Emma Campbell has over 7 years of experience in marketing, account management, project management and digital marketing. She has worked with brands such as Flight Centre, Jenny Craig, Vodafone and Frucor/Pepsi managing campaigns, budgets, stakeholder relationships and delivering results such as increased conversions and revenue. She is now seeking a new mid-level account role leading a team within an award winning creative agency.

1.
E M M A
C A M P B E L L
E X P E R T I S E
A C C O U N T
M A N A G E M E N T
B R I E F W R I T I N G
E N D - T O - E N D C O N T E N T
C R E A T I O N
P R O D U C T
D E V E L O P M E N T
P R O J E C T
M A N A G E M E N T
D I G I T A L M A R K E T I N G
E M A I L C A M P A I G N S
V I S U A L
M E R C H A N D I S I N G
E X P E R I E N T I A L
M A R K E T I N G
S O C I A L M E D I A
E V E N T M A N A G E M E N T
P R O D U C T S A M P L I N G
T V C P R O D U C T I O N
M A G A Z I N E
P R O D U C T I O N
S P O N S O R S H I P
S T A F F M A N A G E M E N T
F L I G H T C E N T R E ( M Y A D V E N T U R E S T O R E )
BRAND ACCOUN T M ANAGER / M ELBOURNE / FEB 2014 – Present
Monthly end-to-end campaign management involving sourcing monthly products from
core suppliers. Digital and EDM strategy, SEO and SEM management. Product
development, TVC and travel magazine production, partnership management, blogging
and content management strategy. Retail store merchandising and launch events.
Coordination of national and international conferences for retail stores.
• Increased revenue per travel booking by developing a new ‘add on’ product. This
has been added onto 12% of sales in its first month in market.
• Increased landing page conversions by 130% and decreased bounce rates by
40% as a result of redesigning landing pages and EDM template. Improved
targeting also reduced the costs of SEM CPC by 15%.
• Implemented interactive strategy for store opening events in order to increase
new store walk-ins. This strategy has been rolled out across Flight Centre
brands with event attendance increasing by 70%.
J E N N Y C R A I G
M ARKETIN G EXECUTIVE / M ELBO URNE / SEP 2011 – JAN 2014
Management of multiple stakeholders including production, artworks, legal, R&D data
reporting and digital development teams. Tracking, forecasting and reconciliation of
multimillion-dollar budgets. Coordination of campaigns involving TVC production, print
and digital design, PR, social media and retail collateral. Worked across all celebrity
endorsements, contracts and outcomes. Managed Local Store Marketing activities for
110 retail stores.
• Implemented personalised segmentation and dynamic content into eDM
campaigns resulting in retention doubling and revenue increasing by $1.2m*.
• 7 years experience both agency and
client side.
• Events, PR, experiential + guerrilla
marketing, TVC and magazine
production, digital, SEO, SEM.
• International marketing.
• End to end creative campaign
management.
•
C O N T A C T S
ANDREW ST. WINDSOR
MELBOURNE, VIC
EMA.CAMPBELL@GMAIL.COM
0413 414 550
A C C O U N T M A N A G E R
B
P R O F I L E
Experience with industries
including retail, FMCG, travel and
tourism, health and well -being,
manufacturing, sponsorships and
banking.
Note: Last two roles consisted of AM
functions as all creative strategy and
implementation was conducted in house.
E X P E R I E N C E
Linkedin.com/in/ecampbell2
Role outcome: seeking a challenging and innovative mid-level accounts role
leading a passionate team within an award winning creative agency.

2.
M ARKETING EXECUTIVE (CONTINUED)
• Key driver in the development of a new weight loss program. Received buy in and
funding from key stakeholders including Nestle management, legal, finance,
operations and dietitians.
• Led the strategy and implementation of the brands first campaign involving real
clients along side a celebrity endorsement (Mel B). Campaign was the first of a
serious intended to change the preconceived mindset that the program ‘only
works for celebrities - who are paid’. Multi-million above the line media budgets
complimented the campaign.
• Implemented new retail concept of a pop-up store in a Westfield mall to test how
consumers would approach us in an A grade location vs. the traditional C grade
‘hidden’ locations. Concept was a success and over one week 281 leads were
generated with a 15% higher conversion rate.
B R A N D S P A N K I N G M A R K E T I N G
ACCO UNT EXECUTIVE / AUCKLAND / JUN 2010 –SEP 2011
Management of accounts Frucor (Mountain Dew, Pepsi), Diageo (Johnnie Walker, Baileys
and Smirnoff), ASB Bank and Auckland City Council (Snapper Transport). Took client briefs
from conception to completion. Management of athlete endorsements and coordination of
promotional staff and interns. Experiential campaign creation involving creating brand
presence at events, airports, supermarkets, high traffic areas and guerrilla marketing.
Coordinated brand PR, social media strategy and budgets.
• Successfully changed the public transport payment traditions of Auckland
residents via rolling out Snapper (public transport payment cards) over a three-
month period. Campaign involved collateral management, high volume staffing
and complimentary above the line media. Snapper cards are now the only way to
pay for public transport.
• Worked on the team to create Pin Pall Skate Park to launch three new Mountain
Dew flavours. Gained both national and international media coverage and
achieved an average attendance of 5,000.
• Completed role full time while completing final year of university.
V O D A F O N E
VISUAL M ERCHANDISER / AUCKLAND / AU G 2008 – JUN 2010
Liaison between head office and 28 retail stores. Communicated campaign updates to
stores and performance reports back to head office. Updated store collateral, retail
displays and stock levels fortnightly. I was allocated the highest quantity of retail stores due
to individual stores performance on sales, product and campaign knowledge.
T O P G E A R L I V E / F I G H T O F T H E C E N T U R Y
EVENT ASSISTANT / AUCKLAND / 2010
A three-month contract for ‘The Fight of the Century NZ’ and Top Gear Live. Roles involved
coordinating key sponsors, exhibitors, media, staff, volunteers, venue logistics,
troubleshooting, pre and post event functions and post event reporting.
S K I L L S
G O O G L E A N A L Y T I C S
W E B S I T E S Y S T E M S :
D r u p a l , S i t e c o r e ,
W o r d p r e s s
H T M L C O D I N G
I N T E R E S T S
Snowboarding. Brunch. Ted
Talks. Traveling. Weekends.
Events. Festivals. Coffee. Red
Wine. Beanies. Pug Memes.
R E F E R E N C E S
R E F E R E N C E S
K I R S T Y
S H E P H E R D S O N
D I G I T A L M A N A G E R
JENNY CRAIG
+61 412 700 885
P A D D Y
S C O T T
M A R K E T I N G M A N A G E R
MY ADVENTURE STORE
+ 61 400 146 132
J O N
M A R N E Y
P R O D U C E R
THE BRAND AGENCY
+61 419 360 966
post head of TV/Clemenger
E X T R A
//DEVELOPED ‘AMAZING
RACE’ IN KUALA LUMPUR
WITH TOURISM BOARD
//HOSTED DINNER WITH
MEL B AND WEIGHT LOSS
CLIENTS
// MANAGED DAME EDNA
ZUMBA STUNT IN MARTIN
PLACE, SYDNEY
//RAN 3-MONTH PEPSI
ROAD SHOW ACROSS NZ
//COORDINATED PINBALL
INSPIRED SKATE PARK FOR
MOUNTAIN DEW PRODUCT
LAUNCH
E D U C A T I O N
BACHELOR OF BUSINESS /
ADVERTISING & MARKETING
Auckland University
2008-2011
Cert IV PERSONAL TRAINING
Australian Institute of Personal
Trainers | 2013
E C R M S Y S T E M S :
M a i l c h i m p ,
S t r o n g v i e w ,
E x a c t T a r g e t