www.losangeleswebstrategies.com
Ch-ch-ch-changes
What has Facebook done?
www.losangeleswebstrategies.com
The Big Changes
• Image-centric layout
• Timeline structure (reverse chronological)
• New administrative controls and view...
The Big Changes
• Greater focus on users’ friend activity vis a vis your page
• More prominent About section
• More contro...
What Are The Specific Changes?
• Cover photo
• Views and Apps
• Friend activity
• Pinned posts
• Star and hide posts
• Hig...
Are There New Capabilities?
YES!
• New reporting/management features in Admin Panel and
Activity Log
• Pin, star and highl...
Cover Photo
This is the new
cover photo area
www.losangeleswebstrategies.com
Views and Apps
This is the new
views and apps
area
Friend Activity
This is the new
friend activity area
Pinned Posts
This is where you
would pin a post
www.losangeleswebstrategies.com
Star and Hide Posts
This is where you
star and hide a
post
Highlight Posts
This is what a
highlighted post
looks like
www.losangeleswebstrategies.com
Admin Panel
www.losangeleswebstrategies.com
Activity Log
www.losangeleswebstrategies.com
Milestones
This is what a
milestone looks
like
www.losangeleswebstrategies.com
Take Note!
• Page tabs—no more default landing page!
• Width change: 520 pixels  810 pixels
• Prohibited: cover photos wi...
Page Tabs R.I.P.
• Page tabs—no more default landing page!
www.losangeleswebstrategies.com
Wider Pages
• Width change: 520 pixels  810 pixels
520px Wide 810px Wide
Cover Photo Restrictions
• Prohibited: cover photos with calls to action, arrows, etc.
www.losangeleswebstrategies.com
UNDERSTANDING TIMELINE
But why?
www.losangeleswebstrategies.com
Improved user experience
www.losangeleswebstrategies.com
Gives brands, companies and organizations new ways
to connect and engage with fans
www.losangeleswebstrategies.com
HOW WILL THIS CHANGE IMPACT
MY BUSINESSES?
$64,000 Question…
How Does This Impact Businesses
With Existing Pages?
• Time to optimize for new layout (art & copy)
• Ongoing maximization...
How Does This Impact Businesses
Without Pages?
• No excuses—it’s time to get involved!
www.losangeleswebstrategies.com
HOW CAN I GET THE MOST OUT OF
THE TIMELINE LAYOUT?
Making The Switch
Think Visual
Remember: Apps Are The New Tabs
www.losangeleswebstrategies.com
Rock The New Milestone Feature
Star/Highlight Your Best Posts
www.losangeleswebstrategies.com
Monitor Friend Activity Closely
This is the
new friend
activity area
This is the
new activity
area
Dive Into The Admin Panel
www.losangeleswebstrategies.com
Cover Photos: Know the Rules!
1. Price or purchase information, such as "40% off" or
"Download it on socialmusic.com";
2. ...
Overwhelmed?
• Don’t be—you can do it!
• We’re here to help
www.losangeleswebstrategies.com
Questions?
We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
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Facebook Timeline for Business

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Facebook Timeline for Business What you need to know!

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Facebook Timeline for Business

  1. 1. www.losangeleswebstrategies.com
  2. 2. Ch-ch-ch-changes What has Facebook done? www.losangeleswebstrategies.com
  3. 3. The Big Changes • Image-centric layout • Timeline structure (reverse chronological) • New administrative controls and views www.losangeleswebstrategies.com
  4. 4. The Big Changes • Greater focus on users’ friend activity vis a vis your page • More prominent About section • More controls on how posts are displayed • No more default landing page tabs  www.losangeleswebstrategies.com
  5. 5. What Are The Specific Changes? • Cover photo • Views and Apps • Friend activity • Pinned posts • Star and hide posts • Highlight posts • Admin Panel • Activity Log • Milestones
  6. 6. Are There New Capabilities? YES! • New reporting/management features in Admin Panel and Activity Log • Pin, star and highlight posts • Add milestones • Friend activity
  7. 7. Cover Photo This is the new cover photo area www.losangeleswebstrategies.com
  8. 8. Views and Apps This is the new views and apps area
  9. 9. Friend Activity This is the new friend activity area
  10. 10. Pinned Posts This is where you would pin a post www.losangeleswebstrategies.com
  11. 11. Star and Hide Posts This is where you star and hide a post
  12. 12. Highlight Posts This is what a highlighted post looks like www.losangeleswebstrategies.com
  13. 13. Admin Panel www.losangeleswebstrategies.com
  14. 14. Activity Log www.losangeleswebstrategies.com
  15. 15. Milestones This is what a milestone looks like www.losangeleswebstrategies.com
  16. 16. Take Note! • Page tabs—no more default landing page! • Width change: 520 pixels  810 pixels • Prohibited: cover photos with calls to action, arrows, etc. www.losangeleswebstrategies.com
  17. 17. Page Tabs R.I.P. • Page tabs—no more default landing page! www.losangeleswebstrategies.com
  18. 18. Wider Pages • Width change: 520 pixels  810 pixels 520px Wide 810px Wide
  19. 19. Cover Photo Restrictions • Prohibited: cover photos with calls to action, arrows, etc. www.losangeleswebstrategies.com
  20. 20. UNDERSTANDING TIMELINE But why? www.losangeleswebstrategies.com
  21. 21. Improved user experience www.losangeleswebstrategies.com
  22. 22. Gives brands, companies and organizations new ways to connect and engage with fans www.losangeleswebstrategies.com
  23. 23. HOW WILL THIS CHANGE IMPACT MY BUSINESSES? $64,000 Question…
  24. 24. How Does This Impact Businesses With Existing Pages? • Time to optimize for new layout (art & copy) • Ongoing maximization for image-centric layout • Monitoring of friend activity becomes more important www.losangeleswebstrategies.com
  25. 25. How Does This Impact Businesses Without Pages? • No excuses—it’s time to get involved! www.losangeleswebstrategies.com
  26. 26. HOW CAN I GET THE MOST OUT OF THE TIMELINE LAYOUT? Making The Switch
  27. 27. Think Visual
  28. 28. Remember: Apps Are The New Tabs www.losangeleswebstrategies.com
  29. 29. Rock The New Milestone Feature
  30. 30. Star/Highlight Your Best Posts www.losangeleswebstrategies.com
  31. 31. Monitor Friend Activity Closely This is the new friend activity area This is the new activity area
  32. 32. Dive Into The Admin Panel www.losangeleswebstrategies.com
  33. 33. Cover Photos: Know the Rules! 1. Price or purchase information, such as "40% off" or "Download it on socialmusic.com"; 2. Contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section; 3. References to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features; or 4. Calls to action, such as "Get it now" or "Tell your friends.” www.losangeleswebstrategies.com
  34. 34. Overwhelmed? • Don’t be—you can do it! • We’re here to help www.losangeleswebstrategies.com
  35. 35. Questions?
  36. 36. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100

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