Graham Davidson is a recent graduate with a diploma in Business Sales and Marketing from Niagara College and a diverse professional background including management and sales roles at Canadian Tire and Future Shop. He has also toured Canada as a stand-up comedian, enhancing his public speaking and self-marketing skills. Davidson is dedicated to bringing a positive attitude and integrity to his future workplace, emphasizing the importance of adaptability in business.

1. GrahamDavidson
Professional Resume
49 Russell Ave. St.Catharines ON. L2R-1V6
Phone: (905)-323-5496
Email: grahamdavidson35@gmail.com
ca.linkedin.com/in/grahamdavidson1

2. About Me
I am a 34 year old recent graduate of the "Business
Sales and Marketing" program at Niagara College, who
prior to going back to college worked 2 years in sales,
and over 7 years in management with Canadian Tire.
I currently possess a diverse set of skills and abilities,
acquired through these years of management, sales and
schooling. My route is arguably the reverse of the
conventional route most take, but in the end I am very
pleased with the balance of real world and college level
skills I possess.

3. My Pledge to You
My personal pledge is to bring a
positive attitude and assist in the
success of any business I am a part of.
I am a self-motivated, honest individual
who prides himself on team
participation, a strong work ethic and
integrity. I look forward to learning,
growing and contributing through hard
work each and every day. I am an
advocate for the need to embrace
change, and believe that if you are not
looking forward, you will be left behind

4. Work History - Canadian Tire
May 1999 - December 2008
I began working as a Hardware Associate with Canadian at
age 21. By age 23 I was "Promotions Manager", and at age
24 was made "Hardware/Home Decor Manager."
In January of 2004 an opportunity to transfer and work in a
"Retail Floor Manager" position arouse. I applied, got the
position and I worked in that capacity until Dec. 2008.
“Graham was a great leader who inspired all of his employees to work
hard and created a positive and enjoyable work environment for all. He
had the ability to make positive relationships with all of his employees.
He was a pleasure to work with and would be an asset for any
business.”
- Dan Schonewille, Garden Center Supervisor

5. Work History - Stand-Up Comedy
Toured Canada: Dec 2008 - March 2009
I've written and performed comedy for over
ten years. In the winter of 2008 my hard work
paid off and I had the opportunity to tour
Western Canada. Stand-Up Comedy allowed
me to polish my public speaking, and self
marketing skills. These skills continue to pay
dividends in my professional life today.

6. Comedy Highlights
- 1 of 8 finalists for XM Radio's "Canada's Next Top Comic" 2009
- http://www.stcatharinesstandard.ca/2009/08/27/make-laugh
- Showcased for "Halifax Comedy Festival"
- Showcased for "Just for Laughs" Comedy Festival
- Appeared as a judge on Much-Music's
"Video on Trial"
- Comedy Star of the Week on CBC radio's
"Laugh Out Loud"

7. Work History - Future Shop
May 2009 - May 2011
When I returned home from touring I began working as a
"Product Expert" at Future Shop. I worked with the company
while I attended Niagara College. This was my first experience
with commission sales and I feel I gained valuable insight into
the art of relationship selling while there. I left Future Shop to
work as an intern with the Niagara IceDogs in 2011, this
internship being a requirement of my college program.
“Graham is an absolute pleasure to work with. Graham is one of
those people who walks down a hallway, knows everyone, and
leaves them smiling. A dynamic individual who is detail oriented,
organized and a great communicator.”
- Bob Dunn, Senior Product Expert

8. Work History - Business
Research Associate
March 2012 - October 2012
Upon graduation I was one of a select few chosen for a
position as a Business Research Associate with Niagara
Research. As a research associate I was focused on
assisting local businesses with sales and marketing
projects. This was a contract position that ended in mid-
October 2012.
“I had the pleasure of working with Graham Davidson as part of our company's marketing
collaboration with Niagara Research. Graham was responsible for leading his team and
coordinating the project, dealing specifically with the creation of a social media plan and
sales kit for our startup microbrewery. My partners and I were highly impressed with his
dedication and professionalism throughout this process, while his creativity and in-depth
knowledge on the subject areas really helped to steer our focus. I would urge you to get
in touch with Graham, as he would add a tremendous amount of vision, proficiency and
leadership to any team.”
- Cian MacNeill, Marketing Manager and Partner at Niagara Oast House Brewers

9. Business Research Associate
Portfolio
Social Media Guide for SMEs
- While a research associate I was instrumental in the creation
of a 43 page social media guide to be used by SME's in
Niagara. It covered the basics of Facebook, Twitter and
FourSquare. The guide can be viewed by clicking the
following link.
http://pdfcast.org/pdf/social-media-guide
Click "Read online" to view document

10. Business Research Associate
Portfolio
While at Niagara Research I
also helped brainstorm and
create promotional materials
for upstart Microbrewery
"Niagara Oast House
Brewers"
We created the rack card
that appears to the right.
(Front and back views
displayed)

11. Promotional Material: Niagara Oast House Brewers
Owners Biographies
Front Back

12. Education
Niagara College: Business Sales and
Marketing, Graduated Spring –2012
Received a Diploma in Business Sales and Marketing carrying a 93%
GPA.
Studies included: Principles of Marketing, Consumer Behaviour,
Integrated Marketing Communications, Sales and Success
Fundamentals. Professional Selling, Strategic Business Decisions,
Sales and Marketing Strategy, Management Principles, Word 2012,
Excel 2012 and Microsoft Access 2012.
“Graham Davidson is a rock star. I do not say that lightly and am certainly quite serious. In
every year at college there is always a small group of students who rise to leadership roles and
influence the success of the class. And even beyond that group there is always one person
who stands heads and shoulders above the rest. Graham is that person. He is a true
professional, always willing to step up and lead any group, of any size. Graham has dedication
to business innovation, and raising the bar. If you are looking to work with Graham, my advice
would be to strap yourself into a parachute and hold on, it is going to be a wild ride, one you will
never forget.”
- Neil Thornton, Teacher at Niagara College, Partner at Trigger Marketing Strategies

13. Honours and Awards
Two First Place Awards at the 2011 "Ontario College Marketing
Competition"
- 1st Place: Retail Case Study
- 1st Place: Integrated Marketing Communications Case Study

14. Honours and Awards
During college I received several course
awards and was also named to the President's
Honour Roll for achieving a 93% overall
average.
- Finalist: Promotional Plan Competition
- 1st Place: Niagara Marketing Competition

15. Courses & Certificates
In March of 2004 I completed the 12 week Dale Carnegie business
course. In May of 2004 I was asked to assist in coaching the following
12 week course, I gladly accepted.
In June of 2012 I completed the TCPS 2: Core training course for
research ethics. This course was a requirement for my position as a
Business Research Associate at Niagara Research.
Course Completion Certificate TCPS 2 Training Certificate Classroom Coach Certificate

16. In Conclusion
Wayne Gretzky said the following to an Edmonton reporter after
scoring 50 goals in 39 games during the 1981-1982 NHL season.
“You miss 100% of the shots you don’t take” – Wayne Gretzky
This quote hangs on my wall, and is
representative of the attitude I’ve adopted in
seeking employment and/or internship
opportunities in the competitive world of marketing
in Ontario.
I would be grateful for an opportunity to interview
and further discuss my qualifications should you
see me as a potential addition to your company.
Kind Regards,
Graham Davidson