1. MRINALINI BIT
Dubai UAE
Mobile: +971 50 2755305 purbabit@yahoo.com
OBJECTIVE
My personal career aim is to obtain a position in reputed organisation that offers a professional working
environment and enables me to learn and grow while meeting the organization’s goals. I endeavour to face
fresh challenges in the industry in which I am given the opportunity to be a part of, so that I gain a reputation as
a hardworking and proficient individual. My principal aim is to always honour the trust and expectations given to
me by any client or colleague with my full capacity, this drives me to successfully achieve my goals in an
efficient manner.
SKILLS AND ABILITIES
o Friendly, enthusiastic, positive energy
o Strong interpersonal, communication and organisational skills
o Effective verbal and written communication skills
o Highly organized and ability to multi-task and adapt to quickly to changing priorities
o Problem solving ability
o Fully capable in MS Office with a course qualification
o Working adeptly with Oracle software and any specific company software once trained
WORK EXPERIENCE
Ali Reza Holding
Section Tek
April 2014 – currently working
Key Account Manager
Section Tek is Dubai’s office of well known company in Saudi Arabia called Ali Reza Holding. Section Tek is an
authorised distributor of brands like LG, Withings, Marshall, Fitbit, Nike Fuel, Jawbone, etc. to retail chains like
Virgin, Dubai Duty Free, Sharaf DG, Plugins, Emax, Axiom, Lulu, etc. and some online stores like Souq.com,
Jadopado.com, etc.
April 2014 – January 2015
Key Account Executive


2. Duties and Responsibilities in Section Tek
Handling Key Accounts in Dubai
Accounts include;
 Virgin Megastore
 Dubai Duty Free
 Sharaf DG
 Emax
 Plugins
 Jumbo Electronics
 Axiom Telecom
 LULU hyper market
 etc...
Brands include -
 LG
 WITHINGS
 MARSHALL
 JAWBONE
 FITBIT
 I-HEALTH
 LIBRATONE
 BUILT
 UNIQ
 etc...
Responsibilities;
• Create and implement account development strategies that significantly enhanced growth.
• Identify new market trends and introduce new products to the market place.
• Negotiate catalogue pricing and listings with major groups.(Club, Premier and Impact).
• Create and implement account development strategies that significantly enhanced growth.
• Provide staff product, sales and motivational training to distributors / branches
• Develop commercial partnerships and solid business relationships
• Responsible for the day-to-day handling of company sales cycle.
• Improve the commercial performance of the company by increasing its turnover and maximizing profitability,
by finding products with high profit margin.
• Finding new ways to improve sales, endures efficiency and meeting customer demand.
• Analyzing and interpreting trends to facilitate planning;
• Providing or organizing training programs and developments
• Ensuring standards for quality, customer service, responding to customer complaints and comments.
• Keep track of all channels activities by monitoring competition activity and collating market Intelligence.
• Conducting continual events and meetings of the market to increase product awareness and enhance
working relationship.
• Organizing all Promotions cross Dubai.
• Responsible of contact suppliers regarding (Orders, select products, discussing cost & find best items match
market Requirements.
Al Khayyat Investments LLC
July 2012 – January 2014
Retail Admin Executive (Food & Beverages)

3. April 2013 – January 2014 Dubai, UAE
AKI has a lot of brands under it such as; Burger Fuel, Il Café Di Roma, Fornil De Pierre, Kickers, Super Dry,
etc.
Duties and Responsibilities
o Attendance at weekly operations meeting
o Quality of daily/weekly/monthly/annually reports such as Budget/Target Sales report. Biweekly forecast
ordering Franchise sales report and royalties.
o Profit & Loss statement report monthly & annually.
o Brand profiling.
o Quality of Information of new outlet/mall or prospective area.
o Accuracy of lease proposals.
o Attendance to Trade License, Ejari and other fit out concerns.
o Quality of store reports.
o Staff related issues such as recruitment, resignation, etc. (HR related)
o IT orders & follow up.
o Accounts payables, receivables & reconciliations.
o Quality of database:
 VIB database
 Lease database
 Contract database
 Files & records
Sample Central (Al Khayyat Investments LLC)
Admin & Operations Coordinator & Junior Marketing Researcher 
July 2012 – March 2013 Dubai, UAE
Duties and Responsibilities
o Attend interviews and giving opinions before hiring a floor staff
o Store operational roles
o Bank related work
o Entering products in the company system
o Admin work
o HR related work
o Making questionnaires
o Entering questionnaires in the system
o Analysing questionnaires
o Checking questionnaires pre-fieldwork for correctness of question numbering, interviewer instructions
and skipping instructions
o Reviewing questionnaires post fieldwork to ensure accuracy and consistency of data
o Monitoring fieldwork completion against project timelines
o Assisting in coding open ended questions and data entry
o Preparing charts and tables based on survey data as instructed by the project manager
o Assisting in business development by calling prospective companies to set up appointments
o Maintaining lists of proposals and commissioned projects
o Preparing invoices as instructed, update collection status, intimate management of overdue invoices

Market Probe Middle East & Africa
Assistant Marketing Researcher
January - Sharjah
Project worked on – Dubai Airport
Duties and Responsibilities

4. o Assist making questionnaires
o Entering questionnaires in the system
o Analysing questionnaires
o Checking questionnaires pre-fieldwork for correctness of question numbering, interviewer instructions
and skipping instructions
o Reviewing questionnaires post fieldwork to ensure accuracy and consistency of data
o Assist monitoring fieldwork completion against project timelines
o Visiting (project) field – Dubai Airport
o Assisting in coding open ended questions and data entry
o Preparing charts and tables based on survey data as instructed by the project manager
VLCC Institute
Sales Executive 
Jul – Dec Noida, India
VLCC Institute of Beauty & Nutrition offers specialized professional courses in beauty, hair, cosmetology,
make-up, spa therapies and nutrition. Additionally it also markets professional and retail lines of skin and hair
care products. I was responsible primarily for sales of VLCC Institute’s professional courses and programs to
prospective students. Additional responsibilities included product sales to professional and retail walk-in
customers.
Duties and Responsibilities
o Taking calls enquiring about VLCC Institute programs
o Setting appointments for prospective student visits
o Explaining the range of courses offered
o Assessing students’ needs and interests and recommending the most appropriate programs
o Following up on enquiries and visits
o Explaining and selling skin and hair care products to walk-in customers
o Handling cash and store keeping of retail Merchandise
EDUCATION & CREDENTIALS
o Bachelor of Arts 3 year degree program 2009-2011 Delhi University New Delhi, India
o IT Fundamentals and RDBMSFamiliarity with MS Office Suite 6 months Full-time 2007 NIIT
New Delhi, India
PERSONAL INFORMATION
Profile Languages
Female 25year old Indian English Hindi Bengali