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Resume
- 1. BRAD BOSSOW 1667 Copperfield Lane • Toms River, NJ 08755 • 732-240-4303 • e-mail: bradbossow@yahoo.com Advertising / Promotion / Sales and Marketing Personable, high-energy professional with experience in leading event marketing, media sponsorship, sports advertising and a background promoting products and services. Excellent listener who focuses on understanding the needs of prospects and clients, and delivering appropriate solutions. Effective in clearly and persuasively presenting information, and building rapport. Experience in lead generation, telemarketing, in-person presentation, and client relations. Ability to analyze problems and generate practical solutions. Persistent in surmounting challenges and committed to achieving goals. PROFESSIONAL EXPERIENCE Synergy Events, Ocean NJ 2007 - 2010 Manager – New Business Development Secured new leads through prospecting and arranged sales meetings with high profile agencies and companies • Developed concepts and proposals for events in top national markets ranging from $50,000 - $250,000 for clients such as Golf Digest, MTV, USA Football, McDonalds, Proctor and Gamble and Hasbro. • Conducted an aggressive outbound marketing campaign successful in identifying key decision makers at over 500 companies nationwide • Contributed to the largest single revenue growth, producing over $7mm in company revenue. • Provided detailed sales forecasts to senior management. Alloy Marketing & Promotions, Cranbury, NJ 2004 – 2007 Manager – New Business Development, Sponsorship and Event Sales Managed sales team of 50 nationwide and maintain individual sales goals. Train sales people to identify leads and close business. Develop concepts and proposals for special events in teen and college markets ranging from $1 million - $3 million. Provide sales forecasts to senior management. • Attained 90% - 110% of sales goals on each of 5 annual events. • Generated $1 million in revenue per nationwide tour by collaborating with Simon Malls to promote and sell annual back-to- school events at 23 malls. Sponsorships range from $100,000 - $300,000. • Oversee all sales aspects of Spring Break held in Panama City, FL - single largest revenue producer - which generates $3 million from sponsors such as Verizon Wireless, Sony Play Station and Coke. • Attained $200,000 in individual sales goal for Simon Malls event and $500,000 for Spring Break. Van Wagner Sports and Entertainment, New York, NY 2001 – 2004 Account Executive Performed sponsorship sales as the official sales and marketing agency for USA Rugby as well as athlete and talent buying for ESPN and Robin Leedy. • Managed ESPN player appearances: negotiated contracts and made all travel arrangements for athletes such as Bill Walton, Bart Starr and Dan Hampton. • Managed Robin Leedy and Associates talent buying: negotiated contracts and made travel arrangements for celebrities such as Anthony Ruivavir from 3rd Watch and Mari Windsor – fitness guru. • Brokered a $35,500 on-site marketing and print advertising sponsorship with the NY Giants to Slomin’s Shield. • Secured support from Foot Locker for On Our Feet Gala: booked athletes Ken Danyko – NJ Devils, Tiki Barber – NY Giants, Jake Lamatta – Boxer and Steve Schrippa – The Sopranos and handled all travel arrangements. • Planned and managed activities for the Women’s World Cup Bend it Like Beckham marketing tour. Served as on-site manager and assisted with securing talent. • Booked talent and managed on site logistics and travel for a 31 city tour for Foot Locker and 1 Mix Tape Tour. EDUCATION / HONORS B.A., Broadcast Communications, 2001 • Kean University, Union, NJ • Dean’s List Scholar TECHNICAL SKILLS PhotoShop, Microsoft Office and Internet applications.