This document proposes a hip-hop magazine called "Interlude" that highlights up-and-coming artists in North London. The magazine will contain interviews, event information, and behind-the-scenes stories. It will target 15-22 year old middle-low income males, who are the primary listeners of hip-hop music. The monthly subscription will be £3.49 online or £4.29 for a printed copy. Sample materials show a draft logo, layout sketches, and article ideas featuring local artists while gaining popularity. Personnel such as journalists, designers, and a social media team will be needed to create and promote the magazine.

1. FINLEYWOHLMAN
Hip-Hop magazine proposal
“Interlude”

2. Purpose of magazine
■ The purpose of my hip hop themed magazine, is to gain awareness of exciting up and
coming hip hop artists based in North London
■ To eventually become a globally recognised brand
■ Help and fund up and coming artists
■ Hosting gigs/events

3. Genre of magazine
■ The genre of my magazine that I have selected is hip hop.This is because the hip hop genre
is constantly growing with various amounts of different styles and with an ever lasting
growth of refreshing and exciting artists.

4. Target audience
■ My primary target audience for a hip hop magazine is 15-22 year old middle-low class
males.This is because the majority or popular hip hop artists sing/rap about topics that
relate to or inform this demographic.
■ My secondary audience for a hip hop magazine is 14-21 year old black middle-low class
males.This is because this target audience is quite stereotypically known to primarily
listen to this kind of music

5. Content
■ My hip hop magazine will contain interviews with global hip hop artists, as well as up
and coming artists from North London.
■ Will contain information on certain hip hop events and gigs coming up in North
London.
■ Articles about how certain songs happened to come about and the story behind them.
■ The magazine will run competition

6. Form and price of magazine
■ The online price of the magazine will be first month free, with a £3.49 monthly
subscription of which can be cancelled at any time a customer wants.
■ The print/physical edition of the magazine can either be ordered to the house of the
customer (costing £4.29 after the first month free) or in a local shop such asTesco or
WHSmith.
■ we will also offer a student discount from the start of 6th form to the last year of
univercity in order to ensure an engaged young audience as that is the primary
audience for hip hop.
■ The magazine can be accessed by downloading and creating an account for the app
which will be on both android and IOS software. Can also access this account on the
internet.

7. The website content
■ The web page will contain exclusive content which will be worth the extra money
which will include:
■ Merchandise
■ Full podcast
■ Entertaining/comedic videos

8. Resources and personnel
■ These are some following resources and personnel required for this magazine to be successful:
■ Resources:
■ Camera equipment- In order to have pictures to put into the magazine.Will include camera, tripod, lighting,
green screen and microphone.
■ Computer with appropriate software-This will be used in order to edit pictures for the magazine such as the
front cover and double page spread.
■ Wardrobes- hip hop artists like to stand out with their fashion, therefore must conform to their needs and
give them fashion options
■ Basic stationary- Pens, pencils, rulers and notepads for all employees/staff in case they need to urgently
write down key information or sketch ideas

9. Resources and personnel
■ Personnel
■ A graphic designer/photo editor- Is needed in order to have high quality and visually pleasing
material for the reader.
■ Journalists- In order to interview and get the necessary information for the magazines articles
■ Fashion/makeup team- In order to make sure the models/artists look appropriate to be in the
magazine
■ An operations director-Will make sure all parts of the company runs smoothly, as well as take
care of a publisher of the magazine, health and safety, and health and safety issues.
■ A finance director-To make sure all coming in and out of the business is correct.
■ A social media team-To maintain the reputation and tone of the magazine, and also help
promote the magazine

10. Distribution and marketing methods
■ Marketing methods
■ Social media
■ Sides of buses

11. Distribution and marketing methods
■ Distribution
■ Ways the magazine will be distributed will be the following:
■ Local newsagents and supermarkets
■ Website -The magazine will also be accessible on the magazines website to people who pay
the monthly subscription
■ Music events

12. SAMPLE MATERIALS
■ I have decided to title the magazine Interlude, as many rap artists use interludes in
their albums, to either help present a message or help explain and convey the
messages that the album may be trying present; therefore suggesting that this
magazine is an interlude in the hip hop and rap genre as a whole.
■ The word 'interlude' sounds similar to 'inter scope' which is a global rap label owned
and created by Dr.Dre, one of the most famous rap and hip artists in the world.

13. SAMPLE MATERIALS
■ Title and logo

14. Examples of competition:
Some reasons why consumers may choose this magazine over mine:
■ Bold masthead
■ Globally recognized artists
■ Social media links
■ Well known names

15. Brief sketched layouts:

16. Article ideas:
■ For each issue of the magazine, it will have a featured artist of whom will be on the front cover.
■ The magazine will contain articles with this featured artists of which will contain QnA's, and story's behind the
making of certain songs and albums.
■ The questions from the QnA will come from consumers on social media (details on how to access that will be on
the front cover) , of which the questions will be carefully selected by our interviewers.
■ In the earlier issues of the magazine, while it begins to gain a reputation, the majority of featured artists will be
up and coming local North London artists. As it gains a reputation, the magazine will begin to feature more
popular artists.
■ Regardless to how popular the magazine is, at least every other issue will have an up and coming artists on order
to keep the magazine fresh, authentic and relatable to the North London youth.
■ Another article idea is a monthly top 50 most popular hip hop songs at that time.This will be done as hip hop
fans often like finding new music to listen to, therefore will gain a lot of customers from that.
■ On the sides of some of the articles, there will be promotions and run giveaways/tickets to the customers in
order to ensure that the reader can interact and can identify with the magazine.

17. Digital mock ups (front cover and double page
spread)

18. Thank you for listening
■ Any questions?