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L I M I T L E S S
I N S I G H T
L O C A T I O N I N T E L L I G E N C E S O L U T I O N
Transforming Digital Innovation within Banking
LIVE MARKETING IN CHANEL
Limitless provides the bank with customer
journey analytics (CJA) within channel,
understanding the individual customers’
needs and behaviours.
We combine this with open banking information on what a customer purchases to
provide them with personal relevant targeted offers.
This can be delivered seamlessly via any digital channel.
AUTOMATING HUMAN INTERACTIONS
THE OPEN BANKING SOLUTION
Integrated approach across connected
digital channels putting the customer first.
Providing customers and business insights
that are actionable and immediate.
The responsive bank allows you to deliver personalized, relevant
compelling messages direct to the customers device seamlessly
across channels.
Allowing to up-sell and cross-sell based on flags in the system with
competing products.
ADDING GOOGLE ANALYTICS TO PHYSICAL BRANCHES
DIGITAL CHANNELS MOBILE FIRST
Personalisation
Location Real Rewards
Understanding
Using actionable insights to boost
customer loyalty and anticipate life
moments.
• We noticed you are aren't using our app please download
• We noticed you are using a store card we can save you x
• Your mortgage is up for renewal
• React to opportunities at speed increasing spend
CUSTOMERS WANT/NEED RELATIONAL INTERACTIONS
CUSTOMER & BUSINESS INSIGHTS
Supercharge every life time moment
you take with absolute confidence
We have the ability to interact with customers in the moment
1. Micro surveys on ‘How did we do today’
2. Dormancy based on exception reporting
3. Promotions and rewards based on loyalty
INSTANT GRATIFICATION IN A CONSUMPTION SOCIETY
IMMEDIACY ON DEMAND.
RIGHT HERE, RIGHT NOW!
PERSONALISATION SEGMENTATION
• Understanding your customer
• Auto recognition in channel
• Hello Tim, Søren, Helen and Kieran
• Fastest journey in branch / channel
• Services they might require
• Up-sell and cross-sell
Søren
GOLD
Tracey McCann
SILVER
Tim Turner
BRONZE
Supercharge every life time moment
you take with absolute confidence
We have the ability to interact with customers in the moment
1. We segment and understand the customer
2. We reward loyalty for our customers
3. We build long term relationships
Reducing Banking churn by more than 15%
Increasing Additional Revenue by 8%
CREATING EXPERIENTIAL BANKING
To complete the customisation of the
Limitless solution for this project, we will
utilise our existing in-house developers.
They will be responsible for joining up the work of all third parties
into a complete single platform.
We will build 2 additional features for the Danske Bank
1. Basic recommendation engine (loyalty)
2. Enhanced marketing functionality delivering personal relevant
offers (segmentation)
Personalising the in-channel journey
GOALS
Innovative
Inform your strategy with
customer and business
insight
Automated
Up-sell and cross-sell
automatically
Immediate
Instant gratification
Recommendation
Personal Relevant
promotions allow you to grow
margin
Insights
Own your customer and
increase life time value
L I M I T L E S S I N S I G H T
O P T I M I S I N G A N D A U T O M A T I N G B A N K I N G
www.limitlessinsight.com

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Customer Insights & loyalty for Banking

  • 1. L I M I T L E S S I N S I G H T L O C A T I O N I N T E L L I G E N C E S O L U T I O N Transforming Digital Innovation within Banking
  • 3. Limitless provides the bank with customer journey analytics (CJA) within channel, understanding the individual customers’ needs and behaviours. We combine this with open banking information on what a customer purchases to provide them with personal relevant targeted offers. This can be delivered seamlessly via any digital channel. AUTOMATING HUMAN INTERACTIONS THE OPEN BANKING SOLUTION
  • 4. Integrated approach across connected digital channels putting the customer first. Providing customers and business insights that are actionable and immediate. The responsive bank allows you to deliver personalized, relevant compelling messages direct to the customers device seamlessly across channels. Allowing to up-sell and cross-sell based on flags in the system with competing products. ADDING GOOGLE ANALYTICS TO PHYSICAL BRANCHES DIGITAL CHANNELS MOBILE FIRST
  • 5. Personalisation Location Real Rewards Understanding Using actionable insights to boost customer loyalty and anticipate life moments. • We noticed you are aren't using our app please download • We noticed you are using a store card we can save you x • Your mortgage is up for renewal • React to opportunities at speed increasing spend CUSTOMERS WANT/NEED RELATIONAL INTERACTIONS CUSTOMER & BUSINESS INSIGHTS
  • 6. Supercharge every life time moment you take with absolute confidence We have the ability to interact with customers in the moment 1. Micro surveys on ‘How did we do today’ 2. Dormancy based on exception reporting 3. Promotions and rewards based on loyalty INSTANT GRATIFICATION IN A CONSUMPTION SOCIETY IMMEDIACY ON DEMAND. RIGHT HERE, RIGHT NOW!
  • 7. PERSONALISATION SEGMENTATION • Understanding your customer • Auto recognition in channel • Hello Tim, Søren, Helen and Kieran • Fastest journey in branch / channel • Services they might require • Up-sell and cross-sell Søren GOLD Tracey McCann SILVER Tim Turner BRONZE
  • 8. Supercharge every life time moment you take with absolute confidence We have the ability to interact with customers in the moment 1. We segment and understand the customer 2. We reward loyalty for our customers 3. We build long term relationships Reducing Banking churn by more than 15% Increasing Additional Revenue by 8% CREATING EXPERIENTIAL BANKING
  • 9. To complete the customisation of the Limitless solution for this project, we will utilise our existing in-house developers. They will be responsible for joining up the work of all third parties into a complete single platform. We will build 2 additional features for the Danske Bank 1. Basic recommendation engine (loyalty) 2. Enhanced marketing functionality delivering personal relevant offers (segmentation) Personalising the in-channel journey GOALS
  • 10. Innovative Inform your strategy with customer and business insight Automated Up-sell and cross-sell automatically Immediate Instant gratification Recommendation Personal Relevant promotions allow you to grow margin Insights Own your customer and increase life time value L I M I T L E S S I N S I G H T O P T I M I S I N G A N D A U T O M A T I N G B A N K I N G www.limitlessinsight.com

Editor's Notes

  1. We are a Location Intelligence Platform building Customer Insights across channels with Immediate measurable impact
  2. This is the starting point for a CRM system
  3. The reliance on traditional Banks will continue to decrease We will provide better Insights that are Actionable thereby Changing Behaviors
  4. With the open banking API this may flag that a customers Mortgage is ending with a competitor Bank. We can Flag this in store.
  5. Driving Customer Experience through a connected digital service, Linking into Spending patterns
  6. We Noticed you don’t have the app but may want to download You have the app but aren't an active user. This will allow for Surveys in Channel & through Mobile, Apps & e mail creating a basic CRM
  7. We will get to know the customer & create micro segmentations as opposed to Personas Customer Insight, Actionable Insights, Customer Influence
  8. Banks are not just competing with Banks they are competing with Retail & other Banking service providers
  9. This will allow for Personalisation Surveys in Channel & through Mobile, Apps & e mail creating a basic CRM
  10. Automating Customer Insights, Immediacy changing Behavious & rewarding your customer