This document provides an overview of social media best practices for businesses. It discusses that social media requires a new mindset and approach compared to traditional marketing. Owned, earned, and paid media are presented, with emphasis on building earned media through genuine conversations. Components of a social media strategy are outlined, including objectives, listening, tools, content strategy, and technical set up. The importance of understanding audience typologies is discussed. Throughout, it is stressed that social media is about engaging with people, not just broadcasting messages, and requires an ongoing conversation rather than one-off campaigns.
Humanizing your brand in the digital age - PRecious CommunicationsLars Voedisch
Technology vs the social dimension: How to connect to your audience and engage your stakeholders
The good, the bad and the ugly of social media: Highlighting what works and pitfalls to avoid
Managing your social media identity: Understanding online brand communities
Trends, tips and tricks for your digital survival: Differentiating your brand while safeguarding your reputation
How to "make a face" of your team in media. The modern technologies allow to leverage tremendously the process of personal brand building. See how it happens in today's media
The document discusses whether companies should build their own online customer communities or utilize existing social networks. It notes that a company-sponsored community may be beneficial if the goals are to connect with a very specific group for market research, motivate influencers, or provide a safe space for customers. The document then provides tips for ensuring a successful community, such as establishing a clear purpose, assembling interested groups, and sparking ongoing user interaction through features, goals, and responses to feedback.
Martin wants to understand social media better to promote his company's content online. He recognizes social media is important but finds it time-consuming. The expert explains that social media allows two-way conversations versus traditional one-way broadcasting and focuses on engaging the consumer. Martin's goals are to understand social media and highlight company retirements, and he asks how to promote engagement and find experts.
The document discusses how people use social media to connect with each other and share information. It notes that while technology allows for more connections, it has also introduced distance between people. The document then examines emotions in social media and how they are used to convey intimacy and regulate interactions. It also discusses how social media allows for weak ties through networking and discusses how this has transformed organizations and knowledge sharing.
Humanizing your brand in the digital age - PRecious CommunicationsLars Voedisch
Technology vs the social dimension: How to connect to your audience and engage your stakeholders
The good, the bad and the ugly of social media: Highlighting what works and pitfalls to avoid
Managing your social media identity: Understanding online brand communities
Trends, tips and tricks for your digital survival: Differentiating your brand while safeguarding your reputation
How to "make a face" of your team in media. The modern technologies allow to leverage tremendously the process of personal brand building. See how it happens in today's media
The document discusses whether companies should build their own online customer communities or utilize existing social networks. It notes that a company-sponsored community may be beneficial if the goals are to connect with a very specific group for market research, motivate influencers, or provide a safe space for customers. The document then provides tips for ensuring a successful community, such as establishing a clear purpose, assembling interested groups, and sparking ongoing user interaction through features, goals, and responses to feedback.
Martin wants to understand social media better to promote his company's content online. He recognizes social media is important but finds it time-consuming. The expert explains that social media allows two-way conversations versus traditional one-way broadcasting and focuses on engaging the consumer. Martin's goals are to understand social media and highlight company retirements, and he asks how to promote engagement and find experts.
The document discusses how people use social media to connect with each other and share information. It notes that while technology allows for more connections, it has also introduced distance between people. The document then examines emotions in social media and how they are used to convey intimacy and regulate interactions. It also discusses how social media allows for weak ties through networking and discusses how this has transformed organizations and knowledge sharing.
This document discusses social media and lifestyle. It defines social media as online content created using technologies that allow for highly accessible and scalable publishing. Social media transforms one-way communication into dialogues and democratizes information by allowing people to be publishers, not just readers. The document also defines lifestyle and discusses the five pillars of social media marketing: declaration of identity, identity through association, user-initiated conversation, provider-initiated conversation, and in-person interaction. It debunks some common myths about social media and discusses how to use social media as a branding strategy.
Community Management Tips: How To Set Up Public and Private CommunitiesHootsuite
Discover how to build a successful community by creating a space where passionate, like-minded individuals can gather to connect and discuss relevant topics.
SOCCNX III: A social revolution can i control thatFemke Goedhart
This document discusses social business and how organizations can systematically engage employees, customers, partners, and suppliers to maximize co-created value through strategies, technologies, and processes. It contrasts traditional hierarchical business structures with more open and collaborative social approaches. The benefits of social business for attracting talent, improving morale, reducing risk, fostering innovation, and driving performance are outlined. The document also discusses different types of social media users, considerations for governance, etiquette, and how to support and positively guide user behavior through training and leadership rather than strict rules.
Existing social processes, design, and coordination of media are changing with the rise of mobile internet and social presence online. This has led to greater connectivity, mobility, and access to information anywhere at any time. However, it has also resulted in issues like "digital fatigue" from an overwhelming amount of information and challenges for non-media participants to navigate fragmented media environments. Going forward, there is potential to develop more intuitive and immersive resources that blend new media aesthetics, tools, and architectures with location-based services, personalization, and artificial intelligence.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
Getting Your Priorities Straight: A Guide to Successful Information Architect...Misty McLaughlin
Not-for-profit organizations often struggle for resources to focus on how engaging their web presence is for supporters. This guide aims to answer what information architecture is, why it matters, what makes good IA, what makes good IA in a nonprofit context, and how organizations can transform their web presence by focusing on IA.
PR & Marketing for Small Game Studios - IGI "The Future is Bright" Conference...Julien Wera
This is an "updated-for-slideshare" version of a 30-minutes conference I gave at the "Future is Bright" conference organized by the Icelandic Games Industry organization in March 2012 at Reykjavik.
It touches lightly on key tips for small video game studios to be more visible on the media scene, and understand better what they deal with as they start promoting their games internationally.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
The document summarizes a discussion about using social media. It notes that while social media was once seen as something for early adopters, it is now ubiquitous. The discussion addressed how to separate productive social media tools from time wasters and how a new generation of managers will advance social media use in companies by shifting values around content, collaboration, access, and audience from exclusive to maximizing reach and from planned to immediate. The document provides advice on educating older generations about social media by making the experience relevant to their lives, guiding them through how tools work, and emphasizing the benefits over criticisms.
There was almost unanimous agreement at the FS Forum in St Paul De Vence over the challenges facing the Financial Services Industry. They were described in four words: trust, reputation, transparency and engagement. There was also serious acknowledgement that the consumer has a vital role in helping the major brands from the industry to meet these challenges. There was a sense too amongst some of the delegates that in the words of Simon Clift the recent CMO of Unilever they felt “behind the consumer” and that this is a very uncomfortable place for a brand or organisation to be.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
This document discusses how social media can increase business success. It recommends listening to customers, delivering valuable content, engaging audiences, being creative, adapting to different data, and allocating appropriate resources to social media. Specific tips include engaging audiences on social platforms relevant to them, sharing valuable content that motivates people to engage, encouraging participation through questions and contests, being transparent and honest, and updating regularly. It stresses the importance of putting the right people in charge of social media and caring enough to dedicate hours to making strategies happen.
Networking involves cultivating relationships with individuals who can help with employment opportunities. It allows access to hidden job openings and insider knowledge about companies. While networking is important, many people do not do it due to fear, ignorance of its benefits, or habit of independence. Effective networking involves starting with existing contacts and expanding by engaging with groups related to one's career or interests. Social media enables multiplying contacts virtually by establishing online profiles that clearly communicate one's skills and how they benefit employers. Preparation, research, and practice help make networking conversations more productive.
The document discusses a hothouse event held by NHS IQ and NHS Confederation to stimulate conversation around thought diversity and its potential to improve health care delivery and change processes. It provides an agenda and summaries of discussions from a roundtable with health leaders who shared experiences and beliefs around thought diversity. Participants identified actions like promoting grassroots movements, cross-sector working, and more inclusion of diverse voices to further thought diversity in the NHS.
The document discusses the decline of traditional media and the rise of digital media. It notes that magazine and newspaper sales and viewership of television news have significantly decreased as people spend more time consuming online content. This has challenged traditional media business models that rely on advertising revenue. Younger generations in particular are shifting away from traditional media sources and curating their own news and content online instead. The document examines some of the issues facing online advertising models and discusses how media companies are attempting to adapt by moving content online and creating new digital business strategies.
The document describes a Hothouse process which is a 2-3 day focused effort to quickly design the user experience for a new product or feature. It involves iterative creative sprints and design immersion sessions with stakeholders to refine a prototype. The goal is to get stakeholder alignment on an experience that solves business problems while providing a great customer experience before considering technology limitations.
This document discusses social media and lifestyle. It defines social media as online content created using technologies that allow for highly accessible and scalable publishing. Social media transforms one-way communication into dialogues and democratizes information by allowing people to be publishers, not just readers. The document also defines lifestyle and discusses the five pillars of social media marketing: declaration of identity, identity through association, user-initiated conversation, provider-initiated conversation, and in-person interaction. It debunks some common myths about social media and discusses how to use social media as a branding strategy.
Community Management Tips: How To Set Up Public and Private CommunitiesHootsuite
Discover how to build a successful community by creating a space where passionate, like-minded individuals can gather to connect and discuss relevant topics.
SOCCNX III: A social revolution can i control thatFemke Goedhart
This document discusses social business and how organizations can systematically engage employees, customers, partners, and suppliers to maximize co-created value through strategies, technologies, and processes. It contrasts traditional hierarchical business structures with more open and collaborative social approaches. The benefits of social business for attracting talent, improving morale, reducing risk, fostering innovation, and driving performance are outlined. The document also discusses different types of social media users, considerations for governance, etiquette, and how to support and positively guide user behavior through training and leadership rather than strict rules.
Existing social processes, design, and coordination of media are changing with the rise of mobile internet and social presence online. This has led to greater connectivity, mobility, and access to information anywhere at any time. However, it has also resulted in issues like "digital fatigue" from an overwhelming amount of information and challenges for non-media participants to navigate fragmented media environments. Going forward, there is potential to develop more intuitive and immersive resources that blend new media aesthetics, tools, and architectures with location-based services, personalization, and artificial intelligence.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
Getting Your Priorities Straight: A Guide to Successful Information Architect...Misty McLaughlin
Not-for-profit organizations often struggle for resources to focus on how engaging their web presence is for supporters. This guide aims to answer what information architecture is, why it matters, what makes good IA, what makes good IA in a nonprofit context, and how organizations can transform their web presence by focusing on IA.
PR & Marketing for Small Game Studios - IGI "The Future is Bright" Conference...Julien Wera
This is an "updated-for-slideshare" version of a 30-minutes conference I gave at the "Future is Bright" conference organized by the Icelandic Games Industry organization in March 2012 at Reykjavik.
It touches lightly on key tips for small video game studios to be more visible on the media scene, and understand better what they deal with as they start promoting their games internationally.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
The document summarizes a discussion about using social media. It notes that while social media was once seen as something for early adopters, it is now ubiquitous. The discussion addressed how to separate productive social media tools from time wasters and how a new generation of managers will advance social media use in companies by shifting values around content, collaboration, access, and audience from exclusive to maximizing reach and from planned to immediate. The document provides advice on educating older generations about social media by making the experience relevant to their lives, guiding them through how tools work, and emphasizing the benefits over criticisms.
There was almost unanimous agreement at the FS Forum in St Paul De Vence over the challenges facing the Financial Services Industry. They were described in four words: trust, reputation, transparency and engagement. There was also serious acknowledgement that the consumer has a vital role in helping the major brands from the industry to meet these challenges. There was a sense too amongst some of the delegates that in the words of Simon Clift the recent CMO of Unilever they felt “behind the consumer” and that this is a very uncomfortable place for a brand or organisation to be.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
This document discusses how social media can increase business success. It recommends listening to customers, delivering valuable content, engaging audiences, being creative, adapting to different data, and allocating appropriate resources to social media. Specific tips include engaging audiences on social platforms relevant to them, sharing valuable content that motivates people to engage, encouraging participation through questions and contests, being transparent and honest, and updating regularly. It stresses the importance of putting the right people in charge of social media and caring enough to dedicate hours to making strategies happen.
Networking involves cultivating relationships with individuals who can help with employment opportunities. It allows access to hidden job openings and insider knowledge about companies. While networking is important, many people do not do it due to fear, ignorance of its benefits, or habit of independence. Effective networking involves starting with existing contacts and expanding by engaging with groups related to one's career or interests. Social media enables multiplying contacts virtually by establishing online profiles that clearly communicate one's skills and how they benefit employers. Preparation, research, and practice help make networking conversations more productive.
The document discusses a hothouse event held by NHS IQ and NHS Confederation to stimulate conversation around thought diversity and its potential to improve health care delivery and change processes. It provides an agenda and summaries of discussions from a roundtable with health leaders who shared experiences and beliefs around thought diversity. Participants identified actions like promoting grassroots movements, cross-sector working, and more inclusion of diverse voices to further thought diversity in the NHS.
The document discusses the decline of traditional media and the rise of digital media. It notes that magazine and newspaper sales and viewership of television news have significantly decreased as people spend more time consuming online content. This has challenged traditional media business models that rely on advertising revenue. Younger generations in particular are shifting away from traditional media sources and curating their own news and content online instead. The document examines some of the issues facing online advertising models and discusses how media companies are attempting to adapt by moving content online and creating new digital business strategies.
The document describes a Hothouse process which is a 2-3 day focused effort to quickly design the user experience for a new product or feature. It involves iterative creative sprints and design immersion sessions with stakeholders to refine a prototype. The goal is to get stakeholder alignment on an experience that solves business problems while providing a great customer experience before considering technology limitations.
Prepared by the students of strategic management at the MBA program of IE Business School, this presentation analyzes Groupon’s position in the US market, the pitfalls in its current business model and recommends solutions for sustainable growth
Groupon launched in 2008 and became the largest online coupon company and largest US internet IPO. While it grew rapidly, the company faced criticism over financial revisions and a challenging business model replicated by competitors. Groupon's revenues increased exponentially but costs remained high due to refunds not recovered from merchants. Its future depends on adapting to the needs of merchants and customers.
Pemerintah mengumumkan rencana untuk membangun pusat perbelanjaan baru di pusat kota untuk mendukung pertumbuhan ekonomi. Rencana ini mendapat dukungan dari kalangan bisnis tetapi ditentang oleh kelompok lingkungan karena khawatir akan mengganggu ekosistem setempat. Perdebatan masih berlanjut mengenai dampak sosial ekonomi dan lingkungan dari rencana pembangunan tersebut.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Pendo is a Raleigh, NC-based company founded in 2013 that provides an integrated platform for capturing user behavior data, providing product analytics, and delivering personalized in-app guidance. The platform helps various teams across organizations like customer success, marketing, engineering, and product management. Some key customers highlighted in the presentation include Infor, Sprinklr, and Henry Schein. Pendo is targeting continued growth in annual recurring revenue and moving further upmarket towards larger enterprise customers. The company is seeking a $15 million Series B funding round in Q1 of fiscal year 2018.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
More startup pitch deck examples here: https://attach.io/startup-pitch-decks/
AirBnb's original pitch deck from 2008. They closed a $600k seed round with this deck.
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
The investor presentation we used to raise 2 million dollarsMikael Cho
The investor presentation we used to raise 2 million dollars for ooomf.com (now pickcrew.com)
View the online version here: https://pickcrew.com/investors/
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.
This document provides an overview of social media and how to effectively engage through a social science approach. It discusses:
1) Social media is about social interaction, not just technology. Understanding social behaviors and cultures is key.
2) To effectively engage, companies should observe social conversations to understand customer interests before participating.
3) Immersing in communities involves respectful participation without overt marketing. The goal is contributing value to conversations to build relationships.
The document discusses social selling and using social media in sales. It defines social selling as salespeople using social media like LinkedIn to interact with prospects, provide value through content, and build relationships until prospects are ready to buy. The four pillars of social selling are creating a professional brand, focusing on the right prospects, engaging with insights, and building trusted relationships. Successful social selling involves sharing knowledge and interesting content rather than self-promotion to gain attention. Content should have certain factors like being positive or providing value to increase the likelihood of being shared. Salespeople are expected to check company social media regularly and share relevant, engaging content.
The document provides guidance on developing an effective social media plan in 9 steps: 1) Listen to yourself and your current channels; 2) Listen to others by researching online conversations; 3) Create personas of your target audiences; 4) Map your available assets like staff time; 5) Define goals and metrics; 6) Clarify your core message; 7) Select appropriate social media channels; 8) Join conversations while following best practices; and 9) Continuously listen and re-evaluate your strategy based on what works best. The key is to authentically engage your targets through transparent, conversational interactions.
A presentation for Jewish early childhood task forces in Westchester working in an initiative called "Gateways to Engagement." Geared towards the idea of making your own social media space more engaging through being more transparent, authentic, and intentional.
The document discusses the rise of social media and its importance for businesses. It notes that an online presence is inevitable and outlines key social media technologies like Facebook, blogs, microblogging and how to build an online community. It recommends businesses choose one or two social media strategies to start, such as blogging or building a profile, and establish expertise through regular sharing and engagement to build trust and relationships over time. Long term commitment and collaboration are emphasized over quick gains for social media success.
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
This document provides an overview of social media and strategies for social media engagement. It discusses how social media has grown exponentially over the past decades. It also outlines key facts about social media usage and consumer behavior. The document then recommends developing a social media strategy with goals, listening to customers, identifying target audiences, and establishing an authentic brand personality through consistent publishing and connecting with followers.
Social media is about building relationships and fostering communities through online conversations. The document discusses why social media is relevant for organizations, providing statistics on its widespread use. It then covers how to develop a social media plan, including understanding objectives and audience, choosing appropriate platforms to match goals, and maintaining an online presence through regular updates. The key is focusing on people over tools and using social media as a way to tell your story and have two-way discussions.
The future of integrated campaigns: the art of transmedia planningtitofavino
This document discusses the transition from integrated marketing to transmedia storytelling. Integrated marketing focuses on consistency across media with one main message, while transmedia tells a cohesive story through multiple platforms to encourage engagement. It advocates pulling consumers in through compelling narratives rather than just pushing messages. The document outlines a 4-phase process for transmedia planning: 1) ignite brand stories, 2) hook up tribes by seeding content, 3) create live experiences, and 4) amplify through sharing. It argues transmedia better leverages social relationships and sees consumers as complex beings who piece together information, while integrated marketing treats people simply and ignores how media suit different purposes.
The document discusses how social media and lifestyle are defined, with social media being online content created using publishing technologies to share information, and lifestyle referring to the way a person lives including their behaviors, values and identity. It also outlines five pillars of social media including declaring identity, associating through networks, initiating and participating in conversations, and in-person interactions.
The document discusses challenges and opportunities for companies in online branding and engagement. It identifies three main types of online users - Infophrenics who contribute content without loyalty, Sofademics who discuss issues online, and Sponges who absorb information without contributing. While companies focus on the vocal Infophrenics and Sofademics, Sponges make up the largest potential audience and talent pool. The document provides advice such as personalizing content for different audiences, using widgets to share information, and focusing on the silent majority of Sponges who can become strong brand advocates.
The document discusses how social media has changed marketing, especially for B2B companies. It notes that consumers are now more emotional and social media has allowed them to easily share opinions. It also discusses how businesses must change to focus on conversations with interconnected customers using various social media tools. The key is for companies to listen to customers and learn how social media impacts their industry.
The Good, The Bad & The Ugly - The Changing World Of Content Marketing In You...Mark Masters
Social media and the digital platforms that are available are influencing our lives and positioning people as the experts in their industry.
This guide looks at the way that doing business has changed massively in a short space of time and using yesterday's tools with today's technology is a recipe for failure.
Here's how the world of social media, digital and content marketing is changing our lives and businesses.
This document summarizes a presentation on turning social media into sales. The presentation discusses how social media allows two-way communication compared to traditional one-way media. It also notes that over 90% of buyers now use online search to begin their purchasing process. Examples are given of how companies like Herrle's Farms have succeeded using social media for sales. The presentation concludes by providing six actions people can take to better utilize social media for their business, such as completing profiles, finding contacts, following experts, and posting regularly on sites like Twitter, Facebook and LinkedIn.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
Businesses everywhere are struggling to come to grips with social media but, generally speaking, they tend to treat it as a technology or a marketing issue. But when you really look at where social media is taking us it becomes clear that embracing social media successfully is primarily a cultural issue for the business.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
1. “Living Social”
7 July 2011
Presented by Peter du Toit, Lisa Breedt & Brian Rea
“Social media gives you the ability to check perception.
You’re not speaking at people anymore, you are speaking with them.”
– Brian Solis
11. “Social Media is not
just direct marketing
parked online”
Amber Naslund
Brass Tack Thinking
12. Part of the trouble is that we rarely
distinguish between Social Media,
The “Tools and Tubes”
and Social Media, The Business
Philosophy.
And they’re different.
13. It’s the slow build of a meaningful “eye level” presence in the
hearts and minds of your target audience over time.
Presence
Time
23. VS
Long Term view – “Sustained Attack” Shorter horizon = “in and out”
“Attack and Retreat”
A way of life – “democratising democracy” A campaign
Never really ended – just evolved Clear end date
24. VS
Built and empowered Nominally a “conversation
community by starting a about shower gel” but actually
conversation about change more about boosting the ad
and groundbreaking use of
media
Inspiration
Participation Entertainment
26. One more about a slow build to
conversation and participation –
Prioritised People over technology
27. Focussed on squeezing out more attention for an award
winning commercial
The other was a triumph of technology
But it left the shower gel conversation “high and dry”
28. Conclusion
Yes of course digital and social
platforms can be used as another
campaign channel
29. Conclusion
But the real power lies in their ability to
build and converse with communities, to co-
create value with people over time
30. Part 2
There needs to be a real appetite for
social media because it’s so different
31. “Once upon a time, customer contact was centralized around the switchboard, and the
phone was the preferred method for communication between companies and customers.
When it rang, you answered, because it was likely a customer or a potential customer on
the other end of the line. Now, the calls are coming through online, via the social phone.”
32. “Even the companies that are starting
to come around to thinking, ‘oh maybe
we should do some social stuff’, I still
think a lot of them are only thinking
about it on a surface layer, It’s like ‘OK,
I have my product, maybe I’ll add two
or three social features and we’ll check
that box’, That’s not what social is.“
You have to design it in from the
ground up, Zynga and Quora are two
companies doing this correctly.
“They’ve designed their whole product
around the idea that your friends will
be here with you,” he says.
— Mark Zuckerberg, CEO Facebook
33. “Social Media isn’t just another channel, but
a whole new environment, where the rules
of engagement are different. “
34. Do you REALLY have a product worth
giving to the man with the mic!
44. Has a certain reader in mind
Has a circulation target
“as good as the last edition”
Very “real time” element to
publishing
The need to listen, provoke,
nurture and where necessary,
course correct
45. Editor in Chief/Publisher The Writer/Content Creator The reader
The “face” of the mag The “expert” in her field Absorbs and processes
content
Owns the business outcome A thought leader
Magazine makes her a
Reader Advocate Keeps abreast of trends and “thought leader’ in her circle
other thought leaders
Owns the “secret formula” May respond with letters to
Informs and provokes thinking the editor
Recruits and source content – and remains accountable for
creators to achieve objectives her content
46. The Brand The Followers
and its frontline “the tribe”
“stewards” and back
line team
48. Harvard Business Review
• “Gonzo marketing”
– “marketing as stunt, spectacle, and titillation”
• What you should seek, rather than just "free" or
"cheap" attention is the greatest return on attention
• meaningful stuff, builds lasting engagement, trust,
affection, devotion, inspiration, deeper connection —
– and maybe, just maybe, begin to approach delight, joy,
amazement, and happiness.
49. Nowhere is any of this more obvious
than in Armano’s Social Media
Manifesto
50. 1
We will no longer view you as
“consumers”. Instead, you are co-
creators, participants, and advocates
51. 2
We will actively listen, and
participate authentically because we
know you demand nothing less
61. “A new mindset
and skill-set is
needed to
participate in the
digital landscape.”
62. Social Media Strategy Components
Internal
Objectives Collaborative Listening Room
Communication
Social Media People
Tools
Etiquette Socialgraphics
Content/ Embassy Setup &
SM Policies &
Conversation Technical
Guidelines
Strategy Education
69. The Internet itself was an
inherently social idea
Only now it’s gotten more social
70.
71. The internet is an integral part of my life
High Engagement , Consumption and involvement
Social, knowledge, news, interest, multi media, gaming, browsing etc
I just love talking and expressing myself
High Engagement , Consumption and involvement
Social, knowledge, news, interest, multi media, gaming
I use the internet to gain knowledge, information – to educate myself
Medium Engagement and Consumption – Low involvement
Social, e-mail and browsing
Internet is important for me to establish and maintain relationships
Engagement and Consumption high – Involvement low
Social and E mail
Looking to create a personal space online
Engagement and consumption low – Involvement High
Social and E mail
The Internet as a Functional Tool
Engagement, Involvement, Consumption Low
E Mail
72. Best we understand into which
typology our consumer falls!
Also, which typologies are going to
help build and influence in their own
right
78. Starting conversations
Joining existing conversations
Developing a strategy based
on what you’ve heard
Understanding what you hear
Listen
Internal Communication -
what is your company DNA?