital Marketing Strategy to improve online ID
calculator scores while exuding brand archetype
· Focus Variable(s): Volume & Purity
· Type of Content: Pictures and more press articles that display my work. Also more validations from other
credible industry artists and personell.
· Primary Tools for Distribution: LinkedIn, Website, Google. I want to establish my domain and website to increase
Source: Kaye Putnam, Brand Yourself visability on google. Also getting more reccomendations on LinkedIn to buildi my business porto fl io
10. Professional Development
Technical Transferable
·
·
·
·
·
·
Contract & Right Management
Task: Complete courses on music rights
and management
Org: LinkedIn Learning
Date: February 2024
A&R Software
Task: Register for software that allows
me to track analytics
Org: Chartmetric
Date: January 2025
·
·
·
·
·
·
Negotiation Skills
Task: Complete courses on negotiation
skills and tactics
Org: LinkedIn Learning
Date: February 2024
Financial Literacy
Task: Complete courses on accounting
within the music industry.
Org: LinkedIn Learning
Date: March 2024
Source: LinkedIn, Musiccareers
11. References
20 guiding principles examples and their importance - indeed. (n.d.). https://
www.indeed.com/career-advice/career-development/guiding-principles-examples
Online reputation management (2020 guide): BrandYourself . BrandYourself.com. (n.d.-a).
The Golden Circle . Simon Sinek. (n.d.). https://simonsinek.com/golden-circle/
Port, M. (n.d.). Book yourself solid, 3rd Edition . O’Reilly Online Learning. https://
learning.oreilly.com/library/view/book-yourself-solid/9781119431220/
c02.xhtml#head-2-14
Hero brand archetype: Psychology-driven brand strategy . Kaye Putnam | Psychology
Driven Brand Strategist. (2023a, May 23). https://www.kayeputnam.com/brand-
archetype-hero/
Jackson, D. “Jay B. (2024, January 14). What are the skills and tools that A&R
admins need to stay ahead of the competition? . How A&R Admins Can Stay Ahead
of Music Licensing Trends. https://www.linkedin.com/advice/0/what-skills-tools-
ar-admins-need-stay-ahead
Osazuwa, C. (2020, August 29). So, you want to work in data in the music industry...
LinkedIn. https://www.linkedin.com/pulse/so-you-want-work-data-music-industry-
christine-osazuwa/
Manager A&R at Create Music Group from Los Angeles, CA, USA or remotely . at Create
Music Group from Los Angeles, CA, USA or remotely. (n.d.). https://
www.musiccareers.co/job/manager-aandr-create-music-group-1936?
utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_mediu
m=organic
https://brandyourself.com/online-reputation-management
Ries, A., & Trout, J. (2001). Positioning the battle for your mind . McGraw-Hill.
