OTC sales in Asia-Pac region (excl. Japan) account for 21% of global OTC sales as of Sept 2012, according to IMS analysis. In fact, for the 3rd consecutive year, Asia-Pac sales have significantly outpaced the global OTC market growth. At the center of the growth, it becomes a priority for Asian consumer health companies to continue reinventing their business as the market becomes more competitive than ever. The annual OTC conference is the first and only regional platform in Asia to access the latest market trends, regulatory updates, marketing strategies as well as strategic advice by industry experts to achieve sustainable growth and maximize ROI in the evolving consumer health market. Key Discussion Themes: Market Entry & Expansion Strategies in Asia Updates on ASEAN Health Supplement Regulations Driving OTC Business Growth with Prescription Sales Promoting OTX/Pharmacist-Only-Medicine Segment Marketing: Targeting Women, Elderly & Children’s Health Consumer Trends & Growth Strategies in China & Indonesia’s Consumer Health Market Launching a New OTC Brand Successfully OTC Consumer Segmentation, Innovation & Branding Tools Shopper Marketing for Pharmaceutical Industry For more information, visit: www.otcpharmaasia.com

1. 4TH ANNUAL
OTC Pharma
Asia 2014
Still Asia’s ONLY OTC & Consumer Health
Development Conference
25 - 28 February 2014 | Grand Copthorne Waterfront Hotel, Singapore
Stellar Line-Up of Speakers Include:
Alan Hsu
VP & General Manager
GSK Consumer
Healthcare China
– Wellness, Oral Health
and Skin Health, China
Cristina Sabarre
Marketing Director
– Singapore, Indonesia,
Malaysia, Philippines
Cluster
Johnson & Johnson,
Philippines
Fransiscus Xaverius
Widiyatmo
Head of Corporate
Business Development
Kalbe Farma, Indonesia
Nissim Ghoge
OTC Head – Philippines
Novartis Consumer
Health, Philippines
David O’Moore
Regional Director
Business Development,
OTC / Consumer Health,
Business Unit Healthcare
DKSH, Thailand
Updates on Asia OTC & Health
Supplement Regulations
Market Entry & Expansion Strategies
in Asia
Establishing Premium OTC Brand
Proposition
Promoting OTx/Pharmacist-OnlyMedicine
Driving OTC Business Growth with
Prescription Sales & Rx-to-OTC switch
Segment Marketing: Targeting Women,
Elderly & Children’s Health
Launching a New Brand Successfully
Daisy Wong
Global Marketing
Director, IMEDEEN
Pfizer Consumer
Healthcare, USA
Dr Noppadon
Adjimatera
Global Regulatory Affairs
Director – Health
Category
Reckitt Benckiser
Healthcare, UK
WHAT’S NEW?
Dickson Susanto
Head of Business
Development
(Consumer),
PT. Combiphar,
Indonesia
PRE-CONFERENCE WORKSHOP
25 February 2014 • 1330 – 1700
How to Deliver a Sustainable
Rx-to-OTC Switch?
POST-CONFERENCE OTC MARKETING
WORKSHOP
28 February 2014 • 0900 – 1700
PLUS Special Focus China & Indonesia Market Insights
Consumer Trends & Growth Strategies in China
Market Experience from Indonesia’s BI, Kalbe, GSK & PT
Combiphar
Part A: Pioneering Consumer
Segmentation, Innovation &
Branding Tools for the OTC Industry
Part B: Marketing OTC Brands to
Shoppers – Revolutionizing Your
Brands
www.otcpharmaasia.com
Produced by:
Session Spotlight Sponsor:
Media Partners:
Life
Sciences
International Marketing Partner:
Supporting Association:
REGISTER NOW! Customer Service Hotline: +65 6508 2401

2. 4TH ANNUAL
OTC Pharma
Asia 2014
Still Asia’s ONLY OTC & Consumer Health
Development Conference
25 - 28 February 2014 | Grand Copthorne Waterfront Hotel, Singapore
“According to IMS analysis, for the 3rd consecutive year,
Asia-Pac sales have significantly outpaced the global
OTC market growth.”
WHY You Should Attend
The ONLY Regional OTC Conference specifically designed for
OTC/Consumer Health Business Leaders and Marketers operating in
Asia
Benchmark your business unit against INDUSTRY BEST PRACTICES,
from strategic planning, sales, branding, Advertising and Promotion,
distribution to retail marketing
Identify SUCCESS FACTORS & GROWTH STRATEGIES to achieve
sustainable growth in the OTC market
EXCLUSIVE NETWORKING PLATFORM for Heads of OTC &
Product/Marketing/Business Development Managers in Asia
Now is the time for Asian consumer health companies to reinvent
their business as the market rapidly evolves and becomes more
competitive than ever. IBC’s OTC Pharma Conference is still
Asia’s first and only conference focusing on the OTC and health
supplement business opportunities and marketing strategies.
With even more real-life case studies and best practices from
seasoned consumer health marketing professionals, the 2014
conference will feature the latest OTC market trends, growth
opportunities, regulatory updates and strategic advice to achieve
competitive advantages and sustainable growth in the region.
This is the not-to-be-missed meeting of the year for all consumer
health business unit directors and marketing managers in Asia
to experience leading edge content and networking
opportunities.
Key Topics to Be Discussed:
Consumer Trends & Emerging Market Opportunities
Regulatory Strategies & ASEAN Harmonisation
Strategic Sales & Marketing
Branding & Segment Marketing
Retail & Trade Marketing
Regional Growth Strategies
WHO Should Attend?
This conference is recommended for Head of Department, business unit
directors, managers and executives from pharma OTC/consumer health,
FMCG, Nutraceutical, OTC Retailer & Distributor with the following
responsibilities:
• Market Access
• Marketing
• Expert Marketing
• Strategic Planning
• Distribution
• Business Development & Sales
• Channel Marketing
• Category Management
• Consumer / Market Insights
• Product Management
• Retail / Shopper Marketing
• Brand Management
• Market / Consumer Research
• Regulatory Affairs
• Research & Development
• Advertising & Promotion
• Product Development /
• Trade Marketing
Innovation
• Brand Activation
Past Attending Companies Include:
BY INDUSTRY
■ Pharma OTC 65%
■ Health Supplement
Companies 10%
■ FMCG 10%
■ OTC Retailers &
Distributors 10%
■ Consultants,
Marketing &
Advertising Agencies
5%
A Menarini • Abbott Laboratories • Bayer • Boehringer Ingelheim Singapore Pte Ltd •
BP Healthcare Group • CB Fleet International Singapore • CCM Pharmaceuticals Sdn Bhd
• CD Pharma India Pvt Ltd • DKSH • Glaxosmithkline Consumer Healthcare Ltd • Ingelheim
(Malaysia) Sdn Bhd • iNova Pharmaceuticals (Australia) • InQpharm Group • Kalbe
International • Kotra Pharma Malaysia Sdn Bhd • Live-Well Nutraceuticals Sdn Bhd • Mega
Lifesciences Ltd • Merck Pte Ltd • Merz Asia Pacific Pte Ltd • MSD Pharma (Singapore)
Pte Ltd • Mundipharma Pte Ltd • Natural Health Laboratories Ltd • Nicholas Hall Asia
Pacific Pte Ltd • Novartis Asia Pacific Pharmaceuticals Pte Ltd • NTUC Unity Healthcare
• OLIC Thailand Ltd • Pfizer Inc • Pharmaniaga Marketing Sdn Bhd • Piramal Healthcare
Ltd • Procter & Gamble • Professional Insights Marketing Services • PT Actavis Indonesia
• PT Anugerah Pharmindo Lestari • PT Bintang Toedjoe Indonesia • PT Combiphar • PT
Johnson & Johnson Medical • PT Kalbe Farma Tbk • PT Merck Tbk • Reckitt Benckiser •
Rohto Pharmaceutical • Sanofi Aventis • Santen Pharmaceutical • Teva Pharmaceutical
• United Laboratories Inc • YSP Industries Malaysia Sdn Bhd • Plus many more...
SPONSORSHIP OPPORTUNITIES
Raise awareness for your products & services available to Marketing & Business Development
Personnel from Asia’s Pharma Consumer Health industry.
Sponsorship options for exhibition/speaking slots/on-site branding are available for your
needs. For more information about placing your brand & profile top-of-mind to key buyers,
contact Yvonne Leong, Business Development Manager on Tel: +65 6508 2489 /
yvonne.leong@ibcasia.com.sg
REGISTER TODAY!
+65 6508 2401
register@ibcasia.com.sg
www.otcpharmaasia.com