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MARKET RESEARCH OF DABUR
Presented By :
Abhishek Shahane (PMB22M1108)
Aniket J. Pawar (PMB22M1093)
Suraj Chaudhari (PMB22M1012)
Aniket B. Pawar (PMB22M1092)
Manoj Bansode (PMB22M1008)
INTRODUCTION
 Mr V. C. Burman chairman of dabur
 Mr Mohit Malhotra ceo of the company
 Dabur india limited is india's leading fmcg company
 Dabur is currently the 4th largest indian consumer goods manufacturing company
(FMCG).
 Leading consumer goods company in india with a Rs 11,529.9 Crore, up 5.9% from
Rs 10,888.7 Crore in 2021-22.
 Products of dabur are marketed in more than 50 countries worldwide.
 Dabur chyawanprash and hajmola both gives revenue of rs 100 crores each.
HISTORY
 Dabur was founded in Kolkata by Dr. S. K.
Burman in 1884. In the mid-1880s, as an
Ayurvedic practitioner in Kolkata, he
formulated Ayurvedic medicines for diseases
like cholera, constipation and malaria.
Advertisement of Dabur Honey
Advertisement Of Hajmola
BUSINESS SEGMENT
Personal Care
 Hair Care
 Body Care
 Skin Care
Health Care
 Health Supplements
 Oral Care
 Baby Care
 Digestive
 Ayurvedic Portfolio
Foods
 Juices, Nectars & Drinks
 Honey
 Culinary Product
Home Care
 Mosquito Repellants
 Air Freshners
 Hard Surface cleaner
ORGANIZATION STRUCTURE
 DIL operates through holding company structure and operates through three 100
% subsidiaries.
1. Dabur Foods Limited
2. Dabur International Ltd
3. H & B Stores Pvt. Ltd.
Consumer Care
Division
(68%)
• Personal Care
• Consumer Health Care
• Home Care
• Foods
International
Business
Division
(22%)
• Catering to health and personal care needs of
customers across different international
markets spanning Middle East and Africa,
South Asia, EU and U.S.
Consumer
Health Division
(8%)
• Range of ethical and OTC
products that deliver the
age-old benefits of
Ayurveda in modern
ready-to-use formats
Business Structure
How does Dabar compete against its
competition
 Product Differentiation
 Brand Positioning
 Innovation
 Quality Assurance
 Marketing and Promotion
 Product Differentiation
 Brand Positioning
 Innovation
 Quality Assurance
 Marketing and Promotion
Dabur Pricing Strategy
1. Value-Based Pricing:
Focus on natural, Ayurvedic
ingredients.
Emphasis on quality and
effectiveness.
2. Premium and Mass-
Market Products:
Catering to diverse consumer
segments
Both premium and affordable
products.
3.Promotions and Discounts:
Festive and special occasion offers.
Bundle offers and price reductions.
4. Market Positioning:
Trusted brand in Ayurveda.
Authenticity and natural
wellness.
5. Dynamic Pricing:
Adjustments based on market
demand.
Responsive to competition.
6. Brand Loyalty Programs:
Rewarding frequent
customers.
Encouraging repeat
purchases.

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Dabur Market Research Report Summary

  • 1. MARKET RESEARCH OF DABUR Presented By : Abhishek Shahane (PMB22M1108) Aniket J. Pawar (PMB22M1093) Suraj Chaudhari (PMB22M1012) Aniket B. Pawar (PMB22M1092) Manoj Bansode (PMB22M1008)
  • 2. INTRODUCTION  Mr V. C. Burman chairman of dabur  Mr Mohit Malhotra ceo of the company  Dabur india limited is india's leading fmcg company  Dabur is currently the 4th largest indian consumer goods manufacturing company (FMCG).  Leading consumer goods company in india with a Rs 11,529.9 Crore, up 5.9% from Rs 10,888.7 Crore in 2021-22.  Products of dabur are marketed in more than 50 countries worldwide.  Dabur chyawanprash and hajmola both gives revenue of rs 100 crores each.
  • 3. HISTORY  Dabur was founded in Kolkata by Dr. S. K. Burman in 1884. In the mid-1880s, as an Ayurvedic practitioner in Kolkata, he formulated Ayurvedic medicines for diseases like cholera, constipation and malaria.
  • 4.
  • 7. BUSINESS SEGMENT Personal Care  Hair Care  Body Care  Skin Care Health Care  Health Supplements  Oral Care  Baby Care  Digestive  Ayurvedic Portfolio Foods  Juices, Nectars & Drinks  Honey  Culinary Product Home Care  Mosquito Repellants  Air Freshners  Hard Surface cleaner
  • 8. ORGANIZATION STRUCTURE  DIL operates through holding company structure and operates through three 100 % subsidiaries. 1. Dabur Foods Limited 2. Dabur International Ltd 3. H & B Stores Pvt. Ltd.
  • 9. Consumer Care Division (68%) • Personal Care • Consumer Health Care • Home Care • Foods International Business Division (22%) • Catering to health and personal care needs of customers across different international markets spanning Middle East and Africa, South Asia, EU and U.S. Consumer Health Division (8%) • Range of ethical and OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use formats Business Structure
  • 10. How does Dabar compete against its competition  Product Differentiation  Brand Positioning  Innovation  Quality Assurance  Marketing and Promotion  Product Differentiation  Brand Positioning  Innovation  Quality Assurance  Marketing and Promotion
  • 11. Dabur Pricing Strategy 1. Value-Based Pricing: Focus on natural, Ayurvedic ingredients. Emphasis on quality and effectiveness. 2. Premium and Mass- Market Products: Catering to diverse consumer segments Both premium and affordable products. 3.Promotions and Discounts: Festive and special occasion offers. Bundle offers and price reductions. 4. Market Positioning: Trusted brand in Ayurveda. Authenticity and natural wellness. 5. Dynamic Pricing: Adjustments based on market demand. Responsive to competition. 6. Brand Loyalty Programs: Rewarding frequent customers. Encouraging repeat purchases.