This document outlines character strengths and virtues that help people accomplish goals and build healthy communities. It groups strengths into six main virtues: wisdom and knowledge, courage, humanity, justice, temperance, and transcendence. Some strengths listed under these virtues include love, kindness, social intelligence, forgiveness, humility, hope, humor, fairness, and leadership.
The document discusses different types of media and their impact on user experience. Video provides the most immersive experience but also has the highest opportunity cost and risks negatively impacting the brand if not delivered. Audio provides less immersion than video but avoids the downsides. Text is the least immersive format.
Current state of online comms informal talk deckGed Carroll
The document discusses social media and online communications. It covers changes on the web, challenges in online influence, measurement of influence, and case studies of how organizations like the UN and World Health Organization have used social media for campaigns. Useful tools for social media analysis and engagement are also mentioned.
This document provides an overview of digital channels and why they are important for modern business. It discusses the growth of social media and user-generated content. Digital channels allow businesses to engage with customers through search, social networks, forums, and more. The document also covers audience profiling, measuring intent, and how brands can start engaging through channels like search, social media, customer service, and more. It emphasizes being useful to audiences and focusing on dialogue over message broadcasting.
PR is more than press releases and media relations. It involves varying conversations and not just doing something for the sake of it. PR is difficult and practitioners should resist urges to just act and instead have fun and be frivolous at times to diversify conversations, as suggested by Ged Carroll, Director of Digital, Social & Interactive at Burson-Marsteller.
The document discusses the evolution of the web and its impact on business. It describes Web 1.0 as a transactional web where businesses went online to access a vast marketplace. However, many dot-coms failed due to not having sufficient demand, burning through cash, or not being able to compete with established brands. The concept of the knowledge economy and collective intelligence emerged. Web 2.0 is described as a social, user-generated web where users interact and share information through various platforms and applications. Location-based services also became important, allowing businesses to reach customers in the right place at the right time. Forces like open-source movements disrupted traditional business models in industries like music and film.
This document outlines character strengths and virtues that help people accomplish goals and build healthy communities. It groups strengths into six main virtues: wisdom and knowledge, courage, humanity, justice, temperance, and transcendence. Some strengths listed under these virtues include love, kindness, social intelligence, forgiveness, humility, hope, humor, fairness, and leadership.
The document discusses different types of media and their impact on user experience. Video provides the most immersive experience but also has the highest opportunity cost and risks negatively impacting the brand if not delivered. Audio provides less immersion than video but avoids the downsides. Text is the least immersive format.
Current state of online comms informal talk deckGed Carroll
The document discusses social media and online communications. It covers changes on the web, challenges in online influence, measurement of influence, and case studies of how organizations like the UN and World Health Organization have used social media for campaigns. Useful tools for social media analysis and engagement are also mentioned.
This document provides an overview of digital channels and why they are important for modern business. It discusses the growth of social media and user-generated content. Digital channels allow businesses to engage with customers through search, social networks, forums, and more. The document also covers audience profiling, measuring intent, and how brands can start engaging through channels like search, social media, customer service, and more. It emphasizes being useful to audiences and focusing on dialogue over message broadcasting.
PR is more than press releases and media relations. It involves varying conversations and not just doing something for the sake of it. PR is difficult and practitioners should resist urges to just act and instead have fun and be frivolous at times to diversify conversations, as suggested by Ged Carroll, Director of Digital, Social & Interactive at Burson-Marsteller.
The document discusses the evolution of the web and its impact on business. It describes Web 1.0 as a transactional web where businesses went online to access a vast marketplace. However, many dot-coms failed due to not having sufficient demand, burning through cash, or not being able to compete with established brands. The concept of the knowledge economy and collective intelligence emerged. Web 2.0 is described as a social, user-generated web where users interact and share information through various platforms and applications. Location-based services also became important, allowing businesses to reach customers in the right place at the right time. Forces like open-source movements disrupted traditional business models in industries like music and film.
Ged Carroll is a brand and creative strategy director who has worked in agencies, in-house and as a freelancer across sectors in Europe and Asia. The document provides case studies summarizing some of Ged's work, including developing strategies to promote Huawei smartphones globally on a limited budget, engage middle-class consumers with lottery scratch cards in the UK, and successfully re-enter the soccer market for New Balance. Ged's contact information and credentials are provided at the end.
Amazon's market share in China has steadily declined since 2012, falling from a peak of 12% to just 4% by 2018 as Chinese competitors like Alibaba and JD.com have grown to dominate e-commerce in the country. While Amazon was once one of the top online retailers in China, it has lost ground to local players that understand Chinese consumers better and offer more localized services and payment options. The decline shows how difficult it can be for foreign digital companies to gain traction in China against well-established domestic rivals.
Research into the mobile app eco-systems of different large internet companies. More information here: http://renaissancechambara.jp/2018/04/12/app-constellations-2018-research/
2013 IMM Conference (Hong Kong) keynote - Strategising for a Winning Mobile S...Ged Carroll
This presentation discusses strategies for mobile social marketing. It begins with an overview of the Asia social mobile landscape and how mobile and social will affect other parts of the marketing mix. It then discusses mobile social strategies and consumer case studies of companies using mobile social networks. Specific strategies covered include understanding the mobile social landscape in a region, how mobile social marketing fits into the customer journey, attributes of mobile social marketing, and case studies of brands using platforms like WeChat and KakaoTalk through gamification, communities, and integrated loyalty programs. The presentation aims to provide insights into developing effective mobile social marketing strategies.
Back in September 2014 I looked at how the scandal was unfolding as a case study to show how we would use our social listening tools to colleagues and why the news wasn't jumping into western media. It was just an exercise of interest
Some thoughts on optimising marketing emails in accessible chunks covering elements of content, design, user experience and retaining campaign insights.
The advertising industry is projected to experience significant job losses as digital platforms like Google and Facebook will need fewer new employees while traditional advertising agencies like Publicis, WPP and IPG are expected to cut many jobs, resulting in a net loss of over 100,000 jobs in the industry by 2017.
This document provides a summary of various online marketing and technology data points from January 2017. It includes statistics on topics such as social media platform usage, mobile app adoption and usage, online search and advertising trends, and the relationship between television advertising and social media engagement. The data is compiled from various public sources and is intended to be updated over time.
The document discusses the history and future of Nokia after being sold by Microsoft in 2016. It was sold to a Chinese/Finnish consortium. While Nokia still has some brand recognition, the smartphone market is saturated with declining growth and prices. Nokia will have to compete with many Chinese brands in emerging markets with lower margins. To succeed, it may need to focus on manufacturing innovations or new business models like services to increase profits.
company finances 101 for junior agency peopleGed Carroll
The document discusses key concepts in company finance including the finance lifecycle, measures of financial health like burn rate and cashflow, and profitability versus efficiency and growth. It covers stages of funding like bootstrapping, angel/seed funding, venture capital, and exit strategies. Financial health is measured by how quickly funds are used (burn rate), cash inflow (cashflow), and profitability. Efficiency considers metrics like ROI, revenue per employee, and benchmarks. Growth companies see expanding markets while value companies have steady income and slow growth.
1605 online marketing and technology data pointsGed Carroll
A collection of slides that I have built from desk research data and original data during the different projects that I have been doing. I have bundled them together in case they are useful for someone else.
Digging through Huawei annual reports and press releases to understand how Huawei's consumer business performed in relation to the wider group
http://renaissancechambara.jp/2016/04/04/huaweis-expansion-into-smartphone-market/
a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
Analysis of the online furore faced by Virgin Atlantic over passenger racism allegations. More analysis on my post: http://renaissancechambara.jp/2016/03/20/vs250-inside-virgin-atlantics-online-racism-crisis/
Profiling social conversations on Twitter about Mobile World Congress as a base line. Some interesting data points came out of looking at respondents by country and relative influence. It should help work out how good different mobile device manufacturers did in the buzz stakes later. More here http://renaissancechambara.jp/2016/02/24/profiling-social-conversations-at-mobile-world-congress-2016/
What does Zero Based Budgeting mean for agencies?Ged Carroll
This document discusses zero-based budgeting and its implications. Zero-based budgeting requires all expenses to be justified each period, starting from zero, rather than using previous budgets as a baseline. Clients are adopting it for strategic budgeting due to economic uncertainties. It means marketing teams must thoroughly research and justify budgets based on key performance indicators. The process impacts agencies, holding groups, and the creative process by requiring tighter briefs, shorter timelines, and focus on measurable ROI.
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Ged Carroll is a brand and creative strategy director who has worked in agencies, in-house and as a freelancer across sectors in Europe and Asia. The document provides case studies summarizing some of Ged's work, including developing strategies to promote Huawei smartphones globally on a limited budget, engage middle-class consumers with lottery scratch cards in the UK, and successfully re-enter the soccer market for New Balance. Ged's contact information and credentials are provided at the end.
Amazon's market share in China has steadily declined since 2012, falling from a peak of 12% to just 4% by 2018 as Chinese competitors like Alibaba and JD.com have grown to dominate e-commerce in the country. While Amazon was once one of the top online retailers in China, it has lost ground to local players that understand Chinese consumers better and offer more localized services and payment options. The decline shows how difficult it can be for foreign digital companies to gain traction in China against well-established domestic rivals.
Research into the mobile app eco-systems of different large internet companies. More information here: http://renaissancechambara.jp/2018/04/12/app-constellations-2018-research/
2013 IMM Conference (Hong Kong) keynote - Strategising for a Winning Mobile S...Ged Carroll
This presentation discusses strategies for mobile social marketing. It begins with an overview of the Asia social mobile landscape and how mobile and social will affect other parts of the marketing mix. It then discusses mobile social strategies and consumer case studies of companies using mobile social networks. Specific strategies covered include understanding the mobile social landscape in a region, how mobile social marketing fits into the customer journey, attributes of mobile social marketing, and case studies of brands using platforms like WeChat and KakaoTalk through gamification, communities, and integrated loyalty programs. The presentation aims to provide insights into developing effective mobile social marketing strategies.
Back in September 2014 I looked at how the scandal was unfolding as a case study to show how we would use our social listening tools to colleagues and why the news wasn't jumping into western media. It was just an exercise of interest
Some thoughts on optimising marketing emails in accessible chunks covering elements of content, design, user experience and retaining campaign insights.
The advertising industry is projected to experience significant job losses as digital platforms like Google and Facebook will need fewer new employees while traditional advertising agencies like Publicis, WPP and IPG are expected to cut many jobs, resulting in a net loss of over 100,000 jobs in the industry by 2017.
This document provides a summary of various online marketing and technology data points from January 2017. It includes statistics on topics such as social media platform usage, mobile app adoption and usage, online search and advertising trends, and the relationship between television advertising and social media engagement. The data is compiled from various public sources and is intended to be updated over time.
The document discusses the history and future of Nokia after being sold by Microsoft in 2016. It was sold to a Chinese/Finnish consortium. While Nokia still has some brand recognition, the smartphone market is saturated with declining growth and prices. Nokia will have to compete with many Chinese brands in emerging markets with lower margins. To succeed, it may need to focus on manufacturing innovations or new business models like services to increase profits.
company finances 101 for junior agency peopleGed Carroll
The document discusses key concepts in company finance including the finance lifecycle, measures of financial health like burn rate and cashflow, and profitability versus efficiency and growth. It covers stages of funding like bootstrapping, angel/seed funding, venture capital, and exit strategies. Financial health is measured by how quickly funds are used (burn rate), cash inflow (cashflow), and profitability. Efficiency considers metrics like ROI, revenue per employee, and benchmarks. Growth companies see expanding markets while value companies have steady income and slow growth.
1605 online marketing and technology data pointsGed Carroll
A collection of slides that I have built from desk research data and original data during the different projects that I have been doing. I have bundled them together in case they are useful for someone else.
Digging through Huawei annual reports and press releases to understand how Huawei's consumer business performed in relation to the wider group
http://renaissancechambara.jp/2016/04/04/huaweis-expansion-into-smartphone-market/
a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
Analysis of the online furore faced by Virgin Atlantic over passenger racism allegations. More analysis on my post: http://renaissancechambara.jp/2016/03/20/vs250-inside-virgin-atlantics-online-racism-crisis/
Profiling social conversations on Twitter about Mobile World Congress as a base line. Some interesting data points came out of looking at respondents by country and relative influence. It should help work out how good different mobile device manufacturers did in the buzz stakes later. More here http://renaissancechambara.jp/2016/02/24/profiling-social-conversations-at-mobile-world-congress-2016/
What does Zero Based Budgeting mean for agencies?Ged Carroll
This document discusses zero-based budgeting and its implications. Zero-based budgeting requires all expenses to be justified each period, starting from zero, rather than using previous budgets as a baseline. Clients are adopting it for strategic budgeting due to economic uncertainties. It means marketing teams must thoroughly research and justify budgets based on key performance indicators. The process impacts agencies, holding groups, and the creative process by requiring tighter briefs, shorter timelines, and focus on measurable ROI.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
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