Design Thinkers Toronto Presentation
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A presentation given by Andrea Siodmok at Design Thinkers in Toronto looking at the changing role of design.
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Design Thinkers Toronto Presentation
- 2. #2 The context for design is changing
- 4. small ideas big ideas Flash mob/the Hoff Small ideas Big ideas
- 5. leisure society 24/7 work
- 6. $ 633.48 $ 38.68
- 7. 6 billion
- 8. $1 $200
- 9. information time slow fast
- 10. Cost of transport and communications information time
- 12. 350 Neighbours?
- 13. 100-160 9 36 1m+
- 14. 25% steel 40% concrete
- 16. #2 Design between worlds
- 17. Designing is not a profession… It is the organization of materials and processes in the most productive way” Laszlo Moholy-Nagy
- 18. ‘ Industrial economy ’ Production focused Design as a vocation “ Less is more” “ Form follows function”
- 19. ‘ Creative economy ’ Consumption focused Design as a profession ‘ More has costs’ Value follows experience
- 20. If the Bauhaus inspired, modernist design needed directorship to take the lead for the industrial society. Now, in the face of global change and increased complexity, we need new forms of leadership to harness the emerging creative opportunities.
- 21. Old Paradigm Design of things Simplicity Created Top down Value Wasteful New Paradigm Design of experiences Complexity Co-created Bottom up Values Sustainable
- 22. Experience (especially services)
- 24. Services Goods Cost 2007 1994
- 25. Complexity
- 28. public services
- 29. Level 1 Products & Services Level 2 Systems & Processes Level 3 Policy & Regulations The delivery process and rules and regulations governing behaviour and procedures Infrastructure, logistics, systems and processes The tangible and intangible components that make up the customer experience People & providers
- 30. Top down and bottom up
- 32. # User centred design = Understanding needs of the user that is not you (Customers) # Business centred design = Understanding needs of the business decision makers that are not you (Design Leadership) # Provider centred design = Understanding the needs of the service providers that are in at the delivery end (Stakeholders) # Designer centred design = understanding needs of design that are beyond all of the above
- 35. Values
- 38. Sustainable
- 39. ” The OECD estimates that the total global market in environmental goods and services will rise from $320 billion in 2000 to $570 billion in 2010.”
- 42. Design is too important to be left to designers The context for design is changing New markets are opening for applying design thinking New paradigms, methods, processes and techniques will emerge
- 43. References BBC New York Times http://finance.yahoo.com New Economics Foundation OECD IPPR Davos Home Office, Design Against Crime James Woudhuysen, Signposts to the future Ted Fishman, China Inc Carl Honoré, In Praise of Slow James Gleick, Faster Pine & Gilmore, The Experience Economy Richard Florida, The Rise of the Creative Class Sainsbury Review of Innovation Cox Review of Creativity Tom Peters, Better by Design, NZ Colin Banks & John Miles Pillar Information Design Natasha Frensch, Read Typeface, Helen Hamlyn Research Centre Hilary Cottam and Jennie Winhall, RED http://www.thesrii.org/ www.dott07.org www.designcouncil.org.uk www.designfactfinder.com Photos Design Council, Futureproof Design Council, RED Aston Martin Colum Lowe, NPSA www.airlinequality.com David Mansell – Demos Flickr Google image Wikipedia www.ipodlounge.com www.aircanada.com
Editor's Notes
- Software programming, callcentre services, back-office operations, medical transcription, legal and accounting services can all be provided remotely from other countries through increasingly efficient information and communications technologies. The shift away from shipping manufactured goods to air transport, combined with a reduction in the average ocean shipping time from 40 days to 20 days, has reduced the tariff equivalent of time costs from 32 per cent to 9 per cent.2
- In 1980 less than a tenth of manufacturing exports came from the developing world; today it is almost 30 per cent. China alone is producing 70 per cent of the world’s photocopiers, 50 per cent of cameras, 40 per cent of microwaves and 25 per cent of textiles. India is making huge strides forward in the services sector. 2.5 bn people live in cities changes in the international economy are leading to the emergence of a single world market for labour, capital goods and services. Globalisation today is the product of a number of political, economic and technological changes that have provided huge benefits to the global economy, including lifting millions of people out of poverty.
- reduction of cycle times for innovation has forced companies to adopt new models for product and service development. Manufacturing in the modern world is networked, global and fast.
- Wsj 05.16.03
- In 1970, manufacturing accounted for 32 per cent of UK output. In 2003 it accounted for 16 per cent
- Simplicity to complexity
- Systems can be complex
- Systems can be complex
- Communities of co-creation - peer to peer collaboration - open source - distributed access - non-hierarchical organisation - user-driven
- Ownership to use
- Value to values
- Wasteful to sustainable
- Wasteful to sustainable