My Personal Brand Exploration created for personal branding

1. Personal
Brand
Exploration
Kassidy McKay
Project & Portfolio: Week 1
Music Business
March 4, 2024

2. Career Category~ Starting Career
Short-Term Career Goal~
After Graduation, 2026
~ Become an assistant artist manager at
SM Entertainment
Attend multiple conferences hosted by SM
Entertainment, and connected with 15 SM team
members on LinkedIn by March 1,2026
Long Term Career Goal~
(2036)
~Become an Artist Manager for a group
or solo artist
Goals

3. Profession
Occupation
Music Business
Potential Job Titles~
Live Event Project Manager
Artist Manager
Media and Communications Manager
Sources- LinkedIn, OnetOnline

4. 5
1 My Greatest
Passions
Music
Digital Design
Music Production
Travel
Fashion
2 My Natural Talents
Detail-Oriented
Organized
Constant Communication
Proper Time Management
Target Audience~ Hiring Managers and Recruiters at SM Entertainment, HYBE Entertainment, and
Warner Music Group
3 Aspects Of My
Field
Music Trends
Popular destinations for
touring
Popular Marketing
Trends
Latest News
4 Interests &
Hobbies
Music
Researching
Social Media
Avid music listener
Singer
Music producer
Source~ Book Yourself Solid
My Life Situations or Roles

5. Competition
Work Experience~
3+ years in sales management, 1+ years as a branch manager, 3+ years as an account
executive, 1+ years as a music booking agent, 1+ years as a casting agent, 1 year as a sales
director, 1+ years in research, 3+ years in video production, 2+ years in service management,
1+ years as a music curator, and 3 months in artist development
Education~
Bachelor's degree in Sociology at Morehouse college
Note Worthy Experience~
Volunteers as a mentor at the Boys & Girls club as well as at Fifth Ward Enrichment program.
Has received multiple awards as the lead corporate at Enterprise.
Skills and Proficiencies~
YouTube music certificate, Google awards fundamentals, marketing certified-HubSpot,
Digital media sales certificate, music law-recording, management, rights, and performance
contacts, music law-copyrighting a song, multitasking-3 experiences, attention to detail- 1
experience, problem solving- 1 experience, written communication-1 experience, cold
calling-1 experience, customer satisfaction- 5 experiences, communication- 11 experiences,
project management- 1 experience, leadership-6 endorsements, recruiting-6 endorsements,
employee relations- 4 endorsements, entertainment- 1 endorsements, casting- 1
endorsements, artist relations- 1 endorsements.
Overall Online Presence~
500+ connections, banner image customized, professional headshot, detailed profile
summaries, no recommendations, notable volunteer work, no URL, premium
membership, consistent posting on LinkedIn. Grade-70/100
Quentin Hollis
Source~LinkedIn
No connections, banner image not yet customized, non-
professional headshot, no detailed profile summaries, no
recommendations, no volunteer work, no URL, regular
membership, no postings. Grade- 0/100
Overall Online
Presence~
None
Skills and Proficiencies~
None
Note Worthy Experiences~
Early graduate of 2023 from Holly Springs Hig
School, Current student enrolled in Music
Business. B.S at Full Sail University
Education~
8 years in childcare, 13 years of
coaching
Work Experience~
Kassidy McKay

6. Core Values
Vision-
Guiding Principle-
Passion-
Sources-Simon Sinek (How great leaders inspire action), Start With Why, Core Values Worksheet, Questions to discover you V's and P's
What?
Artist manager for the music industry.
How?
Bringing entertaining guidance and
strong communication.
Why?
Bringing enjoyment and humor into the
workplace while accomplishing dreams that
can change the world.
Golden Circle:
Super Power:
Bringing humor
and
lightheartedness
into people's lives.
Music
Bring laughter and fun into everyone's lives. Build strong
connections through communication and never forget
where you came from.
To help artists achieve their dream and
make a difference in the world.
Humor
Loyalty
Advocacy
Commitment
Growth
Identity

7. Promise and Position
Promise~
I help artists to make their dreams happen through
entertaining guidance and strong communication, to help
them feel confident and enjoyment through their time as an
artist.
Position~
Lighthearted Guidance

8. Networking
Industry Events-
Elevator Pitch
Mentorship
You know how a lot of managers talk down to those in a lower position or don't communicate with their coworkers
well. Well, what I do is lead and communicate in a way that makes it feel like we are not only coworkers but friends a
well. In fact, I was able to mesh two very different soccer teams into one co-existing team, all while leading and
guiding them to become the number one team in the league and win state cup eventually going to nationals.
Find someone who has worked within the industry for more than 15 years, preferably a female, who has also
worked abroad or works with people abroad.
Source~MusicBiz
Music Biz 2024
May 13-16, 2024, in Nashville, TN
Objective- Meet and network with
multiple people within in
the industry, start getting a foot in
the door.
#NEXTGEN_Now Student
Summit
April 13-15, 2024, Online-Zoom
Objective-Began to understand
professional development,
learn from mentors, and overall
learn hands on within the
industry.

9. Volume: Zero (Average)
Relevance: Greater than 0 (High)
Purity: 7% (Low)
Diversity: Less than 0 (Low)
Validation: Less than 0 (Low)
Online ID Calculation Scores
Brand Archetype
Archetype: The Entertainer
Description: Creating fun and
humorous stories that help motivate
and enlighten people while using
industry trends and past experiences.
Digital Marketing Strategy to Improve Online ID Scores While Excluding Brand Archetype
Focus Variables: Volume, Purity, Diversity, and Validation
Type of Content: Podcast~ create a podcast called "Music Madness" which is 15-30 minutes long, talking about the
industry, sharing stories, and helping with motivation and guidance.
TikTok- Create an account to talk about everyday life as a manager, answer common questions, and give insight into the
industry.
Primary Social Media Tools: Instagram, Twitter, and TikTok- Helps to promote the podcast, gain connections, and create
online reputation. LinkedIn- Helps network with people within the music industry, other artist managers, and promote my
content.
Sources~ CareerBlast, Kaye Putnam, Brand Yourself, Content Marketing Institute
Digital Marketing

10. Transferable~
Negotiation
Task: Complete Artist Management for the
Music Business online course
Organization: Udemy
Date: Jan. 2025
Technical~
SEO
Task: Complete SEO
Foundations online course
Organization: LinkedIn Learning
Date: April 1, 2024
Data Analytics
Task: Complete Learning Data
Analytics: 1 Foundations
course
Organization: LinkedIn
Learning
Workplace Communication &
LeadershipTask: The Ultimate Management and
Leadership Skills Course
Organization: Udemy
Date: Dec. 2024
Personal
Development
Sources~ Linkedin Learning, Udemy

11. References
13-1011.00 - Agents and business managers of artists, performers, and athletes. (n.d.). https://www.onetonline.org/link/summary/13-1011.00
31 Types of content we crave [Infographic]. (2016, June 24). Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-infographic/
Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. (n.d.). O’Reilly Online Learning.
https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Booth, D. (2022, May 5). Leveraging search to accomplish your business goals - SEO Foundations [Video]. LinkedIn. https://www.linkedin.com/learning/seo-foundations-14828080/leveraging-search-to-
accomplish-your-business-goals?u=50813145
Brand Archetypes | Psychology-Driven Brand Strategy. (2023, May 23). Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetypes/
CareerBlast. (2022, March 28). Online ID calculator - Careerblast.TV. Careerblast.TV. https://careerblast.tv/online-id-calculator/#gf_4
Core Values Discovery exercise. (n.d.). https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/458/2024_1_5/a73006a5-f577-4c84-a93a-fc621046b3d8/CoreValuesExercise.pdf?X-Amz-Algorithm=AWS4-
HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIARE7PEONU35M5ITYW%2F20240310%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20240310T181936Z&X-
Amz-Expires=3600&X-Amz-Signature=df1462275a31ca4f5635016481b38cbcd9dc08218356fb72a4314f140ce09cd7&X-Amz-SignedHeaders=host&response-content-
disposition=inline%3B%20filename%3D%22CoreValuesExercise.pdf%22&x-id=GetObject
Events - Music Business Association. (2021, July 1). Music Business Association. https://musicbiz.org/events/
Full Sail University. (n.d.). Question With Boldness. https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/458/2024_1_5/5a68b6b3-13d8-4130-872b-26a99765f016/BoldQuestions_DiscoverVPs.png?X-
Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIARE7PEONU35M5ITYW%2F20240317%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-
Date=20240317T041252Z&X-Amz-Expires=3600&X-Amz-Signature=f689570a32cfcc81fa3d0f7adfd66898c7d694473cfea291aba0110f6e4efc11&X-Amz-SignedHeaders=host&response-content-
disposition=inline%3B%20filename%3D%22BoldQuestions_DiscoverVPs.png%22&x-id=GetObject
Hollis, Q. (n.d.). Quentin Hollis. LinkedIn.com. https://www.linkedin.com/in/quentinhollis/
Hunt, R. (2021, April 22). Beginning your data analysis journey - Learning Data Analytics: 1 Foundations [Video]. LinkedIn. https://www.linkedin.com/learning/learning-data-analytics-1-
foundations/beginning-your-data-analysis-journey-23310612?u=50813145
Marcia, Dr. D. & Colombia University. (2023, December). The Ultimate Management and Leadership Skills Course. Udemy.com. https://www.udemy.com/course/the-ultimate-management-and-
leadership-skills-course/?couponCode=ST15MT31224
Online Reputation Management (2020 Guide) | BrandYourSelf. (n.d.). BrandYourself.com. https://brandyourself.com/online-reputation-management
Palmer, C. (2016, January). Artist Management for the Music Business. Udemy.com. https://www.udemy.com/course/artist-management-for-the-
music-business/?kw=artist+managemen&src=sac
Simon Sinek. (2011, July 5). Simon Sinek: How great leaders inspire action [Video]. YouTube. https://www.youtube.com/watch?v=7zFeuSagktM
The Golden Circle - Simon Sinek. (n.d.). Simon Sinek. https://simonsinek.com/golden-circle/