Kimberly Robbins seeks a marketing position with over 20 years of experience. She has strong skills in marketing strategy, communications, brand management, and digital marketing. Robbins held senior marketing roles developing comprehensive strategies, managing trade shows and events, and increasing website traffic and qualified leads through SEO, social media, and marketing automation.

1. Kimberly A. Robbins
48 Everitts Hill Road, Flemington, NJ 08822
(908) 507-0771 • kimberrobbins@aol.com
Summary • Over 20 years experience in various marketing positions
• Strong supervisory and strategic planning ability
• Solid administrative and computer application expertise
• Highly reliable and organized with the skills and capabilities to perform multiple
functions simultaneously
Skills • Marketing Strategy and Campaigns • Web and Print Content Development
• Corporate Communications • Sales Collateral and Support
• Creative Team Leadership • Public and Media Relations
• Product Positioning and Branding • New Product Launch
• Tradeshows and Events • Social Media
• Program Management • SEO and SEM
Experience DVTel, Inc. Ridgefield Park, NJ
DVTel is a manufacturer of IP-based video surveillance, access control, VoIP and data
management software for physical security and vertical industries.
October 2000 Director of Marketing Communications
To
Present Develop and execute a bi-yearly comprehensive marketing communications strategy to
promote the company and its product offerings, adjusting to current competitive and market
conditions. DVTel is ranked number one in video management in North America and
number two worldwide.
• Public Relations – Won a dozen industry awards, delivered over 100 press
announcements, 30 by-lined articles, oversaw 20 speaking sessions, meet with industry
press, analysts and influencers multiple times during the year pitching stories and ideas,
have had over 150 mentions in 25 publications and managed an external firm for PR
activates.
• Trade Shows and Events – develop year long trade show, road show and webinar
schedule and budget; consistently show ROI of $3 earned to $1 spent per event. Plan
new trade show booth and demonstrations; arrange partnership opportunities; pre-show
mailings; press and analyst meetings; post-show actives including sales and partnership
follow-up and lead tracking.
• Advertising Campaigns – develop year long ad campaign to raise company and product
awareness in key industry publications during strategic times including trade shows, key
product launches and other events.
• Marketing Materials –developed hundreds of pieces of sales collateral to support the
corporate messaging and product information by writing documentation, diagram
creation, designing the look and feel, and coordinating printing efforts on a very tight
budget. Marketing Materials are used in conjunction with product roll-out plans.
• Website – Manage the site and development of site while keeping consistency across all
corporate materials. Implement the SEO strategy resulting in website hit increases at
over 10% month over month.
• Lead Generation – Strong hand-on experience with Marketo Marketing Automation
System leading to a 100% increase in qualified leads and measurable campaign results.
• On-Line Marketing – Search Engine Marketing campaign includes PPC advertising,
landing pages, and various online lead generation increased our lead funnel over 25%.

2. • Social Media – Manage the corporate Twitter and LinkedIn presence along with our
blogging strategy.
• Sales Support – Manage the reporting structure for the sales pipeline, cold-calling
prospects, arrange meetings and demonstrations, product and corporate presentation
creation; special events to present and demo system solution to prospective customers;
researched, planned and developed an agent sales program; opportunity analysis by
researching early technology adopters. Designed, implemented and manage DVTel’s
VAR Partner Portal.
• Internal Communications – developing Intranet site, developed reporting infrastructure
for competitive and industry news, obtain and provide input from and to other
departments for planning, and manage weekly company meetings.
• Budget Management – define results so that return on investment is monitored and
program efficiency is tracked. If it isn’t measured, it isn’t managed.
ViaGate Technologies/DAGAZ Technologies/INC Bridgewater, NJ
INC was a telecommunications equipment provider that spun off DAGAZ technologies as a
DSL equipment subsidiary. In 1997, Cisco Systems purchased part of DAGAZ and ViaGate
Technologies was born. ViaGate Technologies operated as an independent company
providing VDSL equipment and technology until October 2001.
1990 Marketing Communications Manager (ViaGate - August 1998 to October 2000)
to Supervisor, Marketing Communications (DAGAZ - June 1996 to August 1998)
2000 Presentation Coordinator/Assistant to the President (INC - June 1993 to June 1996)
Technical Training Coordinator (INC - April 1992 to June 1993)
Marketing Associate (INC - January 1991 to April 1992)
Marketing Administrative Assistant (INC - November 1990 to January 1991)
Technology Software: Adobe Suite of Products (Photoshop, Illustrator, InDesign and Acrobat), Microsoft
Office (Word, Excel, PowerPoint and Project), Marketo Marketing Automation,
Salesforce.com CRM Solution
Continuing Social Media Magic University: Social Media Marketing Training (Graduate, 2010)
Education On-line webinars through MarketingSherpa, MarketingProfs and American Marketing
Association.