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Pitch pitch pitch
- 1. Centre Stage The new leadingedge dance magaz By Jess
- 2. My brief “You havebeen commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it Must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16-25 age group.”
- 3. How I have met the brief • Generatedthe same high quality in my magazine that the Northern Echo’s clients expect There is a gap in the UK market for a youthful and fun dance mag rather than old and boring one which focuses on one style only. • • • Generates all profits through self financing – advertising and sales • The target audience I have selected is ABC1 and 1620 years old. – represented through the sophisticated theme. • Doesn't’t provide any limitations in terms of styles. Played on the new found trend of teenagers and young adults wanting to get involved in the dance/performing arts industry.
- 4. • But Why pick dance? • Dueto having an interest, I read dance magazines and therefore know what to expect and also what is missing from existing magazines. • I have 13 years of dance experience, so have good experience. • • Have a genuine interest and therefore enjoy writing about dance, this will be reflected in my work. I am my target audience, so I can cater for their needs much better than other people could. Many of the contacts I need within my magazine I already know, so will be dependable and easy to get in contact with.
- 5. Audience Profile • Avariety of tribes; Creatives, Leading Edge and Urban Trendies • ABC1 16-20 year olds • Buy expensive brands such as Mac makeup which suggests a high disposable income • Care a lot about their appearance and fitness • Secondary Audience: Parents, Dance Teachers, Family members etc. This means there is to be no; Extreme Taboo Language Nudity or indecency Inappropriate content or Sex appeal
- 6. How can Icater for my audience? Don’t bore them with too much writing – keep it fun and young Limit the amount of sexual references on the celeb article Try not to make the magazine too sophisticated and lose the youthfulness Be cheeky and take existing working ideas and make them my own Make the articles and content interesting and current Remember that dancers will be branded on their parents socioeconomic range – don’t put the price too high Stay away from using anything which is not my own – avoid copyright infringement Use young models that are of a similar age (WTFS)
- 7. What to barein mind (the golden rules) In order to comply with the laws of the PCC (press complaints commission) I will do the following; Golden rule 1. Accuracy at all times. Explanation I will ensure that during my articles, I am always proof reading, spellchecking and constantly re reading my work, to catch any mistakes before the go to print. This is to avoid any upset to the people involved in my magazine, by removing anything in which could be misunderstood or misinterpreted. 2. Don’t include personal opinions. After seeing some of the controversy regarding certain words or phrases being taken the wrong way, I feel it will be easier not to voice my own opinions within the magazine. This will prevent me from being responsible for any discrimination against anyone within my magazine as all the information I will be including is information they have said is OK for me to use, therefore I am not using any new information or anything in which they can dispute against. This is to prevent legal libel. 3,Always get permission from anyone taking part in the magazine. No matter how small their part in my magazine may be, I should always ask permission before photographing or writing about anyone within my articles. This is to avoid anyone making a complaint regarding not giving consent to be represented in a certain way. I will have to contact the parents of under 16’s for their consent before using imagery involving their children. This also goes for people in background imagery. 4.Don’t force people to be in your magazine. Unfortunately, not even may be willing to be in your magazine, and there isn’t anything you can do to persuade them. This can be for multiple reasons, such as; they are too upset to talk about their experiences, they don’t wish people to know about what has happened to them or they may simply just not like being photographed/identified. If this is the case, I will have to find an alternative story as under no circumstances will I pester people to be in my magazine, as this may result in complaints. I want people to want to be involved in my articles, not forced. 5.Make sure everything I am using is my own. Originality is key, so I don’t want to be using other people’s work if I can help it. This includes imagery and articles. If I do need to use some other imagery for my Diversity article for example, I will ask their permission via twitter for the copyright permissions. If they don’t allow me to use some of these images, then I simply will not. The only time I would ever consider using other people’s articles is to take quotes, even then I would have to ask permission from the person who wrote it directly to do this. The same permissions to copyright of imagery would apply. Mainly, I should be taking my own images and writing my own articles, to avoid any copyright infringements.
- 8. ‘Centre Stage’ –focus group feedback “I want to look like the girl on the page” “I like the style of writing” “Centre Stage is good because not everyone needs help with the same thing, so making it different is better as it is helping a larger amount of people and not just one style of dance like ballet, like most other dance magazines do” “more professional than other magazines, they make dancers look fake”
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- 10. Genre research How to articles- informative Ideal imagery – want to look like the cover models Youthful male and female fit and Healthy dancers – represents them positively Font represents the edition – college varsity jacket look Title colour scheme sets the tone of the page – red means active Bright and Vibrant colours Complimenting colours – work well with youthful audience Active image – non static, all holding a position
- 11. Genre research Title colour is reflectedin the colour scheme of the article Serif font is used, this is also going to be represented in my work Multiple imagery – studio and on location Male and female again Large amount of text – also will be used in my work
- 12. My Aims • Toeducate and influence people into wanting to be better dancers • To provide useful information • Make boring subjects exciting • Personal and unique experience – want the magazine to feel catered for them • Bright, vibrant and youthful yet sophisticated • Appeal to many styles of dancer – various dance styles
- 13. So What willmy magazine look like? – Fonts and colour schemes EDITION –Main font for masthead, headlines and subheaders Fonts Cambria -For the main body text and for some possible sub-headers/headers.
- 14. So What willmy magazine look like? – CONTENTS Features: PAGE -Shooting with the stars -Chorus Line Regulars: -Secret Superstar -Exclusive interviews -Competitions -Standout Style
- 15. So What willmy magazine look like? -Dps mock ups Focus Group 16-18 Year old dancers 7 female 2 male A/B/C1 status Leading Edge/Creatives
- 16. So What willmy magazine look like? – DPS MOCK UPS
- 17. So What willmy magazine look like? – DPS MOCK UPS
- 18. So What willmy magazine look like? – Details Font – Title – same as Masthead font Sub-header – edition Body text – serif and easy to read ColourI want my page to be vibrant and youthful so bright and bold, blues, greens, yellows etc. Mix of pastel and vibrant shades. Layout- I am planning on doing the layout just like this. Need it to be active imagery. Simple, yet affective. ImageryExciting and inspiring. Youthful dancers to reflect target audience Impressive
- 19. So What willmy magazine Imagerylook like? – Details Window to the future self -inspirational Active Classic Positive representation of northern people ToneEnthusiastic Energetic Informative Informal/chatty ColourBlack, white and grey Sophisticated A CHORUS LINE (how to article) Layout2 full pages of Imagery and staggered text -methodical Theatre mirror border FontsEdition and Cambria Language – Sophisticated yet understandable/youthful 2nd and 3rd person narration
- 20. So What willmy magazine Shooting with the stars look like? – Details (day in the life –real) Imagery Mixture of candid and studio images Active ,Energetic, dynamic, engaging Inspirational Ideal positive Tone Friendly and inviting Informative Upbeat Energetic Enthusiastic inspirational ColoursMatch dv so red, black, white with the addition of yellow and blue/green – add variety Complimenting colours Language – Sophisticated yet understandable/youthful 2nd and 3rd person narration Layout Clapper board -film photo strip 2 columns 4 how to boxes Font Edition and Cambria -possible addition of another
- 21. So What willmy magazine Winter Warm-ups look like? – Details (how to article) ImageryMixture of candid and studio Real life Motivational Not really that active Layout Dinner plate cut into sections Breakout boxes with the 5 different areas ToneInformative Motivational Inspirational Personal to the reader Colour A variety Pastel blue shades Vibrant and inviting Font Possible different dribbling affect Cambria Language – Sophisticated yet understandable/youthful 2nd and 3rd person narration
- 22. The important stuff • Paper type– high quality • • • • • and glossy Paper size – roughly A4 Distribution 10,000 copies 1/3rd advertisements Selling price for 16 page teaser £0.75 Normal RRP £3.20 for between 40 and 60 pages
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- 26. The important stuffadvertisingrates • Back Cover - £1,250 • Inside Front - £1,100 • Inside Back - £1,000 • DPS - £1,750 • Full Page - £900 • Half Page - £475 • Quarter Page - £238 • Eighth Page - £150
- 27. Centre Stage Forward plann The newleading edge dance Predicted sales income magazine (approx.) £3.00 X10,000 predicted sales = £30,000 Plus advertising income of approx. £15,808 per issue Total income of £45,808
- 28. Centre Stage Forward plann The newleading edge dance Total income of £45,808 magazine After deductions for personal, printing, 50% going to distributer and equipment costing's I estimate that I will be having a net profit per issue of £17,979
- 29. Centre Stage The new leadingedge dance magaz Thank you for your time, now Open questions