£30 x 10 hours = £300 Photographer: £21.87 x 20 hours = £437.40 Journalist: £33.33 x 15 hours = £500 Sub Editor: £50 x 10 hours = £500 Graphic Designer: £25 x

1. ATTITUDEATTITUDE

2. The Brief…
* You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or genre but
it must be self financed through sales or
advertising. You must also produce your
magazine for a specified audience
segment within the 16-24 age group."

3. Meeting The Brief…
* Create
a
magazine
for
the
age
group
of
16-­‐24
year
olds
* Create
a
magazine
of
a
genre
which
will
fill
a
gap
in
the
market
* Create
a
magazine
of
the
genre
“dance”
which
will
suit
my
audience
of
16-­‐24
year
olds
* Self
finance
my
magazine
through
sales
and
adverBsing

4. Why Dance?
* I have studied 8 different kinds of dance for 14
years!
* I have a lot of knowledge on the subject and
enjoy writing about it, which will be shown
through my articles and the expression I use
within the text"
* I know there is a gap in the market for this
magazine genre, as there are not many dance
magazines out there, and also none like mine."
* I will use the unique selling point of talking
about things which will affect a dancer, making
it more personal, rather than reviewing
performances"

5. Audience Profile
* Gender
-­‐
Female
* Age
–
16-­‐24
year
olds
* Socioeconomic
group
–
C/D/E
* EducaBonal
status
–
College
Students
* Income
rate
–
Minimum
wage
if
employed
* Tribe
–
Dancer
* Buying
behaviors
–
Magazines
priced
between
£2-­‐£3

6. Considerations
Secondary Audience…"
* My
secondary
audience
includes;
Females
of
the
same
age/older
Any
person
who
is
interested
in
dance
(male
or
female)
Male
dancers
Dance
Teachers
Therefore,
I
need
to
ensure
that
there
is…
No
taboo
language
All
informaJon
is
correct
No
inappropriate
content

7. Tailoring To The Audience
Trendy
and
sans
serif
style
fonts
to
keep
it
modern
InteresBng
content
Make
it
personal
to
the
audience
Reasonably
low/
affordable
price
Use
young
models
of
the
same
age
range
Limited
use
of
technical
and
high
vocabulary

8. Constraints
* The PCC is a body who deals with complaints from
members of the public about the content of magazines
and newspapers. There are 16 codes that must be
followed by magazines and newspapers. The PCC look
into complaints that have been made by individuals who
believe that the code has been breached."
* To make sure that I abide by these codes, I have created
a list of my Golden 5 Rules to take into account for my
own magazine."

9. My Golden 5
5
I will ensure that my articles will all be fully researched so I make sure that all of the
information used within is accurate and also to make sure that the audience will
understand the content as it will all make logical sense."
I will make sure that all of the places I go to when taking photos, that I have the
permission to use the land, and also to make sure that I am allowed to take photos
whilst on the their grounds."
I will double check with all my models and interviewees that I have their permission
to take photos and to make sure that I can include any details which they tell me
whilst I interview them, as some people dislike telling people certain details about
themselves, especially when it concerns their private lives."
I will ensure that I use my own photography, but if I am in dire need to use someone
else’s that I make sure I ask permission and then give credit where it is due if I get
the permission."
I will make sure that I use all of my research and stick to it, using the information I
have found from my TA and use things, which I know, will be of interest to my TA, and
use them to make my magazine look appealing."
4
3
2
1

10. Genre Research
Front
Cover
* Young
models
* Female
models
* Small
amount
of
sell
lines/cover
lines
* Light/pastel
colours
* Feminine
theme
* Dancers
used
as
main
image/models

11. Genre research
DPS
* Dancer
models
* Performance
reviews
* Black
and
purple
colour
schemes
* “How
To”
arBcles
* Can
be
both
image
heavy
and
text
heavy

12. The Name…
ATTITUDERelates
to
the
mind-­‐set
of
a
person
Is
used
as
a
dance
move
in
ballet
and
is
included
in
dance
terminology
Easily
relatable
to
my
magazines
genre
Different
from
compeBBon
Isn’t
too
long/short
or
complicated

13. Aims
* To
inspire
my
audience
* To
assist,
help
or
teach
dancers
something
new
* Cover
all
aspects
of
dance
* Talks
about
the
mind
instead
of
just
the
body
(to
differenBate
from
my
compeBBon)

14. Fonts
Breamcatcher
Broadway
Budmo
Helvetica"
Market Deco
Pinstripe Limo
Moon FLower
Pistara
Please Write Me A Song
The ChickenLoveStory

15. Colour Schemes

16. Mock Ups
1
2

17. Review of Mockup 1
Colour
scheme
suits-­‐
is
feminine
Very
text
heavy
Black
on
black
doesn’t
work
The
quotaBon
follows
the
image
line
Very
sophisBcated
layout
Nice
imagery,
works
with
magazine
genre
Appropriate
font

18. Review of Mockup 2
The
border
is
very
suitable
&
interesBng
Nice
colour
scheme,
links
in
with
“lights”
Very
clucered
Too
busy
and
confusing
Suitable
fonts
Overlapping
image
and
Btle
is
good
Image
is
very
bland

19. Focus Group Feedback
Knowledgeableand extremelyinteresting!
Instantlyabletotellwhatit’sabout
andwhoit’s aimedat
Coulduse morestructureinlayout

20. Front Cover
Pinstripe Limo
Moon FLower
Masthead
font
Sell
lines
font
Imagery
ideas
Colours

21. ContentsPage
Pistara
The ChickenLoveStoryMasthead
font
Body
font
Colours
Imagery
ideas

22. Ab-Tastic!
Breamcatcher
Helvetica"
Masthead
font
Body
font
Colours
Imagery
ideas

23. Content
* What
core
strength
is
good
for/useful
for
* Ways
to
improve
it
* How
To:
step
by
step
plank
and
sit
up
instrucBons

24. SHOW TIME!
Helvetica"
BudmoMasthead
font
Body
font
Colours
Imagery
ideas

25. Content
* Tips
on
performance
techniques
(expression,
characterisaBon)
* Technique
Bps
(turnout,
balance,
control,
etc..)
* How
to
relax
and
stay
calm
before
a
performance/
exam

26. Stretch and Flex
Helvetica"
BroadwayMasthead
font
Body
font
Colours
Imagery
ideas

27. Content
* What
flexibility
is
and
how
it
is
used
within
dance
* Ways
to
improve
it
by
exercises
* How
To:
step
by
instrucBons
on
improving
splits/leg
extensions

28. Marketing Strategy
* I will be creating a budget magazine"
"
* Cost around £2-£3"
"
* Distrbuted by Frontline wholesalers – "Kerrang!
" " " " " " " " " "Zoo
" " " " " " " " " "Match!
" " " " " " " " " "Take A Break
" " " " " " " " " "Landscape
" " " " " " " " " "Top Gear"

29. Conclusion
* Sold within the North East region"
* Distributed with Frontline distributor"
* Distribute 11,000 copies"
* 21 X 29.7cm (roughly A4)"
* Weight of paper 280gm"

30. Printing Costs

31. Personnel Rates
Personnel
Freeland
Hourly
Rate
(£)
Photographer
21.87
Journalist
33.33
Sub
Editor
50
Graphic
Designer
25
Models
20
Researcher
17.5
LighBng
Assistant
30
Makeup
ArBst
20

32. Personnel expenditure

33. Equipment costs
Equipment
Hire
Hourly
Rate
(£)
Studio
Space
Rental
100
Flash
LighBng
Studio
Kit
90
Camera
40
QE
indemnity
insurance
100

34. Equipment expenditure

35. Total expenditure

36. Rate Card
My
prices
were
based
from
the
magazine
known
in
the
North
East
region
as
“The
Crack”
I
halved
them
due
to
my
smaller
readership,
but
added
extra
since
it
is
a
specialist
magazine
genre

37. Advertising Sales

38. Predicted sales income

39. Distribution costs
* 50% off due to 25% for wholesalers and 25% for retailers"
* Income = £5070.25"
* 50% = £2535.13"
* 25% = £1.267.56"

40. Net Profit

41. Thank You For
Listening