Lauren Bostrom has over 8 years of experience in B2B and B2C marketing. She has held several marketing director roles developing strategies that generated $40 million in annual revenue. She is skilled in brand management, project execution, product launches, budget planning, and relationship building. Bostrom graduated magna cum laude from Colorado State University with a degree in business administration and a marketing concentration.

1. LAUREN BOSTROM
10319 Ravenswood Lane ~ Highlands Ranch, CO 80130 ~ (303) 968-9800 ~ Lauren.Bostrom@gmail.com
http://www.linkedin.com/in/lbostrom
Summary
Accomplished marketing professional with 8 years experience in B2B and B2C marketing and operations. Known for exceptional
organizational and project management with the ability to communicate effectively at all levels.
Brand Management Project Execution Product Launches
Budget Planning Project Management Marketing Communications
Strategy Planning Relationship Building Data Analysis
Professional Experience
Good Sam Enterprises/Camping World (formerly Affinity Group, Inc.) - Englewood, CO June 2006 - Present
Marketing Director, Good Sam Ventures August 2011 – Present
• Develop and manage strategy for products generating $40 Million in revenue a year resulting in consistent conversions with less
budget year over year.
• Liaison to I.T. for Ventures Marketing group. Ability to translate marketing expectations in to technical and systematic needs and
vice versa.
• Retain members by providing strategic direction for membership retention strategy for branding, direct mail, direct email and
website marketing.
• Create, plan and execute brand management and product plan for product offering to increase margins.
• Contribute to launch strategy and implementation for several product launches.
• Manage complete redesign and timing of collateral and communication schedule for both retention efforts and membership kits.
• Budget and forecast financials for all Good Sam Ventures products while ensuring to meet or exceed budgeted operating profit
and membership file size throughout the fiscal year.
Marketing Director, Good Sam Clubs June 2008 – August 2011
• Managed B2C and B2B strategy, relationships and tactical activities for three membership-based clubs generating $10 Million in
revenue a year.
• Provided strategic direction for development of several brands' digital initiatives including development of websites, email
marketing, search marketing, social media, mobile media, and other technologies.
• Managed three new product launches in four years contributing to the product benefits, collateral materials, launch strategy and
renewal strategy.
• Maintained and improve existing member benefits while exploring and applying new benefits to the mix in order to constantly
enhance the members’ experience while attracting new members.
• Facilitated relationship between several benefit partners to ensure contracted benefits are explained to members correctly and
usage by members is issue-free.
• Contributed to the budget and forecasting of financials for all three clubs while making sure to meet or exceed budgeted
operating profit and membership file size throughout the fiscal year.
• Managed the planning of several major B2C and B2B events such as partner conferences and member appreciation events while
staying under budget.
Marketing Manager, Good Sam Clubs June 2007 – June 2008
• Worked closely with Marketing Director to develop and implement member acquisition and retention strategy using numerous
direct marketing tactics including, but not limited to, direct mail, direct email, telemarketing, space ads and point of sale.
• Developed creative briefs when working with art directors and graphic artists on collateral.
• Managed B2C and B2B strategy, relationships and tactical activities for three membership-based clubs generating $10 Million in
revenue a year.
• Produced effective marketing materials, including but not limited to brochures, flyers, forms, cards, space ads, posters and point
of sale support materials that enhance the brand image and highlight the benefits of each product while meeting delivery
schedules.
Lauren Bostrom’s Resume Page 1 of 2

2. Assistant Marketing Manager, Good Sam Clubs June 2006 – June 2007
• Researched, developed and implemented direct marketing strategies and tactics assigned by Marketing Director.
• Managed marketing offer and campaign setup within the Good Sam Club proprietary customer and offer database system.
• Oversaw printed collateral inventory, print orders and collateral changes while working closely with the internal production and
purchasing departments.
DISH Network (formerly EchoStar Communications Corp.) - Englewood, CO June 2005 – June 2006
Programming Coordinator
• Managed several significant operational initiatives such as platform migrations and channel launches.
• Worked closely with international programming marketing team of ten various language managers to develop promotions
resulting in increased subscribers.
• Managed the planning of several International Programming/Marketing events including the department’s presence at DISH
Network Team Summit 2006, the company-wide team building conference.
• Established relationships with potential international programmers to better the quality and variety of international programming
available on DISH Network.
• Completed ongoing competitive analyses in order to better position DISH Network International programming in the market
Fort Collins Foxes Baseball Club – Fort Collins, CO July 2004 – May 2005
Marketing Coordinator
• Collected team roster information including bios, stats and history for the 2005 Season Program.
• Designed and laid out the 2005 Season Program using desktop publishing software.
• Researched and solicited sponsors and advertisers for stadium signage and program advertising.
First Annuity and Insurance Marketing - Wheatridge, CO May 2004 – August 2004
Marketing Intern
• Assisted head of marketing with design and mailing of new product and seminar promotional pieces.
• Reorganized internal database of clients and partners.
• Assisted in planning and facilitating annual conference.
Education
Colorado State University – Fort Collins, CO
Bachelor of Science, Business Administration – Marketing Concentration
• Graduated Magna Cum Laude – GPA: 3.9/4.0
• Made Dean’s List six semesters
• Voted one of the top ten graduating seniors by faculty and administration of the College of Business
Affiliations
• Beta Gamma Sigma
• Golden Key International Honour Society
• Phi Sigma Theta National Honor Society
• USA Volleyball Association
Lauren Bostrom’s Resume Page 2 of 2