The document outlines Tieto's retail experience solutions, which include adaptive stores, savvy retail strategies, anytime delivery, and personalized marketing through 'me-tailing.' These solutions aim to create a seamless shopping experience by integrating real-time consumer data, enhancing personalization, and merging physical and digital shopping environments. Tieto's approach focuses on engaging customers to foster trust and loyalty while streamlining their shopping journey across various platforms.

1. Tieto Retail
Experience

2. Tieto Retail
Experience
Solutions

3. 1. Adaptive Store
2. Savvy Retailer
4. Me-Tailing
3. Sell’n’Deliver
Anywhere
Tieto Retail
Experience
Solutions

4. 1. Adaptive Store
enhances the customer
experience in the physical store.
3. Sell’n’Deliver
Anywhere
meets customer needs
24/7 without effort.
2. Savvy Retailer
understands what every
customer wants.
4. Me-Tailing
reaches out to your
customers the smart way.
The Future
of Shopping
Online and in-store merge into one smart,
personal shopping experience.
Development needs
• Creating a seamless experience.
• Enabling personalized convenience.
• Capturing, analysing and acting on
realtime consumer data.
• Engaging customers through
personalisation to trust and loyalty.
Why Tieto
We understand the whole retail process
—from the complexity behind the surface
to the streamlined experience your con-
sumer values. As a pioneer in managing
large scale information systems, we know
data. We know how to gather, analyze and
act on it to create immersive individualized
shopping experiences.
Customer Benefit
A seamless and personalized shopping
experience that perfectly merges the
tangibility of the physical store with the
possibilities of the digital world.
Tieto Retail
Experience
Solutions

5. This product
comes in 3 colors.
Would you like to
try them on?
1. Adaptive Store
enhances the customer experience in the physical store.
Vision
The physical store will get smart. The new
shopping experience is personalized, inter-
active and seamless from online to in-store,
combining the tangibility of a brick-and-
mortar shop with the possibilities of digital
environments.
Experience
The customer sees the physical store as a
natural continuum to the digital shop, with
personalized shopping continuing seam-
lessly between the two. To enhance the
in-store experience shops are augmented
with digital devices to aid, give informa-
tion and engage. Shoppers experience
more and more interactivity as the store
personnel and devices understand and
incorporate personal preferences, shop-
ping backgrounds, and personally relevant
social media trends.
Value
Creating a seamless shopping experience
that merges the online and in-store worlds
leads to a united brand experience. The
shopper feels it as a natural continuum
rather than separate steps.
Tools
Assisted Sales is our tablet-based web
application, that gives your sales staff
real-time information on customer profiles,
shopping records and social media trends,
as well as product details and inventory.
Interactive solutions, such as branded
touch screens and mobile shoppers, make
it easy to merge shopping convenience
with brand content.

6. Let’s see what
products are
trending today.
understands what every customer wants.
2. Savvy Retailer
Vision
The total shopping experience becomes
savvy, for both the shopper and the
retailer. Salespersons work with a visual-
ized understanding of what the customer
wants, driven by real-time analytics.
Experience
Capturing, analysing, and acting on re-
al-time consumer data will allow retailers
to create a more personal – and accurate
– shopping experience by even predicting
shoppers’ behaviour. A customer whose
needs are satisfied becomes a returning
customer. And a returning customer means
business.
Value
Shoppers get the benefit. Consumers leave
a thick trace of data in their everyday online
life and retailers are willing to use it to help
offer them exactly what they are looking for.
And sometimes even a little more.
Tools
A right set of tools is crucial for turning on-
point data to tangible customer experience.
Social media monitoring, customer data
enrichment, digital and journey analytics,
and commerce-integrated product recom-
mendation engines paint a clearer picture
of personal preferences. Our interactive
tablet-based 360 dashboard solutions put
the collected customer-specific data in the
fingertips of the salespersons.

7. Your purchases are
ready. Delivery or
pick-up?
3. Sell’n’Deliver Anywhere
meets customer needs 24/7 without effort.
Vision
The customer journey becomes stream-
lined and flexible. Backed by complex retail
systems, modern 24/7 digital shopping
takes shape according to personal needs,
from browsing and ordering to delivery or
pick-up.
Experience
The customer walks a branded path.
The entire journey, from the initial online
touchpoint to the delivery of the purchase,
is made as short and flexible as possible.
The process is effortless, fast and practi-
cal, and leaves a lasting impression of all
needs being met.
Value
Enabling personalized convenience along
the whole shopping journey is made pos-
sible by digital that goes deep: complexity
hidden under a simple surface. This digital
infrastructure will make flexible and per-
sonal service possible, and should be built
into everything from a “make it happen”
logistics network to an intuitively
easy front-end.
Tools
Digital sales front-end is the foundation of
a streamlined brand experience throughout
the digital journey. Order management
ensures flexible logistics for personal con-
venience at every point of the shopping
experience. Product information manage-
ment keeps retailers’ on point with their
inventory and shoppers

8. You’ve returned
to this page 3
times. Do you
need assistance?
4. Me-Tailing
reaches out to your customers the smart way.
Vision
Shopping takes the form of a seamless
realtime dialogue, packed with data to be
used to better serve the digitally aware
customers. Part marketing, part a rela-
tionship, the retailer meets the consumer
proactively and communicates relevantly
on a personal level.
Experience
Personalisation turns shopping into a two-
way stream. Retailers engage their cus-
tomers through meaningful interaction and
by creating valuable, personally relevant
content. The customer feels she has a say,
and the brands are willing and able to turn
that into a dialogue.
Value
Engaging consumers through personalisa-
tion to trust and loyalty encourages them to
share data that helps the retailer to deliver
to the shopper’s needs with increasing
accuracy. The new era of customer loyalty
means less of “take your card out” and
more of “Hey, we remember you.”
Tools
Digital campaigns let you meet the custom-
er in her day-to-day digital life, on her own
ground and her own terms. Intuitive, rele-
vant presence online opens the world for a
two-way dialogue. Content is king, but only
because it equals personal relevance. With
the right content in the right contexts, retail-
ers can involve and engage customers in a
meaningful dialogue. Personalisation allows
you to speak to your customer directly,
honestly, and in her own language. Backed
by the latest in technology—Adobe Market-
ing Cloud, SAP hybris and EpiServer—we
help you in building personal relationships
that forge trust and loyalty.