Some considerations, together with statistics and examples, to explain why social media are becoming important for small businesses.

1. Roberto Grossi | Social Media Easy http://www.socialmediaeasy.it http://www.socialmediaeasy.it Roberto Grossi | Social Media Easy

2. Challenges for SMEs Optimize resources and knowledge Innovation and change processes internationalization

3. C. Li, J.Bernoff: L’onda anomala – Interagire e collaborare con i consumatori ribelli, 2008

5. SOCIAL MEDIA: MYTHS AND… FACTS

6. SOCIAL MEDIA ARE ONLY FOR YOUNG PEOPLE

7. 55+ IS THE FASTEST GROWING AGE SEGMENT ComScore Media Matrix, Ottobre 2011 vs. Luglio 2010 - Percent of online adults using social media monthly

8. SOCIAL NETWORKING IS A MARGINAL PHENOMEN

9. SOCIAL NETWORKING IS THE MOST POPULAR ONLINE ACTIVITY: 82% OFF INTERNET SURFERS ComScore “It’s a Social World,” Dec 21 2011

10. SOCIAL NETWORKS ARE POPULAR ONLY IN THE US It‘s

11. ~20% OF FACEBOOK USERS (>800 MILLIONS) ARE OUTSIDE US Official Facebook statistics January 2012

12. SOCIAL NETWORKS ARE NOT FOR BUSINESS

13. 50% OF ITALIAN ENTERPRISES USING SOCIAL NETWOKS FOR MARKETING COMMUNICATIONS Survey HSM Italia, 2011

14. IL TEMPO UTILIZZATO SUI SOCIAL NETWORKS AMMONTA A ~20% DEL TOTALE (1 MINUTO SU 5) ComScore “It’s a Social World,” Dec 21 2011

15. ITALY AND SOCIAL MEDIA

16. 21 Millions italian users on Facebook

17. Italy has the highest rate of SN adoption in the world Source: OFCOM, International Communications Market Report 2010

19. The Internet factor for the italian economy SMEs actively online are growing faster and achieving international presence

20. SOME EXAMPLES

21. Customer Service

22. Public Relations

23. Collaboration & Loyalty

24. Editoria

25. Innovative ways to communicate

26. Turismo

28. Not only for large corporations

31. Social Media Easy Consultancy, training, solutions Web: http://www.socialmediaeasy.it Twitter: @socialmediaeasy Email: info@socialmediaeasy.it This presentation can be found in: http://www.slideshare.net/socialmediaeasy http://www.slideshare.net/grossiro How we can help ? Roberto Grossi Social Media Easy Viale Colli Portuensi 10 00151 Roma Tel.: 06 452215417

33. 25 January 2012