This document describes Limitless, an enterprise SaaS solution that uses proprietary indoor positioning algorithms and real-time data processing to provide location intelligence and live marketing capabilities for retailers and shopping centers. It analyzes in-store customer behavior data from WiFi, beacons, cameras, and other sources to help optimize operations like tenant mix, staffing, digital advertising, and more. The platform aims to connect offline and online customer journeys and deliver personalized in-store engagements and marketing.

1. limitlessinsight.com
LIMITLESS FOR
SHOPPING CENTRES
THE LOCATION INTELLIGENCE &
LIVE MARKETING PLATFORM
FEBRUARY 2018

2. limitlessinsight.com
• Enterprise SaaS solution that helps retailers to understand,
benchmark and improve the performance of their retail stores
• Leverages proprietary indoor positioning algorithms and real-
time stream processing architecture
• Highly differentiated offering with great ease of use and
efficient deployment to thousands of stores
L I M I T L E S S
I N S I G H T
LOCATION INTELLIGENCE & MARKETING PLATFORM FOR SHOPPING CENTRES

3. 3
WITHOUT LIMITLESS
DISCONNECTED STORES MANAGED WITH REAR-VIEW
MIRRORS, NO OMNI CHANNELL CUSTOMER ENGAGEMENT
WITH LIMITLESS
DATA-DRIVEN STORE MANAGEMENT WITH
REAL-TIME, PERSONALISED MARKETING
Retailers are missing real-time
in-store customer profiling data
CRM /
Loyalty
In Store
Analytics
POS
Retail stores and campaigns are
managed based on hunches & rules of
thumb
WEB Consume
r data
Potential ROI from Suppliers Digital
signage, store Wi-Fi, and in-store
cameras is lost
Customers online, in-store and
mobile journeys are disconnected
Real-time customer location and
analytics from multiple sources
WIFI BEACON CAMERA MOBILE POS SIGNAGE
Connect customer
journeys between
all channels
Engage customers based
on their in-store location
Base managerial decisions on
accurate data and reporting
Sync in-store behaviour
with other retail data
Base in-store journey &
personalisation on real
data and measure
results

4. SHOPPING CENTRES: OPTIMISE TENANT MIX,
LOCATION & RENTS
Real-time customer behaviour analytics for customer profiling, segmentation &
optimisation
© LIMITLESS, confidential4
BEHAVIOUR
BASED
SEGMENTATION
ENGAGE CUSTOMERS
WITH
PERSONALISED
MARKETING
OPTIMISE
STAFF
ALLOCATIONS
DEVELOP STORE MIX
AND PLACEMENT
OPTIMISE & MEASURE
DIGITAL ADVERTISING
BASE RENTS ON A
FULL COVERAGE OF
FOOTFALL DATA
COLLECT RICH
CUSTOMER PROFILE
DATA
OFFER FREE
CUSTOMER WI-FI

5. SHOPPING CENTRES: WHAT CAN BE MEASURED?
CROSS-
SHOPPING
ZONE ANALYTICS
17
55
87
158
HEATMAPS
PATH ANALYSIS
REPEAT VS.
UNIQUE
VISITS
© LIMITLESS, confidential
6734
PASSERSB
Y
ROOM USAGE
IN-STORE ANALYTICS

6. Detect VisualizeCollect DiscoverAnalyze Engage
THE LIMITLESS PLATFORM
REAL-TIME CLOUD ENGINE
6 © LIMITLESS, confidential
Point-of-Sale data
People counting data
Real time in-store location
Weather
Online marketing
Offline marketing
CRM data
Loyalty program data
Video cameras
Payment systems
Rich Analytics &
Admin Dashboard
Customer engagement
via smartphones
Integration of online
and physical stores

7. HOW DOES IT WORK?
© LIMITLESS, confidential7
Locate people real-time
based on anonymous Wi-
Fi pings from smartphones
Integrate other indoor
data sources
Aggregate observations for
real-time interior analytics
1
2
3
WIFI BEACON COUNT MOBILE POS

8. © LIMITLESS, confidential8
Use existing Wi-Fi
Get rid of most
footfall cameras
Integrated beacon
platform
No apps
required
No Additional
Logins required
No Additional Hardware

9. SOLUTION BENEFITS
FROM CUSTOMER INSIGHTS TO LIVE MARKETING DELIVERED IN STORE
© Limitless, confidential9
SUPPLIER BENEFITSMARKETING LIVE IN STORESTORE OPERATIONS
• Gather Data to know your Customer
• Market direct to your Customer
• Optimise staffing & customer service
• Enhance customer experience
• Measure & improve marketing ROI
• Convert stores into prime ad space
• Personalised Location Based Offers
• Link online-offline customer journeys
• Grow earnings from existing stores
• Improve in store layouts by persona
• Test Layouts & Store Concepts
• Uniform KPIs from online & physical stores

10. LIMITLESS SHOPPING
CENTRES
sales@limitlessinsight.com
+44 7801858809
www.limitlessinsight.com
A GROUNDBREAKING LOCATION INTELLIGENCE SOLUTION TRANSFORMING SHOPPING CENTRES