Effective Connections in an Electronic World
Social media has been revolutionizing business marketing strategies and bringing new meaning to the term “networking.” Twitter, Facebook, LinkedIn and many other online communities are redefining the event and trade show industry as well as the attendee experience. This session will focus on innovations in technology that impact exhibitors and their marketing efforts. It will discuss how to implement these new tools to create a successful event and a memorable experience as well as provide examples of how top companies are effectively using these new marketing mediums.
Emakina/Social: Selling social media inside your organisation!Emakina
Emakina/Social: Selling social media inside your organisation!
Presentation delivered by Audrey Benoit, Head of Emakina/Social, for the Social Media Forum in Brussels, 24/06/11.
www.emakina.com/social
Briefly, CIVICROWD is the KICKSTARTER for government. It empowers citizens to invest in their communities. It is a donation based crowdfunding platform that connects citizens with their local government. This brings additional funds to cities and allows citizens to invest in projects where their heart lies.
CIVICROWD brings civic engagement in a transparent and efficient form. It connects citizens and cities in a convenient way that will change the way citizens interact with their local government.
A quick review of the impact and opportunities of Social media on eCommerce - what biggies do (Zappos) and what we can learn from Small and Medium Businesses
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
Apresentação interessante sobre as novas tendências dos Social Medias. Foi elaborada pelo Altimeter Group, grupo de consultoria com uma abordagem pragmática das novas tecnologias.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
What the “Consultants” forgot to mention about Social MediaStephen Nold
If 2009 was the year of Social Media then 2010 is the Year of Execution.
Sounds simple. Launch Twitter, LinkedIn or Facebook and the customers will come.
Yet, once an organization has launched an online community, what is next? Social media marketing seems easy and low cost but what are the real required resources? Should an organization be considering a way to monetize these relationships?
The hard cold reality is that social media marketing isn’t just about building online communities.
Stephen Nold will discuss some of the hype and truth around social media and provide real world examples of how these solutions are impacting events. He will provide a more comprehensive picture of what is needed to execute a social media plan.
Participants will also learn
* The value of inbound marketing
* How web data mining will alter the anonymity of viral marketing
* Why mobile devices are adding a new dynamic to social networking from the tradeshow floor
* The importance of a social media playbook with instructions on how to execute these tools
The Power of Social Media for the Trade Show IndustryStephen Nold
Panel Presentation with
Moderator: Paul Woodward, Regional Manager, UFI Asia/Pacific Office, China
Eric Everard, Executive Chairman Artexis and EasyFAIRS Group, Belgium
Stephen Nold, CEO Tarsus Advon, USA.
Rick Calvert, CEO & Co-founder Blog World & New Media Expo , USA.
Emakina/Social: Selling social media inside your organisation!Emakina
Emakina/Social: Selling social media inside your organisation!
Presentation delivered by Audrey Benoit, Head of Emakina/Social, for the Social Media Forum in Brussels, 24/06/11.
www.emakina.com/social
Briefly, CIVICROWD is the KICKSTARTER for government. It empowers citizens to invest in their communities. It is a donation based crowdfunding platform that connects citizens with their local government. This brings additional funds to cities and allows citizens to invest in projects where their heart lies.
CIVICROWD brings civic engagement in a transparent and efficient form. It connects citizens and cities in a convenient way that will change the way citizens interact with their local government.
A quick review of the impact and opportunities of Social media on eCommerce - what biggies do (Zappos) and what we can learn from Small and Medium Businesses
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
Apresentação interessante sobre as novas tendências dos Social Medias. Foi elaborada pelo Altimeter Group, grupo de consultoria com uma abordagem pragmática das novas tecnologias.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
What the “Consultants” forgot to mention about Social MediaStephen Nold
If 2009 was the year of Social Media then 2010 is the Year of Execution.
Sounds simple. Launch Twitter, LinkedIn or Facebook and the customers will come.
Yet, once an organization has launched an online community, what is next? Social media marketing seems easy and low cost but what are the real required resources? Should an organization be considering a way to monetize these relationships?
The hard cold reality is that social media marketing isn’t just about building online communities.
Stephen Nold will discuss some of the hype and truth around social media and provide real world examples of how these solutions are impacting events. He will provide a more comprehensive picture of what is needed to execute a social media plan.
Participants will also learn
* The value of inbound marketing
* How web data mining will alter the anonymity of viral marketing
* Why mobile devices are adding a new dynamic to social networking from the tradeshow floor
* The importance of a social media playbook with instructions on how to execute these tools
The Power of Social Media for the Trade Show IndustryStephen Nold
Panel Presentation with
Moderator: Paul Woodward, Regional Manager, UFI Asia/Pacific Office, China
Eric Everard, Executive Chairman Artexis and EasyFAIRS Group, Belgium
Stephen Nold, CEO Tarsus Advon, USA.
Rick Calvert, CEO & Co-founder Blog World & New Media Expo , USA.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Social Media and Big Data are impacting organization sales and marketing strategies. Old traditional definitions of lead generation and marketing are changing. Stephen Nold provides insight on the trends of social media marketing, big data, and mobile devices for conducting business..
Stephen Nold shares his thoughts on technology
trends shaping communities and how TeccSociety is positioned to respond to the emerging
needs of digital opportunities for events, conferences and trade shows.
Visa Issues: What's Being Done to Ease Restrictions?Stephen Nold
An integral part of expanding the U.S. trade show industry is having more international attendance, yet organizers continually receive complaints from foreign visitors who are unable to attend shows. The biggest impediment seems to be the difficulty of obtaining U.S. visitor visas for business travelers. This panel will not only take a look at the challenges through the experiences of show managers, but also what the U.S. Travel Association is doing to help lobby for new laws to ease travel restrictions.
Hear about the "State of the Industry" from two people who have their fingers on the pulse of what's happening - Vinnie Polito, chair of the International Association of Exhibitions and Events, and Sean Guerre, chair of the Society of Independent Show Organizers. The session will be moderated by Tarsus Advon President Stephen Nold and will take a look at not only the external industry pressures like the impact of the economy downturn on shows, but also the internal pressures of innovation or new show business drivers. For example, are show organizers finding new ways to adopt online communities into the trade show experience. These topics and more will be discussed in what promises to be an informative panel.
Making a new technology work relies so much on the ability to secure funding for the idea. How do I find money to make these new electronic projects get off the ground and thrive? We’ll discuss all the sources —internal resources, outside parties, sponsoring partners, user fees or new entities altogether. Join us for this critically important, interactive session as a panel of trade-show leaders and technology experts share their funding ideas. You don’t want to miss this one!
Moderator: Rick McConnell, President, Hanley Wood Exhibitions
Panelists: John Curtis, President and CEO, Quotient Solutions, Inc.
Stephen Nold, President, Tarsus Advon
Kyle Welch, VP Finance, Hanley Wood Exhibitions
Show Business of the Future is very Different than Show Business of the Past!Stephen Nold
Stephen Nold President of Tarsus Advon and Chris Justice CEO of Sparksight describe how three technologies, mobile applications, virtual events and social media are impacting the trade show business model.
Stephen Nold presents the technology and ideas that are changing the ways show managers and event producers are implementing innovation on show floors and conferences.
Applying LinkedIn Success to the Tradeshow IndustryStephen Nold
One of the original Co-founders of LinkedIn, Eric Ly, will be featured in a webinar discussing what trade show and event managers can learn from the success of LinkedIn.
In a digital world, data is the new currency. It drives sales, customer relationships, operational efficiencies, and analytics. The trade show industry has struggled for years with sub-par data standards and lack of supplier data requirements. The tasks of database management, data validation and data integration are all difficult, maybe even impossible, without best practices to define how information should be managed and exchanged.
Finding a way to make data work harder for the organization isn’t just the domain of the IT officer. The millions of dollars being spent on redeveloping, rewriting and redesigning data systems as well as the inefficiencies of working with incompatible data are a concern for the entire leadership team. What if industry-wide data standards were established to streamline data management and provide significant cost savings?
Join this panel discussion and hear from industry leaders about the issues that are squeezing the efficiency and profitability out of trade shows. Be part of a groundbreaking initiative to change the way organizations manage and exchange information and move the industry into the twenty-first century.
Participants in this session will learn:
• A clear explanation of the data issues in our industry
• Ideas regarding how show leadership can solve the problem
• A vision for a data standard that can be published and adopted
• How organizations and individuals can support this initiative
Panel Moderator: Stephen Nold, President, Tarsus Advon
Panelist: Jay Vaughn, Vice President, AdvanStar
Shawn Pierce, Senior Vice President, Hanley Wood Exhibitions
Stephen Grahaam, CPA, Managing Director, Americas, Society of Petroleum Engineers
National Association of Consumer ShowsStephen Nold
NACS Webinar: Using Social Media for Consumer Shows
By now you’ve heard all about social media. You understand all the reasons you should be using it to market your shows. You even have all your accounts set up on the various platforms. Now what? Stephen Nold, President of Tarsus Advon, will present strategies for getting started with the various social media platforms, and give some tips on what you should be updating your sites with, how often to update your sites, and what types of content you should and shouldn’t be using. Then he will answer any questions you may have from the audience.
Affiliate Marketing-How to Extend your Marketing Database, by Rick CalvertStephen Nold
MTO Summit is for the buyers and users of the next generation exhibition tools: show owners, association executives, corporate meeting planners, marketers, and exhibition strategists, people who have experiences to share and a passion for learning - the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above.
MTO SUMMIT MARKETING CHALLENGES WORKSHOP
The Marketing Challenges Workshop (MCW) was created to address the hardest challenges, which marketing practitioners are facing. Given the tougher economy and difficulty in the attracting and keeping quality audiences for market leading conferences and expositions, marketing professionals have an urgent need to find timely solutions to hit market attendance goals.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
3. Agenda 3 innovations in technology that impact exhibitions and their marketing efforts Social Media Mobile applications Virtual Events Case Studies Strategies & Tactics Creating a Playbook Compelling Reasons for Social Media
4. Download this presentation on SlideShare.net Stephen Nold The Power of Social Media for the Trade Show Industry AEM
5.
6. 2000 - 2003 = rise of virtual events and RFID Virtual events were going to replace tradeshows… 2004 = .com boom and bust 2005 = match making 2006 - 2007 = social networking 2008 - 2009 was the year of social media… 2010 is the year of Execution
24. Examples on tools impacting sales & marketing reach National Association of Broadcasters BlogWorld Hanley Wood MTO Summit
25. Hype & truth on SM solutions Paying a lot of money for social media doesn’t give any clear advantages It isn’t free Research: no one has a comprehensive social media plan Suppliers are launching partial solutions
26. Leverage Community & Network to Achieve Goals Recruit attendees Grow community Enhance networking Increase brand awareness Recruit exhibitors Create value for exhibitors Generate event buzz Drive online commerce Supplement current marketing efforts Conduct research Provide online event connectivity Manage reputation
27. Four Pillars of A Social Media Playbook Build Infrastructure and Online Presence Grow Your Online Community Leverage Community to Achieve Goals Monitor Performance Toward Goals
Questions for Consideration (surprising statements, to be pondered during presentation and revisited at end)How do organizations benefit from this online socializing phenomenon?Why would people want to connect with an organization?What is the catalyst for online communities to buy (register for an event) with organizations?This presentation will answer these questions and provide a compelling introduction to the Experient Social Media offering
Questions for Consideration (surprising statements, to be pondered during presentation and revisited at end)How do organizations benefit from this online socializing phenomenon?Why would people want to connect with an organization?What is the catalyst for online communities to buy (register for an event) with organizations?This presentation will answer these questions and provide a compelling introduction to the Experient Social Media offering
Questions for Consideration (surprising statements, to be pondered during presentation and revisited at end)How do organizations benefit from this online socializing phenomenon?Why would people want to connect with an organization?What is the catalyst for online communities to buy (register for an event) with organizations?This presentation will answer these questions and provide a compelling introduction to the Experient Social Media offering
Our research provided a crystal clear picture of what event-organizing customers wanted to achieve with social media. They want to:Recruit new attendeesGrow and develop an online communityEstablish or enhance social networking inside their communityIncrease their brand awareness and visibilityImprove exhibitor recruitmentCreate value opportunities for exhibitorsGenerate event buzzParticipate in online community commerce (create an online sales funnel)Initiate new media strategies (meaning, supplement current marketing efforts for cheaper, more effective online options)Conduct research (event co-creation, organization perception study, product and service development, etc.)Provide social media connectivity at their eventsManage their reputationto support these 12 objectives, we’ve built what we’re calling “The Playbook” which is a step-by-step guide to instructing our clients on what exactly to do to achieve these goals, using the social media network and community we helped them build. It’s a book of recipes; and it’s a living document that we’ll continue to add to as trends, technology, and objectives change over time. (Following different online resources – Mashable, Brogan, etc. – and learning new ways in how people are using these tools and determining how those techniques can be adapted to our industry and to support the goals of our clients.)In here, we build out a number of “plays” for each objective that an organization can execute to move that particular needle. It includes concrete instructions as well as sidebar “best practice” approaches to different situations so that you get a blend of both “style” and “steps.”
SocialMpact is built on 4 pillars, which really help define the deliverables of SocialMpact and what a customer gets when engaging with Experient for social media services.I: getting establishedAn org needs some basic plumbing before they can truly participate in social media. This first stage of work is focused on helping establish a basic infrastructure – which includes not just setting up the primary tools like blogs and social media accounts, but also thinking through resources, content generation, strategy, and orchestrating the support processes that connect it all together. There’s a little bit of blueprinting here, as well as construction, to get the structure off the ground.II: finding their people and growing their communityWhen the basic social media network is built, we need to populate it. Where are your members and attendees congregating online? What communities should you be plugged into? How can you attract people into your own online community? What can we teach you about connecting your community’s members to each other and encourage participation around different content or topics? And, how might your organization create an online experience for it’s community?These are questions we plan to work through to help build a strong and active online community around your brand and on your social media network.I & II are common consulting elements; and some customers may already have some levels of accomplishment at these stages. III & IV: differentiating for Experient and ties social media to client objectivesIII: The first two pillars are fundamental for any organization’s social media effort and are necessary first steps to getting launched, for anyone; and you may have some level of accomplishment at this stage already. But, Experient is an event and tradeshow company and our clients are tradeshow organizers. So, in order to add value we decided we needed to help customers leverage these tools to benefit their events and their type of organization.This is where we start to leverage inbound marketing techniques for sales-related goals, but also provide instruction for how to achieve non-sales related goals. It’s in this stage that we’re helping customer achieve a number of their strategic business objectives using social media.