1. Rahul Kumar A- 701, Aero ViewAptts, Sec- 22, Dwarka, New Delhi-75
Mob- +91-9811090780; rahul_kumaar@yahoo.co.in
Marketing Manager
Confidant,Creative& well qualifiedmarketingprofessional withapprox7+ years of working
experience in diversified industry.Broad-basedbackgroundencompassesexceptional workethic
and commitmentto organizational objectiveswithina highlyandrapidlychangingmarketplace.
Proactive manager,team builderand tactical plannerwith the abilityto attract and secure key
playersin buildingstrongandlastingrelationships.Recognizedfordecisiveleadershipand proven
abilityto face challengeshead-onandorchestrate marketingcampaignsthat effectivelyreinforce
and buildbrandimages.
Core Strengths
 Marketing Strategies & Campaigns
 Corporate Communications
 Creative Team
 Leadership
 Product Positioning & Branding
 Vendor Management
 New Store Launches
 Development of Training Materials
 Sales Collateral & Support
 SOP Adherence
 New Product Launch
 Modern Trade
Professional Experience
Samsung ElectronicsIndia Ltd, Gurgaon September2013 to Present
Position- Asst.Manager
Manage corporate marketingandcommunicationfunction,oversee MAFof approx 2 Cr per Quarter
for regional activations, andhandle a21-memberstrongVMteam.Directbrandmanagement,PR,
mediarelations, Store Rollouts,Launches,advertising,sales collateral (All types),OOHand
tradeshowmarketing. KeyDeliverablesincluded:
 Manage all national campaigndeploymentasperNPPIacross the widthof approx 4800+outlets
inclusive of companyexclusive stores ( CE as well HHP) withateam of 18 strong VM’s,2 Area
OperationManagerand 1 Zonal Manager.
 Responsible forall Store launches,BTLplanning&Execution asperMarketingCalendar,OOH,
Radio,POSMprinting, Dealer’sMeetetcwithinthe assignedMAF.
 Analyze ROI onMAF, CompetitionMapping, CloselyworkwithSalesforoptimumutilizationof
resources,analyse reports&take corrective actionsif required.
 Responsible todrive BrandVisibilityshare of Samsungtomin50% at all MBO outletsby
executingall kindsof InShopBranding(ISB),Glow SignBoards(GSB),NLB’sandACPboards
withinthe territoryincludingitsmaintenance.
 Regularinterventionstoincrease the sell outof storeswithnegativeROIinthe regionby
helpingincreasefootfalls,drivingvisibility,running consumeroffersetc.
 Track and manage online PJPof VM’sthroughOMS, POSMdispatchedtoSRD’s as per gridand
WOD and ensure more than85% online adherence asperspecifiedcompanyguidelines.
 Responsible to maintainthe hygiene,SOP andall maintenance relatedissuesacrossall channels
by doingrandomauditsandregularmarketvisits.
 Responsible forall newstore rolloutsincludingcivil workasperspecifiedguidelines.

2. Rahul Kumar A- 701, Aero ViewAptts, Sec- 22, Dwarka, New Delhi-75
Mob- +91-9811090780; rahul_kumaar@yahoo.co.in
Selected Accomplishments:
 Increased the extensiveWODforVM coverage from1100 outletsto2300+ outletswithan
online adherence of more than95%.
 Ledmarket launchof 6 newflagship Smartphone’s &8 new modelswithin1yr in myterritory in
termsof visual changeover,ISB,prop’sdeployment,OOH,Radio andmarketactivations
therebyhelpingincreasethe marketshare atGFK townsby 4.4% and countershare by 11%.
 Successfully completedand launched storesatan average of 1 SES and4 SESe everymonth for a
periodof more than 6 months.
 Leveragedstrengthsincost-effective marketingmanagementandvendornegotiationstoend
each yearan average of 15% under-budget(withoutcompromisingbusinessgrowthgoals).
 Secured100% auditscoresbothInternal aswell external aspercompanylaidnorms.
 Done highestevercoverage of Mass Smartphone’sISBcoveringmore than700+ Star andDCM
outletsduringfestive therebysupportingsell teamtoachieve IMEIactivationstarget.
Central Mall, Future Group, Gujarat July 2012 to Sept 2013
Position- Asst.Manager
Responsible forConceptualizing&driving all the marketingplansforthisFuture GroupCo, largest
retailerof Indiawithaturnoverof more than3500 Cr forthisparticularvertical.Co-ordinated
simultaneousadvertisingcampaigns& directmarketingcampaigns/promos.Keyaccomplishments&
deliverablesincluded:-
 Currentlyresponsiblefordrivingbusinessworth300 Cr. throughmarketingfor3 Mall’sof
Central witha combinedretail space of approx 6Lac sq ft basedat Gujarat.
 Responsible formanagingall otherATLincoordinationwithHO,BTL, Outdoor& Branding
activitiesforthe territory.
 Responsible forBusinessdevelopmentthroughBrandBuilding,CSRinitiatives,Space selling-
Generatedadditionalsalesof 1Cr. throughsellingnegative space demarcatedateveryMall.
 Responsible fororganisingall kindsof eventstocreate the Mall as a destination.
 Responsible forCRM- Workingcloselywiththe corporate teamtohelpincrease the reachof
the existingprogram - Payback& achieve 75% of contributionintotal salesfromthese
memberswithinaspanof 2 years.
 NewVendorDevelopment&negotiations,PrintCollateralsfromDesigningtoprint& timely
executionforbetterresults.
 Preparedstrongmarketingcalendarforthe yearwhich isinsync withthe organisational
objectivesforthe currentyear.
 Responsible forVM- Maintainlook&feel,MPMstandards,hygiene standards,timely
changeovers,collateralsexecutionandcommunicationinside the store.
 Responsible forEffective budget planningtoensure minimise costwithbetterresults.
 Workedcloselywiththe PRteamto getstrong communicationandenhancedbrandimage
inthe market.
 Responsible forplanning&executionof all store launcheswithinthe territory.

3. Rahul Kumar A- 701, Aero ViewAptts, Sec- 22, Dwarka, New Delhi-75
Mob- +91-9811090780; rahul_kumaar@yahoo.co.in
Landmark Group, Doha, Qatar, Gulf Dec 2011 to June 2012
Position- Exe- Marketing
Responsible fordeveloping&drivingall the marketingplansforthe largestretail giantof Gulf &
middle-eastwithaturnoverof more than$3.1bn. Co-ordinatedsimultaneousadvertisingcampaigns
& directmarketingcampaigns.Keyaccomplishments &deliverables included:-
 Responsible fordrivingthe Loyaltyprogram“Shukran”andincrease the existingcontribution
insalesby minimum15%inthe currentfiscal.
 Responsible fordrivingbusinessworth $540m throughmarketingfor67 storesof different
conceptsthroughoutthe country.
 Responsible formanagingall otherATL,BTL, Outdoor& Brandingactivitiesforthe territory.
 NewVendorDevelopment&negotiations,PrintCollateralsfromDesigningtoprint& timely
executionforbetterresults.
 Preparedstrongmarketingcalendarforthe yearwhichisinsync withthe organisational
objectivesforthe currentyear.
 Workedcloselywiththe VMteam to improve look,feel,hygienestandards and
communicationinside the store.
 Responsible forplanning&execution of all store launcheswithinthe country.
Pantaloons,Future Group,India Oct 2008 till Dec 2011
Sr. Executive Marketing @ North India
Responsible forhandlingall Marketingcampaignsatdifferentlocationsthroughoutmytenure with
the company. Planned&executed all marketingactivitieslikestore launches,Outdoor,Indoor&
Mall branding,promotion&alliances,VMdocketimplementationfrom front.Keyaccomplishments
& deliverables included:-
 Was drivingbusinessworthRs250 crore per annumthroughdifferentmarketingstrategies.
 Workedcloselywithstore teamstoincrease the contributionof loyal customersinstore sale
from36% to 48%.
 Workedcloselywiththe categoryteamtotake the contributionof Non-appssegmentfrom
an average of 9% to 16% of the total store sales.
 Responsible forall ATL, BTL, Outdoor,PR,VMSOP adherence forthe region.
 ExecutedAlliances,Events,CrossPromotions&everykindof brandingforthe region.
 Responsible forthe plan&Successful launchof 4 Pantaloonsstoresof large category,all
measuringabove 25000 sqft.
 Responsible formakingmarketingcalendar,budgetplanning,competitor’s trackinganddata
analysis.
 Ledto the successful executionof the regional’sof MissIndiapageant“PantaloonsFemina
Miss India”for2 consecutive years.
 Responsible forthe implementation&executionof all Pan-Indiapromotionssuccessfully.
 Responsible forVendorManagement- Rate negotiations,Collateralsprints&theirtimely
execution.
 Demonstratedcompetenciesinteambuilding,training&development.
 AwardedbestMarketingprofessionalforthe zone inthe financial year2011-12.

4. Rahul Kumar A- 701, Aero ViewAptts, Sec- 22, Dwarka, New Delhi-75
Mob- +91-9811090780; rahul_kumaar@yahoo.co.in
Elvy Lifestyle,Gurgaon,India March 2007 to July2008
Asst Manager
Thisis onlythe 2nd
companyafter BurlingtonIndia,whichhasventuredintothe Indianretailmarket
inmail ordercatalogue category. Theyoutsource wide categoryof productsfromall overthe world
and sell toniche marketinIndia.Keydeliverablesincluded:-
 Seasonal Catalogue print&timelydeliverytodatabase.
 Effective Database Managementinordertoavoidduplicityandcostrise.
 Responsible forplanning&executionof seasonal cataloguesinthe market.
 Responsible fordailystore operations&sales.
 Database generation fromclubs,high-rise buildings,fairs,exhibitionsetc.
 Analysisthe salesgeneratedfromeachterritoryfromcatalogue distribution.
 Responsible forplan&launchof all new stores,all brandingcollateralsprintandvendor
management.
Education
ICFAI University, Hyderabad, India MBA- Feb2008
 Stream: - Marketing & HR
Delhi University,India BachelorOf Arts-2006
 Stream- Maths, English,Economics
DPS,Ranchi,India Intermediate- 2002
 Stream- Mathematics& Science
Personal Details
Father’sName : Sri AshokKumarGupta
Date of Birth : 10th
June 1984
Marital Status : Married
Nationality : Indian
Technology & Languages
Software: MS Project, Crystal Reports, MS Office (Word, Access, Excel, PowerPoint)
Languages: English& Hindi
Training: CustomerService byFLDC,SMT by
Hobbies
 PlayingCricket,WatchingMovies&travellingtonew destinationsaroundthe world.

5. Rahul Kumar A- 701, Aero ViewAptts, Sec- 22, Dwarka, New Delhi-75
Mob- +91-9811090780; rahul_kumaar@yahoo.co.in
Declaration
I Rahul Kumar,herbyconfirmthat all detailsmentionedabove are true tothe bestof my knowledge
and understanding.
Place: (Signature)
Date:
References:
 Mr. Ashish Gargi,(Asst. Vice President)- Central, Mob– 9327116823
 Mr. Deepak Srivastava ( DeploymentManager)- Samsung Electronics,Mob- 7571066666
 Mr. Amit somani ( ZSM)- Samsung Electronics,Mob- 9636361333