ePR & ORM Process

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Making your brand googleicious~

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ePR & ORM Process

  1. 1. OPRM Process & Techniques DIGIQOM Centre of Excellence
  2. 2. Elements of OPRM Online Perception and Reputation is a sustained effort to ensure the presence of positive and updated information of an individual or an organization on the web. OPRM Perception Building E-PR Content Optimizing (Blogs/wikis+Content (Link Building) (SEO) Summary) DIGIQOM Centre of Excellence
  3. 3. BRAND DIGIQOM Centre of Excellence
  4. 4. Making Google Work for You DIGIQOM Centre of Excellence
  5. 5. The world of web 1.0 SEO was the KING Welcome to World 3.0 Off Page Optimization using social tools helps you POSITION & PROTECT YOUR BRAND DIGIQOM Centre of Excellence
  6. 6. OFF PAGE OPTIMIZATION = CONTENT SUBMISSION + CONTENT DISTRIBUTION STEP 1 - ePR STEP 2 - Thematic Blogs STEP 3 - News Directories STEP 4 - Social Bookmarks DIGIQOM Centre of Excellence
  7. 7. 1.Press Release writing and distribution With e-PR practices you can take your regular press releases and optimize them for the web DIGIQOM Centre of Excellence
  8. 8. After ePR Go Newslogging - Create Thematic Blogs Tools like Wordpress, Blogger, PB Wiki can be used to create thematic Blogs and submit unique content such as 1. Innovations in Broadband Services 2. Going Green with Technology 3. Beauty and beyond DIGIQOM Centre of Excellence
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  10. 10. WHAT NEXT? Social Media MASH UP! DIGIQOM Centre of Excellence
  11. 11. News links directories New links directories are an example of user generated content. They carry authority on the web and act as online news resource centre. Submitting original links of news articles in various news directories helps bring forth the current news in the organic Google searches. DIGIQOM Centre of Excellence
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  13. 13. Taking offline content online DIGIQOM Centre of Excellence
  14. 14. Now submitting your content is 3 steps away. STEP1: Provide the link of your content DIGIQOM Centre of Excellence
  15. 15. STEP2: Submit the story, place it under appropriate categories/groups. Add some tags. DIGIQOM Centre of Excellence
  16. 16. STEP3:Edit the changes in your story, if you want. or Comment on your article. DIGIQOM Centre of Excellence
  17. 17. There you are- with your story… DIGIQOM Centre of Excellence
  18. 18. Way Forward MRO Monitor – Designate an executive to monitor, moderate and drive positive discussions. Respond – Respond to any product or support issues that arise from communities and take the lead in responding with action plans to any negative sentiments that develop. Optimize – Proactively optimize corporate reputation online over time by exploiting the positive aspects of your brand. DIGIQOM Centre of Excellence
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