Asa Smith has over 20 years of experience in business development, sales, marketing, public relations, and event production. They have a proven track record of creating new business opportunities and closing large deals. They are currently a Client Relations Manager at Edison Group where they have generated over $500,000 in new business annually. Previously they have held roles such as Director of Sales, Account Executive, and Freelance Vice President of Event Production.

1. Asa Smith
1779 Audrey Dr. Clearwater, FL, 33759
Email: asa@phop.com Cell: 727-459-9250
BUSINESS DEVELOPMENT/ SALES
Professional with many years of experience in technology, sales, marketing,
public relations, branding and event production. Capable of implementing
multi-tiered projects and able to execute a diverse range of campaigns
through experience, knowledge, inspiration, creativity, inventiveness, and
dependability. Excellent interpersonal communication skills and leadership
abilities; adept an accustomed to working in a fast-paced, detail-oriented
environment.
PROFESSIONAL EXPERIENCE
Edison Group, New York, NY
2010 – Current Client Relations Manager
 Created business through new and existing clients at VMware, HP and IBM
 Closed $500,000 plus in new client business in the past 12 months; Average sale
$40,000
 Created Edison Group relationship with VMware vSphere and Solutions Marketing
teams
 Developed roadmap for white papers, competitive analysis and hands on testing
for VMware and HP projects
 Maintained day to day Edison Group client relationship at VMware, HP and IBM
client relationship
 Developed new business through lead generation
 Worked directly with Edison Group President/ Founder on VMware, HP and IBM
account strategy
 Initiated initiatives that created opportunities in Power/ Z / Storage / System

2. Director / Tivoli
 Initiated initiatives that created opportunities in Converged Infrastructure, 3PAR,
EVA and Blades
 Initiated initiatives that created opportunities in vSphere and Solutions Marketing
 Deep understanding of VMware, HP and IBM org chart
Hollywood Connection Public Relations, Hollywood, CA
2008 – 2010 Account Executive
 Worked directly with CEO on confidential events, marketing, branding, and
operations.
 Cold call prospects to develop leads for public relations.
 Deliver strong and sustainable improvements in client service, satisfaction,
retention, process, practice and procedure.
 Implementation of initiatives, event planning and promotion.
 Identified public relations and marketing opportunities for clients to increase their
visibility, community involvement, and support base.
 Media outreach celebrity appearances, contract preparation, financial services,
travel plans, and research for presentations.
 Strategic brand placement Harmonix Music Systems widely acclaimed and
bestselling game “Rock Band” at 2009 Grammy Musicares Foundation Gala
honoring Neil Diamond.
 Product placement for Harmonix Music Systems “Rock Band” with recording artist
Foo Fighters, Coldplay, Neil Diamond, Jonas Brothers and Urge Overkill.
 Strategic brand placement Azad Watches television series Celebrity Apprentice
2009, St. Jude children’s research hospital annual black tie gala, Eva Longoria’s
Rally 4 Kids, and Marcus Allen charity poker tournament at the lucky strike
Hollywood, CA.
 Product placement Azad Watches with entrepreneur Donald Trump, television
producer Mark Burnett, hall of fame basketball star Julius “DR. J” Irving and
entertainer Tony Bennett.

3.  Affliction apparel execution of public relations initiatives, talent coordination,
client consulting, event planning and promotion.
 Affliction apparel development of philanthropic endeavors including event
planning and execution.
XTS GLOBAL, Beverly Hills, CA
2006 – 2008 Director of Sales / Business Development
 Worked directly for CEO on development of new business and retained sales
campaigns.
 Development of marketing strategies for clients.
 Managed all aspects of sales production.
 Managed day-to-day activities of business strategist and telemarketers.
 Developed website landcaredirect.com, provided qualified appointments for
landscape and tree service companies thought United States.
 Managed account “Woody Wilson Custom Tailor” Beverly Hills, CA. Development
of sales strategies and brand awareness through direct marketing and viral
campaign.
 Development of Rise Marketing Group, campaigns and business solutions for
commercial, residential, mixed use, resort, green building, and public real estate
sectors.
 Pitched specialty advertising, public relations, strategic partnering, branding
initiatives, event planning, sales generation, lead generation, event planning,
graphic design, web 2.0 marketing, web design and development.
 Research and new business development.
 Implementation of marketing strategies for sales, guerrilla marketing, event
marketing, and viral marketing.
 Process and procedure development for telemarketing campaigns for various
industries including real estate, insurance, apparel, and entertainment.

4. Financial Freedom Resources, Clearwater ,FL
2004 - 2006 Debt Consultant / Floor Manager
 Generation of new business.
 Cold call pitch of Financial Freedom Resources services.
 Managed day-to-day operations on sales floor.
 Training of recruits in Financial Freedom Resources corporate policy, procedure,
and opening sales pitch.
 Training of closers on one call close of Financial Freedom Resources service.
 Creation and management of employee sales incentive initiative.
 Management of client accounts.
 Origination of plans of action for debt relief.
 Analysis of client debt load and recommendation of plans of action to elimination
debt including but not limited to debt settlement, debt negotiation, forbearance,
and bankruptcy.
 Negotiation with financial institutions on client interest rate reduction and
payment restructure.
 Development of strategies for client retention and new business.
Salvation Army, Saint Petersburg, FL
2001 - 2004 Dorm Manager
 Monitoring of men women and family dorms.
 Intake of clients.
 Case management.
 Meal distribution.
 Client job search and training.
 Pharmaceutical decipherments.
Facs Group, Saint Petersburg, FL
2000 - 2001 Collector
 Collect revenue from past due client accounts from retailers Macy’s, Bon Marche
and Lazurus.
 Collecting as much information as possible about subject which is then analyzed,
reduced, and verified.
 Research phone numbers, credit reports, job applications, utility bills, social
security, disability, and public tax information to locate subject whereabouts.
 Cross reference data.
 Development of payback schedule with subjects.

5. Equifax, Clearwater, FL
1998 - 2000 Check/Card Authorizations
 High Volume transaction processing.
 Customer service.
 Identity verification through credit report.
FREELANCE EXPERIENCE
Guilty Pleasure Productions, Hollywood, CA
2006 - Current, Vice President
 Manage all aspects of event production.
 Staging, reaching out to vendors to satisfy all staging requirements for every event
size.
 Sound and lighting providing the highest production value for clients, shopping
vendors for intelligent lighting, conventional lighting, special effects, and creative
laser lights.
 Event Design.
 Location scouting.
 Talent booking.
 Market research.
 Endorsements and sponsorships
 Travel arrangements.
 Financial services.
 Street team coordination.
 Event promotion.
 Media buying.
 Development of professional relationships with managers, agents and publicist.
 Event production Sin City Massive Festival all age electronic music festival which
host ten thousand plus attendees.
 Event production House Sound Of Los Angeles weekly twenty-one and over dance
music event.
 Event production Winter Music Conference Media Summit.

6. Source Magazine, New York, NY
1997-2004, Intern to Executive Vice President
 Research vendors for event production of Source Awards 1997-2001
 Data management.
 Street team.
 Merchandising.
 Talent handler.
 General office work fax, file, copy and email.
EDUCATION
St. Petersburg College(Saint Petersburg, FL) Computer Science Program
Santa Monica College(Santa Monica, CA) Computer Science Program
Bob Houge Real Estate School(Pinellas Park, FL) Real Estate Agent
SKILLS
Software experience on Microsoft Windows, Linux and Mac O/S; Microsoft Office
2010, Photoshop, Gimp, Sales Force, and Act!. SEO/ SEM, strategy and planning.
A+ certified PC repair tech. Skip tracing and research skills. Sandler Sales.