Dabur is India's leading consumer goods company founded in 1884. It operates through subsidiaries in food, international business, and consumer health. The company's portfolio includes hair care, skin care, health supplements, juices, and home care products. Dabur competes through product differentiation, brand positioning, innovation, quality assurance, and marketing. It employs a pricing strategy of value-based pricing focusing on natural ingredients, premium and mass-market products, promotions, market positioning as a trusted Ayurvedic brand, dynamic pricing, and brand loyalty programs.

1. MARKET RESEARCH OF DABUR
Presented By :
Abhishek Shahane (PMB22M1108)
Aniket J. Pawar (PMB22M1093)
Suraj Chaudhari (PMB22M1012)
Aniket B. Pawar (PMB22M1092)
Manoj Bansode (PMB22M1008)

2. INTRODUCTION
 Mr V. C. Burman chairman of dabur
 Mr Mohit Malhotra ceo of the company
 Dabur india limited is india's leading fmcg company
 Dabur is currently the 4th largest indian consumer goods manufacturing company
(FMCG).
 Leading consumer goods company in india with a Rs 11,529.9 Crore, up 5.9% from
Rs 10,888.7 Crore in 2021-22.
 Products of dabur are marketed in more than 50 countries worldwide.
 Dabur chyawanprash and hajmola both gives revenue of rs 100 crores each.

3. HISTORY
 Dabur was founded in Kolkata by Dr. S. K.
Burman in 1884. In the mid-1880s, as an
Ayurvedic practitioner in Kolkata, he
formulated Ayurvedic medicines for diseases
like cholera, constipation and malaria.

5. Advertisement of Dabur Honey

6. Advertisement Of Hajmola

7. BUSINESS SEGMENT
Personal Care
 Hair Care
 Body Care
 Skin Care
Health Care
 Health Supplements
 Oral Care
 Baby Care
 Digestive
 Ayurvedic Portfolio
Foods
 Juices, Nectars & Drinks
 Honey
 Culinary Product
Home Care
 Mosquito Repellants
 Air Freshners
 Hard Surface cleaner

8. ORGANIZATION STRUCTURE
 DIL operates through holding company structure and operates through three 100
% subsidiaries.
1. Dabur Foods Limited
2. Dabur International Ltd
3. H & B Stores Pvt. Ltd.

9. Consumer Care
Division
(68%)
• Personal Care
• Consumer Health Care
• Home Care
• Foods
International
Business
Division
(22%)
• Catering to health and personal care needs of
customers across different international
markets spanning Middle East and Africa,
South Asia, EU and U.S.
Consumer
Health Division
(8%)
• Range of ethical and OTC
products that deliver the
age-old benefits of
Ayurveda in modern
ready-to-use formats
Business Structure

10. How does Dabar compete against its
competition
 Product Differentiation
 Brand Positioning
 Innovation
 Quality Assurance
 Marketing and Promotion
 Product Differentiation
 Brand Positioning
 Innovation
 Quality Assurance
 Marketing and Promotion

11. Dabur Pricing Strategy
1. Value-Based Pricing:
Focus on natural, Ayurvedic
ingredients.
Emphasis on quality and
effectiveness.
2. Premium and Mass-
Market Products:
Catering to diverse consumer
segments
Both premium and affordable
products.
3.Promotions and Discounts:
Festive and special occasion offers.
Bundle offers and price reductions.
4. Market Positioning:
Trusted brand in Ayurveda.
Authenticity and natural
wellness.
5. Dynamic Pricing:
Adjustments based on market
demand.
Responsive to competition.
6. Brand Loyalty Programs:
Rewarding frequent
customers.
Encouraging repeat
purchases.