Leading global agencies have had to reinvent themselves numerous times in the digital era as new advertising channels have emerged. Today, the dominant trends are mobile and social meaning:
• Always-on data-driven campaigns
• A people-based approach to targeting
• A security and privacy focus
Our panel will discuss these trends, challenges and opportunities and how they have driven great success for their leading clients and brands.
5 Reasons You Should Avoid Social MediaScott Eggert
Not everybody should have contact with other. 5 Reasons You Should Avoid Social Media covers 5 postures that should be avoided through social media engagement. It serves as a great catalyst for conversation and helps organizations to rethink their potentially silo'd approach to social strategy.
Smart Social New York 2018 | Rod Favaron Spredfast
The document discusses popular topics in business and marketing, including how social media is impacting the customer experience, measuring the effectiveness of ad spend, and issues with Facebook and consumer trust. It asserts that companies need a strategy focused on organizing around the customer experience using software built for that purpose. Social advertising is heavily concentrated on Facebook, with most spent through native social tools, and consumer trust issues are an ongoing responsibility for companies.
Vanity dies hard: Make your Facebook Strategy Make SenseThinkDigital
This document provides an overview of Facebook's effectiveness as a marketing platform based on various metrics and case studies. Some key points:
- Facebook is the most important and widely used social media platform for marketers, with nearly half of marketers considering it their most important. Marketers plan to increase spending on Facebook over time.
- People spend more time on Facebook than any other website, both on desktop and mobile. Engagement is very high, with over 90% of US smartphone Facebook users checking it daily.
- Case studies show Facebook advertising can drive greater brand awareness, recall, and reach customers more cost effectively than other online channels. Close friends and family are also the most influential sources of advice.
The top 3 trends to watch in 2010 according to the document are:
1) Regulatory bodies embracing 21st century technologies and approaches, implying that risk from new approaches can be managed.
2) A shift towards providing value beyond just products, focusing more on overall solutions.
3) Technology empowering pharmaceutical reps to be more effective, though integration of technologies is key.
The document discusses digital marketing and social media marketing. Some key points:
- Digital marketing includes advertising products/services over the internet and digital media like video, radio, mobile phones, banners, etc.
- Social media is very popular and can be used to sell products, but shouldn't involve direct spam- users should be directed to other sites for sales pitches.
- A survey found that 97% of marketers use social media and 92% see it as important. 58% invest 6+ hours per week on social media marketing.
- Original written content and visual assets are the most common types of content used by marketers on social media.
This document discusses GM's efforts to improve social media engagement across brands and functions. It outlines the roles and responsibilities of different internal groups in social media. It then discusses how GM established a Social Media Center of Excellence to better coordinate social strategy, provide education to employees, and leverage social listening tools and metrics to improve customer experiences. Several case studies are provided showing how GM used real-time social responses, influencer engagement, and integrated digital campaigns to generate awareness and positive sentiment around new vehicle launches.
Leading global agencies have had to reinvent themselves numerous times in the digital era as new advertising channels have emerged. Today, the dominant trends are mobile and social meaning:
• Always-on data-driven campaigns
• A people-based approach to targeting
• A security and privacy focus
Our panel will discuss these trends, challenges and opportunities and how they have driven great success for their leading clients and brands.
5 Reasons You Should Avoid Social MediaScott Eggert
Not everybody should have contact with other. 5 Reasons You Should Avoid Social Media covers 5 postures that should be avoided through social media engagement. It serves as a great catalyst for conversation and helps organizations to rethink their potentially silo'd approach to social strategy.
Smart Social New York 2018 | Rod Favaron Spredfast
The document discusses popular topics in business and marketing, including how social media is impacting the customer experience, measuring the effectiveness of ad spend, and issues with Facebook and consumer trust. It asserts that companies need a strategy focused on organizing around the customer experience using software built for that purpose. Social advertising is heavily concentrated on Facebook, with most spent through native social tools, and consumer trust issues are an ongoing responsibility for companies.
Vanity dies hard: Make your Facebook Strategy Make SenseThinkDigital
This document provides an overview of Facebook's effectiveness as a marketing platform based on various metrics and case studies. Some key points:
- Facebook is the most important and widely used social media platform for marketers, with nearly half of marketers considering it their most important. Marketers plan to increase spending on Facebook over time.
- People spend more time on Facebook than any other website, both on desktop and mobile. Engagement is very high, with over 90% of US smartphone Facebook users checking it daily.
- Case studies show Facebook advertising can drive greater brand awareness, recall, and reach customers more cost effectively than other online channels. Close friends and family are also the most influential sources of advice.
The top 3 trends to watch in 2010 according to the document are:
1) Regulatory bodies embracing 21st century technologies and approaches, implying that risk from new approaches can be managed.
2) A shift towards providing value beyond just products, focusing more on overall solutions.
3) Technology empowering pharmaceutical reps to be more effective, though integration of technologies is key.
The document discusses digital marketing and social media marketing. Some key points:
- Digital marketing includes advertising products/services over the internet and digital media like video, radio, mobile phones, banners, etc.
- Social media is very popular and can be used to sell products, but shouldn't involve direct spam- users should be directed to other sites for sales pitches.
- A survey found that 97% of marketers use social media and 92% see it as important. 58% invest 6+ hours per week on social media marketing.
- Original written content and visual assets are the most common types of content used by marketers on social media.
This document discusses GM's efforts to improve social media engagement across brands and functions. It outlines the roles and responsibilities of different internal groups in social media. It then discusses how GM established a Social Media Center of Excellence to better coordinate social strategy, provide education to employees, and leverage social listening tools and metrics to improve customer experiences. Several case studies are provided showing how GM used real-time social responses, influencer engagement, and integrated digital campaigns to generate awareness and positive sentiment around new vehicle launches.
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...Socialpanga
Social Listening is a powerful digital marketing strategy where we can easily understand our customers on the social media platforms, find insightful analytics and work on them to improve our market presence. Handling customer queries all over social media is an add on to a brand.
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
Create measurable impact with your corporate video Michael Kada
What are criteria to make videos for use within the enterprise impactful? How can you measure the success of a enterprise video campaign? These questions and more are answered by providing a simple framework for a step by step approach for using it for your organization.
The document discusses potential movements in social media in 2022 and beyond. It outlines eight movements: 1) decentralized platforms that give users more control and democracy; 2) investing in brands and micro-influencers to monetize influence; 3) the continued importance of YouTube for long-form, informative videos; 4) Facebook and Instagram remaining important sales channels; 5) the ongoing relevance of Pinterest for traffic and leads; 6) using LinkedIn for professional networking and content; 7) undercover boomers becoming more active on social media; and 8) nostalgia marketing to attract audiences. The document advocates taking a data-driven approach and identifying drivers of success to set targets and plans for the future of marketing activities.
Current state of online comms informal talk deckGed Carroll
The document discusses social media and online communications. It covers changes on the web, challenges in online influence, measurement of influence, and case studies of how organizations like the UN and World Health Organization have used social media for campaigns. Useful tools for social media analysis and engagement are also mentioned.
This document provides guidance on developing media budgets by analyzing three key areas: the consumer, business objectives, and the competitive marketplace. It recommends identifying the core target consumer and their media consumption habits to focus budgets. Objectives, timing, geography, and retailers' needs should also influence budget allocation. Analyzing competitors' spending, digital strategy, and campaign quality can provide benchmarks for budget setting, as increased share of voice is linked to gaining market share. Both traditional and digital campaigns require quality messaging to drive engagement.
Presentation I use to present a basic overview of social media or social networking describing what it is?, is it a fad?, parallel with the invention of the telephone, introduction to social media sites and tools, and a discussion of typical uses or objectives for social media. For more information contact me at victorc@nxtsm.com or twitter.com/victorcanada
CHALLENGES - BEING SOCIAL IN A MODERN BUSINESS, Frank Durrell, Digital Strate...Nils Petter Nordskar
Frank is Digital Strategy & Technology Director at the Starcom MediaVest Group. This presentation is from Wednesday 4., in Oslo, at Norways biggest Social Media event, www.socialmediadays.no - for video, go to www.facebook.com/SMDOslo
Key takeaways you'll gain from this webinar:
* Successful promotion strategies - including incentives
* Optimal webinar formats and lengths
* Speakers and topics that draw the strongest response
* Key metrics for gauging business impact
* Social media integration strategies
This document summarizes a presentation on using social media for business. It discusses how social media allows for online conversations using tools like Facebook, Twitter and LinkedIn. It emphasizes creating and sharing content to build relationships and provides tips on setting goals, objectives and metrics to measure social media effectiveness. The purpose is to help businesses use social media strategies to connect with customers and drive traffic, followers and engagement.
There is no doubt that social media is a permanent part of our daily lives. It has blurred the area between work and play to the point where sometimes we are not sure if we are working or socializing. Perhaps sometimes it is one in the same. Quite a few educators have dipped their toes into the water and experimented with using social media to benefit them professionally, but unfortunately many do not stick around long enough to see the long term benefits.
Digital marketing involves promoting products and services through digital channels like websites, social media, mobile apps, and emails instead of traditional mediums. As consumers get better at ignoring ads, marketers are adjusting strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. Social media in particular has given consumers a powerful voice and forum to share opinions. Viral marketing aims to encourage individuals to share marketing messages exponentially through word-of-mouth recommendations.
Dirk Shaw outlines 3 ways to organize social media for business results: 1) Let business goals lead social media efforts rather than the tools, 2) Organize social media across departments so each group monitors relevant metrics and insights, and 3) Clearly define the role of each social media touchpoint based on where the target audience is and how they can benefit from it. This will help tie social media metrics to business results like increased sales, reputation, customer support, and awareness.
In his presentation, "The DigiMarketing Imperative", Chief Operating Officer of Ogilvy & Mather Asia Pacific, Kent Wertime, advocates a shift from the POE (paid, owned, earned) paradigm to a new PUC (participation, utility and contribution) approach.
MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.MHVDM
Mid-Hudson Valley Digital Marketers was excited to host a Small Business Online Marketing Seminar on December 3, 2013 at The State University of New York at New Paltz. We invited a panel of Hudson Valley digital marketing experts, Raleigh Green, Jason White, and Aaron Mandelbaum to discuss how to make the most of your digital marketing budget on three major vertical: Branding, Search Engine Optimization, and Social Media Marketing.
Raleigh Green of Raleigh Green Inc., discusses the definition of digital branding, today's brand challenges, and then explains how to work past them.
To learn more about MHVDM and future seminar join us on twitter.com/MHVDM or facebook.com/groups/mhvdm/.
Media Strategy : Maintain Brand Visibility Through Media Effective and EfficientIndra Gusviyandi
In order to winning the brand competition, a brand has not only brand framework strategy only but also need to be expanded on brand media strategy that will communicate the right message to the right audience at the right time
- Each media has different role to tap in with specific audience
- Understanding consumer behaviour toward media consumption is a must for marketer to have better insights
- Marketing strategy embraced each journey on consumer decision making from awareness (catch), consideration (connect) and purchase (conversion)
This document summarizes the results of a multi-platform study on the effectiveness of newsbrand campaigns. The study found that campaigns using multiple platforms, such as print and digital, had a multiplier effect and were more effective at building brand responses than single platform campaigns. Specifically, print plus digital campaigns produced a 3.4 times multiplier effect on average brand health measures compared to print-only campaigns. Additionally, campaigns using print along with computer and tablet produced the strongest multiplier effects. The findings suggest print is effective for brand building and primes readers for multi-platform consumption, while different platforms impact different brand metrics.
FREDERIC COLAS - CMO World Tour - HUBFORUM 2012 HUB INSTITUTE
Frédéric Colas led a project interviewing Chief Marketing Officers from various major global companies such as L'oreal, Unilever, AB InBev, and Facebook about the impact of the digital age on their personal and professional lives. The project gathered insights from CMOs including those at Telstra, Four Seasons Hotels, AB-InBev, and Unilever to understand how digital transformation is affecting marketing leadership.
This document announces a forum in Moscow on April 2nd 2013 called "Connecting Digital Influencers." The forum aims to connect professionals in the digital field. It is presented by FrenchWeb.fr, a French magazine for internet professionals.
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...Socialpanga
Social Listening is a powerful digital marketing strategy where we can easily understand our customers on the social media platforms, find insightful analytics and work on them to improve our market presence. Handling customer queries all over social media is an add on to a brand.
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
Create measurable impact with your corporate video Michael Kada
What are criteria to make videos for use within the enterprise impactful? How can you measure the success of a enterprise video campaign? These questions and more are answered by providing a simple framework for a step by step approach for using it for your organization.
The document discusses potential movements in social media in 2022 and beyond. It outlines eight movements: 1) decentralized platforms that give users more control and democracy; 2) investing in brands and micro-influencers to monetize influence; 3) the continued importance of YouTube for long-form, informative videos; 4) Facebook and Instagram remaining important sales channels; 5) the ongoing relevance of Pinterest for traffic and leads; 6) using LinkedIn for professional networking and content; 7) undercover boomers becoming more active on social media; and 8) nostalgia marketing to attract audiences. The document advocates taking a data-driven approach and identifying drivers of success to set targets and plans for the future of marketing activities.
Current state of online comms informal talk deckGed Carroll
The document discusses social media and online communications. It covers changes on the web, challenges in online influence, measurement of influence, and case studies of how organizations like the UN and World Health Organization have used social media for campaigns. Useful tools for social media analysis and engagement are also mentioned.
This document provides guidance on developing media budgets by analyzing three key areas: the consumer, business objectives, and the competitive marketplace. It recommends identifying the core target consumer and their media consumption habits to focus budgets. Objectives, timing, geography, and retailers' needs should also influence budget allocation. Analyzing competitors' spending, digital strategy, and campaign quality can provide benchmarks for budget setting, as increased share of voice is linked to gaining market share. Both traditional and digital campaigns require quality messaging to drive engagement.
Presentation I use to present a basic overview of social media or social networking describing what it is?, is it a fad?, parallel with the invention of the telephone, introduction to social media sites and tools, and a discussion of typical uses or objectives for social media. For more information contact me at victorc@nxtsm.com or twitter.com/victorcanada
CHALLENGES - BEING SOCIAL IN A MODERN BUSINESS, Frank Durrell, Digital Strate...Nils Petter Nordskar
Frank is Digital Strategy & Technology Director at the Starcom MediaVest Group. This presentation is from Wednesday 4., in Oslo, at Norways biggest Social Media event, www.socialmediadays.no - for video, go to www.facebook.com/SMDOslo
Key takeaways you'll gain from this webinar:
* Successful promotion strategies - including incentives
* Optimal webinar formats and lengths
* Speakers and topics that draw the strongest response
* Key metrics for gauging business impact
* Social media integration strategies
This document summarizes a presentation on using social media for business. It discusses how social media allows for online conversations using tools like Facebook, Twitter and LinkedIn. It emphasizes creating and sharing content to build relationships and provides tips on setting goals, objectives and metrics to measure social media effectiveness. The purpose is to help businesses use social media strategies to connect with customers and drive traffic, followers and engagement.
There is no doubt that social media is a permanent part of our daily lives. It has blurred the area between work and play to the point where sometimes we are not sure if we are working or socializing. Perhaps sometimes it is one in the same. Quite a few educators have dipped their toes into the water and experimented with using social media to benefit them professionally, but unfortunately many do not stick around long enough to see the long term benefits.
Digital marketing involves promoting products and services through digital channels like websites, social media, mobile apps, and emails instead of traditional mediums. As consumers get better at ignoring ads, marketers are adjusting strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. Social media in particular has given consumers a powerful voice and forum to share opinions. Viral marketing aims to encourage individuals to share marketing messages exponentially through word-of-mouth recommendations.
Dirk Shaw outlines 3 ways to organize social media for business results: 1) Let business goals lead social media efforts rather than the tools, 2) Organize social media across departments so each group monitors relevant metrics and insights, and 3) Clearly define the role of each social media touchpoint based on where the target audience is and how they can benefit from it. This will help tie social media metrics to business results like increased sales, reputation, customer support, and awareness.
In his presentation, "The DigiMarketing Imperative", Chief Operating Officer of Ogilvy & Mather Asia Pacific, Kent Wertime, advocates a shift from the POE (paid, owned, earned) paradigm to a new PUC (participation, utility and contribution) approach.
MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.MHVDM
Mid-Hudson Valley Digital Marketers was excited to host a Small Business Online Marketing Seminar on December 3, 2013 at The State University of New York at New Paltz. We invited a panel of Hudson Valley digital marketing experts, Raleigh Green, Jason White, and Aaron Mandelbaum to discuss how to make the most of your digital marketing budget on three major vertical: Branding, Search Engine Optimization, and Social Media Marketing.
Raleigh Green of Raleigh Green Inc., discusses the definition of digital branding, today's brand challenges, and then explains how to work past them.
To learn more about MHVDM and future seminar join us on twitter.com/MHVDM or facebook.com/groups/mhvdm/.
Media Strategy : Maintain Brand Visibility Through Media Effective and EfficientIndra Gusviyandi
In order to winning the brand competition, a brand has not only brand framework strategy only but also need to be expanded on brand media strategy that will communicate the right message to the right audience at the right time
- Each media has different role to tap in with specific audience
- Understanding consumer behaviour toward media consumption is a must for marketer to have better insights
- Marketing strategy embraced each journey on consumer decision making from awareness (catch), consideration (connect) and purchase (conversion)
This document summarizes the results of a multi-platform study on the effectiveness of newsbrand campaigns. The study found that campaigns using multiple platforms, such as print and digital, had a multiplier effect and were more effective at building brand responses than single platform campaigns. Specifically, print plus digital campaigns produced a 3.4 times multiplier effect on average brand health measures compared to print-only campaigns. Additionally, campaigns using print along with computer and tablet produced the strongest multiplier effects. The findings suggest print is effective for brand building and primes readers for multi-platform consumption, while different platforms impact different brand metrics.
FREDERIC COLAS - CMO World Tour - HUBFORUM 2012 HUB INSTITUTE
Frédéric Colas led a project interviewing Chief Marketing Officers from various major global companies such as L'oreal, Unilever, AB InBev, and Facebook about the impact of the digital age on their personal and professional lives. The project gathered insights from CMOs including those at Telstra, Four Seasons Hotels, AB-InBev, and Unilever to understand how digital transformation is affecting marketing leadership.
This document announces a forum in Moscow on April 2nd 2013 called "Connecting Digital Influencers." The forum aims to connect professionals in the digital field. It is presented by FrenchWeb.fr, a French magazine for internet professionals.
East-West Digital News - Adrien Henni - Russian Internet and e-commerce: Key ...HUB INSTITUTE
FrenchWeb.fr is a magazine for digital professionals in France. It will host a forum in Moscow on April 2nd, 2013 called "Connecting Digital Influencers" that brings together bloggers, journalists and online opinion leaders from France and Russia to discuss best practices in digital media and build professional connections.
RelaxNews - Jérôme Doncieux - Luxury and Digital: The e-Com'Newsity Opportuni...HUB INSTITUTE
The document discusses the opportunity for brands in the luxury industry to adopt an "e-com'newsity" approach online. It argues that a complete change in marketing paradigm, from advertising to content creation, is altering the rules. The e-com'newsity concept involves brands using content, e-commerce, and community engagement on digital platforms. Examples are provided of luxury and lifestyle brands that could benefit from developing an e-com'newsity strategy tailored to their brand DNA. The document concludes by inviting the reader to explore this opportunity further.
Pure Agendy - Christophe Leon - Mobile First! Best Practices in Commerce - HU...HUB INSTITUTE
This document discusses best practices for mobile commerce. It notes that mobile internet access will surpass desktop access in 2014 and that smartphones and tablets sales have surpassed PC sales in Russia. It provides recommendations for mobile sites, native apps, responsive design, push notifications, and integrating mobile with physical retail stores using technologies like geofencing and Apple's Passbook. Key metrics and strategies for measurement and optimization are also discussed.
This document discusses the importance of e-reputation management in today's digital world where customers can instantly share their experiences and opinions online. It notes that negative feedback online can quickly go viral and damage a company's reputation. While e-reputation management is important, it is often an afterthought for many companies. The document advocates for proactive e-reputation strategies like search engine optimization, content management, and social media monitoring to optimize a brand and encourage positive customer interactions online. It also stresses the importance of responding to customer complaints to build trust and loyalty.
This document discusses how to build a brand to reach Generation Z. Generation Z, born between 1995-2009, makes up a quarter of the American population. They are always connected through mobile devices and digital platforms. The document provides 5 ways for brands to connect with Generation Z: 1) use bold visual and digital content across social media platforms, 2) interact across multiple screens and platforms, 3) create short attention-grabbing content, 4) engage their entrepreneurial spirit through social media, and 5) embrace constant change. Brands must adapt their strategies to reach the always-connected Generation Z.
Digital Marketing Overview 2014
The document discusses the importance of digital media for brands. It covers how digital engagement builds brand equity through awareness, loyalty, quality perception and word-of-mouth. It also discusses how the consumer purchase funnel has changed, with evaluation and advocacy becoming more important stages that digital media can influence. Key metrics for digital campaigns like engagement, followers and sentiment are covered. The document concludes with trends like social TV and mobile usage growth in developing markets that will impact digital marketing.
The document summarizes 5 key digital media trends:
1. Media focus is shifting from traditional to digital and earned/owned content.
2. There is increased focus on developing skills in content, mobile, and analytics to meet demands.
3. Mobile marketing is growing and focusing on brand awareness.
4. Many brands still have limited understanding of online conversations and social media engagement.
5. Search and social media provide the most measurable ROI, and full media integration is needed for clear ROI.
SME 5 Ways to Build Your Brand for Gen ZZach Kelly
1. The document discusses strategies for brands to connect with Generation Z, those born between 1995-2009, who will make up a quarter of the US population.
2. Generation Z is always connected through mobile devices, wants to build a better world, and curates their own content from various online sources rather than traditional media.
3. The document provides five recommendations for brands to engage Generation Z: use visual and digital content, interact across multiple platforms, immediately capture their short attention spans, engage their entrepreneurial spirit, and embrace constant change.
This document introduces the Marketing Cloud and discusses how social media has changed marketing. It provides statistics showing how social media engagement leads to increased customer spending and satisfaction. It also notes that social technologies can unlock $1.3 trillion in value. The document recommends listening to customers, finding an interesting story, and engaging at scale. It promotes the Marketing Cloud as the world's only unified marketing suite and provides resources and a demonstration.
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
This document discusses the rise of social influencers in online marketing. It defines influencers as people with the ability to affect others' beliefs and actions. Brands are increasingly identifying and engaging influencers through social media to spread word of mouth. The document outlines factors driving this trend, including big data and social media usage. It provides two case studies on successful influencer campaigns and discusses applications in various industries. The future of the trend is predicted to include more sophisticated analytics tools and focus on relevant niche influencers over popularity. Brands must identify and engage the right influencers to maintain a competitive advantage.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.
Digiday Platform Summit | Half Moon Bay | August 14 2014
The document discusses how data-driven strategies can help companies mature their social media marketing efforts. It outlines a strategic roadmap for social marketing adoption that involves establishing goals, building social media presence and listening to audiences, gaining social opt-ins, engaging in integrated cross-channel conversations, and using customer data to personalize campaigns. The roadmap provides a pragmatic approach for companies to increase their social media ROI over time.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
The document discusses the need for integrated marketing and communications planning. It notes that traditional siloed approaches to different marketing disciplines like advertising, digital, PR, etc. are no longer effective given changes in technology and customer behaviors. With people getting information from various sources and interacting with brands across multiple channels, an integrated approach is required to ensure consistent messaging. The world is now more globally connected, so cultural understanding is also important for communications.
What can we learn from consumer social networks to improve engagement with le...LearnerLab
Carl Hodler, Content Strategist at LearnerLab presented this slide-deck at Learning Technologies Conference 2014 (London Olympia). The talk explored what corporate learning communities can learn from consumer social networks to motivate engagement.
The document provides an overview of influencer marketing. It defines influencer marketing as partnering with people who have influence over potential customers through their online content and social media followings. These influencers help brands connect with audiences in a more authentic way. The document discusses why influencer marketing works by noting that traditional advertising is struggling while social media engagement is high. It also outlines the top social media channels for influencer marketing, including YouTube, Instagram, blogs, and emerging platforms like Twitch. Finally, it summarizes recent developments in two key platforms, noting Instagram's push into video through Stories and IGTV, while Snapchat has declined due to stagnating user growth.
BrandZ Top 100 Most Valuable Global Brands 2010 SummaryCaroline Simon
The BrandZ Top 100 report analyzed brand values of the most valuable global brands in 2010. The total brand value of the Top 100 brands grew 40% over the past five years to $2.04 trillion in 2010. Technology, financial, and beer brands saw some of the strongest brand value growth. Trust and recommendation between brands and consumers were highly correlated with brand value. Leading brands adapted to shifts in consumer priorities like sustainability, health, and social responsibility in the post-recession world.
The BrandZ Top 100 report ranks the most valuable global brands. It found that the total brand value of the Top 100 brands grew by 40% over the past five years, reaching $2.04 trillion. Strong brands were able to maintain their value during the economic recession by balancing quality and value. Leading brands communicated honestly with customers and adapted to changes in consumer attitudes around issues like sustainability, health, and social responsibility. Successful brands engaged with customers through social media but needed to do so authentically in a way that aligned with the brand. Emerging markets like the BRIC countries provided opportunities for growth but brands also needed to adapt to local cultures.
Social Media Marketing and Influencer Marketing
are a few buzzwords that have taken the marketing
world by storm in recent years. It has increasingly
become one of the most popular trends in marketing.
In fact, influencer marketing is already worth as
much as $8 billion, and is steadily on track to gain an
additional $7 billion by 2022, making it a $15 billion
industry according to a study by Business Insider.
As more companies begin to understand and see the
potential for success with influencer marketing, we
are seeing a shift away from traditional marketing
strategies such as radio, print, and T.V. ads. Eighty
percent of companies that have already implemented
an influencer marketing program say it performs
as good as - if not better than - other marketing channels (Media Kix).
Ready to dive more into the world of influencer
marketing? This guide teaches the basics of influencer
marketing and will help you establish a social media
influencer marketing program of your own.
This document provides a campaign plan for Everkin, a phone case and tech accessories company, for their Fall 2019 campaign titled "Made For Everyone." The campaign aims to increase brand awareness and sales by appealing to a broader audience and establishing Everkin as a more gender-neutral brand. Key elements of the plan include situational and market analyses, target audiences of 18-31 and 32-45 year olds, communication objectives of increasing social media engagement and awareness, and tactics such as social media posts, influencer marketing, and search engine optimization.
Why Virality Can't Be Your Strategy by Noah Keil (Group Nine Media)Hilary Ip
Virality cannot be a content strategy on its own. Group Nine Media analyzed content performance data and found that optimization, not virality, is key. Testing different creative elements led to a 24% increase in performance for some content compared to the top-performing content. This emphasizes that what works today may not work tomorrow, and constant testing and optimization is needed rather than relying solely on viral content to drive traffic.
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice, some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
· Identify the most relevant conversations and decision-driving communities
· Join the most critical conversations and add value
· Leverage brand advocates and influencers
· Measure the impact of social influence activities
Similar to Joe Fernandez - Klout - HUBFORUM Paris 2013 (20)
L'Intelligence Artificielle : levier du nouveau paradigme de l'expérience cli...HUB INSTITUTE
Si elle ne l'est pas déjà, l'intelligence artificielle va devenir un outil majeur dans la conception d'expériences client novatrices, personnalisées, en bref : différenciantes.
Dans cette présentation :
4 enjeux de l’IA comme levier d’expérience client
Chacun illustrés de 3 cas concret d’illustration et de best practices
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/best-of-ces-2018/
Le HUBREPORT Best of CES 2018 donne une vue d’ensemble des tendances, des grandes annonces et des meilleures startups repérées au salon de l’électronique grand public de Las Vegas. Villes intelligentes, mobilité connectée, la montée de la commande vocale… Au-delà des prototypes et divers POC, misant parfois davantage sur le design et l’effet showroom du salon que sur une réalité de marché qu’on pouvait voir ces dernières années, le CES 2018 a révélé une industrie clairement plus mature et en pleine accélération sur les secteurs du transport, de la maison ou encore de la santé. Découvrez dans ce rapport de tendances les innovations et les insights qui, sans nul doute, pèseront dans vos choix stratégiques cette année.
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/best-of-ces-2018/
Toujours plus de surface d’exposition, toujours plus de pays représentés, toujours plus d’innovations : le grand rendez-vous international de l’électronique grand public qu’est le Consumer Electronics Show (CES) n’est plus à présenter. Du 9 au 12 janvier, Las Vegas sera la ville où les progrès technologiques se conjugueront au futur. De la robotique à la réalité augmentée et virtuelle, en passant par l’IoT et ses applications dans la ville connectée de demain, le CES présentera les dernières avancées internationales et sera le tremplin de plus de 900 startups. La grande messe américaine devra aussi compter sur la présence grandissante de la France, qui viendra témoigner de son dynamisme dans la Deep Tech avec ses 365 entreprises françaises exposantes.
En tout, ce ne sont pas moins de 170 000 visiteurs qui sont attendus, et autant de personnes à surprendre. Alors, accrochez-vous, et découvrez en avant-première dans ce rapport de tendances les innovations qui nous ont fait dire “Whoa” !
HUBREPORT Future of Social 2018 ExtraitHUB INSTITUTE
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/future-of-social-2018/
Recherche d’authenticité, chasse aux fake news, rejet des interactions forcées et des messages publicitaires pré-formatés, montée de la micro-influence et percée du social selling... Autant de tendances fortes structurant l’univers des réseaux et des médias sociaux qui consacre plus que jamais la notion de communauté.
Des chatbots à la réalité mixte et immersive en passant par un usage toujours plus créatif de la data et de la vidéo, dont la Chine notamment donne un aperçu avant-gardiste, le HUBREPORT Future of Social Business & Marketing donne une vue d’ensemble des annonces et des innovations qui ont fait l’actualité des réseaux sociaux en 2017 et des tendances à anticiper en 2018. Avec une analyse approfondie de 8 grandes tendances, 34 cas pratiques, des avis d’experts et des interviews exclusives, ce rapport vous donne les clés pour optimiser votre stratégie digitale sur les réseaux sociaux en 2018.
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/future-of-work-2017/
Formation, recrutement, marque employeur, organisation du travail, nouveaux rapports des Millennials au travail et à l’entreprise : le numérique révolutionne en profondeur le monde du travail. La mutation en cours dessine un grand paradoxe que l’on peut aussi voir comme un juste équilibre et une harmonie des contraires. D’un côté, tiré par les progrès de l’intelligence artificielle, de la data et des technologies immersives, le digital rime avec toujours plus de robotisation, de prédictivité et de rationalité. De l’autre, le numérique plaide pour une société et une économie du travail qui replace l’humain au centre et lui redonne ses lettres de noblesse en valorisant plus que jamais l’empathie et l’intelligence émotionnelle.
La quête de sens n’a jamais été aussi forte, le collaboratif se normalise. Loin de s’opposer, la recherche de gains de productivité, au cœur de la machine algorithmique, va de pair avec celle d’un bien-être amélioré, clé de l’expérience employé et de la performance de l’entreprise.
Le HUBFORUM Paris 2017 a réuni pendant deux jours plus de 3 000 participants autour du thème «Accelerate ! ». Le premier temps de la transformation numérique des grands groupes, celui du réveil collectif, des POCs et de la communication institutionnelle doit laisser place au deuxième temps, celui de l’accélération, de l’industrialisation, du passage à l’ère de la
normalisation et du passage à l’échelle des nouveaux modèles d’affaires.
100 intervenants ont partagé leurs expériences, leurs conseils avisés, leurs réussites et leurs difficultés afin d’aider les entreprises à aborder 2018 avec sérénité, inspiration et créativité.
Retrouvez dans ce rapport les moments clés des quatre sessions du HUBFORUM Paris 2017.
HUBREPORT - Future of Data & CRM [EXTRAIT]HUB INSTITUTE
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/future-of-data-crm-2017/
En 2017, nous assistons à une multiplication des flux de données jamais été égalée auparavant. De la même manière que les nouvelles entreprises agiles (acteurs du numérique et startups) qui ont déjà commencé à redéfinir les règles de leurs marchés réceptifs, les grandes entreprises doivent apprendre à actionner dès aujourd’hui le volume d’informations disponibles. La bonne utilisation de ces Data leur permettra en effet de réinventer l’expérience d’achat, séduire une clientèle grandissante et exigeante ainsi qu’optimiser leurs processus de décision.
Les analystes du HUB Institute dévoilent dans cette étude les grandes tendances Data & CRM de l’année et les best practices associées permettant de définir une stratégie efficace :
Au programme de ce HUBREPORT Future of Data & CRM :
- Un rapport PowerPoint multimédia de plus de 115 slides sur 8 thématiques parmi lesquelles la gestion des Data en entreprise, les API, la Dataviz, la sécurité, l’IA ...
- Plus de 50 slides de best practices
- Des avis d’experts
Le HUBFORUM Paris 2017 a réuni pendant deux jours plus de 3 000
participants autour du thème «Accelerate ! ». Le premier temps de la
transformation numérique des grands groupes, celui du réveil collectif, des
POCs et de la communication institutionnelle doit laisser place au deuxième
temps, celui de l’accélération, de l’industrialisation, du passage à l’ère de la
normalisation et du passage à l’échelle des nouveaux modèles d’affaires.
100 intervenants ont partagé leurs expériences, leurs conseils avisés, leurs
réussites et leurs difficultés afin d’aider les entreprises à aborder 2018 avec
sérénité, inspiration et créativité.
Retrouvez dans ce rapport les moments clés des quatre sessions du
HUBFORUM Paris 2017.
HUBFORUM : 8 Tendances de la transformation digitale pour 2018 HUB INSTITUTE
Lors de la 8ème édition du HUB Forum en 2018 (www.hubforum.com/paris), Emmanuel Vivier, cofondateur du HUB Institute (www.hubinstitute.com) a présenté les 8 tendances à suivre en 2018 en matière de transformation digitale #transfonum
Découvrez dans l'étude du HUB Institute les grandes tendances, best practices, chiffres clés et paroles d'experts sur le futur du mobile.
En savoir + sur le HUB Institute : hubinstitute.com
A multimedia digest of DAY TWO at #VivaTech by the HUB Institute.
Vivatech is an international show about innovation organized in Paris by Publicis Group & Les Echos Group.
HUB Institute is an international digital think-tank based in Paris. We accompagny big brands' digital transformation through conferences, training and researches. To learn more about us >> https://hubinstitute.com/
A multimedia digest of DAY ONE at #VivaTech by the HUB Institute.
Vivatech is an international show about innovation organized in Paris by Publicis Group & Les Echos Group.
HUB Institute is an international digital think-tank based in Paris. We accompagny big brands digital transformation through conferences, training and researches. To learn more about us >> https://hubinstitute.com/
[ETUDE] Future of Retail & E-commerce 2017HUB INSTITUTE
Découvrez les grandes tendances et les best practices pour le retail et l'e-commerce en 2017. Au programme : case studies, chiffres clés, paroles d'experts.
>> À télécharger ici http://hubklub.hubinstitute.com/hubreport/future-of-retail-2017/
Aspect central de la transformation du retail, l’expérience client vit de profonds bouleversements impulsés par la digitalisation et les nouvelles attentes des clients, plus informés et plus volatils que jamais.
Le #CES2017 en 10 grandes tendances by @hubinstituteHUB INSTITUTE
Les analystes du HUB Institute vous proposent un aperçu de leur rapport de tendances du #CES2017 (Consumer Electronic Show 2017), le plus grand salon de la tech mondiale. Intelligence Artificielle, Voiture autonomes, Startups, smart home, smart city, smart health, mobility, French Tech, Gadgets... Plus d'info sur hubinstitute.com
Plus que jamais ancré dans le quotidien des Français, YouTube est à la fois un carrefour d'audience, un relais d'influence et un point de contact entre les marques et les consommateurs.
Désormais, 1 Français sur 2 (entre 16 et 44 ans) va sur YouTube tous les jours.
Le YouTube Brandcast vient de commencer et pour vous mettre l’eau à la bouche, voici quelques insights et chiffres clés qui seront révélés tout au long de la soirée :
Plus de 85 chaînes YouTube ont dépassé le million d’abonnés en France (Vs. 10 en 2014)
Au cours des 12 derniers mois, le temps passé à regarder des vidéos de Sport en France a augmenté de 360%
En 2016 en France, pour chaque téléchargement de l’application mobile Pokémon Go, 5 heures de contenu sur le jeu ont été visionnées
Le temps passé à regarder du contenu Famille et Education sur YouTube en France a augmenté de 140% entre 2015 et 2016. N’hésitez pas à prendre connaissance du billet de blog annonçant le lancement de YouTube Kids en France
En France, 1 utilisateur sur 3 regarde des vidéos sur YouTube avant de prendre une décision d’achat
92% des publicités YouTube sont visibles, contre seulement 65% des publicités en dehors de YouTube en France
Avec les niveaux d’investissements actuels, YouTube génère un ROI supérieur à la TV dans 77% des cas (56 études de cas, menée dans huit pays)
90% du top 100 des plus gros annonceurs TV en France incluent déjà YouTube dans leurs plans médias
Plus de deux tiers des utilisateurs regardent YouTube sur leur mobile
#WenguiGuo#WashingtonFarm Guo Wengui Wolf son ambition exposed to open a far...rittaajmal71
Since fleeing to the United States in 2014, Guo Wengui has founded a number of projects in the United States, such as GTV Media Group, GTV private equity, farm loan project, G Club Operations Co., LTD., and Himalaya Exchange.
केरल उच्च न्यायालय ने 11 जून, 2024 को मंडला पूजा में भाग लेने की अनुमति मांगने वाली 10 वर्षीय लड़की की रिट याचिका को खारिज कर दिया, जिसमें सर्वोच्च न्यायालय की एक बड़ी पीठ के समक्ष इस मुद्दे की लंबित प्रकृति पर जोर दिया गया। यह आदेश न्यायमूर्ति अनिल के. नरेंद्रन और न्यायमूर्ति हरिशंकर वी. मेनन की खंडपीठ द्वारा पारित किया गया
ग्रेटर मुंबई के नगर आयुक्त को एक खुले पत्र में याचिका दायर कर 540 से अधिक मुंबईकरों ने सभी अवैध और अस्थिर होर्डिंग्स, साइनबोर्ड और इलेक्ट्रिक साइनेज को तत्काल हटाने और 13 मई, 2024 की शाम को घाटकोपर में अवैध होर्डिंग के गिरने की विनाशकारी घटना के बाद अपराधियों के खिलाफ सख्त कार्रवाई की मांग की है, जिसमें 17 लोगों की जान चली गई और कई निर्दोष लोग गंभीर रूप से घायल हो गए।
16062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
projet de traité négocié à Istanbul (anglais).pdfEdouardHusson
Ceci est le projet de traité qui avait été négocié entre Russes et Ukrainiens à Istanbul en mars 2022, avant que les Etats-Unis et la Grande-Bretagne ne détournent Kiev de signer.
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Slide deck with charts from our Digital News Report 2024, the most comprehensive exploration of news consumption habits around the world, based on survey data from more than 95,000 respondents across 47 countries.
17062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
लालू यादव की जीवनी LALU PRASAD YADAV BIOGRAPHYVoterMood
Discover the life and times of Lalu Prasad Yadav with a comprehensive biography in Hindi. Learn about his early days, rise in politics, controversies, and contribution.
12062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
15062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...The Lifesciences Magazine
Federal authorities have advised the public to remain vigilant but calm in response to the ongoing bird flu outbreak of highly pathogenic avian influenza, commonly known as bird flu.
Recent years have seen a disturbing rise in violence, discrimination, and intolerance against Christian communities in various Islamic countries. This multifaceted challenge, deeply rooted in historical, social, and political animosities, demands urgent attention. Despite the escalating persecution, substantial support from the Western world remains lacking.
5. GENERATE EARNED MEDIA WITH PERKS
KLOUT HAS THE LARGEST & MOST ADVANCED INFLUENCER PLATFORM FOR
BRANDS TO TAP INTO TO GENERATE EARNED MEDIA
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6. EARNED MEDIA IS IMPORTANT & GROWING
Earned Media produces
4x impact on brand lift
vs. paid media
Source: Nielsen BrandEffect Study, 2011
90% of marketers say Earned
Media will have significant
impact by 2015
Source: Adobe / eConsultancy Study, 2013
51% of Millennials are more likely to be influenced by earned media than
by recommendations from friends & family
Source: BazaarVoice Talking to Strangers Study, 2012
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8. TARGET AUDIENCE FOR ORANGE CAMPAIGN
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•
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INFLUENCERS WITH A KLOUT SCORE OF 60+
INFLUENTIAL ABOUT 4G, TECHNOLOGY, AND TELECOMMUNICATIONS
LIVE IN SPECIFIC GEOGRAPHIES
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The rise in social media use and adoption means that web experiences are evolving from pages and published content to people and user generated content.