The document discusses social media and online communications. It covers changes on the web, challenges in online influence, measurement of influence, and case studies of how organizations like the UN and World Health Organization have used social media for campaigns. Useful tools for social media analysis and engagement are also mentioned.

1. Discussion points about social media Ged Carroll | director - digital strategies

2. Who On Earth Am I?

3. In the presentation Changes on the web Changes in online communications Challenges in online communications Some useful tools and services

4. Changes on the web

5. Changes in online communications

6. Challenges in online communications Influence: what does it really mean? Measurement: never-ending story Monitoring Tracking fragmented conversations

7. Measures of online influence Brand, heritage etc Search visibility on chosen key phrases Google page rank Number of links Quality connections with others –blogrolls, citations, twitter followers etc Engagement levels with others Behavioural effects from things said/written Effect on sales and revenue

8. Some social media case studies

9. The UN: influencers & D2C launch The UN needed to create awareness and generate interest for an event designed to highlight and reinforce the pledge made by governments from 189 countries to work toward the eradication of poverty worldwide by 2015. Targeted more than 343 influentials via three digital press releases SEO that increased impressions and clicks by 20 percent Conducted blogger outreach that resulted in at least 338 blog posts 25,000 followed via Twitter 290,400 connections via LinkedIn 9,500+ views on YouTube and UStream.TV

10. World Malaria Day: D2C launch Raise awareness of malaria and the MDG Highlight work that has been done by partners Encourage consumers to show political support for the Global Malaria Action Plan

11. Microsoft Lone Server: Long B2B launch

12. HTC: Reducing customer dissonance HTC struggled to handle all the customer service enquiries Complex devices Challenging software partner Looking to launch its own-brand in Western markets

13. Some things that we thought were pretty neat

14. Who’s Talkin’

15. Twitanalyzer

16. Creative idea: Augmented reality Meeting point between the web and the real-world Encourages brand engagement through play

17. Things to remember Brands don’t get social people do “ People matter, Objects don’t”. That’s all you need to know about social media. – Hugh MacLeod UTILITY: if you can’t be useful, don’t bother

18. Thanks for listening http://ruderfinn.co.uk | http://renaissancechambara.jp

19. BoardTracker

20. Quarkbase