personal brand exploration

1. PERSONAL BRAND
EXPLORATION
Kelly Nguyen
Project and Portfolio: Personal
Branding
Entertainment Business
January 14, 2024

2. 01 Short Term Career Goal:
CAREER CATEGORY:
CAREER CHANGE
02 Long Term Career Goal:
Goals
-Immediately After Graduation, Nov. 2025
Land an entry level job at Universal Music Group as
a Coordinator, Marketing, Project Management
Apply for internship before graduation, upon completion,
use accumulated network to a full time position by Mar.
2026
-Start an Artist Marketing Agency to help inspire
individuals to step into the world of marketing for
various artists.

3. Occupation
Marketing
Potential Jobs:
Coordinator, Project Manager
Brand Manager
Director of Brand Marketing
Source: LinkedIn, UMG Career Site

4. TARGET AUDIENCE
Source: Book Yourself Solid

5. Competition
Kelly Nguyen
Work Experience:
Little experience in marketing
Education:
Current enrolled at Full Sail University for a
Bachelors of Science in Entertainment Business
Noteworthy Experience:
Took 3 years of JROTC; Leadership courses
Held management positions for over 10 years
Skills and Proficiencies:
Leadership Skills
Management Skills
Overall Online Presence:
No online presence.
Sheniqua Mills
Work Experience:
1 Year 3 Months
Education:
Associates Degree, Marketing
Noteworthy Experience:
Acted as a brand ambassador and marketing
contact at events with professionalism
Skills and Proficiencies:
Showcasing
Sales and closing
Overall Online Presence:
Top Searches yields high results. Positive online
presence.

6. Identity
Core Values:
Family
1.
Love
2.
Compassion
3.
Happiness
4.
Empathy
5.
Vision:
To inspire more individuals to
transition into the marketing for
the music industry.
Guiding Principle:
Through balance and
compassion, all things are
possible.
Passion:
Brand Marketing for music
artists
Super Power:
The ability of relatability
Golden Circle:
Why?
To build a family in the workforce where
happiness can be achieved through love and
compassion.
How?
Leading by example
What?
Brand Marketing Company for music artists
and record labels
Conceptual Materials: Start With Why, Core Values Discovery Exercise

7. Promise and Position
Promise
Position
I will promote positivity, compassion, and empathy through
the process of Brand Management for my clients.
Compassionate Brand Marketing

8. Industry Events
Elevator Pitch
Mentorship
Designing your Journey Through
Personal Branding
Jan. 25, 2024 in Orlando, FL
Objective: To learn more about marketing
through personal brand strategy and to
network with industry professionals.
The Brand Social
Feb. 8, 2024 in Tampa, FL
Objective: To meet leading industry
professionals, expand network, and learn
the industry’s latest trend.
You know how marketing companies out there are not empathetic and compassionate towards their
clients? Well, what I do is provide a brand marketing experience that will be sure to make any of my
clients feel like family through love, compassion, and relatability. In fact, with over 10 years of
managerial experience under my belt, I was able to bring out the best in my employees and clients
through those means. My previous clients and employees will often suggest new clients to me so
that I may provided the same life changing services.
Networking
Seeking a Level 3 Brand Marketing professional with at least 20 years. of experience in the marketing
industry; a family orientated individual that emcompasses love and compassion for other.
Source: Black Orlando Tech site, Eleven-Agency site

9. D
i
g
i
t
a
l
M
a
r
k
e
t
i
n
g
Online ID Calc. Scores
Volume: Average
Relevance: Average
Purity: Low
Diversity: Low
Validation: Low
Brand Archetype
Archetype: Caregiver
Description: powerful
emotions, establishes deep
connections, makes
customers feel loved and
safe, and compassionate.
Digital Marketing Strategy to Improve Online ID Calculator
Scores While Exuding Brand Archetype
Focus Variable(s): Purity, Diversity, and Validation
Type of Content: Personal brand website showcasing business values, message,
mission, vision, and community. Weekly blogs and articles. Positive client and
associates testimonials. Hosting networking events.
Primary Tools for Distribution: Social media platforms (i.e. Instagram, Facebook,
and LinkedIn) to produce and promote short videos of testimonials and
recommendations.
Conceptual Materials: Kaye Putnam, CareerBlast, Content Marketing Institute, BrandYourself site

10. Professional
Development
Technical Transferable
Time Management
Task: Complete Managing Your Time Course
Organization: LinkedIn Learning
Date: Feb. 2024
Strategic Thinking
Task: Complete Strategic thinking Course
Organization:LinkedIn Learning
Date: Feb. 2024
Microsoft Suite
Task: Master the Microsoft 365 Suite Course
Organization: LinkedIn Learning
Date: Mar. 2024
Business Writing Principles
Task: Business Writing Principles Course
Organization:LinkedIn Learning
Date: Mar. 2024
Source: LinkedIn Learning

11. RESOURCE PAGE
https://contentmarketinginstitute.com/articles/content-crave-infographic/
Online ID calculator. Careerblast.TV. (2022, March 28).
https://careerblast.tv/online-id-calculator/
Online reputation management (2020 guide): BrandYourself.
BrandYourself.com. (n.d.). https://brandyourself.com/online-reputation-
management
Stratton, J. (2023, September 7). Collaborate with your team using
OneDrive - OneDrive for Business Essential Training Video tutorial:
Linkedin learning, formerly Lynda.com. LinkedIn.
https://www.linkedin.com/learning/onedrive-for-business-essential-
training-22831121/collaborate-with-your-team-using-onedrive?
u=50813145
Dewett, T. (2013, August 15). Thinking about time management - managing
your time video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
https://www.linkedin.com/learning/managing-your-time/thinking-about-
time-management?u=50813145
Steiner-Williams, J. (2014, March 2). Becoming an effective business writer
- business writing principles video tutorial: Linkedin learning, formerly
Lynda.com. LinkedIn. https://www.linkedin.com/learning/business-writing-
principles/becoming-an-effective-business-writer?u=50813145
Clark, D. (2023, July 11). Welcome to strategic thinking - strategic thinking
video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
https://www.linkedin.com/learning/strategic-thinking-22616141/welcome-
to-strategic-thinking?u=50813145
LinkedIn. (2024, January 8). Universal Music Group Hiring Coordinator,
Marketing, Project Management in Nashville, TN.
https://www.linkedin.com/jobs/view/3800482629/?
alternateChannel=search&refId=cMVaiUER7UI0MF5rV5m6Zw%3D%3D&tra
ckingId=gDYPF1z40zeSndQcy0f3rA%3D%3D
Careers @ universal music group. Universal Music Careers. (n.d.).
https://www.umusiccareers.com/gethired
Wiley. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most
reliable system for getting more clients than you can handle even if you
hate marketing and selling. O’Reilly Online Learning.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Mills, S. (n.d.). Sheniqua Mills - Baldwin Risk Partners | LinkedIn. LinkedIn.
https://www.linkedin.com/in/sheniqua-mills-91039b137
The Golden Circle. Simon Sinek. (n.d.). https://simonsinek.com/golden-
circle/
Black Orlando Tech. (n.d.). https://blackorlandotech.org/
Next project will be yours. Eleven Agency. (n.d.). https://eleven-
agency.com/
Caregiver brand archetype: Kaye Putnam. Kaye Putnam | Psychology
Driven Brand Strategist. (2023, December 15).
https://www.kayeputnam.com/brand-archetype-caregiver/
Aughtmon, S. (n.d.). 31 types of content we crave [infographic]. Content
Marketing Institute.