It's not unusual for entrepreneurs to go through emotional changes when they rebrand. If you're like most people, you'll vacillate between excitement and terror. Read how one of my clients got a True You LinkedIn profile and why she feels transformed.

1. Client: Red Thorn Solutions, LLC
Project: Rebrand Founder/CEO
Objective: Create a position in the prospect’s mind
Entrepreneur Diana Iannarone parlayed her career in the
financial industry into a successful life coaching consultancy.
As CEO of Red Thorn Solutions LLC, Diana’s LinkedIn hadn’t
been updated in years. Her profile lacked clarity, focus and
marketplace positioning. The biggest business obstacles
were: a miscellaneous collection of experiences, no cohesive
brand story, bland messaging, disconnect with prospect pain
and buried credibility.
Position yourself immediately
Headline: Diana’s original headline is traditional. Like
many other coaches on LinkedIn, she didn’t stand out.
Now Diana is stepping into a new persona. To succeed in
our over-communicated society her new branding
statement sets a frame, or mental model, in just one
glance.
Summary: If passion is what you love to do, purpose is
your talent and pain is the business problems you solve,
then sum those up in your LinkedIn Summary. BEFORE:
Diana has devoted her professional life to advocacy,
education and empowerment. With over 30 years in the
financial industry, she is a powerful educator and leader.
Client comes out of her corporate-language shell and
shares more of her personality with everyday people
who might need her help. AFTER:
— Cut Your Root Of Captivity —
I guide people to break free -
from emotional manipulation by
uprooting the malignant
thought-form that’s really
preventing you from having the
life you deserve.
Want to know more? Contact
Tia Dobi tiad@earthlink.net
(310) 839-2468
linkedin.com/in/tiadobi
“Tia is a transformer.
I LOVE my LinkedIn
profile.”
Diana Iannorone, CEO,
Red Thorn Solutions LLC, NY
Diana Iannarone
Founder, Redthorn Solutions, LLC, Advocate, Author, Coach
Diana Iannarone
Founder, Redthorn Solutions LLC l Life Reinvention Coach l A perceptual approach to
rapid growth and permanent change
Human Branding for job-seekers, working
people, entrepreneurs and folks who aren't
sure what to say or do next!
True You LinkedIn
What’s different about
Diana’s True You LinkedIn?
 Dynamic headline
 Brand promise
 Conversational tone
 Full sentences
 Weaves golden thread
 WordAlchemy™ likeable,
memorable words
 No blank sections
 No more tedious language
 Vanity URL
 Multimedia, honors, awards
 3x as many job listings
 Dragon-slayer stories
 Call to action
 Testimonials
 Real-life Interests
 Increased account activity
 Quadrupled connections
Your True You LinkedIn will do
the same thing!
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