This document outlines Chanel Miller's personal brand exploration. It provides an overview of her background growing up in different states and her passion for music. Her goal is to create opportunities for people to achieve their dreams and take risks. The document lists potential job titles and outlines her hero archetype, target audiences, goals, skills, credentials, competition, and plans for professional development and networking.

1. PERSONAL BRAND EXPLORATION
Chanel Miller
Project & Portfolio I: Week 1
May 05, 2023

2. Chanel J has a relaxed presence and very
passionate about music and boldness all at the
same time. From Motown City down to the
Sunshine state, Chanel J has vibrant presence,
moving around a young age from state to state,
helped bring a lot of her creative ideas to life.
Sweetsticks is the alter ego that gets on stage
and shines, fearless, creative and can bring
people together on stage. My vision is create
opportunities for people that have or not taken a
risk on themselves to have every idea and
dream come to reality. Dreams are worth the
risk, so Live your Life Purpose-Filled.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Director of A&R
• Manager of Label Relations
• Technical Studio Manager
HERO ARCHETYPE - I approach every
situation with a positive mid of what are
the options we have and contingency
plan? I Have to insure people that every
day is a day of progression not just
being Busy. WHAT IS THE GOAL,
LET’S WORK OUT THE DETAILS AND
APPROACH WITH NO FEAR.
ARTIST RELATIONS for ENTERTAINMENT BUSINESS
Picture Relevant
to Your Industry
Goes Here

4. [Mentor of PEOPLE]
TARGET AUDIENCE
Big Sean
Outreach Plan:
• Show up to show or concert , or event and provide
opportunity for company to be presented to celebrity.
• I will reach via social media to connect with
management team for promotion opportunity on
company. Tag and Hashtags from social media
• 2 weeks will be my contact timeframe.
Rap Artist at Def Jam
Recordings
Daymond John
Outreach Plan:
• Go to SharkTank show to present new idea.
• Website and email address
• 2 months will be my contact timeframe.
CEO at FUBU and Shark Tank
David Kramer
Outreach Plan:
• Go Live on Social Media and ask Q&A with guest to
build company.
• I will reach out to management team via email or
company social media tags and videos and reaching
out to bloggers to tag them in post.
• 30 days will be my time frame.
President

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Complete EP album for artist under management
team. Finish online stores for fashion line and
complete other online stores. I will upload to increase
content by 30% monthly to build more revenue.
Mid Term: (2029)
• Buy Real Estate Multi-Property or Plaza.
‣ I will build up more business credit, and look
into my
fi
rst home to buy under business
name.
Long Term: (2036)
• All Business entity up and running making 8-9
fi
gures
annually from holding company.
‣ Generate more social media content, online
search engine viability and promote for
celebrity ambassadors to sponsor fashion, and
music entities.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in Artist/ Media Manager & Current
Pro
fi
ciencies:
Technology skills
SOFT
HARD
Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Interpersonal Skills Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Analytical Skills
SOFT
HARD
Novice / Adept / Expert
Focus Skills Novice / Adept / Expert
Research Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I helped others build their dreams with an
investment company designed speci
fi
c with
grants and sponsorships. Build a warehouse
for distribution and enterprise the business
in 2 year by becoming and investor and
building with my marketing team that made
the business and overnight Success.
PROMISE

8. CREDENTIALS
Work Experience:
• Staff Accountant, Homebuilding Company
(Taylor Morrison)
• Sales Contract Mgr., Homebuilder
Company (Mattamy Homes)
Education:
• General Studies, Forrest High (2008)
• Entertainment Business, B.S., Full Sail University (2024)
Awards:
• Supervisor for Chemical Materials
company
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Akshata Murty
Industry Experience:
Director
CATAMARAN VENTURES UK LTD
May 2013 - Present · 10 yrs 1 mo
London, United Kingdom
Education:
Stanford University Graduate School of Business Master of
Business Administration (MBA) 2004 - 2006
Leadership Experience:
• Leader and Teamwork pro
fi
ciency
• Problem Solving
Skills and Pro
fi
ciencies:
• Marketing- Tendris Inc.
• Software pro
fi
ciency-Steve Benson
• Start up- Alex Nigg
Chanel Miller
Overall Online Presence:
• 6 connections, website banner customized,
professional headshot, with detailed pro
fi
le on website
and LinkedIn Account, Facebook, instagram active
accounts, LinkedIn URL not customized
• Grade: above average, 79 out of 100
Industry Experience:
• 5 years experience in Music industry
as Professional Musician
Education:
• Entertainment Business, B.S., Full Sail University
(2024)
Leadership Experience:
• Entrepreneur
• Music Director
Skills and Pro
fi
ciencies:
• Leadership -Milestone Movements
• Teamwork - Corporate America
• Software Pro
fi
ciency - Microsoft
Overall Online Presence:
• 11 online connections, banner logo made, Photoshot
done by Yuri L. Photography company, pro
fi
le detailed
and easy for google search, with 11 published articles,
All social media active, LinkedIn standard pro
fi
le
• Grade: Above average, 75 out of 100

10. COMPETITION
Ryan Morgan
Noteworthy Experience:
• Audio Engineer and Music Mixing for First Kontact
studios
• Activities and societies NSCS
Chanel Miller
Industry Experience:
• Recording Engineer- Empire Music
Group
Education:
• Bachelor of Science, Audio Production
Skills and Pro
fi
ciencies:
• Strategic planning skills
• Management
• Software pro
fi
ciency
Overall Online Presence:
• 4 pro
fi
le from search engine, no custom banner,
Unprofessional photoshoot. Experience and work in
detailed on pro
fi
le. Facebook and instagram,
Soundcloud. LinkedIn Not customized?
• Grade: Average 70 out of 100
Industry Experience:
• 5 years Business Management
Education:
• Entertainment Business, B.S., Full Sail University
(2024)
Leadership Experience:
• Supervisor in Management Chemical company
• Music Director for local band
Skills and Pro
fi
ciencies:
• Leadership -Milestone Movements
• Teamwork - Corporate America
• Software Pro
fi
ciency - Microsoft
Overall Online Presence:
• 11 online connections, banner logo made, Photoshot
done by Yuri L. Photography company, pro
fi
le detailed
and easy for google search, with 11 published articles,
All social media active, LinkedIn standard pro
fi
le
• Grade: Above average, 75 out of 100

11. BRAND POSITION
For current subscribers and customers, who I provide
services that not only
fi
ts your needs but something that
is give user friendly services and 24 service help
personal services, if you are in need of a company that
listens to your needs and sets you up for your own
business, reach out to Milestone Movements. Whatever
your turning point is in your life, we can will help you
make build that Milestone for your Future.
“MILESTONE MOVEMENTS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Emerging Music Tech Connect
‣ May 8, 2023 | Virtual
• EMPRO Conference
‣ May 27-28, 2023 | Virtual
• Music Rights In
fl
uencer Webinar
‣ May 22, 2023 | Virtual
Digital Marketing
• Primary Content: Live Concerts R&B, Soul, Pop music with
band and artist under company management. Offer Marketing
and Q&A sessions with All Social Media sites, Website, and
Virtual Zoom Room.
• Primary Tools: Facebook, TikTok, Instagram, 4x times a
week, using 30 sec reel videos and asking audience
questions to engage with them.
• Website: Create Shareable videos and links, offer freebies or
special features. Request one fan to live stream with us and
ask questions with company.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek an mentor that has started with risky
business and overcome every positive and negative
obstacle. Multi Billionaire with other companies outside
of their industry.
Formal Education
• Entertainment Business, Dec 2024
• Media Communications Certi
fi
cate 2021
Technical Skills
• Technical wrtiting- Foundations of Data Analytics in
Risk, Control, and Audit, 05-2023
• Data Analysis -State-of-the-Art+ Data Analytics in Risk,
Control and Audit™ - AI, 07-2023
• Software Pro
fi
cency- Women in Tech Global
Conference, 07-2023
Soft Skills
• Interpersonal skills, Life Skills 08-2023
• Critical Skills- TLG learning, 06-2023
• Flexiblity, Remote Product Culture & Jobs: Why, Who, &
How | #ProductCareerPath -05/2024

14. Chanel J
Sweetsticks
You know my kick drum just got a hole in it in the
middle of the show? Well, what I do is reverse the
fl
oor tom to become the
kick drum. In fact, added the kick mic to it and it sounds just like the kick
drum. Also a Solution to every unprepared situation.
“

15. REFERENCES
Indeed.com. Indeed.com/Technical Skills. (n.d.). Retrieved
May 7, 2023, from https://www.indeed.com/career-
advice/resumes-cover-letters/technical-
skills#:~:text=Examples%20of%20technical%20skills,-
The%20type%20of%20technical%20skills
Agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.). Retrieved May 7,
2023, from https://www.onetonline.org/link/
summary/13-1011.00
LinkedIn. (n.d.). Retrieved May 7, 2023, from https://
www.linkedin.com/search/results/EVENTS/?
keywords=data+analytics&origin=SWITCH_SEARCH
_VERTICAL&sid=%2AS.
Media Tech. LinkedIn. (n.d.). Retrieved May 7, 2023,
from https://www.linkedin.com/search/results/
EVENTS/?
keywords=media+technical&origin=GLOBAL_SEA
RCH_HEADER&sid=T%40%2A
Skills: Hard (technical) vs soft (professional). Next
Steps Idaho. (n.d.). Retrieved May 7, 2023,
from https://nextsteps.idaho.gov/resources/
skills-hard-technical-vs-soft-professional#
Murty, A. (2022, May 6). Akshata Murty on linkedin: Stanford gets
$1.1 billion for New Climate School from John Doerr. Akshata
Murty on LinkedIn: Stanford Gets $1.1 Billion for New
Climate School From John Doerr. Retrieved May 7, 2023, from
https://www.linkedin.com/posts/akshata-
murty-5a04232_stanford-gets-11-billion-for-new-climate-
activity-6928306886706409472-aDUH