Todd Whiteoak has over 15 years of experience in event marketing and promotions. He has managed teams and events across various industries including music, sports, retail, and technology. His skills include sales, planning, client relations, and strong communication abilities.

1. toddwhiteoak@gmail.com
NYC & Philadelphia Based
(267) 980-4350
Todd Whiteoak
Event Marketing Professional
SKILL SUMMARY
 Skilled in sales  Strong task  Planning
and customer relations organizer Marketing campaigns
 Activities/events:  Skilled in Client  Music and sports
plan & implement Relations industry experience
 Strong work  Outstanding  Team oriented
ethic; success-oriented communication skills
EXPERIENCE
Brand Connections September 2012-Feburary 2013
Regional Field Coordinator
• Manage a team of demonstrators who are producing events in high end retail stores
• Oversee staff training and data and recap collection from demonstrators
• Work with client and store management to insure we meet their expectations
• Set sales goals and issue incentives for my field staff
Marketing Werks January 20112-March 2012
Market Manager
• Managed NYC Playstation Vita Social Club
• Responsible for various Sony products including PS3’s, Vita, TV’s & VAIO’s
• Oversaw Premium Distribution
• Created Club Hours and Staff Schedules
• Produced Daily Recaps including video and pictures
• Tracked Premium and Beverage Inventory
Genesco Sports May 2011-September 2011
August 2012- November 2012
Market Manager
• Responsible for a fleet of 2011 Chevrolet and 2012 Cadillac vehicles
• Liaison between venues and internal account team
• Manage team of Product Specialist
• Oversee Lead Generation
• Maintain a Event Blog
Innovative Events August 2010-January 2011
Market Manager
• Manage a kiosk for a major credit card company. Kiosk focuses on signing up new
applicants for a new premium rewards charge card.
• Responsible for inventory of all premiums and office supplies.

2. • Oversee the maintenance of kiosk including computers and overall visual
appearance of display.
• Liaison between airport management and client
Mosaic June2010-Feburary 2011
Market Manager
• Helped build brand awareness for the top two names in Technology through
nurturing relationships with retailers, tastemakers and consumers
• Responsible for following client’s directives in the process of attaining better
product placement, stronger sales
• Produced tracking data including staff hours, event attendance, survey results and
premium distribution.
• Management of program expenses
Attack Marketing June 2008-January 2011
Market Manager
• Coordinated event execution of multiple field events for various clients including
Atlantic Records/Neil Young, T-Mobile, Pellegrino, US Open, Disney, PNC
Bank,EA Sports and PA Tourism
• Responsible for providing location suggestions to target each specific client’s
demographic
• Produced timesheets, event reports and event pictures for managements approval
• Management of brand ambassadors including hiring and training
Encore Nationwide January 2005-Present
Market Manager
• Coordinated the execution of multiple field events for various clients including
Nintendo, Sirius Radio, Dell, AMC and Tylenol
• Responsible for providing location suggestions to target each specific client’s
demographic
• Produced recaps, photos and staff timesheets for client approval
• Management of brand ambassadors including hiring and training
Escalate Now Fall 2009
Market Manager
• Oversaw a Juice Sampling Events for Simply Orange
• Organized Event Schedule
• Recruited, Hired, Trained and Managed a Staff of Brand Ambassadors
• Oversee Distribution of 55,000 Samples Monthly
• Maintained a Branded Twenty-Four Foot Truck
• Maintained a Cold Storage Space Including Inventory and Expenses
MKTG Holiday Season 2008 ,2009, 2011 & 2012
Nintendo Wii Mall Program
Mall Manager ,Assistant Manager Super Guru & Brand Ambassador
• As a Manager produced event recaps, staff schedules and timesheets
• Assigned staff breaks and staff roles
• Assited consumers determine the best game and accessories to purchase
• Oversaw load in/out and maintenance of event footprint
• Responsible for interacting with potential and existing Wii users to gather feedback

3. Synergy Events April-June 2008
Account Executive
• Coordinated securing sites for a 4 week tour for a national mobile phone company
• Responsible for maintaining and reaching clients expectations
• Maintained Tour Budget
• Responsible for obtaining event equipment (staging, vehicles, sound systems etc.)
• Obtained all necessary permits and contracts for event locations
• Oversaw the recruiting, training and management of tour staff
USMP February 2007-November 2007
Air Force Do Something Amazing Tour, Tour Director
• Coordinated event logistics for various events such as NASCAR, Supercross and
Summerfest
• Oversaw the setup of event site including F-16 and Two Semi Trailers and Flight
Simulator
• Managed a Road Crew of 5 plus local staff ranging from 5-10 members
• Interacted with Air Force recruiters to set up events
• Produced daily web based recaps to be viewed by Air Force HQ
• Tour Budget Management
Creative Solutions Group September – November 2006
DaimlerChrysler Affiliates Rewards Tour, Pre-Promotions Manager
• Oversaw Pre-event Correspondence with Fortune 500 Companies
• Handled arranging necessary logistics for event site construction
• Mediated Event Production between Client and Tour Staff
• Interacted with Corporate guests during automotive demonstrations
• Facilitated any and all technology based support for interactive kiosks
Infinity Marketing Team April - September 2006
HP Colorworks Tour Manager
• Managed a Business Printer Tour for Hewlett Packard
• Handle Sales and Marketing of a Nationwide Tour
• Produce Marketing Materials to facilitate awareness and sales
• Logistics Management, including Accounting and Travel Arrangement
• Oversaw Setup of Interactive Demo Display
Tipton & Maglione: East Coast September - December 2005
Tour Manager
• Oversaw the operation of a RV Tailgating Tour for Yellowtail Winery
• Facilitated logistics for stops at Wine tastings and NFL/NCAA tailgates
• Maintained a Branded 33 foot Recreational Vehicle
• Managed the distribution of samples and P.O.S.
Pierce Promotions: Philadelphia and Boston - Summer 2005
Mobile Tour Driver

4. • Involved in initial pitch of Verizon Voice Wing
• Responsible for Maintained and Security of 2004 Chrysler 300c
• Provided recommendations for driving schedules of 6 different vehicles
• Oversaw distribution of collateral for the sweepstakes
Mobile Media Enterprises: Philadelphia, PA April-May 2005
Field Manager
• Oversaw a Soda Sampling Events for Cadbury Schweppes
• Organized Event Schedule
• Recruited, Hired, Trained and Managed a Staff of Brand Ambassadors
• Handled Logistics of 12,000 Samples
• Maintained a Branded Sixteen Foot Truck
Sports Mark: Philadelphia, PA March 2005 March 2006 and March 2009
Field Manager
• Ran a Multi Day NCAA Tournament Watch Party for The Hartford Group
• Handled pre-event site inspections including setting up contracts
• Managed VIP Check-in, including ticket distribution
• Oversaw Giveaway Distribution
• Handled Logistics between the Kitchen and Bar staff at venue
24-7 Marketing: Fairfield, NJ October 2004- November 2004
Field Manager
• Ran a Two Week long Super Market promotion for Santa Fe Salsa
• Handled Logistics Issues in regards to travel and expenses
• Oversaw the setup and breakdown of Daily Sampling Events
• Interacted with Store Personnel to insure proper inventory and the reordering
of product line.
GMR Marketing: State College, PA September 2004-April 2005
Field Manager
• Organized Guerilla Marketing Program for Morton Salt & Axe Body Spray
• Handled Logistic regarding scheduling events, timesheets and recaps
• Oversaw Promotional Models at various Inter-City, College Campus
and Nightclub events
• Maintained Sample Stock Inventory
Comcast-Spectacor: Philadelphia, PA January 2004-May 2004
Community Marketing Director/Sports Complex Marketing Intern
• Organized day of game/event activities and promotions
• Created /executed grassroots marketing campaigns for various events
• Assisted in coordination of public relations such as special offsite performances
and media appearances
• Assisted in other elements of promotions, publicity and marketing as assigned.
EDUCATION: The Pennsylvania State University, Abington, PA, May 2004
Bachelor of Science in Business, Management and Marketing Focus

5. COLLEGIATE ACTIVITIES: Member of Penn State Abington Basketball Team and Dean’s List Recipient
References Available Upon Request