The document outlines the capabilities of the Limitless Insight platform, which offers in-store analytics and marketing solutions for retail environments, specifically shopping centers. It emphasizes the importance of real-time customer data integration, personalized marketing, and the optimization of store management through various analytics. The platform aims to enhance customer engagement, improve operational efficiency, and ultimately increase ROI by connecting online and physical customer journeys.

1. limitlessinsight.com
L I M I T L E S S
I N S I G H T
LIMITLESS FOR SHOPPING
CENTRES
THE IN-STORE ANALYTICS AND MARKETING
PLATFORM
JANUARY 2018

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5. 5
WITHOUT LIMITLESS
DISCONNECTED STORES MANAGED WITH REAR-VIEW
MIRRORS, NO OMNI CHANNELL CUSTOMER ENGAGEMENT
WITH LIMITLESS
DATA-DRIVEN STORE MANAGEMENT WITH
REAL-TIME, PERSONALISED MARKETING
Retailers are missing real-time
in-store customer profiling data
CRM /
Loyalty
In Store
Analytics
POS
Retail stores and campaigns are
managed based on hunches & rules of
thumb
WEB Consume
r data
Potential ROI from Suppliers Digital
signage, store Wi-Fi, and in-store
cameras is lost
Customers online, in-store and
mobile journeys are disconnected
Real-time customer location and
analytics from multiple sources
WIFI BEACON CAMERA MOBILE POS SIGNAGE
Connect customer
journeys between
all channels
Engage customers based
on their in-store location
Base managerial decisions on
accurate data and reporting
Sync in-store behaviour
with other retail data
Base in-store journey &
personalisation on real
data and measure
results

6. SHOPPING CENTRES: OPTIMISE TENANT MIX,
LOCATION & RENTS
REAL-TIME CUSTOMER BEHAVIOUR ANALYTICS FOR CUSTOMER PROFILING, SEGMENTATION & OPTIMISATION
© LIMITLESS, confidential6
BEHAVIOUR
BASED
SEGMENTATION
ENGAGE CUSTOMERS
PERSONALISED
MARKETING
OPTIMISE
STAFF
ALLOCATIONS
DEVELOP STORE MIX
AND PLACEMENT
OPTIMISE & MEASURE
DIGITAL ENGAGEMENT
BASE RENTS ON A
FULL COVERAGE OF
FOOTFALL DATA
COLLECT RICH
CUSTOMER PROFILE
DATA
OFFER FREE
CUSTOMER WI-FI

7. SHOPPING CENTRES: WHAT CAN BE MEASURED?
CROSS-
SHOPPING
ZONE
ANALYTICS
17
55
87
158
HEATMAPS
PATH ANALYSIS IN-STORE ANALYTICS
REPEAT VS.
UNIQUE
VISITS
© LIMITLESS, confidential
6734
PASSERSB
Y
ROOM USAGE

8. DETECT VisualizeCollect DiscoverAnalyze ENGAGE
THE LIMITLESS PLATFORM
8 © LIMITLESS, confidential
EPOS data
People counting data
Real time in-store location
Weather RSS Feeds
Online Tracking
In Store marketing
CRM data
Loyalty Data
Video cameras
Payment systems REAL-TIME CLOUD ENGINE
Prescriptive Analytics
& Admin Dashboard
Customer engagement
via smartphones
Integration of online
and physical stores

9. HOW DOES IT WORK?
© LIMITLESS, confidential9
Locate people real-time
based on anonymous Wi-
Fi pings from smartphones
Integrate other indoor
data sources
Aggregate observations for
real-time interior analytics
1
2
3
WIFI BEACON CAMERA MOBILE POS

10. © LIMITLESS, confidential10
No apps need
to be installed
No device data
connection required
No need to
access device
camera
Use existing Wi-Fi
Hardware
Integrate cameras
for Facial
Recognition
Integrated i
beacon devices

11. SOLUTION BENEFITS
From store operations to chain management – everyone benefits!
© LIMITLESS, confidential11
PRESCRIPTIVE ANALYTICSIN STORE MARKETINGLOCATION ANALYTICS
• Test layouts and store concepts
• Improve in-store conversions
• Optimise staffing & customer service
• Enhance customer experience
• Measure & improve marketing ROI
• Convert stores into prime ad space
• Personalised Location Based marketing
• Link online-in store customer journeys
• Grow earnings from existing stores
• Benchmark stores and align performance
• Boost ROI from signage, Wi-Fi,
• Uniform KPIs from online & physical stores

12. L I M I T L E S S
I N S I G H T
- A G R O U N D B R E A K I N G S O L U T I O N T R A N S F O R M I N G
S H O P P I N G C E N T E R S -
PERSONALISATION LOCALISATION UNDERSATNDING APPRECIATION