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- 2. You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 18 age group.
- 3. - I have created a performing arts magazine- personal interest - I intend for it to be different to others on the market - My magazine type will not just focus on one of the arts like many other arts magazine on the market. - I will attempt to make it very varied and across a round of different expressive arts in the industry.
- 4. To make sure that I meet the brief I have done the following: - Make sure that my magazine is targeted at C1/C2/D - Made it so it fits budget strategy - Made sure its high quality - A gap in the market - Aged for 16-18
- 5. Females and males but preferably females 16-18 years old C1 / C2 / D North East Hipster / Creatives
- 6. The secondary audience for my magazine includes: • Northern Echo Readers- champions people from there • Parents- want to know children are being educated • Siblings to the primary audience
- 7. • Use tattoo lexis in my articles • Use pictures that include: Nudity, drugs, alcohol and other offensive content. • My articles cannot be condone any of the above either. Make sure it is educational Make sure I use images appropriate to content Make sure colours aren't gender specific Make sure its not too informal so secondary audience will read it too The Press Complaints Committee This is a public and legal enquiry and it looks into cultures, practices and ethics of the press it is now to become the IPSO which is the independent press standard organization. -16 codes of conduct which you could break
- 8. I will make sure that I do not trespass on any land and that I will get permission before stepping foot onto any property that is not mine. I will also make sure that I leave as soon as they ask. I will make sure that if I use teenagers/children as part of my magazine I can not make them work more than 12 hours a week so I will have to be quick taking photos and getting information for my article. I will make sure that I have fully researched all information so all of it is true. I will also write it informally so some of the information does not look like it has been copied. I will make sure that I do not copyright someone else’s work as this would be an offence. If I did copy someone’s work that this can be classed as serious issue, so I would have to find out facts from people verbally as well as in written form off the internet. I will make sure that the photographs are all mine and that I have no copied any ideas from other people. I will also make sure that they are appropriate as I am using models which are under the age of 18.
- 10. Young model Bright colours Easy to read fonts Rhetorical question sell lines Youth orientated sell lines “#teamballet” Window to future self imagery Layout quite plain/basic How this is going to affect my product: • Use of Bright vibrant colours • Models respective to the TA • Active layout • Sell Line ideas
- 12. Young models Variety of active imagery Different font size/colour Three rule colour scheme Design layout
- 13. Arts magazine usually focus on 1 particular thing Focuses on each element of performing arts Not specialised so my TA will understand it Influences them to do something new Gives health tips Based on people from the North East (Northern Echo champion stories from people living in the NE)
- 14. - Make sure I have a busy layout - Lots of images on DPS - Usually have plain backgrounds - Coloured writing - Articles quite formal - Content spaced out Performing arts magazines usually plain- influenced by Company- busy layouts
- 15. ‘’Idea is different as it contains dance, drama and music’’ ‘’Contains health tips which helps the audience’’ ‘’Talks about the history of dance- relatable to older TA’’ After conducting my Genre research I produced two mocks, both with the same design but with different interview techniques: One article was an integrated interview and the other was a question and answer interview article. I then briefed my mock ups to 6 people and got feedback on the following mock ups…
- 18. Mock up 1- Q&A interview article - Questions and answers easier to read- scan through it - Highlighted words makes it interesting - Easy to learn from - Informal- relates to TA - Too squished together - Boxes are slightly different colours - Fonts are too big - Colours could be brighter (purple)
- 19. - Pictures are laid out nicely- shows individual skill - Images individually show talents - Colour scheme good as its neutral for male/females - Detailed article - Cant see some of the words because of the background - Background needs to be paler - Too much writing - Too formal Mock up 2- Integrated interview article
- 20. A group of musicians, singers, dancers and actors who perform together. Relates heavily to genre/theme Easy to remember Not too long or short Drama term Unique
- 22. Front cover colours and interview article Colours suggest royalty and innocence. Black represents the stage with other bright colours reflecting stage lights Pastel colours used to brighten up product also catches other TA’s
- 23. Everyone can relate Influences people who never thought they would get into it Imagery to get an insight to what its like Get some knowledge/facts
- 24. Front cover Contents Page Article 1- The Dream Article 2- Dress up Dance Article 3- Confident Enough?
- 25. Images Window to future self Active – models in action so you know what performing arts is actually like Different levels- shows individuality Layout Clear Busy – keeps teenagers focused Exciting Fonts Handwritten fonts- still in education Serif fonts used Bold Colours Black – neutral colours White Pastel purple – royalty
- 26. Images One image faint in background Professional Layout Clear Lots of space Fonts Bold – big and small Serif Clear Colours Black White Pastel blue, purple, yellow
- 27. Images Window to future self Active – 3 models in action Bright Layout Break out boxes 3 columns Clear Fonts Serif Bold Clear Colours Grey White Pastel purple An interview to get into the life of them, influence audience
- 28. Images Relate to history - costumes Window to past Bright Layout Breakout boxes Boxes separate Clear- separates different dances Fonts Serif Bold Clear Colours Black White Pastel Blue History into the costumes, learning about different styles of dance
- 29. Images Clear- on stage Window to future self Bright – images of fruit Layout Break out boxes Clear- yellow/orange 4 separate sections Fonts Bold Clear Serif Colours Black White Pastel yellow/orange About stage fright, health tips/issues
- 30. 16 pages Price £2.50 A4 Paper size Distribute 2,500 copies 1/3 of adverts 115mg paper quality DISTRIBUTOR Seymour - One of the largest distributors - Exports to over 90 countries - Gets lots of publicity
- 32. Journalists Photographers Models Subeditors Researchers Lighting assistant Make- up assistant Layout artist £35 £10 £8 £20 £45 £30 £9 £25 Studio space rental Flash lighting kit Camera Additional lens hire QE indemnity insurance Travel Props £100 £90 £40 £20 £100 £0 £10
- 33. Journslists Photographers Models Subeditors Researchers Lighting Assistant Make-up Assistant Other £625 £420 £120 £160 £240 £540 £150 £90 Journalists (£625=25 hrs) Photographers (£420=12 hrs) Models (£120= 12 hrs) Subeditors (£160=20hrs) Researchers (£240=12hrs) Lighting Assistant (£540=12hrs) Make-up Assistant(£150=5hrs) Layout artist (£90=10hrs) Studio space rental Flash lighting studio kit Camera Additional lens hire QE indemnity hire Travel Props £1,200.00 £1,080.00 £480 £1,200.00 £9.00 Studio space rental (£1,200.00= 12hrs) Flash lighting studio kit (£1,080.00=12hrs) Camera (£480.00= 12 hrs) Additional lens hire (£0) QE indemnity insurance (£1,200.00=12 hrs) Travel (£0) Props (£90.00= 9hrs) Total= £2,345.00 Total= £4,050.00
- 35. Back cover Inside front Inside back Double page spread Full page Half page Quarter page Eighth Page £1,800.00 £1,500.00 £2,800.00 £1,500.00 Total Income: £7,600.00 Back cover £1,800.00 Inside front £1,500.00 Inside back £1,300.00 Double page spread £2,800.00 Full page £1,500.00 Half page £800.00 Quarter page £500.00 Eighth Page £300.00
- 36. Cover price Estimated sales Sales income £2.50 £2,500.00 £6,250.00
- 37. Take away 50% for wholesaler and distributor
- 38. Made sure it was aimed at aged 16-18 Made sure I used local people Made sure the Northern Echo would champion it Self financed through sales