1. SANTANU BHATTACHARJEE
11/50 Nagendra Nath Road Kolkata-700028
Email: (sanbha2@gmail.com & sanbha2@yahoo.co.in)
Phone :( 9830317736, 9748021138)
Job Objective
Seeking assignments in Business Development/Retail Sales/Brand
Management/Trade marketing with a growth oriented organization of repute.
________________________________________________________________________
AREAS OF EXPERTISE
Channel Sales Handled a Network of Distributors in Kolkata City,
Howrah, Hooghly & North & South 24 parganas
Category Management Currently Handling 8 Categories in the ITC PCP & 2 in non PCP 163 and
10 SKU’s categories in ITC FOODS.
Professional Profile
 A Marketing professional with rich experience in Retail Operations, Customer Service & Team
Management
 Currently working with ITC Limited. (Kolkata) as an Area Executive.
 Experience in organizing various promotional activities/events and escalating business, profitability and
market coverage. Resourceful at managing stock turn around as per retail standards.
 Proficient at providing value added customer service by resolving customer issues & ensuring their
satisfaction with the product and the service norms.
 An effective communicator with excellent relationship building & interpersonal skills. Strong analytical,
problem solving & organizational abilities. Possess a flexible & detail oriented attitude.
ACADEMIC QUALIFICATION C.B.S.E. 12
TH
EXAM
2004 NORTH POINT SENIOR SECONDARY BOARDING SCHOOL.
ACADEMIC QUALIFICATION Bachelor of COMMERCE
2007 SETH ANANDRAM JAIPURIA COLLEGE ( CALCUTTA
UNIVERSITY)
Perusing MBA distance learning in marketing from EITM(2015-16)

2. WORK EXPERIENCE
Organization – ITC Limited
JULY 2007 – till date
Duration – 8 Years
Designation – Area Executive (Foods & Personal Care, Trade Marketing)
Places of Posting – Kolkata
Key Responsibility Areas:
Area Executive -Sales
July 2007- September 2008
Tobacco
• Was Responsible for Launching ITC cigarettes and accessing the Sales & Distribution of
Cigarettes in Central part of Kolkata.
• Handled a portfolio of 6 cigarette brand groups with a monthly turnover of Rs 10 Crore,
with a value share of 72%
• Was Responsible for supply chain & redistribution logistics for the
ITC cigarettes business in the Section Area.
Foods & Personal Care Products
Oct 2008 – Dec’2012
• Responsible for driving sales & distribution for ITC Food Products in the Markets of
Central & South Kolkata (Esplanade, Ranirashmani Road, Khidderpur and
Metaibruz).

3. • Responsible for setting up distribution network during product launches. Currently
Handling 9 WDs at Baranagar, Belghoria, Panihati, Dum Dum, Howrah, Salkia,
Andul, Panchla & Domjur for PCP & Foods business.
• Instrumental in devising trade loyalty program & consumer activation initiatives which
resulted in
Brand awareness and Consumer brand interaction.
• Handling a portfolio of 10 Categories and 363 SKU’s for ITC Foods with a monthly
turnover of Rs 1 Crore and 6 Categories and 142 sku’s for PCP and agarbatti with
monthly TO of 24lacs.
• Responsible for supply chain & redistribution logistics & stock control for ITC Foods
and PCP.
Area Executive-Trade Marketing, Advertising & Promotion
• Responsible for all BTL & TTL marketing activity for Kolkata Metro.
• Responsible for Point of Purchase Visibility/merchandising solutions for Retail+ WS
channels of Kolkata metro.
• Actively involved in planning/implementing/analyzing different trade schemes/inputs
/Demand Creation Activities and doing regular M&E of the same to deliver brand KPIs.
• Responsible for implementing all National marketing campaigns through BTL activations
in Kolkata metro area. Also handling the Trade loyalty programs to deliver market share
growth in Top contributing outlets.
• Handling a team of 6 sales officers under company payroll and team of 5 merchandising
supervisor & 40 merchandisers under 3
rd
party payroll.
• Reporting to Asst. Branch Manager.
Training and Development
• Responsible for Training and Development of Sales Promotion Officers and Territory
Sales In charge.
• Responsible for Training and Development of Customer Groups.

4. Others
• Section level planning and implementation of New Selling Arrangements (Appointment of
Dealers)
• Budgeting and cost control (re-distribution expense)
• Supply Chain operation and Logistics management.
• New Product Category and Line extension launches & events.
Significant Achievements
• Instrumental in sales and distribution of tobacco products, greeting cards, gifting and stationeries
• Organized Consumer Contact Program for Vivel , Fiama , Engage, Savlon, Mangaldeep.
INFORMATION ITC Ltd.
TECHNOLOGY
• Have been working in SAP and Sify FORUM environment at ITC-
proficient in leveraging ERP tools to improve business KPIs.
• Have a Good Command over Microsoft Office with respect to Excel and PowerPoint.
Current CTC: 8.25 lacs
Expected CTC: 12 lacs
Notice period: 1 month
INTERESTS
• I have a keen interest in Painting and Traveling.

5. • Have played Cricket in School team.
PERSONAL DETAILS
Date of Birth: 16
th
of October 1985.
Age: 29
Sex: Male
Nationality: Indian
Marital Status: Married.
Languages Known: English, Hindi and Bengali.
SIGNATURE:
SANTANU BHATTACHARJEE.

6. • Have played Cricket in School team.
PERSONAL DETAILS
Date of Birth: 16
th
of October 1985.
Age: 29
Sex: Male
Nationality: Indian
Marital Status: Married.
Languages Known: English, Hindi and Bengali.
SIGNATURE:
SANTANU BHATTACHARJEE.