Intuit chose a data management platform (DMP) to centralize customer and marketing data from digital channels in real-time, without personally identifiable information. This allows Intuit to perform real-time optimization, customer intelligence and modeling. A DMP also helps Intuit maximize performance and efficiency by providing customer data, while Intuit's data warehouse solves its need for corporate "Big Data". Intuit uses its DMP for real-time targeting, personalization and optimizing the customer experience across its platforms and products.
Andreas Starke, VP, Marketing Business Information Officer, SAP delivers this presentation at the #MarTech Conference 2015.
The SAP Marketing team has been on a journey to improve its lead to revenue process with the SAP hybris Marketing solution. This presentation, given at the 2015 MarTech Conference in San Francisco, outlines the objectives, approach, and benefits of the project. Along the way, the SAP IT department leading the implementation has been sharing the experience with the solution management team to incorporate the internal learnings into future product development.
The SAP hybris Marketing solution brief provides additional details about the solution or you can explore the website at http://www.hybris.com/marketing
Market To An Audience of One - Real-time context makes individualized marketi...SAP Customer Experience
Presented by Marcus Ruebsam, SVP, Solution Management at SAP
Against the backdrop of the digital age and empowered customer, old marketing tactics no longer work. This presentation, given at the 2015 MarTech Conference in San Francisco, shows how customer data (both implicit and explicit) delivered in real-time is the key to delivering personalized customer engagement. The SAP hybris Marketing solution helps business to unify data across the organization for a single source of truth about the customer/prospect. It enables marketers to combine information about what the customer has done, what they will most likely do next, and what they are doing in the moment to deliver real-time individualization.
The SAP hybris Marketing solution brief provides additional details about the solution which you can find on our website: http://www.hybris.com/marketing
Keynote: It's More About Customers and Less About ChannelsMediaPost
The future is less about channels and more about potential customers. Cezanne Huq, online acquisition and business strategist at Intuit, will share best practices that apply to practical management of search in 2014. It's about making potential customers consider the products early in the decision process. Huq will share how Intuit turned customer data, brand value, shop/buy behavior, channel insights and analytics into tools that delight existing and potential clients.
KEYNOTE
Cezanne Huq, Online Acquisition and Business Strategist, Intuit
Dive into these Omnichannel Commerce Best Practices by Haran S, Head of Business, SEA, SAP Hybris.
In this presentation content, Haran shares some of the best practices from SAP Hybris customers as well as the strategy to get started in embarking an omnichannel journey for your business.
And visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
The Customer Revolution or Evolution? Presented @ CRM EvolutionSAP
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters.
It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
Royal Cup Coffee & Tea: Seven Steps to Delivering Exceptional Buying ExperiencesSAP Customer Experience
“By 2016, 55% of sales people will access sales applications exclusively through smart phone and tablets.” Digital is disrupting interactions and how we sell. It's also disrupting your business! In this presentation, you'll learn some key takeaways from Matt Monroe, Director of Sales Operations at Royal Cup Coffee & Tea and from Shalini Mitha of SAP Hybris. Discover Matt's Seven Steps to Digital Transformation and start your own digital transformation journey today!
A great customer experience is the cost of doing business across the Asia Pacific region – CMO Council concludes after surveying 287 senior marketing executives across this region. This rising expectation in Asia is outpacing the rest of the world. But yet, only as low as 2% consumers surveyed felt they had their expectations exceeded. That has made contextual marketing no longer a thing of the future, but rather a necessity for any brand to succeed today.
Start your SAP Hybris Marketing Free Trial - here! http://hybris.com/en/free-trial-marketing
Andreas Starke, VP, Marketing Business Information Officer, SAP delivers this presentation at the #MarTech Conference 2015.
The SAP Marketing team has been on a journey to improve its lead to revenue process with the SAP hybris Marketing solution. This presentation, given at the 2015 MarTech Conference in San Francisco, outlines the objectives, approach, and benefits of the project. Along the way, the SAP IT department leading the implementation has been sharing the experience with the solution management team to incorporate the internal learnings into future product development.
The SAP hybris Marketing solution brief provides additional details about the solution or you can explore the website at http://www.hybris.com/marketing
Market To An Audience of One - Real-time context makes individualized marketi...SAP Customer Experience
Presented by Marcus Ruebsam, SVP, Solution Management at SAP
Against the backdrop of the digital age and empowered customer, old marketing tactics no longer work. This presentation, given at the 2015 MarTech Conference in San Francisco, shows how customer data (both implicit and explicit) delivered in real-time is the key to delivering personalized customer engagement. The SAP hybris Marketing solution helps business to unify data across the organization for a single source of truth about the customer/prospect. It enables marketers to combine information about what the customer has done, what they will most likely do next, and what they are doing in the moment to deliver real-time individualization.
The SAP hybris Marketing solution brief provides additional details about the solution which you can find on our website: http://www.hybris.com/marketing
Keynote: It's More About Customers and Less About ChannelsMediaPost
The future is less about channels and more about potential customers. Cezanne Huq, online acquisition and business strategist at Intuit, will share best practices that apply to practical management of search in 2014. It's about making potential customers consider the products early in the decision process. Huq will share how Intuit turned customer data, brand value, shop/buy behavior, channel insights and analytics into tools that delight existing and potential clients.
KEYNOTE
Cezanne Huq, Online Acquisition and Business Strategist, Intuit
Dive into these Omnichannel Commerce Best Practices by Haran S, Head of Business, SEA, SAP Hybris.
In this presentation content, Haran shares some of the best practices from SAP Hybris customers as well as the strategy to get started in embarking an omnichannel journey for your business.
And visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
The Customer Revolution or Evolution? Presented @ CRM EvolutionSAP
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters.
It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
Royal Cup Coffee & Tea: Seven Steps to Delivering Exceptional Buying ExperiencesSAP Customer Experience
“By 2016, 55% of sales people will access sales applications exclusively through smart phone and tablets.” Digital is disrupting interactions and how we sell. It's also disrupting your business! In this presentation, you'll learn some key takeaways from Matt Monroe, Director of Sales Operations at Royal Cup Coffee & Tea and from Shalini Mitha of SAP Hybris. Discover Matt's Seven Steps to Digital Transformation and start your own digital transformation journey today!
A great customer experience is the cost of doing business across the Asia Pacific region – CMO Council concludes after surveying 287 senior marketing executives across this region. This rising expectation in Asia is outpacing the rest of the world. But yet, only as low as 2% consumers surveyed felt they had their expectations exceeded. That has made contextual marketing no longer a thing of the future, but rather a necessity for any brand to succeed today.
Start your SAP Hybris Marketing Free Trial - here! http://hybris.com/en/free-trial-marketing
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
Overcoming the challenges of programmatic in southeast asiaBenedict Hayes
My presentation from L.E.A.D Asia 2016. A simplified view of the programmatic landscape, and a deep dive into the barriers to entry of Brands to programmatic. What are the key considerations you need to enter to Programmatic.
Expert Panel: Decoding the Impact of the iOS 14 UpdateTinuiti
Hear from experts across the industry, including mobile campaign developers, and the top leaders in full-funnel marketing, attribution, and mobile app and digital measurement.
How Mobile plays a role in cross channel attribution and the customer journey...Rob Roy
Cross-channel attribution addresses the role of each digital channel (display, paid search, mobile, natural search, email, affiliate, etc.) plays in the customer engagement process. Rob Roy Head of Digital for Time Warner Cable talks about how mobile plays a role in the digital customer journey and how cross channel attribution can help boost your sales.
According to Forrester, cross-channel attribution is “the practice of allocating proportional credit to all marketing communications, across all channels, that ultimately lead to the desired customer action.”
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Huntere-dialog GmbH
Facebook performance marketing is constantly evolving and multi-channel retailers often struggle to expose the right message, to the right people at the right time. On top of this, Facebook innovates so quickly, that it's harder and harder to catch up with all the options that you as a marketer have. Therefore, you might need a bit of expert help. Facebook Marketing Partner, ROI HUNTER, will show you how your offline transactional data and your data from sources other than Facebook, can help to optimize Facebook campaigns for better performance.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?MediaPost
Mobile has fundamentally changed how people interact with the Internet and influenced media companies and advertisers to shift their business models to leverage the mobile-first approaches of Google, Facebook and Twitter. The proliferation of mobile advertising and commerce will continue in 2014, but will it come at the expense of desktop search engine marketing? Join CRT Capital Analyst Neil Doshi in a look at a proprietary survey of 1,700 Twitter users. He will share recent insights gleaned from the survey that can help brands capture the attention of Twitter's mostly mobile users.
PRESENTER
Neil Doshi, Managing Director and Senior Equity, CRT
Mail volumes have decreased dramatically since the proliferation of the internet. Revenues are going down and costs are going up. Postal organizations are trying to cut costs, but unfortunately the cost savings alone are most likely not enough to turn things around. Postal providers need to act. They have to adapt their business and conduct an innovation strategy. This has to happen in traditional mail services, but also in finding new growth drivers in order to differentiate themselves to survive. Discover what are the monetization challenges and revenue management process renovations associated with this needed transformation.
ProgrammatiCon 2017 - Cross Channel Herausforderungen für Marketer - Daniel K...e-dialog GmbH
Mehr als ein Viertel aller Ad Spends in Europa werden in digitalen Kanälen ausgegeben. Aktuelle Studien zeigen aber, dass viele Retailer noch keine Cross Channel Strategie verfolgen - auch wenn Sie ein beträchtliches Marketingbudget ausgeben. Eine kanalübergreifende Strategie sollte allerdings schon lange nicht mehr Kür sondern Pflicht für jeden Marketer sein, um Konsumenten in den "moments that matter" zu erreichen. Diese Session bietet einen detaillierten Einblick in das Thema Cross Channel.
Timely, efficient, flexible and consistent. That’s what marketers want most when it comes to marketing analytics. And that’s what Union Bank was after when it came to Beckon for a marketing analytics solution
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Responsive Design for enterprise websites by Rob Roy, Head of Digital for Tim...Rob Roy
Learn the benefits of a Responsively Designed site and how enterprise websites can take their site(s) from non-mobile friendly design to a responsive design that will allow you to connect with the "always connected" customer. Rob Roy, Head of Digital for Time Warner Cable presents the building blocks for going responsive with your website.
Unlocking the Value of Usage Data March 20, 2014
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani #customersuccess #KISSwebinar
1 The Case for User Analytics, 2 Making User Analytics Actionable, 3 Realizing ROI
We Have Entered The Age Of The Customer
Customer data is everywhere
Welcome to our world of Customer Analytics.
How it works (it’s simple and powerful)
Your customer is at the heart of KISSmetrics
How effective is my signup process?
“You can’t maximize your revenue and profit unless you are tracking the lifetime value of each of your customers. And that’s what KISSmetrics does better than anyone else.” !! — Thomas (Zappos).
Which of my marketing channels has the highest ROI?
What do my customers do before they sign up?
Are customers coming back on a regular basis?
Making User Analytics Actionable
We all know a data driven world is inevitability
We track everything from our health to our homes to our children
We have more data about our customers than ever before
So what’s stopping us?
38% of companies are not able to communicate and interpret customer analytics results.
54% can’t integrate and manage all their data sources.
The four pillar approach is your roadmap to ROI
People Objective Strategy Technology
So what can you do?
Data Science Alert Rules and Playbooks Confirm Intuition
Blend with other data sources to discover insights
Score customer health using usage data
Have one view of all your customers
Fire off tasks or outreach based on usage
Take action on early warnings and manage each event
Consistently collaborate to keep customer relationships healthy
Who’s getting ROI from usage data?
Reduce Churn
THANK YOU
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
Overcoming the challenges of programmatic in southeast asiaBenedict Hayes
My presentation from L.E.A.D Asia 2016. A simplified view of the programmatic landscape, and a deep dive into the barriers to entry of Brands to programmatic. What are the key considerations you need to enter to Programmatic.
Expert Panel: Decoding the Impact of the iOS 14 UpdateTinuiti
Hear from experts across the industry, including mobile campaign developers, and the top leaders in full-funnel marketing, attribution, and mobile app and digital measurement.
How Mobile plays a role in cross channel attribution and the customer journey...Rob Roy
Cross-channel attribution addresses the role of each digital channel (display, paid search, mobile, natural search, email, affiliate, etc.) plays in the customer engagement process. Rob Roy Head of Digital for Time Warner Cable talks about how mobile plays a role in the digital customer journey and how cross channel attribution can help boost your sales.
According to Forrester, cross-channel attribution is “the practice of allocating proportional credit to all marketing communications, across all channels, that ultimately lead to the desired customer action.”
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Huntere-dialog GmbH
Facebook performance marketing is constantly evolving and multi-channel retailers often struggle to expose the right message, to the right people at the right time. On top of this, Facebook innovates so quickly, that it's harder and harder to catch up with all the options that you as a marketer have. Therefore, you might need a bit of expert help. Facebook Marketing Partner, ROI HUNTER, will show you how your offline transactional data and your data from sources other than Facebook, can help to optimize Facebook campaigns for better performance.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?MediaPost
Mobile has fundamentally changed how people interact with the Internet and influenced media companies and advertisers to shift their business models to leverage the mobile-first approaches of Google, Facebook and Twitter. The proliferation of mobile advertising and commerce will continue in 2014, but will it come at the expense of desktop search engine marketing? Join CRT Capital Analyst Neil Doshi in a look at a proprietary survey of 1,700 Twitter users. He will share recent insights gleaned from the survey that can help brands capture the attention of Twitter's mostly mobile users.
PRESENTER
Neil Doshi, Managing Director and Senior Equity, CRT
Mail volumes have decreased dramatically since the proliferation of the internet. Revenues are going down and costs are going up. Postal organizations are trying to cut costs, but unfortunately the cost savings alone are most likely not enough to turn things around. Postal providers need to act. They have to adapt their business and conduct an innovation strategy. This has to happen in traditional mail services, but also in finding new growth drivers in order to differentiate themselves to survive. Discover what are the monetization challenges and revenue management process renovations associated with this needed transformation.
ProgrammatiCon 2017 - Cross Channel Herausforderungen für Marketer - Daniel K...e-dialog GmbH
Mehr als ein Viertel aller Ad Spends in Europa werden in digitalen Kanälen ausgegeben. Aktuelle Studien zeigen aber, dass viele Retailer noch keine Cross Channel Strategie verfolgen - auch wenn Sie ein beträchtliches Marketingbudget ausgeben. Eine kanalübergreifende Strategie sollte allerdings schon lange nicht mehr Kür sondern Pflicht für jeden Marketer sein, um Konsumenten in den "moments that matter" zu erreichen. Diese Session bietet einen detaillierten Einblick in das Thema Cross Channel.
Timely, efficient, flexible and consistent. That’s what marketers want most when it comes to marketing analytics. And that’s what Union Bank was after when it came to Beckon for a marketing analytics solution
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Responsive Design for enterprise websites by Rob Roy, Head of Digital for Tim...Rob Roy
Learn the benefits of a Responsively Designed site and how enterprise websites can take their site(s) from non-mobile friendly design to a responsive design that will allow you to connect with the "always connected" customer. Rob Roy, Head of Digital for Time Warner Cable presents the building blocks for going responsive with your website.
Unlocking the Value of Usage Data March 20, 2014
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani #customersuccess #KISSwebinar
1 The Case for User Analytics, 2 Making User Analytics Actionable, 3 Realizing ROI
We Have Entered The Age Of The Customer
Customer data is everywhere
Welcome to our world of Customer Analytics.
How it works (it’s simple and powerful)
Your customer is at the heart of KISSmetrics
How effective is my signup process?
“You can’t maximize your revenue and profit unless you are tracking the lifetime value of each of your customers. And that’s what KISSmetrics does better than anyone else.” !! — Thomas (Zappos).
Which of my marketing channels has the highest ROI?
What do my customers do before they sign up?
Are customers coming back on a regular basis?
Making User Analytics Actionable
We all know a data driven world is inevitability
We track everything from our health to our homes to our children
We have more data about our customers than ever before
So what’s stopping us?
38% of companies are not able to communicate and interpret customer analytics results.
54% can’t integrate and manage all their data sources.
The four pillar approach is your roadmap to ROI
People Objective Strategy Technology
So what can you do?
Data Science Alert Rules and Playbooks Confirm Intuition
Blend with other data sources to discover insights
Score customer health using usage data
Have one view of all your customers
Fire off tasks or outreach based on usage
Take action on early warnings and manage each event
Consistently collaborate to keep customer relationships healthy
Who’s getting ROI from usage data?
Reduce Churn
THANK YOU
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
How to drive great customer experiences for content ROI - government editionMelissa Wilfley
Talk I gave at WPP/Kantar next generation of digital government at Ministry of Manpower in Singapore on best practices for driving great customer experiences and maximizing content ROI for government agencies.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
Programmatic Branding: Moving Beyond Direct ResponseDigiday
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
myKumpany is your mobile partner built for the success of your company. myKumpany is built to mobilise your whole employee workforce including those you do not travel outside your office boundary.
myKumpany allows you to manage your Sales force and Even your Field force.
For the Sales force myKumpany provides all the tools from Lead management to Sales order Management including route/beat plan to Live tracking of your Sales people all using the mobile phone.
For the Field Force myKumpany provides tools from Attendance and Leaves to Live Tracking, Activity/Task management all from the comfort of the mobile phone.
myKumpany is a highly configurable product, you pick and choose the modules which you would like to use and pay only for that.
Check out www.mykumpany.com
A Pragmatic Approach to Analyzing Customersmark madsen
The business market is different today than it was 20 years ago when BI got started. We're just beginning to grasp how to work within the new economic and communication models. Companies can't rely solely on financial and operational metrics any more, and need to analyze customer behaviors in more detail.
The big change in analysis is a move from mass market metrics to individualized data, no longer analyzing or managing by averages. The stream of events and observations available from applications today combined with new platforms for collecting and processing data enables (relatively) easy analysis.
Despite this, many companies struggle to analyze customer data. This talk will describe a handful of customer metrics and models that are (relatively) easy to do, yet are often not done. It's often easier to succeed by stringing together a handful of simple techniques rather than applying advanced techniques.
Expect to come away from this session with:
- a little history of customer data use by marketing and how that has changed in the last 10 years.
- the most common behavioral data sources you have available.
- some of the basic questions that often go unanswered, and data that is not assessed in the proper context.
- some basic analyses you can perform.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
3. @cezanne
#cezanneWhy Intuit Chose A DMP
Four units per every accountant onboarded – Intuit 2013
Shoppers research competitive prices while standing in a store -- a trend called
“showrooming” -- and buying later, on their laptop or tablet. This seamless
simultaneously for consumer demand is known as “omnichannel” – National
Retail Foundation 2013
77% of survey respondents reported regularly using their computer/laptop while
watching TV, up 16 percentage points – Accenture 2013
28% of mobile searches drives conversions: store visit, calls and purchases –
Google 2013
3
4. @cezanne
#cezanneWhy Intuit Chose A DMP
“We put customers at the heart of everything
we do. We work together to deliver end-to-end
experiences so profound that customers love
using our products and services, and actively
recommend them.”
We Design for customer delight
6. @cezanne
#cezanneWhy Intuit Chose A DMP
6
DMP DWH
Primary Role Customer Intelligence & Experience Optimization Business Intelligence and Corporate
Optimization
Core Functions
Data Centralize customer and marketing data - includes IP-data
from all digital channels in real time. No PII data
Centralize corporate operational
data – typically not 3rd party.
System of record for PII
Infrastructure SaaS partnership with clients - not a technology investment,
rather a marketing investment
Hardware, software and technical
infrastructure internal to corporation
Marketing Intelligence Real time optimization, customer intelligence and modeling Reporting and modeling business
intelligence
Marketing Media Campaign Campaign set-up of digital marketing programs (e.g.,
flighting, budget management, etc.)
Irrelevant to the clients' end
consumers (directly)
Timing Real Time Not Real Time
Bottom Line: To maximize their performance and efficiency, Intuit requires both a DWH and a Customer
Optimization Platform (the DMP is a component of a Customer Optimization Platform). The DWH helps solve
the corporate "Big Data" issue while DMP solves the Customer "Real-Time Data" issue
7. @cezanne
#cezanneWhy Intuit Chose A DMP
7
“Effectively creating, delivering, measuring
and managing an end-to-end customer
experience that delivers maximum economic
value to your business.”
8. @cezanne
#cezanneWhy Intuit Chose A DMP
Performance/Relevance
Retargeting
Social, Mobile, ToF Display
Site Retargeting / BT
Demo profile (e.g. males, 18-34, in US)
User Data
3rd party 1st party
Contextual Targeting
Prospecting
Consideration
Research
2nd party
Intent
Paid Search
Real-time data capture and intelligent decisioning is available
Offline (TV, Radio, Print…)
Partners (Retail, Aff…)
Awareness
10. @cezanne
#cezanneDMP Mindset Shift Lead By The Digital Team
Customers trump everything!
Egos must be left at the door!
Don’t move ahead until you have shared vision!
Measure DMP use cases with eye towards accretive growth!
Stay abreast of progress through operational mechanisms!
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12. @cezanne
#cezanneCustomers trump everything
1. Go broad to go narrow – Where
are they looking for your
products?
2. Deep empathy - What are they
looking for?
3. Rapid experiments – When are
they looking for it?
Plot key prospect and customer touch points
Source: ClickZ
13. @cezanne
#cezanneCustomers trump everything
Three key questions:
1. What are key pain points for
customers?
2. Where are optimal product
synergies?
3. Can we leverage each
product line as a front door
to our suite of solutions?
Customer
QuickBooks
MintHome&Biz
Payroll
GoPayment
TurboTax
Quicken
QuickBase
Point of Sale
Plot key prospect and customer touch points
14. @cezanne
#cezanneCustomers trump everything
Customers
Performance
Competition
- Features
- Offers
- Benefits
Business
Brand Guidelines
- Promotions
- Seasonality
Prospects &
Customers
- Perceived value
- Call-to-action
- Credibility
Successful DMP deployment will:
• Delight prospects and customers
• Maximize profitability
• Increase market share
• Make more money
• Produce cost efficiencies
Design for customer delight
16. @cezanne
#cezanneEgos must be checked at the door
Establish executive sponsorship
CMO and/or departmental heads
Bring key stakeholders into the process early on
Offline, Online, Research, Analytics, Finance, Creative, Production,
Technology and PMO teams
Define clear roles and responsibilities
Who is the driver, approver, core contributors and the informed?
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17. @cezanne
#cezanneDon’t move ahead until you have shared vision
Establish the future state, collectively
Set clearly defined mission, principles and values to get there
Avoid pleasing everyone, that is not the objective
Listen and inquire and do not advocate
Resolve questions and concerns as soon as possible
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18. @cezanne
#cezanneMeasure media with an eye towards growth
Three key questions:
1. How should we value each
customer touch point and
response?
2. How do we align our
campaign to the value?
3. How are we thinking about
funding for the campaign?
Seek out & understand the economic value of all touch points and fund it separately
19. @cezanne
#cezanneStay abreast of progress through operational mechanisms
Develop an organizational structure
Hold regular & consistent meetings at all appropriate levels
Assess needs and resources and develop goals to enhance the goals of your
integrated media campaign
Establish success metrics, measure, review and make any necessary changes
Develop thresholds to signal contingency planning
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20. @cezanne
#cezanneIntuit DMP Case Studies
User
Story
Description Status Outcome
1
We want to be able to know whether our prospects are
accountants or SMB owners and present a personalized
experience and product
Active
Unique experience being served to
accountant audience with a 166 revenue
index to control
2
We want to know which QBO customers by specific SKU
are most likely to sign up for GoPayment and present
them with a relevant GoPayment offer through media
Active
“Very likely” QBO audience indexing
higher than “likely” QBO audience
3
We want to know which of our prospects use more
mobile and to then offer a relevant experience and/ or
provide relevant mobile app
Active
Targeting existing QBO mobile users with
GoPayment App on Android and iOS
4
We want to track user behavior and optimize across
social, search, website, display, and mobile
Active
Currently tracking user behavior across
social, search, website and display.
5
We want to change the ad and message based on
activity within our websites
Not
Active Yet
Need to leverage x+1 and Sitespect
integration
6
We want to understand our prospects behavior on
different devices
Active w/
Nala
Added SDK to QBO, adding to
GoPayment Apps (phone and tablet)
Where are they so we can target you. Where is the most efficient placements to consider
1. Perceived ValueYour potential visitor is looking for a “solution” to their pain points. In fact, customers care about solving their problem, not necessarily buying your product. You must convince them that you will solve those pain points (support, new products, and services).Saving money is a huge perceived value. Everyone wants to save money by finding a cheap way to solve their problem (or even better, solve the problem free of cost!). Your ad copy should emphasize what problem you’ll be solving for the user.2. RiskWhile your customers want to solve their problem, they also want to guard against the risk of wasting time and money. This is why “risk reversal” is such an important element of your ad copy.To help users guard against risk, you must convince them of the value of clicking on your ad and not wasting time by getting suckered in to something that doesn’t work for them.At every step of the way, you want to reduce the friction of taking the next step. Convince users of the value of clicking on your ad, and you will get more relevant visitors.You also want to help users guard against wasting their money by emphasizing free or low cost entry points. A good example is “Free Quote,” which is one of the most established calls to action on PPC ads. For the user, there’s no risk in a free sign up that’s quick and easy, so why not sign up? Not only does this increase clicks, but it significantly increases conversions. You’re saying that “all I want to do is tell you what it will take to solve your problem.”3. CredibilityCredibility is always at the top of your customers’ minds. Your customers want to guard against risk by choosing someone they know and trust. This is why branding is such an important investment for your business’s long term success. The best way to instill a sense of confidence and trust is by making users feel like they know you and like you.For example, you may want to mention a trusted brand associated with your business, such as mentioning a prestigious award. (This sort of credibility builder is one of the most successful tactics in various scenarios. For example, saying someone is a “Pulitzer Prize-winning author…” or “Nobel Prize-winning scientist” is a great way to gain instant credibility.You could take a more aggressive approach by directly touting your track record, such as saying that you “Generate X number of dollars for Y number of clients” or saying that a specific product has been sold to “X number of happy customers.”4. Call To ActionYour ad and landing page is your ultimate salesperson. So your ad and your landing page better have a compelling call to action that is quick to the point.Your prospects don’t have much time, need quick answers and are clicking to new pages every few seconds. So you have to get to the point before they look elsewhere.Often times, it’s as simple as asking someone to take action right away. So don’t be shy; shy salespeople don’t close the deal! However, make sure you are professional.Don’t be too pushy. (Don’t use ALL CAPS LIKE THIS BECAUSE IT’S OBNOXIOUS!) Provide enough value to close the deal without being the used car salesman. Often, this is something as simple as “Buy Now”, or “Order Online & Save” in your ad copy.On the landing page, many people make the mistake of putting as much information on the page as possible. Your goal is to make the value proposition clear and simple, and tell the customer what to do by making the “Buy Now” button standout and clear.5. QualifiersOften times, you will be bidding on keywords that are a bit broad. Some of the people searching are your target market, and others aren’t.Additionally, you might be positioned to take only a small portion of your market. For example, you may be focusing on providing lower prices (competing on cost), or on better service (competing on value), or on a specific sub-segment of the market (e.g., moms, kids, college students, higher net worth individuals).Most business owners are afraid of “not talking to everyone”. So they will not tell a prospect how much their product costs, or who is their ideal customer. This is BAD.By using language that resonates with your target audience, you will simultaneously stop wasting money on clicks from people who won’t convert, while increasing the ad’s relevance in the eyes of your true target audience. By putting in a qualifier, you spend less and make more, so don’t be afraid to get specific!
A shared vision is a view of some future state that is agreed upon and shared by others. It is useful when managing change and when you have people who are initially resistant to change.