Hair She Grows 2016 Sponsorship & Advertising PacketNatashia Ford
Sponsorship and advertising opportunities for Hair She Grows A Celebration of Natural Beauty featuring Mushiya from the WEtv show Cutting it in the ATL.
Hair She Grows 2016 Sponsorship & Advertising PacketNatashia Ford
Sponsorship and advertising opportunities for Hair She Grows A Celebration of Natural Beauty featuring Mushiya from the WEtv show Cutting it in the ATL.
Developed an social media plan for a startup, greek paraphernalia company, 3DGreek to become more active in social media sites such as Instagram and Facebook through guerrilla and promotional marketing in order to increase sales, engagement, and customer loyalty. Project included financial projects for three years, metrics in terms of key performance indicators on the sites, and SWOT analysis.
Results-focused leader known for creating innovative communication strategies that inspire and engage audiences—whether customers, donors, shareholders or employees.
Award-winning innovative marketing talent with a remarkable track record of providing vision, direction, and strategic leadership. Consecutively escalating experience in a variety of sales and marketing roles with a proven ability to develop and execute multi-faceted business development ideas and strategies. Proven creativity in developing marketing plans, revenue channels, strategic partnerships as well as capable analytical skills, budgeting and extensive P&L experience.
Developed an social media plan for a startup, greek paraphernalia company, 3DGreek to become more active in social media sites such as Instagram and Facebook through guerrilla and promotional marketing in order to increase sales, engagement, and customer loyalty. Project included financial projects for three years, metrics in terms of key performance indicators on the sites, and SWOT analysis.
Results-focused leader known for creating innovative communication strategies that inspire and engage audiences—whether customers, donors, shareholders or employees.
Award-winning innovative marketing talent with a remarkable track record of providing vision, direction, and strategic leadership. Consecutively escalating experience in a variety of sales and marketing roles with a proven ability to develop and execute multi-faceted business development ideas and strategies. Proven creativity in developing marketing plans, revenue channels, strategic partnerships as well as capable analytical skills, budgeting and extensive P&L experience.
Steeped in the dynamics of television advertising
Conversant in the world of digital
All built upon strong foundation of marketing strategy and media planning
I'm ready to help build customer relationships and grow your business!
1. BRAD BOSSOW
1667 Copperfield Lane • Toms River, NJ 08755 • 732-240-4303 • e-mail: bradbossow@yahoo.com
Advertising / Promotion / Sales and Marketing
Personable, high-energy professional with experience in leading event marketing, media sponsorship, sports advertising and a
background promoting products and services. Excellent listener who focuses on understanding the needs of prospects and clients,
and delivering appropriate solutions. Effective in clearly and persuasively presenting information, and building rapport. Experience in
lead generation, telemarketing, in-person presentation, and client relations. Ability to analyze problems and generate practical
solutions. Persistent in surmounting challenges and committed to achieving goals.
PROFESSIONAL EXPERIENCE
Synergy Events, Ocean NJ 2007 - 2010
Manager – New Business Development
Secured new leads through prospecting and arranged sales meetings with high profile agencies and companies
• Developed concepts and proposals for events in top national markets ranging from $50,000 - $250,000 for clients such
as Golf Digest, MTV, USA Football, McDonalds, Proctor and Gamble and Hasbro.
• Conducted an aggressive outbound marketing campaign successful in identifying key decision makers at over 500
companies nationwide
• Contributed to the largest single revenue growth, producing over $7mm in company revenue.
• Provided detailed sales forecasts to senior management.
Alloy Marketing & Promotions, Cranbury, NJ 2004 – 2007
Manager – New Business Development, Sponsorship and Event Sales
Managed sales team of 50 nationwide and maintain individual sales goals. Train sales people to identify leads and close
business. Develop concepts and proposals for special events in teen and college markets ranging from $1 million - $3 million.
Provide sales forecasts to senior management.
• Attained 90% - 110% of sales goals on each of 5 annual events.
• Generated $1 million in revenue per nationwide tour by collaborating with Simon Malls to promote and sell annual back-to-
school events at 23 malls. Sponsorships range from $100,000 - $300,000.
• Oversee all sales aspects of Spring Break held in Panama City, FL - single largest revenue producer - which generates $3
million from sponsors such as Verizon Wireless, Sony Play Station and Coke.
• Attained $200,000 in individual sales goal for Simon Malls event and $500,000 for Spring Break.
Van Wagner Sports and Entertainment, New York, NY 2001 – 2004
Account Executive
Performed sponsorship sales as the official sales and marketing agency for USA Rugby as well as athlete and talent buying
for ESPN and Robin Leedy.
• Managed ESPN player appearances: negotiated contracts and made all travel arrangements for athletes such as Bill
Walton, Bart Starr and Dan Hampton.
• Managed Robin Leedy and Associates talent buying: negotiated contracts and made travel arrangements for celebrities
such as Anthony Ruivavir from 3rd Watch and Mari Windsor – fitness guru.
• Brokered a $35,500 on-site marketing and print advertising sponsorship with the NY Giants to Slomin’s Shield.
• Secured support from Foot Locker for On Our Feet Gala: booked athletes Ken Danyko – NJ Devils, Tiki Barber – NY
Giants, Jake Lamatta – Boxer and Steve Schrippa – The Sopranos and handled all travel arrangements.
• Planned and managed activities for the Women’s World Cup Bend it Like Beckham marketing tour. Served as on-site
manager and assisted with securing talent.
• Booked talent and managed on site logistics and travel for a 31 city tour for Foot Locker and 1 Mix Tape Tour.
EDUCATION / HONORS
B.A., Broadcast Communications, 2001 • Kean University, Union, NJ • Dean’s List Scholar
TECHNICAL SKILLS
PhotoShop, Microsoft Office and Internet applications.