1. Women’s Lifestyle Magazine
Sophie Dawson

2. My Brief…
You have been commissioned by the
Northern Echo to create a new magazine
or newspaper product. Your product can
be in any style or genre but must be self
financed through sales or advertising. You
must also produce your magazine for a
specified age segment of 16-25 year olds.

3. How I Intend To Meet The Brief…
- Producing a magazine to be a
supplement to the Northern Echo
- This will be aimed at 16-24 year olds
- The product will be self financed through
advertising profit
- The product will be suited to the ABC1
audience of the Northern Echo
- This will be a high-quality product, as
expected by the Northern Echo’s
readers
- Producing a women’s lifestyle magazine
with a USP that will fit into the market

4. Audience Profile…
16 – 24 year olds
Socioeconomic group ABC1
Part of the ‘Trendies’ tribe
Females
Usually students, with part time jobs with low
income
Spend around £2 on magazines

5. Things to consider…
- Need to consider secondary audience when creating this product
- Includes parents, grandparents, siblings and other Northern Echo readers
- To keep the secondary audience happy there must be…
-
No taboo language
No inappropriate content
Articles that will interest the secondary audience
Suitable imagery

6. Things to consider…
- As my product is going to be distributed with a regional newspaper, this
creates some constraints that I need to be aware of
- To comply with the regional audience this product will need to…
- Cover as many regional stories as possible
- Relate to the area
- Have a local feel

7. Constraints – The PCC
The Press Complaints Committee (PCC) is an independent
board that ensures journalists and publications aren’t
breaking certain rules. These include things such as
harassment, privacy, children and discrimination. These
guidelines must be closely followed to avoid the PCC being
called in in complaint about a magazine/newspaper. To
ensure my product follows the PCC’s regulations I will…

8. Guidelines to Follow…
1
2
3
4
5
- I will not intrude on anyone’s personal or private life when
gathering information.
- I will not harass any person to try and gain information for an
article.
- I will ensure all information included in my magazine is accurate.
- I will not discriminate to anyone on the basis of age, gender, race
etc.
- I will give everyone a reasonable and fair opportunity to reply to
anything they feel is wrong in my product.

9. Genre Research…
- I have chosen to create my product for the
women’s lifestyle genre
- This will be inspired by magazines such
as Company, Glamour and Cosmopolitan
- These magazines use bright, girly colours
- Cover topics such as fashion, beauty and
hair
- Use a wide range of fonts to keep pages
looking interesting
- Use active imagery
- Image to text ratio is even

10. Wide range of
interesting,
quirky fonts
Messy,
scrapbook
style
Sections of
text
highlighted
and circled
to grab
attention
Articles on
fashion,
beauty and
hair
Image to text ratio =
mainly images
Bright,
attractive, girly
colours
Bold
masthead –
makes
cover stand
out

11. Commercial Viability…
This is the expenditure
for my magazine. It is
split between editorial
personnel that I will need
to hire, equipment costs
and printing costs.
36%
Editorial Personnel
Equipment
Printing
54%
10%

12. Commercial Viability…
Advertising Income
Expenditure
Overall Profit

13. Distribution…
- Distributed as a supplement magazine to the Northern
Echo
- 12,000 16 page magazines on 170 gsm. Coated paper
- Cheaper to distribute
- Likely to reach target audience
- Survey shows people are more likely to read a
supplement magazine rather than free product
- Easier to build client base as already have ready made
clients with Northern Echo
- Needs to stand out so doesn’t mix with rest of paper
- May not reach full target audience unless it is passed
on from other family members/friends

14. Mock Ups…
Like the
breakout boxes
– help separate
the text…
Highlighted
sections helps text
stand out
Too much text.. Prefer
more images
Need either more little
pictures or a big picture…

15. Mock Ups…
Picture is a statement… it
stands out
Like the red accents…
Like the pattern in the
background…
Article too long…

16. My Product…
- Triple page article on
young models and
the legislation there
is to support them
- Informative article
- Bright colours
- Messy, collage style
similar to Company
Magazine
- 50:50 image to text
ratio

17. My Product…
- Triple page article on
the evolution of
fashion
- Looks at trends from
different eras
- Will also include
information about
music and culture
from these decades
- Informative article
- Scrapbook style
similar to Company
Magazine
- More images than
text

18. My Product…
- Double page spread on
tattoos and other types
of body modification
- Debate article arguing
for and against tattoos
- Will discuss how
tattoos affect aspects
in life such as job
prospects and argue
whether this is fair or
not
- 50:50 image to text
ratio

19. My Product…
- Single page mini article
- Monthly feature named
‘City of the Month’
- Will be a collage page
with a different city
each month
- Will discuss
style, culture and
landmarks in that city
- Mainly images but with
text split into sections