It’s a time vampire.One hour here, ahaha!Two hours there, ahaha!
It’s a time vampire.One hour here, ahaha!Two hours there, ahaha!But it can beworth it!
But, what are some of thequalitative benefits:ü Brand Loyaltyü Building Trustü Creating Passionü Promoting Interactionü Brand Awareness
What is quantitative social success? ü Number of conversions ü Reductions in support costs ü Increase in search engine page rank ü Number of blogs linked to you ü Number of people in specific location who follow on Twitter ü Increased brand awareness ü SALES + NEW CUSTOMERS
Why use Facebook?ü Over 600 million users (1 in 13 people on Earth!)ü 71% of U.S. web audience has a profileü Average user spends 55 minutes per dayü More than 100 million active mobile usersü More than 5.3 million users visit company profile pages each day
Benefits of Facebookü Share messages with customers in real timeü Offer incentives to share information (ex: contests for their email address)ü Customer service tool to respond to questionsü Ability to be transparent in messaging
Why Should I Blog?ü 77% of internet users read blogsü Readership is split almost 50/50 between men and womenü 56% of bloggers report higher engagement with customers. Seen as thought leaders.
Benefits of Bloggingü Create a voice for your brandü Search Engines rely heavily on blogs for its rankingsü Content for Facebook and Twitterü Another avenue to create conversation and buzz about your brand and its position on a subject related to its industry.
Why Tweet?ü Real time, easy to digest communication tool (Twitter limits communication to 140 characters)ü Over 35% of users rely on their mobile phone to follow conversations and tweetü Over 100 million active users
Benefits of Twitterü Sharing links to articles and stories from Facebook and blogsü Promoting time sensitive offers in real timeü Build and manage B2B connections
Why Review Sites?ü 77% of web users check review sites to learn about a product and/or a serviceü Yelp users call phone numbers attached to profiles on an average of every secondü Usage of review sites is split between web and mobile consumption
Benefits of Review Sitesü Manage your reputation onlineü Respond to user complaintsü Yelp and Google Placers are two of the search engines favorite websites to cite as a source on your brand/product.
Why do all of this?A flawlessly-executed YOUR WEBSITEsocial media campaign Is a door to…
What makes all of this tick?ü Setting goals based on qualitative or quantitative goals. Are you looking to educate the consumer? Build leads? Serve offers?ü Review and analyze metrics as you go! Utilize Google Analytics, Facebook Insights and other free tools to measure your performance.