The 3 Keys to Explosive Business Growth

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The Three Keys to Explosive Business Growth

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  • So the first is SEO …
  • Place one is double place 2… Down to zero once you hit the 15th or 16th spot
  • Real world example on the next slide:
  • This Google Eye-Tracking image shows where people look on the page…Video is where it’s at – and where you have to be to get online business!
  • Note: For example, if you are a children’s toy store located in Springfield you want to target people who live in your city who are parents.
  • Here’s a great example of upselling AND cross-selling on one e-commerce site.This printer costs 99.99. On one page, there are a number of cross-sell and upsell opportunities:Cross-sell: Ink & Toner / PaperUpsell: Purchasing $50.00 in merchandise gives you free delivery (top of the page)Upsell: 2-year product replacement plan for 12.99 (bottom of page)Upsell: Customer who viewed this item also views printers for much higher prices. (sidebar)
  • Note: 72% of the 320 billion emails sent on a daily basis are spam
  • The 3 Keys to Explosive Business Growth

    1. 1. www.losangeleswebstrategies.com
    2. 2. The fact is ... • The economy is still weak • Small businesses are still struggling years after the recession began! • 85% of businesses will fail in their first year * * Source: U.S. Census 2
    3. 3. We know what you’re going through • Your costs have gone up • Your margins are razor thin • You care about your business and your customers • And you’re looking for answers to ignite growth! 3 www.losangeleswebstrategies.com
    4. 4. The good news? Growing a business involves just three key strategies! 4
    5. 5. Now … The Three Keys to Explosive Business Growth 5 www.losangeleswebstrategies.com
    6. 6. Get more people to see your business (Get more customers!) 6
    7. 7. Upsell & cross-sell your current customers (Get them to spend more) 7
    8. 8. Follow up with customers (Get them to buy more often!) 8 www.losangeleswebstrategies.com
    9. 9. Don’t make it hard! Focus on these three fundamentals and you will see results! 9
    10. 10. Now let’s take a look at the tactics that drive each of these strategies 10 www.losangeleswebstrategies.com
    11. 11. Get more people to see your business (Get more customers!) 11
    12. 12. Be found! Through: • SEO • Social Media • PPC 12
    13. 13. Search engine optimization Get more people to see your business 13 www.losangeleswebstrategies.com
    14. 14. SEO – Over 1 billion searches daily Every day Google answers more than one billion questions from people around the globe in 181 countries and 146 languages! 14 www.losangeleswebstrategies.com
    15. 15. 15 SEO – How important is it?
    16. 16. SEO – The basics • Know your target audience • Use the correct keywords • Create compelling content 16
    17. 17. SEO – Use video! 17 www.losangeleswebstrategies.com
    18. 18. Video: It’s where people look 18 www.losangeleswebstrategies.com
    19. 19. Some eye-opening video stats • Video search results have a 41% higher click through than plain text results. • 90% of 2014 web traffic will be video. • Video is 50 times more likely to get organic page rank in Google than plain text results. Sources in order: Aimclear, Cisco Systems, Forrester 19
    20. 20. SEO – Real world example • VernFonk.com • Insurance agency • Marketing genius! • About 20 locations 20 www.losangeleswebstrategies.com
    21. 21. Social Media Get more people to see your business 21 www.losangeleswebstrategies.com
    22. 22. Facebook Two ways to attract followers on Facebook: 1. Organically 2. Through paid advertising (PPC) 22 www.losangeleswebstrategies.com
    23. 23. Facebook First: Build it organically: Step 1. Create a Facebook Fan Page 23
    24. 24. Facebook 2. Create a Facebook App 24
    25. 25. Facebook 2. Create a Facebook App 25
    26. 26. Facebook 2. Create a Facebook Group 26
    27. 27. Social Media – Add value • Offer value for people to like your page • Create offers specifically to your fans • Use Facebook groups to build brand loyalty, and then send them to like your fan page 27 www.losangeleswebstrategies.com
    28. 28. PPC advertising Get more people to see your business 28 www.losangeleswebstrategies.com
    29. 29. PPC advertising • Ads appear near relevant search results or targeted demographics • You only pay when someone clicks • Businesses make an average of $2 in revenue for every $1 they spend * * Source: Google Economic Impact Report 29 www.losangeleswebstrategies.com
    30. 30. PPC advertising • Ads are much more likely to perform better when you target smaller, specific groups of people! • Display ads to the people who are most likely to be interested in your product or service • Customize your ad so it’s more appealing to the audience you’re trying to reach 30
    31. 31. PPC advertising = precise targeting • Location (ZIPs, area code, etc.) • Age and birthday • Education (e.g. Michigan State class of ’05) • Connections • Demographics • Interests • Relationship status 31 www.losangeleswebstrategies.com
    32. 32. PPC advertising is cost efficient • Precision = efficiency • PPC measurability means you can keep driving down your cost per click • Dollar for dollar, there’s no better way to get the word out with relevancy 32 www.losangeleswebstrategies.com
    33. 33. Upsell & cross-sell your current customers (Get them to spend more) 33
    34. 34. • After a person buys one product, upsell or cross-sell them another related product • Bundle products and offer a discount • Offer “greater” versions of their existing purchase “Want fries with that?” Upsell and cross-sell 34 www.losangeleswebstrategies.com
    35. 35. • Make it a system! • Design product funnel that automatically moves clients from one purchase to the next • First offer should happen at initial point of purchase Upsell and cross-sell 35 www.losangeleswebstrategies.com
    36. 36. 36 www.losangeleswebstrategies.com
    37. 37. Some suggestions: • Look for logical ways to “increase” or “extend” the benefit of the original purchase • Offer a down-sell option • Look for a recurring-revenue option • Follow up with customers after they leave! Upsell and cross-sell 37 www.losangeleswebstrategies.com
    38. 38. Follow up with customers (Get them to buy more often!) 38
    39. 39. The majority of customer value comes AFTER the initial purchase! • Send a Thank you note • Send out birthday cards and holiday cards/gifts • Customer anniversaries • Customer appreciation offers • “Share with a friend” referral offers Follow up with customers 39 www.losangeleswebstrategies.com
    40. 40. SMS (Text messaging) Follow up with customers 40
    41. 41. • People are *glued* to their phones • SMS is still a fresh, untapped resource • Other channels (email, print) are saturated and overrun with junk mail and spam SMS works! 41 www.losangeleswebstrategies.com
    42. 42. • 96% of all SMS marketing texts are opened by recipients • 95–98% of text messages are read within 4 minutes of receipt SMS works! 42
    43. 43. Big takeaway? Business growth requires you to focus on just three things: 1. Get more customers 2. Get each of them to spend more on average 3. Get them to buy more often 43 www.losangeleswebstrategies.com
    44. 44. Questions? 44
    45. 45. What can we do? Explosive business growth, no matter what industry you are in, does not happen by accident … We implement proven marketing systems that help you leverage the three keys to explosive business growth in your business. 45 www.losangeleswebstrategies.com
    46. 46. We’d love to help. Just get in touch! 46 www.losangeleswebstrategies.com
    47. 47. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100

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