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What's Next in CX:
Top 10 Trends For Effortless
Customer Engagement in 2017
In today's world, customers decide how customer-centric a
company is. It has always been and always be one of the
critical competitive advantages for any business. Here are
some famous quotes supporting this:
The goal as a company is to have customer service that
is not just the best but legendary. ~ Sam Walton
Spend a lot of time talking to customers face to face.
You’d be amazed how many companies don’t listen to
their customers. ~ Ross Perot
Your best customers leave quite an impression. Do the
same, and they won’t leave at all. ~ SAP Ad
What is Considered Effortless Customer Service?
Effortless customer service means:
Less effort of a customer to get his or her query resolved.
Agents understanding customer query at the earliest.
Focusing on customer journey across all the channels.
Measuring the success of customer interactions by
1. Customer Satisfaction
2. First Contact Resolution
Why 'Effortless' and Not 'Excellent' Customer Service?
Forrester - In today's world, customers of all age demands
only effortless service. They prefer using self service
channels to get their answers resolved quickly.
CEB - In recent research, it has been found that there is no
difference at all between consumers whose expectations are
met and consumers whose expectations are exceeded.
Shep Hyken - You don't have to wow your customers all the
time. It is good to simply have better than average- all of the
time.
Here're three proof points as per the latest study:
These days, creating effortless customer
engagement will be the “new” imperative
to wow customers and compete in the
marketplace.
Learn about some of hottest emerging
customer service trends influencing our
industry.
1. Millennials Demands Effortless Experiences-
Answers Within Seconds or Minutes
Companies will provide intuitive search i.e.
making search on your site intuitive, so customers
can sort, filter results fast.
Provide personalized support content to each
customer as they look for information.
Give access to all useful content to customer
from across the website, knowledge bases.
In 2017 , Companies will start using
intelligent and strategic approach
mentioned below to increase the issue
resolution rate.
2. Chatbots: The New Hottest Tech Innovation
Chatbots have quickly become the new
tech innovation to answer the customer
with structured messages including text,
images, links and call-to-action buttons.
Doing so, they enables brands to
provide more conversational,
personalized service similar to human
customer service.
3. Customer Intelligence and Real-Time
Dashboards
In 2017, real-time voice of the customer
dashboards will enable service professionals
to personalize engagement with the
customers.
Providing real-time dashboard available in
customer portal, it will allow customers to be
directly involved and also deliver answers to
their own questions automatically.
As per the latest study, it has been found
that customers don't want choice, they want
channel guidance.
Today's customer want customer service
professional to help them deliver the right
answer, fast. Whether it's a phone call or live
chat, they want all their issues to be resolved
in one contact.
4. End of Channel Preference and the
Beginning of Channel Guidance
5. Contextual Knowledge Bases for
Personalization, Prediction
A Knowledge Base is more than a FAQs
that customers must look at your website
from time to time.
It not only provides customers with the
information they're looking for but it
preemptively answers basic questions a
customer might have regarding the
product or services.
About Us
The Real PBX, powered by CloudSpace
Technologies LLC, is a global provider of
unified cloud communication services
such as Hosted PBX, Call center solutions
such as VoIP phone system, SIP services
and toll free numbers to consumers and
businesses.
For more information, visit:
www.therealpbx.com or call at +1-888-
892-9646
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What's Next in CX Top 5 Trends For Effortless Customer Engagement in 2017

  • 1. What's Next in CX: Top 10 Trends For Effortless Customer Engagement in 2017
  • 2. In today's world, customers decide how customer-centric a company is. It has always been and always be one of the critical competitive advantages for any business. Here are some famous quotes supporting this: The goal as a company is to have customer service that is not just the best but legendary. ~ Sam Walton Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers. ~ Ross Perot Your best customers leave quite an impression. Do the same, and they won’t leave at all. ~ SAP Ad
  • 3. What is Considered Effortless Customer Service? Effortless customer service means: Less effort of a customer to get his or her query resolved. Agents understanding customer query at the earliest. Focusing on customer journey across all the channels. Measuring the success of customer interactions by 1. Customer Satisfaction 2. First Contact Resolution
  • 4. Why 'Effortless' and Not 'Excellent' Customer Service? Forrester - In today's world, customers of all age demands only effortless service. They prefer using self service channels to get their answers resolved quickly. CEB - In recent research, it has been found that there is no difference at all between consumers whose expectations are met and consumers whose expectations are exceeded. Shep Hyken - You don't have to wow your customers all the time. It is good to simply have better than average- all of the time. Here're three proof points as per the latest study:
  • 5. These days, creating effortless customer engagement will be the “new” imperative to wow customers and compete in the marketplace. Learn about some of hottest emerging customer service trends influencing our industry.
  • 6. 1. Millennials Demands Effortless Experiences- Answers Within Seconds or Minutes Companies will provide intuitive search i.e. making search on your site intuitive, so customers can sort, filter results fast. Provide personalized support content to each customer as they look for information. Give access to all useful content to customer from across the website, knowledge bases. In 2017 , Companies will start using intelligent and strategic approach mentioned below to increase the issue resolution rate.
  • 7. 2. Chatbots: The New Hottest Tech Innovation Chatbots have quickly become the new tech innovation to answer the customer with structured messages including text, images, links and call-to-action buttons. Doing so, they enables brands to provide more conversational, personalized service similar to human customer service.
  • 8. 3. Customer Intelligence and Real-Time Dashboards In 2017, real-time voice of the customer dashboards will enable service professionals to personalize engagement with the customers. Providing real-time dashboard available in customer portal, it will allow customers to be directly involved and also deliver answers to their own questions automatically.
  • 9. As per the latest study, it has been found that customers don't want choice, they want channel guidance. Today's customer want customer service professional to help them deliver the right answer, fast. Whether it's a phone call or live chat, they want all their issues to be resolved in one contact. 4. End of Channel Preference and the Beginning of Channel Guidance
  • 10. 5. Contextual Knowledge Bases for Personalization, Prediction A Knowledge Base is more than a FAQs that customers must look at your website from time to time. It not only provides customers with the information they're looking for but it preemptively answers basic questions a customer might have regarding the product or services.
  • 11. About Us The Real PBX, powered by CloudSpace Technologies LLC, is a global provider of unified cloud communication services such as Hosted PBX, Call center solutions such as VoIP phone system, SIP services and toll free numbers to consumers and businesses. For more information, visit: www.therealpbx.com or call at +1-888- 892-9646
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