You have been commissioned to create a new magazine for the Northern Echo targeted at 16-25 year olds. The magazine must be self-financing through sales and advertising. You propose creating a dance magazine called "Dance Jargon" aimed at female ABC1 16-25 year olds interested in dancing. It will contain articles on dance tips, nutrition, and profiles. You provide details on designs, costs, and plan to earn income through a cover price of £2 and advertisements. Market research shows the magazine concept is viable. The net predicted income is £2,974.51.

2. “You have been commissioned by the Northern echo
to produce a new magazine or newspaper product.
Your product could be in any style or genre but it
must be self finance through sales or advertising.
You must also produce your magazine for specific
audience segment within the 16-25 age group.”
My brief:

3. Step 1
Create a magazine
that is suitable for
ABC1 audience that
the Northern Echo
target.
Step 2
Create a magazine
which is the high
quality that Northern
Echo readers expect,
by employing highly
qualified journalists
and staff.
Step 3
Created a magazine
of the genre ‘dance’
which a topic for
young people in the
16-25 age group.
How I intend to meet the brief:

4. Step 4
Chose a genre of
magazine that there
is a gap in the market
for, and is
commercially viable.
Step 5
Make a make a
magazine that is self
financed through
sales and advertising.
How I intend to meet the brief:

5. WHY DANCE?
★ I have previous dance knowledge after
dancing for 12 years.
★ I am passionate about dance so I enjoy
researching and writing about it.
★ There is a clear gap in the market for a
hybrid magazine including both women's
lifestyle & dance.
★ Current dance magazines aren't personal.
They won’t involved activities which my
TA enjoy doing away from dancing.
★ I have the same needs and interests as my
target audience.

6. ★ Female audience.
★ BC1 Socioeconomic status.
★ Tribe- Dancing Socialiser.
★ Education status - Sixth Form - TA wants
to progress onto Higher Education.
★ Disposable income. Able to fund
magazine purchases.
★ Not the stereotypically C2/D
socioeconomic state.
Audience Profile

7. THINGS TO CONSIDER-
Secondary Audience
★ Secondary Audience includes parents, siblings, dance teaders
★ In order to keep the secondary audience happy there must be-
★ No taboo language
★ No nudity
★ No inappropriate content
★ Articles respected by dance teacher
★ Use stylistics that are fun & youthful
★ Use lively but casual tone
★ Have a reasonable price
★ Use young models
★ Copy techniques from magazines that are popular with my audience
I need to ensure..

8. THINGS TO CONSIDER-
★ ACCURACY
★ HARASSMENT
★ CHILDREN
★ DISCRIMINATION
The PCC regulates certain rules that journalist
must oblige by to protect the welfare of others.
This concerns subject such as-
Constraints -The press complaints commission

9. THINGS TO CONSIDER-
5 golden rules-
I will seek the consent of the parent/guardian if photographing children, under the age of 18. This is
to protect ahainst intrusion into their live.
I will use my own images and not attempt to obtain images from the internet or other sources to
stay within copyright laws.
I will seek the permission of the person holding copyrights over any information I gather to use so
not to go against the copyright laws.
I will take note and script all interviews auditorly to ensure accuracy.
I will show all material I collet and intend to publish concerning an individual, so they canm check
accuracy etc.
2
1
3
4
5

10. BRIEFING MY IDEA- Focus group feedback
After briefing my idea, by explaining the target audience,
genre, age and tribe, article feedback, this is some of the
feedback I received.
★ COLOUR SCHEME IS VERY APPROPRIATE FOR
THE TA.
★ APPROPRIATE IMAGERY- NEEDS LIGHTENING
UP.
★ USE A MIXTURE OF BOTH MOCK UP DPS’.

12. RESEARCH FRONT COVER
Young adult
models
Bright, lively
colours
Active, in-motion
images
Positive, happy
expressions
and body
language
Stylish, Serif font
Block text

13. RESEARCH CONTENTS PAGE
Young adult
models
Bright, lively
colours
Active, in-motion
images
Positive, happy
expressions
and body
language
Stylish, Serif font
Block text

14. Magazine name-
Good length - will fit across the top of the cover
Enforces style of magazine cover
Not too obvious
Dance Jargon
Different

15. My aims-
Personnel to meet TA’s wants/needs
Cover all classical aspects of dance- UPS
Targets bright and independent dancers

16. CONTENTS-
Features
1. Part De Chat your way to Uni
2. Is your contour on point?
3. What’s on your plate?
4. Eat yourself fit
5. Stand out on stage
6. Ballet Basics
Regulars
1. Dance News
2. Dance success story
3. Dancer of the Month

17. FONTS-
Masthead font-
Main article-
Other article fonts-
PINK WHITE
BLACK
COLOURS
MINION PRO
MINION PRO

18. Mock ups-
COLLEGE STUDENTS
FOCUS GROUP
2 BOYS 5 GIRLS
AGED 17/18
B/C1 BRACKET
TARGET AUDIENCE
BOYS- SECONDARY
AUDIENCE?

19. Mock ups-
1 POSITIVE
COMMENTS
NEGATIVE
COMMENTS
1. BRIGHT
ATTRACTIVE
COLOUR SCHEME
2. INTERESTING
CONTENT
3. GOOD - BEAUTY
CHECKLIST
4. BROKEN UP TEXT
1. BAD - TIPS ON
TOOLS
2. ENLARGE THE
MASTHEAD
3. LIGHTEN UP THE
IMAGE

20. Mock ups-
2 POSITIVE
COMMENTS
NEGATIVE
COMMENTS
1. BRIGHT
ATTRACTIVE
COLOUR SCHEME
2. VARIETY OF
RELEVANT PICTURE
3. PINK BORDERS ADD
DEPTH
1. BRIGHTEN UP THE
IMAGE
2. EQUAL OUT IMAGE
TO TEXT RATIO
3. MOVE THE IMAGE
FURTHER UP

21. ARTICLE DETAILS-
IMAGERY- WINDOW TO FUTURE SELF - IDEAL
LAYOUT- SIMPLISTIC
COLOURS- PINK, BLACK & WHITE - TA APPROPRIATE - BRIGHT & POSTIVE
FONTS- MASTHEAD - PINK & BLACK, UPPER CASE
CELL LINES -
MINION PRO
COVER

22. ARTICLE DETAILS-
CONTENTS
IMAGERY- WINDOW TO FUTURE SELF - IDEAL
LAYOUT- SIMPLISTIC - RANGE OF IMAGES
COLOURS- PINK, BLACK & WHITE - TA APPROPRIATE - BRIGHT & POSTIVE
FONTS- MASTHEAD - PINK & BLACK, UPPER CASE
CELL LINES -
MINION PRO

23. Article Details-
FACE TIME- IS YOUR CONTOUR ON
POINTE?1TONE- INFORMATIVE & CHATTY
LANGUAGE - 2ND PERSON- USE OF JARGON
IMAGERY- IDEAL IMAGERY
LAYOUT- EQUAL IMAGE : TEXT RATIO
COLOURS- PINK, BLACK & WHITE
FONTS-
MINION PRO

24. Article Details-
2 PART DE CHAT YOUR WAY TO UNI
TONE- INFORMATIVE & FORMAL - FORMAL TOPIC
LANGUAGE - 2ND PERSON- USE OF JARGON - SHOCK INTRO
IMAGERY- IDEAL IMAGERY - MODEL DRESSED AS UNI STUDENT
LAYOUT- LARGE AMOUNT OF TEXT
COLOURS- PINK, BLACK & WHITE
FONTS- MINION PRO

25. Article Details-
MINION PRO
3 WHAT’S ON YOUR PLATE?
TONE- INFORMATIVE & CHATTY YET ELEMENTS OF FORMALITY
LANGUAGE - 2ND PERSON - SHOCK INTRO
IMAGERY- TELLS A STORY - MAINLY PROP BASED
LAYOUT- EXPLOSION ON IMAGES - MORE IMAGES
COLOURS- PINK, BLACK & WHITE
FONTS-

26. Questionnaire results-
-80% OF PEOPLE WOULD PAY £2.50 FOR A MAGAZINE
-60% WOULD READ A DANCE MAGAZINE
-10% WOULD SPEND UP TO £3
-70% PREFER SOCIALISING IN THEIR SPARE TIME

27. CONCLUSION DISTRIBUTER
● 16 PAGES
● A4
● TYPE- MATTE
● WEIGHT-
PAGES- 150gm
COVER-115gm
● ⅓ ADVERTISING - TO GENERATE
INCOME
● DISTRIBUTE 6,00 MAGAZINE
WARNERS MIDLANDS
● RUNS A RANGE OF SUCCESSFUL
TITLES
● SPECIALISES IN PREMUIM
MAGAZINES
● DOESN'T RUN ANY COMPETING
DANCE MAGAZINES

28. PRINTING COSTS
TOTAL- £1,262

29. PERSONNEL EXPENDITURE- Personnel Cost
Models £105
Journalists £555
Photographers £720
Lighting Assistant £238
Makeup artist £135
Subeditor £546
Layout Artist £114
Research £300
£2,518
Models- 13H
Journalists-15H
Photographers-16H
Lighting Assistant-14H
Makeup artist-9H
Subeditor-20H
Layour Artist-19H
Research-15H

30. EQUIPMENT EXPENDITURE-
Equipment Cost
Studio £455
Cannon 1d camera £320
Costumes £40.50
Props £19.99
£835.49
Studio- 4hrs=£65 X 7 days
Cannon- 4hrs X 7 days

31. TOTAL EXPENDITURE
PERSONAL +
EQUIPMENT +
PRINTING = £4615.49

32. ADVERTISING RATES
Size 1 advert
Back cover £2000
Inside front £1100
Inside back £1000
Double page spread £1500
Full page £840
Half page £475
Quarter page £238
Eighth page £150
BACK COVER X 1
DOUBLE PAGE SPREAD X 1
FULL PAGE X 2
TOTAL INCOME-
£5,180

33. PREDICTED SALES INCOME
£2 X 5,000 =
10,000
COVER PRICE PREDICTED SALES
ADVERTISEMENT INCOME
50% TAKEN OFF BY WHOLESALER &
DISTRIBUTOR

34. NET INCOME
£2,974.51