1. SUBRAMANIAM C
E-Mail: subu_c7@yahoo.com
Mobile: 9886899241
Scaling new heights of success with hard work & dedication and leaving a mark of excellence on every step;
aiming for assignments which involve analytical capabilities and professional growth in Sales & Marketing, Planning and
Operations, Profit Centre Management, Business Development in Service / IT /Manufacturing Industry.
Location Preference: Bangalore,Pune.
Profile Snapshot
• Masters Programme in Business Administartion with over 13+ years of experience in Sales & Marketing, Business
Development, Key Account Management and Team Management.
• Presently associated with Plasel Plastics, as Area Sales Manager – Pan India.
• Possess keen interest in Logistics, Export & Import and SCM Operations.
• Extensive experience in exploring and developing new markets, accelerating growth & achieving desired sales goals.
• Hands on experience in marketing a wide range of Products and achieving business targets.
• Proficient in managing sales operations, building relationships with clients & achieving desired goals.
• Proficient in grasping new technical concepts and utilizing them in an effective manner.
• Possess excellent communication, interpersonal, analytical and negotiation skills.
Areas of Expertise
Sales & Marketing/ Business Development
• Managing the sales and marketing operations for increasing sales growth
• Conducting detailed market study to analyze the latest market trends and tracking competitor activities
• Developing marketing plans designed to assure achievement of agreed to volume, market share and profit objectives
• Implementing strategies for acquiring business from clients and effectively using the potential of existing accounts
Key Account Management
• Identifying prospective clients in the assigned territories, generating business from the existing clientele, thereby
achieving business targets
• Building & maintaining healthy business relations with corporate & institutional clients, maximising customer
satisfaction by meeting service & delivery norms

2. Logistics/ SCM
• Coordination with transporters and other external agencies to achieve seamless & cost-effective transport solutions.
• Coordinating with cost effective transporters for seamless & timely pickup and delivery of orders.
Team Management
• Leading, training & monitoring the performance of team members to ensure efficiency in sales operations
• Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth
functioning of sales operations
Organisational Experience
Since January 2016-Till date ,Plasel Plastics India.
Area Sales Manager(Pan India) Based In Bangalore.
Plasel Plastics India, Working in their Plastic Packaging Division, Reporting to VP Sales, Plasel Plastic-Israel
Handling entire Indian Market for providing Plastic Packaging Solutions for Cutting Tool Segments.
Role & Responsiblites.
• Overseeing MNC Key Accounts .
• Developing & maintaining healthy business relations with major clientele.
• Sustaining existing network & managing supply chain, ensuring timely distribution; monitoring availability of stock,
making appropriate arrangements to ensure on time deliveries.
• Promoting and handling sales of plastic packaging solutions to various OEMs in Cutting Tool Industry.
• Formulation of New Pricing Strategies.
• Outstanding Payment follow up, C form Collection.
• Handling the Imports,Custom Clerances of Packing products from Vietnam and Israel along with the Import Team .
Accomplishments
• Developed Seven new Client Accounts and generated revenue of 35 Lakhs in 6 Months.
• Efficiently ensured proper coordination with logistics for direct, cheap & faster services on necessary required.
• Played a key role in the timely and amicable settlement of customer issues.
November 2011-December 2016, Rose Plastic India.
Regional Sales Manager (South/West) Based in Bangalore/Pune.
Rose Plastic India, Working in their Plastic Packaging Division, Reporting to Genaral Manager, Rose Plastic India
Handling entire Indian Market for providing Plastic Packaging Solutions for Various Industrial Segments.
Role & Responsiblites.
• Overseeing all Domestic and MNC Key Accounts related to Rose Plastic India Region.
• Handling and supporting a team of 3 Persons in New Sales Development/Existing Customer Handling Etc for the
Indian Market. With In direct reporting of 3 people who are into Sales and Inside Sales , who is responsible
Sales/Marketing in their respective regions.
• Increasing the customer base and thus generating revenue growth and develop suitable marketing plans while
Interacting with existing customers and providing necessary services and retaining them.
• Handling the existing Key accounts such as Emuge, Seco, Forbes, Kennametal, Rewdale, GW Precision, Mectron, MMC
Hardmetal etc.
• Promoting and handling sales of plastic packaging solutions to various OEMs of Automobile Industry, Cutting Tool
Industry, Medical Industry in West and South Market.
• Conceptualizing, Developing and Implementing new and innovative marketing strategies for all products.
• Formulation of New Pricing Strategies.
• Controlling payment and outstanding, C form Collection.

3. • Handling the Imports of Packing products from China and Germany along with the Import Team in Providing MRP
Based Pricing based CVD Calculations, Custom Clearances, etc
Accomplishments
• Significant contribution by increasing in sales growth by getting in new business developments and also increasing in
sales growth of existing key client accounts
• Creating a new customer segment in medical industry and Dental Industry in Indian market.
• New Packing Concepts for Individual Cigarate Packing for Godfrey Philips, Mumbai.
• New Product Developments for Mistubushi Hard Metal, Tokyo for Packing Inserts with Foam partitions.
• New Product line packing for Dental Handpiece with 2 layer EPE foam from Mectron, Italy.
• New Packing Concepts in Liquor Industry-Wine Packing for Sula Wines,Nashik.
November 2007 – October 2011, Uflex Limited.
Executive Manager-South Region Based in Bangalore.
The UFlex Industries Ltd, working in Laminate Division reporting to General Manager (East & South Region)
Role & Responsiblites.
• Analyzing business potential & executing strategies to drive sales augment turnover and achieve desired targets
• Handling Southern territory and Responsible for all activities related to Industrial Marketing of Flexible Laminates and
Labels.
• Responsible for handling Existing key accounts like BRITANNIA. ITC,USL, TEA,HUL,3M,PERFETTI,UNIBIC,TERUMO
PENPOL ,TATA COFFEE
• Controlling payment and outstanding.
• Co-ordinate with the plants from raw material planning to the execution of the orders.
• Involved in development of new applications / structures / products that gives value addition to the customer as well
as the company.
• Monitoring competitor activities and devise effective counter measures.
• Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per targeted
plans as well as through lead generation.
• Initiating and developing relationships with key decision makers in Corporate for business development.
• Assessing requirements & conducting negotiations for delivering need based products to Key Clients.
• Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels.
• Maintaining excellent relations with clients to generate avenues for further business.
• Ensuring continuous interaction with the customer to make sure that areas of concerns are worked as per Service
levels.
• Explore revenue enhancing opportunities through implementation of effective Marketing and product development
and pricing strategies.
• Providing customer service in order to increase client satisfaction, program growth and new product introductions.
• Monitoring client relationship and program performance to meet and exceed client goals.
Accomplishments
• Significant contribution by increasing in sales growth by getting in new business developments and also increasing in
sales growth of existing key client accounts.
• Promoted as Executive Manager in a span of 3 years.
• Significant Breakthrough in Tata Coffee by providing them a new product structures for their export segments.
• Significant contribution for developing new product structures in snack food business.
• Significant contribution for developing new product structures in instant tea business.
• Development of Single Layer Laminate Structures for Wipro/3M/Perfetti/Bella Baby Diapers.
• Development of Shrink Sleeves Business with PankajaKasturi, Kerala .

4. September 2005– November 2007 , The Paper Products
Executive Officer
The Hutamaki-Paper Products Ltd., (A Finland Based packaging company), working in Laminate and Labeling
Division reporting to Senior Manager based at Bangalore..
Role & Responsiblites.
• Responsible for handling key accounts like HLL, ITC, 3M, Tata Tea, Tetley.
• Responsible for all activities related to Industrial Marketing of Flexible Laminates and Labels.
• Handling territory coverage, sourcing market information, develop relationship with customers and provide support
in pricing & Technical matters.
• Explore revenue enhancing opportunities through implementation of effective Marketing and product development
and pricing strategies.
• Customer relationship management.
• Preparing annual sales budget and presentation.
• Controlling payment and outstanding.
• Co-ordinate with the plants from raw material planning to the execution of the orders.
• Understanding the needs of the various market segments to create niche market for flexible packaging.
• Involved in development of new applications / structures / products that gives value addition to the customer as well
as the company.
• Interacting with customers brand team for new developments and also involved in market research with them to
understand the current market scenario about their products.
• Strengthen business in the chosen sectors through building relationships.
• Developed & maintained healthy business relations with major clientele.
• Involved in planning and managinng medium-sized business customers.
Accomplishments
• Joined as senior sales executive in the junior management level and been promoted as Executive officer within a span
of one year six months’ time.
• Efficiently achieved the sales targets.
March 2003– September 2005 , Airtel Broadband and Telephony Services
Business Development executive reporting to Sales manager
Team Leader, reporting to Sales manager
Role & Responsiblites.
• Job Includes Sales Of Internet Bandwidth And Voice Lines To The Corporate And Commercial Customers in Bangalore
and Meeting sales targets on monthly basis.
• Maintaining a Proper Consumer Base and improving the revenue from each consumer through various value added
services.
• Job Also including avoiding the Churns of the customers.
• Establishing the Franchisee Network for Providing Broadband Internet Access to The Public.
• Analysis of the market survey to understand the potential of opening the franchisees.
• Job included generating the Revenue of each franchisee by proper market promotions.

5. • Heading a sales team of 6 members in Voice and Internet data sales segments.
• Developed the weekly reports and weekly sales plan to the reporting authority.
• Involved in generating sales leads from various sources.
• Gathered customer and market information to update Product and Trade Lane on current conditions.
• Responsible for developing medium-sized business customers.
Accomplishments
• Promoted From Business Development Executive to Team leader within in a Span of 1 year 8 Months. .
• Was able to generate High Revenue from 3 corporate Customer Segments and was able to covert back 150 Churned
Consumers within 6 months’ time.
• Got the award for the top performer in bandwidth sales in the month of March 2004 and June 2005.
Academic Details
• Master’s in Business Administration (M.B.A) Specialized in marketing and Systems from Guruvayurappan Institute
of management, Coimbatore, Tamilnadu, India – Bharathiyar University (2001-2003)
• Bachelor’s in Computer Application (B.C.A) from S.H.College, Cochin, Kerala, India – Mahatma Gandhi University
(1997-2001)
• Pre-Degree from S.S.V College , Cochin, Kerala, India – Mahatma Gandhi University (1995 – 1997)
IT Skills
• MS Office & Excel
• MS PowerPoint Presentations
Personal Details
Date of Birth : 10th
Februvary 1980
Languages Known : English, Tamil,Hindi,Kannada,Malayalam
Address : Door No:-306, No :- 63/2A,Shiva Sai Apartments,Opp to Biocon,Near HP Petrol Bunk,
Hosur Main Road, Hebbagodi,Bangalore-560100.

6. • Heading a sales team of 6 members in Voice and Internet data sales segments.
• Developed the weekly reports and weekly sales plan to the reporting authority.
• Involved in generating sales leads from various sources.
• Gathered customer and market information to update Product and Trade Lane on current conditions.
• Responsible for developing medium-sized business customers.
Accomplishments
• Promoted From Business Development Executive to Team leader within in a Span of 1 year 8 Months. .
• Was able to generate High Revenue from 3 corporate Customer Segments and was able to covert back 150 Churned
Consumers within 6 months’ time.
• Got the award for the top performer in bandwidth sales in the month of March 2004 and June 2005.
Academic Details
• Master’s in Business Administration (M.B.A) Specialized in marketing and Systems from Guruvayurappan Institute
of management, Coimbatore, Tamilnadu, India – Bharathiyar University (2001-2003)
• Bachelor’s in Computer Application (B.C.A) from S.H.College, Cochin, Kerala, India – Mahatma Gandhi University
(1997-2001)
• Pre-Degree from S.S.V College , Cochin, Kerala, India – Mahatma Gandhi University (1995 – 1997)
IT Skills
• MS Office & Excel
• MS PowerPoint Presentations
Personal Details
Date of Birth : 10th
Februvary 1980
Languages Known : English, Tamil,Hindi,Kannada,Malayalam
Address : Door No:-306, No :- 63/2A,Shiva Sai Apartments,Opp to Biocon,Near HP Petrol Bunk,
Hosur Main Road, Hebbagodi,Bangalore-560100.