Marketing automation allows companies to streamline repetitive marketing tasks, freeing up staff time for more creative work. It also provides tools to gather customer insights, personalize marketing campaigns, track campaign performance, and reduce costs. Implementing a marketing automation strategy can increase a company's revenue by 10% or more over 6-9 months.

2. Marketing Automation Steals The
Show When It Comes To Boosting
Ecommerce Business

3. Escape the repetition, be
creative.
If your staff is spending much of their time doing
mundane and repetitive work such as doing
product listing or sending mailers to the
customers, it is bound to block them from using
their creative mindset. Replacing manual,
repetitive work with automated rules and
campaigns will make sure that your staff has free
time to divert their focus towards more creative
aspects of the company. As a result, you’ll be able
to witness increased staff productivity and
effectiveness toward the tasks in hand.
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4. Gathering Customer Insight
is easier.
Marketing automation is most
advantageous in gathering useful
insight into your customers
effortlessly. Several automation tools
can help you collect insights on your
customers such as product preference,
date of birth, time of the visit to a
particular website, the product the
customers are spending most of their
time looking at, bounce rate and so
much more. Having a database of such
insights, you can leverage them to
create more effective marketing
campaigns.
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5. Personalizing Customer
Journey
With marketing automation tools, you can
simplify the process of getting the right content
to the right customer at the right time. These
tools also gather data from content such as
• Which emails are being opened and clicked on
by customers?
• Which posts are high-performing on your
social media channels?
• How are those posts converting to website
visits and other actions?
• Is there any engagement from mobile
messages?
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6. Progress Tracking is
Simplified
Numbers are an excellent source of judging the
progress of your business. That is the reason most
marketing automation software have real-time
reporting tools and can integrate with your CRM
platform to give you in-depth insight on how your
campaigns are performing. This enables you to
analyze your audience behavior towards your
strategies, evaluate which campaigns are working
for you and which are not, and track your ROI. By
knowing this, you know which strategies are
bringing more business and which ones are
creating more leads.
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7. Monitoring Omnichannel Marketing
is simplified.
The word omni means present everywhere, but it
is impossible to be present on all platforms at the
same time. That’s where marketing automation
comes to the rescue. It enables you to easily
monitor all the channels used to interact with the
prospects and customers. Using marketing
automation software tools and bots, you can get
access to detailed insights on your customers and
about their activities on each of your channels
within minutes.
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8. Reduces Marketing &
Staffing Costs
Earlier marketing teams were responsible for all
lead generation and nurturing those leads
manually. However, that role has been transferred
to the marketing automation software that can
do all these crucial marketing tasks for you sans
human error. Hence, the need for staff is far less,
and companies can invest that money into their
marketing budgets or other areas which require
more resources – which is one of the most
tangible benefits of using marketing automation.
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9. Increases Revenue
Ultimately business is about earning a
profit. As mentioned earlier, with
marketing automation, you can reduce
staffing and operational costs by
handling more process without having
to hire more personnel. This means
that by using fewer resources, you can
secure more conversions, which
increase your business’ overall
revenue. According to Garter research,
companies who used automated lead
management software witnessed a
revenue increase of 10% or more over
6-9 months.
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